A cikin Afrilu na wannan shekara, IKEA ta gabatar da ƙayyadaddun tarin kafet masu zane da ake kira "Art Event 2019". Babban fasalin tarin shi ne cewa shahararrun masu zanen kaya ne suka kirkiro zane-zanen kafet, ciki har da darektan zane-zane na layin maza na Louis Vuitton Virgil Abloh, mai zane avant-garde Craig Green da sauransu. Kowane abu da aka haɗa a cikin sabon tarin IKEA an kimanta shi akan $500.
Wani sabon yunƙuri da wani masana'anta ya yi don yaƙar masu siyarwa. Kamfanin na Sweden, tare da hukumar Ogilvy Social Lab, sun ƙera na'urar daukar hoto ta musamman mai suna (He) Scanner. An ƙera na'ura ta musamman don karanta motsin kwakwalwar ɗan adam da bugun zuciya. Kamfanin ya yi amfani da na'urar daukar hoto don tantance yadda abokin ciniki ke son abin da yake shirin siya.
Bayan mai saye ya saka na’urar daukar hoto, sai aka raka shi cikin wani daki mai duhu inda zai rika kallon kafet iri-iri. Idan na'urar ta yi rikodin cewa abokin ciniki yana son wani samfurin kafet, mai siye zai iya siyan ta. Idan matakin siginonin da aka yi rikodin bai yi girma ba, to an nemi abokin ciniki don matsawa zuwa duba zaɓuɓɓuka masu zuwa.
Bayan sakamakon yakin neman zaben, IKEA ta fitar da wani dan takaitaccen faifan bidiyo inda ta ce an sayar da dukkan tarin kafet a kasar Belgium cikin mako guda. Abin lura ne cewa babu wani daga cikin wakilan tarin "Art Event 2019" da aka sanya akan eBay, sabanin kayan da aka sayar a wasu ƙasashe.
source: 3dnews.ru