Akwai ra'ayi cewa Yandex, wanda ke zama babban matsayi a cikin kasuwar bincike ta Intanet a Rasha, ba wai kawai inganta ayyukansa a cikin hanyoyin da za a iya isa ga jama'a ba. Kuma wannan, tare da taimakon "masu sihiri," yana tura shafuka tare da alamomin hali fiye da na ayyukansa a cikin layuka na baya.
Kuma cewa shi, yin amfani da amincewar masu sauraronsa, ya ɓatar da masu amfani kuma yana ba da shafukan da suka fi dacewa, amma ayyukansa. Kuma wannan yana hana 'yan wasan kasuwa samun babban rabo na riba, wanda ke ƙuntatawa kuma wani lokacin yana dakatar da ci gaban waɗannan ayyuka na kan layi da, gaba ɗaya, masana'antu.
Bari mu gano idan wannan gaskiya ne. Rubuta a cikin sharhi idan kun yarda da wannan ra'ayi.
Bari mu ayyana sharuɗɗan. Snippet ƙaramin rubutu ne wanda ake nunawa mai amfani a sakamakon bincike. Manufarsa ita ce ba wa mai amfani damar zabar shafin da zai je. Da yawan masu amfani sun ga guntun ku a cikin sakamakon bincike, mafi girman damar da za su ƙare akan rukunin yanar gizon ku.
CTR (Danna zuwa Ƙididdigar) - sigar snippet - yawan adadin mutanen da ke motsawa daga sakamakon bincike dangane da jimillar adadin mutanen da ke neman wani abu a injin bincike ta amfani da wannan jumlar.
Dangane da bincike (hanyoyi a ƙarshen labarin), ƙananan snippet yana cikin sakamakon binciken, ƙananan adadin mutane suna danna shi. Wadancan. CTR na snippet yana raguwa idan rukunin yanar gizon ya bayyana ƙasa a sakamakon bincike.
CTR ya dogara da tambayar nema, batun, bayyanar snippet kanta, da sauransu. Ƙimar ƙayyadaddun ƙima ba ta da mahimmanci; ƙari, don sauƙi, za mu ɗauki darajar CTR = 20% don wuri na farko a sakamakon kwayoyin halitta. snippet a wuri na biyu zai zama kusan 15%, a wuri na uku 10-12%, da dai sauransu. yana raguwa tare da ƙara sarari.
Idan kun kasance mafi kyawun gidan yanar gizo a cikin masana'antar kuma kuna matsayi na farko don tambayoyin da suka dace, to zaku iya ƙidaya 20% na zirga-zirga (CTR = 20%). Yawancin lokaci, a farkon wurare a cikin sakamakon kwayoyin halitta, Yandex yana nuna shafukan da suka tabbatar da gamsuwar mai amfani. Kowane injin bincike yana da tsarin ma'auni wanda ke kimanta ba kawai mahimmancin sakamakon binciken ba (watau yadda rukunin yanar gizon da ke cikin sakamakon binciken ya dace da buƙatar mai amfani), amma kuma yadda masu gamsuwa waɗanda ke zuwa kowane takamaiman rukunin yanar gizo suke tare da rukunin yanar gizon. samu - wannan shine tushen bincike na zamani.
Abin da zai faru lokacin da toshe 2-3 snippets high ya bayyana tsakanin tallan mahallin (Yandex.Direct) da sakamakon binciken kwayoyin halitta. Shin wannan toshe ɗaya daga cikin ayyukan Yandex? Wannan daidai ne - CTR na wuraren farko a cikin sakamakon binciken kwayoyin halitta yana raguwa. Idan kawai saboda, maimakon allon farko ko na biyu, snippet "ya tafi" zuwa allo na biyu ko na uku (don allon wayar hannu wannan tasirin ya fi bayyana).
Maimakon 20% na baya na zirga-zirga, yanzu jagoran masana'antu yana karɓar 10-12%. Wadanda suka karbi kashi 10 a baya yanzu za su karbi kashi 5%, da dai sauransu.
Bari a sami baƙi dubu 100 a kowace rana akan rukunin yanar gizon. Na gaba, ƙididdiga mai sauƙi: idan kamfani na Intanet ya karɓi rabin zirga-zirgar sa daga SEO (dubu 50), kuma rabin ya fito ne daga Yandex (25 dubu), sannan bayan bayyanar toshe tare da sabis na Yandex (abin da ake kira matsafi), waɗannan dubu 25 za su rage dubu 12 kawai. Wannan yana iya zama kamar ba shi da mahimmanci, amma menene 12 cikin 100? Wannan shine 12% na zirga-zirga kuma yana nufin 12% na samun kudin shiga. Anan za ku iya ƙidaya pennies na dogon lokaci, magana game da ƙayyadaddun kuɗaɗe da ƙima, game da fasalulluka na takamaiman kasuwanci. Ba wannan batu ba ne. Misalin da aka ba da lissafi yana dogara ne akan ƙwarewar kasuwanci na gaske, bisa ga ainihin alamun, lambobi suna kusa da ainihin. Wannan ita ce rayuwa a yanzu.
Ka yi tunanin cewa gefen kasuwancin ku ya kasance 10% -15% da 12% na ribar ku "ya ƙafe"? Nawa albarkatun yanzu za ku iya kashewa kan binciken masu sauraro, gwada sabbin fasahohi, da haɓaka samfurin da kansa?
Babu wani dalili da za a damu idan ayyukan Yandex sun kasance cikin tsari na gabaɗaya kuma duk mahalarta kasuwar za su iya shiga daidai-daidai - suna nuna irin wannan haske mai ban sha'awa tare da hotuna, tebur, da dai sauransu. Wannan damar "da alama" ta wanzu. na ɗan gajeren lokaci - fasahar da Ilya Segalovich ya gabatar - Yandex.Islands (mafi mahimmanci "masu sihiri"). Koyaya, bayan rashin barin gwajin beta, an dakatar da shi. Dalili a hukumance shine tsibiran masu kula da gidan yanar gizo suna da inganci fiye da na Yandex. A halin yanzu, "masu sihiri" suna samuwa ne kawai ga ayyukan kan layi waɗanda ke da alaƙa da Yandex. Ga wasu 'yan ƙarin misalan masu sihiri; Dole ne ku yarda, ba za ku iya rasa irin wannan snippet ba, yana da wuya a wuce ta:
Ko kuma haka:
Kara:
Ko da yake ko da a cikin wannan harka, babu wanda, sai dai Yandex Developers, zai taba sanin abin da ƙara coefficient (ko sauran inji don artificially kara dacewar) Yandex ga nasa sabis don samun ƙarin zirga-zirga.
Yanzu Yandex ba kawai injin bincike ba ne. Wannan kamfani ne na IT wanda ke gina daularsa. Amma shin yana yin wannan da gaskiya, ko kuma ta hanyar kuɗin wasu 'yan wasa, kuma yana yaudarar masu amfani ta hanyar magudin sakamakon kwayoyin halitta? Shin ci gaban masana'antar yana raguwa saboda magudi, kuma menene zamu samu a cikin shekaru 3-5-10?
Ya bayyana cewa megacorporation yana ciyar da masu amfani da samfuransa kawai, saboda wasu kamfanoni "ba za su iya jure gasar ba"? Amma rashin gasa yana haifar da ƙarshen masu amfani da wahala.
Abin sha'awa akan batun:
- game da binciken daban-daban na snippets na CTR.
- daga Yandex (tsohuwar, amma ainihin ba ya canzawa).
- ta amfani da fasahar EyeTracking (wannan lokacin game da Google).
source: www.habr.com