Mu a ƙungiyar sadarwar Dentsu Aegis Network muna gudanar da bincike na Digital Society Index (DSI) na shekara-shekara. Wannan shine binciken mu na duniya a cikin ƙasashe 22, ciki har da Rasha, game da tattalin arzikin dijital da tasirinsa ga al'umma.
A wannan shekara, ba shakka, ba za mu iya yin watsi da COVID-19 ba kuma mun yanke shawarar duba yadda cutar ta shafi dijital. Sakamakon haka, an fitar da DSI 2020 a sassa biyu: na farko an sadaukar da shi ne ga yadda mutane suka fara amfani da fahimtar fasaha dangane da abubuwan da suka faru na coronavirus, na biyu shine yadda suke da alaƙa da keɓantawa yanzu da tantance matakin raunin su. Muna raba sakamakon bincikenmu da hasashe.
prehistory
A matsayin ɗaya daga cikin manyan 'yan wasan dijital da masu ba da fasaha don samfuran, ƙungiyar Dentsu Aegis Network ta yi imani da mahimmancin haɓaka tattalin arzikin dijital ga kowa da kowa ( takenmu shine tattalin arzikin dijital ga kowa). Don tantance halin da ake ciki a halin yanzu dangane da biyan bukatun zamantakewa, a cikin 2017, a matakin duniya, mun fara nazarin Digital Society Index (DSI).
An buga binciken farko a cikin 2018. A ciki, a karon farko mun yi la'akari da tattalin arzikin dijital (akwai kasashe 10 da aka yi nazari da kuma 20 dubu masu amsawa a wancan lokacin) daga ra'ayi na yadda talakawa ke shiga cikin ayyukan dijital kuma suna da kyakkyawan hali ga yanayin dijital.
Sa'an nan kuma Rasha, ga mamakin yawancin talakawa, ta dauki matsayi na biyu a cikin wannan alamar! Ko da yake ya kasance a kasan goma a cikin wasu sigogi: dynamism (nawa tattalin arzikin dijital ya shafi rayuwar jama'a), matakin samun dama ga dijital da amincewa. Ɗaya daga cikin abubuwan da aka gano mai ban sha'awa daga binciken farko shine cewa mutanen da ke cikin tattalin arziki masu tasowa sun fi shiga cikin dijital fiye da waɗanda suka ci gaba.
A cikin 2019, saboda fadada samfurin zuwa kasashe 24, Rasha ta fadi zuwa matsayi na gaba a cikin matsayi. Kuma binciken da kansa ya fito a ƙarƙashin taken "Buƙatun Dan Adam a Duniyar Dijital", an mayar da hankali ga nazarin gamsuwar mutane da fasaha da amincewa da dijital.
A DSI 2019, mun gano babban yanayin duniya - mutane suna neman dawo da ikon dijital. Ga wasu lambobi masu faɗakarwa game da wannan:
Kashi 44% na mutane sun dauki matakai don rage yawan bayanan da suke rabawa akan layi
27% sun shigar da software toshe talla
21% suna iyakance adadin lokacin da suke kashewa akan Intanet ko gaban allon wayar hannu,
kuma 14% sun goge asusun su na kafofin watsa labarun.
2020: techlash ko techlove?
An gudanar da binciken na DSI 2020 a cikin Maris-Afrilu 2020, wanda shine kololuwar barkewar cutar da matakan takaitawa a duniya, tsakanin mutane dubu 32 a cikin kasashe 22, gami da Rasha.
Dangane da sakamakon binciken, mun ga karuwar fata na fasaha a cikin barkewar cutar - wannan wani ɗan gajeren lokaci ne na abubuwan da suka faru a cikin watannin da suka gabata, kuma yana ba da kyakkyawan fata. A lokaci guda, a cikin dogon lokaci akwai barazanar techlash - mummunan hali ga fasaha wanda aka ji a duk duniya a cikin 'yan shekarun nan.
Techlove:
- Idan aka kwatanta da bara, mutane sun fara amfani da sabis na dijital sau da yawa: kusan kashi uku cikin huɗu na masu amsawa a duk ƙasashe (fiye da 50% a Rasha) sun ce yanzu suna ƙara yin amfani da sabis na banki da siyayya ta kan layi.
- 29% na masu amsa (duka duniya da kuma a Rasha) sun yarda cewa fasaha ce ta ba su damar rasa hulɗa da dangi, abokai da kuma duniyar waje yayin keɓewa. Lambar guda ɗaya (a tsakanin Rashawa akwai ƙarin su - game da 35%) sun lura cewa sabis na dijital ya taimaka musu su shakata da kwanciyar hankali, da kuma samun sababbin ƙwarewa da ilimi.
- Ma'aikata sun fara amfani da ƙwarewar dijital sau da yawa a cikin aikin su (wannan ya kasance na kusan rabin masu amsawa a cikin 2020 da kashi ɗaya bisa uku a cikin 2018). Wannan babban nunin zai iya shafar ɗimbin sauye-sauye zuwa aiki mai nisa.
- Mutane sun fi ƙarfin ƙarfin fasahar fasaha don magance matsalolin zamantakewa, kamar ƙalubalen COVID-19 a cikin kiwon lafiya da sauran fannoni. Rabon masu fata game da mahimmancin fasaha ga al'umma ya karu zuwa 54% idan aka kwatanta da 45% a cikin 2019 (irin wannan yanayin a Rasha).
Techlash:
- Kashi 57% na mutane a duniya (53% a Rasha) har yanzu sun yi imanin cewa saurin canjin fasaha ya yi sauri sosai (alkalumman ya kasance kusan ba canzawa tun 2018). A sakamakon haka, suna ƙoƙari don daidaita ma'aunin dijital: kusan rabin masu amsawa (duka a duniya da kuma a cikin ƙasarmu) sun yi niyya don ware lokaci don "hutawa" daga na'urori.
- 35% na mutane, kamar bara, lura da mummunan tasirin fasahar dijital akan lafiya da jin daɗin rayuwa. Akwai gagarumin gibi tsakanin kasashe game da wannan batu: an nuna damuwa mafi girma a kasar Sin (64%), yayin da Rasha (kawai 22%) da Hungary (20%) sun fi kyakkyawan fata. Daga cikin wasu abubuwa, masu amsa sun nuna cewa fasaha yana sa su jin damuwa, kuma yana da wuya a gare su su "cire haɗin" daga dijital (13% a duniya da 9% a Rasha).
- Kashi 36 cikin 23 na duniya ne kawai suka yi imanin cewa sabbin fasahohi irin su basirar wucin gadi da na'ura mai kwakwalwa za su samar da ayyukan yi a nan gaba. Rashawa sun fi yanke kauna akan wannan batu (a cikin su XNUMX%).
- Kimanin rabin waɗanda aka bincika, kamar shekara guda da ta gabata, suna da tabbacin cewa fasahohin dijital suna ƙara rashin daidaituwa tsakanin masu arziki da matalauta. Halin 'yan Rasha game da wannan matsala kuma ya kasance ba canzawa, amma a cikin kasarmu kawai 30% kawai suna raba irin wannan ra'ayi. Misali shine amfani da Intanet ta wayar hannu da sabis na dijital. Masu amsa suna ƙididdige ɗaukar hoto da ingancin sabis ɗin intanit fiye da samuwarsu ga dukan jama'a (duba jadawali a farkon labarin).
Rushewar sirri
Don haka, sakamakon kashi na farko ya nuna cewa cutar ta kara saurin juyi na dijital. Yana da ma'ana cewa tare da haɓaka ayyukan kan layi, adadin bayanan da masu amfani suka raba ya karu. Kuma (masu ɓarna) sun damu sosai game da shi.
- Kasa da rabin waɗanda aka bincika a duniya (kuma kawai 19% a Rasha, mafi ƙasƙanci a cikin kasuwannin da aka bincika) sun yi imanin cewa kamfanoni suna kare sirrin bayanan sirri.
- 8 daga cikin 10 masu amfani, duka a duniya da kuma a cikin ƙasarmu, suna shirye su ƙi ayyukan kamfani idan sun gano cewa an yi amfani da bayanan sirrin su ba tare da da'a ba.
Ba kowa ba ne ya yarda cewa yana da karɓuwa ga 'yan kasuwa su yi amfani da cikakken kewayon bayanan sirri don haɓaka samfuransu da ayyukansu. 45% a duk duniya da 44% a Rasha sun yarda su yi amfani da ko da mahimman bayanai, kamar adireshin imel.
A duk duniya, 21% na masu amfani suna shirye su raba bayanai game da shafukan Intanet da suke kallo, kuma 17% suna shirye don raba bayanai daga bayanan martaba na hanyar sadarwar zamantakewa. Abin sha'awa, Rashawa sun fi buɗewa don ba da damar shiga tarihin burauzar su (25%). A lokaci guda kuma, suna fahimtar cibiyoyin sadarwar jama'a a matsayin sarari mai zaman kansa - kawai 13% suna son ba da wannan bayanan ga wasu kamfanoni.
Leaks da keta sirrin sirri sun kasance babban mai lalata amana ga kamfanonin fasaha da dandamali na shekara ta biyu a jere. Mafi yawa, mutane suna shirye su dogara ga hukumomin gwamnati don adana bayanansu na sirri. A lokaci guda, babu masana'antu/fasalin guda ɗaya da suka amince da su gabaɗaya a cikin lamuran keɓantawa.
Mummunan halayen mutane game da al'amuran keɓantawa bai dace da ainihin halayensu akan layi ba. Kuma wannan ya fi paradoxical:
- Mutane ba su da tabbacin yin amfani da bayanan sirri na su na gaskiya, amma suna ƙara musayar su, ta yin amfani da sabis na dijital da ƙarfi.
- Yawancin masu amfani ba sa son raba bayanan sirri, amma yi ta ta wata hanya (sau da yawa ba tare da saninsa ba).
- Mutane suna buƙatar kamfanoni su nemi izini a fili don amfani da bayanan sirri, amma da wuya su karanta yarjejeniyar masu amfani.
- Masu cin kasuwa suna tsammanin keɓancewa a cikin samfura da sabis, amma sun fi taka-tsan-tsan da keɓaɓɓen talla.
- Masu amfani suna ɗokin sake samun ikon dijital, amma sun yi imanin cewa a cikin dogon lokaci fa'idodin sabis na dijital za su fi yuwuwa fiye da haɗarin haɗari.
- Fasaha don amfanin al'umma shine babban buƙatun mabukaci na gaba.
Game da gaba
Yayin da yin amfani da samfuran dijital, kamar na aiki da bincike na kiwon lafiya, yana ƙaruwa, ƙarar bayanan sirri zai ci gaba da ƙaruwa, yana haifar da damuwa game da haƙƙoƙi da zaɓuɓɓuka don kare shi.
Mun ga al'amura da yawa don ci gaban halin da ake ciki - daga ƙirƙirar masu tsara da'a da manufofin kamfanoni na musamman (sarrafawa ta tsakiya) zuwa haɗin gwiwa tsakanin kamfanoni da masu amfani a cikin monetization na bayanan sirri (kyauta ga kowa).
Neman shekaru 2-3 zuwa gaba, kusan rabin masu amfani da muka bincika suna son fa'idodin kuɗi don musanya bayanan sirrinsu. Ya zuwa yanzu, wannan shine watakila makomar gaba: a cikin shekarar da ta gabata, 1 a cikin 10 masu amfani a duniya sun sayar da bayanansu na sirri. Ko da yake a Ostiriya kashi ɗaya cikin huɗu na waɗanda suka amsa sun ba da rahoton irin waɗannan lokuta.
Me kuma ke da mahimmanci ga waɗanda ke ƙirƙirar samfuran dijital da ayyuka:
- 66% na mutane a duniya (49% a Rasha) suna tsammanin kamfanoni za su yi amfani da fasaha don amfanin al'umma a cikin shekaru 5-10 masu zuwa.
- Da farko, wannan ya shafi ci gaban samfurori da ayyuka waɗanda ke inganta kiwon lafiya da jin daɗin rayuwa - irin waɗannan tsammanin suna raba kashi 63% na masu amfani a duniya (52% a Rasha).
- Duk da cewa masu amfani sun damu game da bangaren da'a na yin amfani da sabbin fasahohi (alal misali, fahimtar fuska), kusan rabin masu amsawa a duk duniya (52% a Rasha) suna shirye su biya samfuran da sabis ta amfani da Face-ID ko Touch-ID. tsarin.
Kyawawan gogewa masu ma'ana za su zama fifikon kowane kasuwanci, ba kawai lokacin bala'in ba, amma cikin shekaru goma masu zuwa. Dangane da sabbin buƙatu, kamfanoni za su ƙara mai da hankali ga ƙirƙirar hanyoyin keɓancewa waɗanda ke taimaka wa mutane haɓaka ingancin rayuwarsu, maimakon haɓaka samfur ko sabis kawai. Kazalika bangaren da'a na amfani da bayanan sirrinsu.
source: www.habr.com