Tattaunawa tare da mai binciken kasuwa da abubuwan haɓaka software a Tsakiya da Gabashin Turai, Eugene Schwab-Cesaru

Tattaunawa tare da mai binciken kasuwa da abubuwan haɓaka software a Tsakiya da Gabashin Turai, Eugene Schwab-CesaruA matsayin wani ɓangare na aikina, na yi hira da mutumin da ke binciken kasuwa, abubuwan haɓaka software da ayyukan IT a Tsakiya da Gabashin Turai shekaru da yawa, 15 daga cikinsu a Rasha. Kuma ko da yake mafi ban sha'awa, a ganina, interlocutor ya bar a bayan al'amuran, duk da haka, wannan labarin na iya zama duka ban sha'awa da kuma ban sha'awa. Duba da kanku.

Eugene, sannu, da farko, gaya mani yadda ake furta sunan ku?

A cikin Romanian - Eugen Schwab-Cesaru, a Turanci - Eugene, cikin Rashanci - Evgeniy, a Moscow, a Rasha, kowa ya san ni a matsayin Evgeniy daga PAC.

Kun yi aiki da yawa tare da Rasha. Za a iya gaya mana game da gogewar ku?

Na fara aiki da PAC sama da shekaru 20 da suka wuce. An gudanar da bincike na kasuwa don ayyukan tuntuɓar dabarun da ke mai da hankali kan software da masana'antar sabis na IT a Tsakiya da Gabashin Turai. Mahimman ƙasashe a wannan yanki: Rasha, Poland, Czech Republic, Slovakia, Hungary, Turkiyya da Romania, mun kuma yi aiki da yawa tare da kasuwanni na Ukraine, Bulgaria, Serbia. Ofishinmu da ke Romania yana hulɗa da musamman da Tsakiya da Gabashin Turai, kuma na yi fiye da shekaru 20 ina kula da wannan ofishin.

Mun fara aiki tare da Rasha shekaru 15 da suka wuce, sannan mun gudanar da taro 20-30 a Moscow, da yawa a St. Petersburg. Tun daga wannan lokacin, mun ci gaba da tuntuɓar 'yan wasan Rasha a fagen software da sabis na IT, musamman a tsakanin manyan kamfanoni da matsakaita. Mun kuma tuntubi kamfanoni da yawa na IT a cikin teku, wasu daga cikinsu sun fito ne daga Rasha, wasu kuma sun shahara sosai a Turai, Amurka da duk duniya.

Menene ainihin aikinku, me kuke yi?

Muna tsakiyar abin da ake buƙata don dabarun tallan kamfanoni na IT. Wannan ya haɗa da binciken kasuwa, nazarin kasuwa, nazarin gasa, har zuwa tsinkaya da shawarwarin dabarun ga kamfanonin software da IT. Wannan shi ne jigon kasuwancinmu, abin da kamfaninmu ke yi tsawon shekaru 45 a Turai da ma duniya baki daya.

A cikin shekaru 10-15 da suka gabata, mun yi aiki da yawa tare da masu amfani - duka daga kamfanoni da masu saka hannun jari. Wannan ya shafi software da kasuwannin sabis na IT, abubuwan da ke faruwa da 'yan wasa. Misali, CIOs suna tambayar mu mu gabatar musu da hoto, fahimtarmu, da kuma hasashen ci gaban fasaha daban-daban a cikin kasuwanni daban-daban, game da sanya kamfanoni daban-daban a takamaiman yankuna, hanyoyin fasaha, ko a cikin takamaiman kasuwanci.

Ga masu zuba jari, komai ya haɓaka a cikin shekaru biyar, shida, bakwai, da yawa na saka hannun jari masu zaman kansu, fin. cibiyoyi suna zuwa wurinmu suna neman shawara kan mafi kyawun wuraren da za mu saka hannun jari. Ko kuma, lokacin da suka riga sun sami wani nau'in manufa don saye ko don aiki, suna neman ra'ayinmu, wanda shine ainihin nazarin tsarin kasuwanci na wannan kasuwancin a cikin mahallin kasuwa. Bisa fahimtar da muka samu daga bangaren yammacin duniya da kuma na gabas, za mu iya ba su goyon baya wajen yanke shawarar da ta dace don zuba jari a nan gaba da kuma kimanta yadda kamfanonin da suke da hannu a cikin su za su dawo da jarin da suke da shi, da kuma darajar kamfanonin da suke da hannu a ciki. kamfanin da suke hari.

Wannan ƙayyadaddun hanya ce, amma a ƙarshe yana zuwa ga sanin kasuwa, abubuwan da ke faruwa dangane da fasaha da nau'ikan sabis, nazarin samarwa da buƙata. Saboda haka, mun yi imani cewa a Yammacin Turai da Gabashin Turai akwai daidaitawa guda uku a kowane batu:

  1. Lambar, samfurin software ko sabis na IT;
  2. A tsaye, misali, banki ko masana'antu ko bangaren jama'a, da sauransu;
  3. Haɗin gwiwar yanki, kamar yanki ko ƙasa, ko ƙungiyar ƙasashe.

Don samun damar samar da duk waɗannan, muna ci gaba da tuntuɓar kamfanonin IT da masu yanke shawara na IT. Muna gudanar da bincike mai zurfi tare da abokan hulɗa da yawa, musamman a Yammacin Turai, Amurka da kuma duniya baki ɗaya, amma har ma a Gabashin Turai (har zuwa ƙarami - saboda girman kamar yadda kuke tunani).

Muna gudanar da wannan binciken ne duk shekara saboda... Muna so mu yi amfani da mafi yawan halin yanzu na ci gaban dabarun da kasafin kuɗi na IT da hali a gefen mai amfani. Muna tambaya daki-daki, musamman kan batutuwa masu zafi: cybersecurity, ƙwarewar abokin ciniki na dijital, ƙididdigar girgije, Intanet na Abubuwa, ayyuka masu alaƙa da aikace-aikacen kasuwanci tare da dandamali na girgije, ƙaurawar girgije, da sauransu.

A kan duk waɗannan batutuwa, muna samun bayanai masu mahimmanci daga masu yanke shawara game da manufarsu, tsare-tsare, kasafin kuɗi, da kuma matakin da suke a cikin aikin da suka fara shekaru da yawa da suka gabata.

Wannan kuma wani bangare ne na abin da muke yi. Kuma wani ƙarin ɓangaren da ya keɓanta, musamman ga Yammacin Turai, na Jamus da Burtaniya, shine ma'aunin bayanan kuɗin fito da farashi. A kowace shekara muna sa ido kan sauye-sauyen kudaden haraji a kamfanoni, musamman a yammacin Turai, ina nufin manyan kamfanoni da matsakaitan kamfanoni masu hedkwata a yammacin Turai wadanda suke son biyan nau'ikan ayyuka da yawa a karkashin nau'ikan yarjejeniyoyin, don haka muna da ma'ajin bayanai tare da jadawalin kuɗin fito. wasu daga cikinsu da muke bayarwa ta shirin bincikenmu.

Na ce rumbun adana bayanai na musamman ne domin babu wani bincike makamancin haka a kasuwa, tare da bangarori uku: nazari mai zurfi a bangaren masu samar da kayayyaki, bincike kan bangaren masu amfani da bayanan kudi wanda a zahiri muna da farashin gida da kuma kudaden waje, misali. daga Indiya (kuma muna nazarin bangarorin biyu daban-daban, saboda ba ma'ana ba ne don ƙididdige matsakaicin tsakanin su: al'amuran aikace-aikacen su sun bambanta).

Muna ɗaukar cikakken ra'ayi game da software da masana'antar sabis na IT, wanda shine abin da muke bayarwa a Gabashin Turai kuma muna ƙoƙarin yin a Rasha.

Na san cewa a watan Nuwamba a St. Petersburg za ku ba da rahoto "Trends and Opportunities in the Global Software and IT Services Industry." Menene rahoton zai kasance game da shi? Za ku raba bincikenku?

Ee, za mu raba sabon sakamakon bincikenmu da kuma ƙarshe: menene mafi mahimmancin yanayin da zai haɓaka a cikin haɓaka software da masana'antar sabis na IT. Muna da jerin jerin batutuwan 20-30 a cikin bincikenmu wanda muke ba da shawarar lokacin yin hira da masu yanke shawara IT, kuma mun ƙare da batutuwa 10-15 waɗanda ke kan jerin kuma ana ambaton su akai-akai. Za mu yi karin bayani kan wadannan batutuwa.

Har ila yau, muna so mu raba yadda muke ganin kamfanonin Rasha da suke so su ci nasara a duk duniya, abin da muke la'akari da dabarun da suka dace, hanyar da ta dace a yammacin duniya. Ina so in nuna babban bambanci tsakanin halayen siye a cikin kasuwannin cikin gida a Rasha, halayen siye a Gabashin Turai gaba ɗaya, da kuma mafi mahimmancin halayen saye a yammacin duniya. Rarraba yana da tsayi sosai, kuma yana da matukar muhimmanci, don kada a ɓata lokaci da kuɗi, don fahimtar waɗannan bambance-bambance daga farkon kuma kusanci sabis da kasuwanni daidai gwargwadon balagarsu, akan su, a ce, tsare-tsare, dangane da zuba jari. Ina fatan zan iya nuna shi.

Zan iya yin magana game da wannan batu na tsawon sa'o'i, amma zan yi ƙoƙari in ba da bayanai mafi mahimmanci a cikin rabin sa'a sannan in tattauna shi da waɗanda suka nuna sha'awa.

Lokacin da kuke aiki da sadarwa tare da mutane daga Rasha, wannan ya bambanta da sadarwa da mutane daga wasu ƙasashe?

Mutanen da na sadu da su manyan manajoji ne na tsakiya da kuma manyan manajoji. Suna sane da abin da ke faruwa a duniya. A lokaci guda kuma, idan na kwatanta shugabannin Rasha na kamfanonin IT da irin wannan shugabannin daga, misali, Poland, Czech Republic ko Romania, Ina jin cewa shugabannin Rasha suna alfahari da kasancewa daga Rasha kuma kasuwar su ta gida tana da yuwuwar cike da damammaki. .

Amma idan sun yanke shawarar shiga kasuwannin duniya, suna shirin fadadawa sosai. Idan, alal misali, kuna magana da wani daga Poland, zuwa wani kamfani da ke aiki a cikin kasuwar Poland kuma yana so ya yi nasara kuma a Jamus, Birtaniya, Belgium ko Netherlands, za su yi magana game da ƙananan matakai, game da yin wani abu. sannan "gwada" farko.

Kuma idan kuna da irin wannan tattaunawa tare da shugaban Rasha, yana da tabbacin nasararsa a cikin manyan ma'amaloli, har ma da manyan 'yan wasa a yammacin Turai. Ana amfani da su don mu'amala da manyan kungiyoyi. Wannan yana da ƙarfi sosai, ina tsammanin wannan lamari ne mai mahimmanci don nasara, saboda a yau duk abin da ke faruwa da sauri da sauri a cikin masana'antar IT. Kuma idan kun shirya ƙananan matakai don shiga kasuwannin waje, a ƙarshen rana za ku yi mamaki, saboda lokacin da kuka "balaga" a cikin shekaru uku, yanayin zai bambanta da lokacin da kuka fara aiwatar da tsarin dabarun.

Don haka ina ganin yana da kyau a yanke shawara da sauri, don yin kasada, kuma ina jin cewa kamfanonin Rasha, aƙalla yawancin kamfanonin da na sadu da su a Rasha, suna da wannan hali, kuma idan suna son faɗaɗa ƙasashen waje, suna da kyau sosai. madaidaiciya kuma kuna son tafiya kyakkyawa da sauri.

A daya bangaren kuma na gana da wasu ’yan kadan daga cikin shugabannin kamfanonin kasar Rasha wadanda suka ce ba sa bukatar fadada kasashen waje, kasuwar Rasha ta ishe su, akwai ayyuka da yawa a Rasha, kuma na amince da hakan gaba daya. su. Kasuwar Rasha tana cike da dama, cike da mutane, kuma wannan shine farkon ci gaban IT idan muka kwatanta GDP tare da jimlar kuɗin shiga daga duk kamfanoni a Rasha. Don haka na fahimci gaba daya kamfanonin da ke mayar da hankali kan kasuwar cikin gida kuma ba sa bata lokaci da kuzari suna duba kasashen waje. Akwai zaɓuɓɓuka daban-daban, tsare-tsaren kasuwanci daban-daban, kuma hanyoyi da yawa na iya samun nasara.

Amma la'akari da gasa, kyakkyawan suna na ƙwararrun fasaha daga Rasha, labarun nasara a cikin Rasha ne, zai zama abin tausayi kada ku yi amfani da waɗannan albarkatun don duniya ayyukan, daga abin da kamfanonin Rasha kuma za su iya koyan abubuwa da yawa : hanyoyin kasuwanci, hanyoyin da gogewa waɗanda kawai ba za su iya samu ba tukuna a cikin kasuwar gida.

Wannan haɗin yana da fa'ida, amma ba mu taɓa cewa muna da dabara guda ɗaya daidai ba, cewa mun fito da samfuri kuma mun ba shi a matsayin mafita mai kyau. A'a, duk abin da mutum yake a cikin kowane takamaiman yanayin, kuma kowane burin kasuwanci, manufa mai mahimmanci na iya zama mai kyau idan an aiwatar da shi daidai, kuma idan an saita shi daidai a cikin mahallin kasuwa, wadata da buƙata.

Kuma, ba shakka, mafi mahimmancin bangaren a yau shine albarkatun ɗan adam da basirar da suka dace. Ina ganin masana'antar da ke jagorantar masana'antu da kasuwa gaba ɗaya, kuma na yi imani da gaske cewa kamfanonin Rasha za su iya fitowa sosai a Yammacin Turai. Gabaɗaya, lokacin da nake tunanin cewa kusan rabin injiniyoyin IT sun ɓace a Yammacin Turai a yau, kuma idan muka ƙidaya duk ayyukan da ba a kammala ba saboda ƙarancin albarkatu, idan na kalli ƙimar haɓakar farashin da babban dijital. tsare-tsaren sauye-sauye na kusan dukkanin kungiyoyi a Turai, Amurka, zan iya cewa sararin sama shine iyaka ga kamfanonin da ke da fasaha masu dacewa da fasaha masu dacewa, kuma suna da mahimmanci game da isar da ayyuka a yankunan da ake bukata a yau.

Na gode da ba da lokacin yin wannan tattaunawa, me kuke so ku yi wa masu sauraronmu fatan alheri?

Ina fatan cewa za ku sami ra'ayoyi da yawa, da kuma amsa mai yawa ga tambayoyi, kuma - me yasa ba - har ma fiye da shirye-shiryen haɓakawa, zuba jari da yin imani da makomar masana'antar IT a Rasha da dukan duniya.

Tambayoyi sun yi ta: Yulia Kryuchkova.
Ranar hira: Satumba 9, 2019.
NB Wannan gajarta ce ta hirar da aka fassara, asali a Turanci a nan.

source: www.habr.com

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