Mutane da yawa har yanzu sun yi imani da ruɗi cewa suna aiki da farko cikin hikima da hankali. Duk da haka, kimiyya da ilimin halayyar dan adam sun dade da kammala cewa halayen ɗan adam ba su da ma'ana kuma ba su da ma'ana a yawancin yanayin rayuwa. Wannan ba mai kyau ba ne ko mara kyau; shi ne kawai. Na gabatar muku da zaɓi na marubuta da littattafai waɗanda ke gabatar da hujjoji masu ƙarfi don rashin haƙiƙa na Homo sapiens.
1. Daniel Kahneman masanin ilimin halayyar dan adam ne wanda ya ci lambar yabo ta Nobel a fannin tattalin arziki a 2002. Binciken da ya yi ya nuna gazawar tsarin tattalin arziki da ke kwatanta halayen mabukaci. Ya tabbatar da cewa aƙalla tsarin yanke shawara guda biyu suna rayuwa tare a cikin tunanin ɗan adam. Na farko yana da sauri da atomatik, na biyu yana jinkiri amma har yanzu "mai hankali." Yi tsammani wane tsarin ya fi tasiri?
Abin da za a karanta: Daniel Kahneman "Tunani, Azumi da Slow."
2. Robert Cialdini, masanin ilimin halayyar dan adam wanda ke nazarin yarda, an san shi a matsayin marubucin "Tasirin: The Psychology of Influence." An buga bugu na farko a baya a cikin 1984 kuma ana buga shi akai-akai tun. Duk littattafan Cialdini suna da sauƙin karantawa kuma suna ɗauke da misalai masu tursasawa da yawa na halayen ɗan adam na atomatik waɗanda masu tasiri koyaushe suke amfani da su don sayar mana da wani abu. A cewar marubucin, ya buga ayyukansa don taimakawa jama'a su koyi fahimtar yanayin da suke aiki kai tsaye da kuma tsayayya da ayyukan masu yin magudi.
Abin da za a karanta: Robert Cialdini na "The Psychology of Influence" da sauran littattafai na wannan marubucin.
3. Tim Urban ya zo da bayani mai daɗi da sauƙi don jinkirtawa. Akwai haruffa guda biyu "rayuwa" a cikin mutum: biri mai fara'a, mara kulawa da ɗan ƙaramin mutum mai hankali. Ga mutane da yawa, biri ne ke da iko a mafi yawan lokuta. Akwai wasu haruffa a cikin wannan labarin, kuma: dodo mai firgita wanda ya zo tare da ƙayyadaddun lokaci.
Abin da za a karanta: da sauran labarin marubucin.
4. Neil Shubin, masanin burbushin halittu, ya rubuta wani littafi mai ban mamaki inda a cikinsa ya zana kamanceceniya tsakanin tsarin mutane da dabbobin da suka rigaya. Sauran marubutan da suka yi amfani da kalmar "kwakwalwa mai rarrafe" wani lokaci suna ambaton Shubin, amma daga hangen nesa na aikin Shubin, zai zama mafi daidai a kira kwakwalwar "mai rarrafe" "kamar kifi."
Abin da za a karanta: Neil Shubin, "Kifi na ciki: Tarihin Jikin Dan Adam tun daga zamanin da har zuwa yanzu."
5. Maxim Dorofeev shine marubucin littafi mai ban sha'awa kuma mai amfani a aikace, "Jedi Techniques." Littafin ya bayyana tsarin halayen ɗan adam kuma ya taƙaita tare da ba da hanyoyi don inganta tasirin mutum. Na yi imani wannan littafi yana da mahimmancin karatu ga masu karatu na zamani.
Maxim Dorofeev "Jedi dabaru".
Yi karatu mai ban sha'awa kuma mai amfani!
source: www.habr.com
