A cewar wani binciken da manazarta suka gudanar a Piper Jaffray, daya daga cikin manyan bankunan zuba jari a Amurka, mutanen Generation Z, da aka haifa tsakanin 1997 da 2012, sun gwammace su saba da sabbin kayayyaki da kayayyakinsu a dandalin sada zumunta na Instagram fiye da a kowane gidan yanar gizo. ko wani dandamali.
An zaɓi Instagram fiye da kashi 70% na masu amsawa, tare da ɗaukar hoto tsakanin matasa daga 14 zuwa 18 shekaru ya kai 90%. Snapchat ya zo a matsayi na biyu, yana samun kasa da kashi 50% na kuri'un da aka kada, tare da shaharar manhajar gaba daya har ma sama da Instagram. Wannan yana biye da imel tare da 38% na kuri'un, SMS tare da 35%, da kuma tallan gidan yanar gizon da kashi 30%. Kashi 20% na matasa ne kawai ke bin tambura akan Twitter kuma kusan kashi 12% akan Facebook.
A cikin binciken nasu, manazarta Piper Jaffray sun yi nazari kan matasa 8000 a Amurka masu matsakaicin shekaru kimanin shekaru 16. Binciken ya yi tambayoyi game da halaye, kashe kuɗi, samfuran da aka fi so da dandamali na kan layi. An buga sakamakon nan da nan bayan Instagram a ranar 19 ga Maris ya gabatar da ikon yin sayayya kai tsaye a cikin app ɗin sadarwar zamantakewa don wasu samfuran (misali, Adidas, Burberry, Dior, H&M, MAC Cosmetics, Nike, NYX, Oscar de la Renta , Prada, Uniqlo, Zara da sauransu).
"Siyasa ya wuce yawo a cikin kantin sayar da kayayyaki - kuma game da abin da kuke gani da koya a hanya," in ji Instagram a cikin wata sanarwa lokacin da ya fara buɗe sabon fasalin. "Ga mutane da yawa akan Instagram, siyayya abu ne mai ban sha'awa don neman wahayi da kuma hanyar gano sabbin kayayyaki masu ban sha'awa."
source: 3dnews.ru