Mutane da yawa har yanzu sun yi imani da rashin fahimta cewa suna aiki da farko cikin hikima da hankali. Duk da haka, kimiyya da ilimin halin dan Adam sun dade suna zuwa ga ƙarshe cewa halayen ɗan adam ba su da ma'ana kuma ba su da ma'ana a yawancin yanayin rayuwa. Ba shi da kyau ko mara kyau, haka kawai. Ina ba ku zaɓi na marubuta da littattafai waɗanda ke ba da gamsassun hujjoji game da rashin hankali na Homo Sapiens.
1. Daniel Kahneman masanin ilimin halayyar dan adam ne wanda ya sami kyautar Nobel a fannin tattalin arziki a 2002. Ayyukansa na kimiyya sun nuna rashin daidaituwa na tsarin tattalin arziki da ke kwatanta halin mabukaci. Daniyel ya nuna tabbatacce cewa aƙalla tsarin yanke shawara guda biyu suna rayuwa tare a cikin tunanin ɗan adam. Na farko yana da sauri da atomatik, na biyu yana jinkirin, amma a lokaci guda "mai hankali". Yi tsammani wane tsarin ke aiki akai-akai?
Abin da za a karanta: Daniel Kahneman "Ka yi tunani a hankali... Yanke shawara da sauri."
2. Robert Cialdini masanin ilimin halayyar dan adam ne wanda ke nazarin abin mamaki na yarda, wanda aka sani da marubucin littafin "The Psychology of Influence." An buga bugu na farko a baya a cikin 1984 kuma ana sake bugawa akai-akai tun lokacin. Duk littattafan Cialdini suna da sauƙin karantawa kuma suna ɗauke da misalai masu tursasawa da yawa na halayen ɗan adam na atomatik waɗanda masu tasiri koyaushe suke amfani da su don siyar da mu wani abu. A cewar marubucin, ya buga ayyukansa don taimakawa masu karatu da yawa su koyi fahimtar yanayi lokacin da suke aiki kai tsaye kuma su koyi tsayayya da ayyukan masu yin magudi.
Abin da za a karanta: Robert Cialdini "Psychology of Influence" da sauran littattafai na wannan marubucin.
3. Tim Urban yana da bayani mai daɗi da sauƙi don jinkirtawa. A cikin halin mutum, haruffa biyu "rayuwa" - biri mai farin ciki, marar kulawa da ɗan ƙaramin mutum mai hankali. Mutane da yawa suna da biri a kwamitin kula da mutane mafi yawan lokaci. Akwai wasu haruffa a cikin wannan labarin - dodo mai firgita wanda ya zo tare da ranar ƙarshe.
Abin da za a karanta: da sauran labarin marubucin.
4. Neil Shubin masanin burbushin halittu ne wanda ya rubuta littafi mai ban mamaki inda ya zana kamanceceniya tsakanin tsarin mutane da dabbobi kafin tarihi. Sauran marubutan da suke amfani da kalmar "kwakwalwar mai rarrafe" wani lokaci suna nufin Neale, amma daga ra'ayi na aikin Neale zai zama mafi daidai a kira kwakwalwar "mai rarrafe" kwakwalwar "kifi".
Abin da za a karanta: Neil Shubin “Kifin Ciki. Tarihin jikin mutum daga zamanin da har zuwa yau."
5. Maxim Dorofeev shine marubucin littafi mai ban sha'awa kuma mai amfani a aikace "Jedi Techniques". Littafin ya ƙunshi bayanin halayen ɗan adam, taƙaitawa da kuma ba da shawarar hanyoyin haɓaka tasirin mutum. Ina ganin wannan littafi ya zama dole a karanta wa mutumin zamani.
Maxim Dorofeev "Jedi dabaru".
Yi farin ciki da karatu mai amfani!
source: www.habr.com