Kowane saƙo na huɗu da masu amfani da dandalin sada zumunta ke aika yana ɗauke da emoji. Wannan ƙaddamarwa, bisa ga binciken nasu, ƙwararrun masana Noosphere Technologies ne suka yi, waɗanda suka yi nazarin shahararrun cibiyoyin sadarwar jama'a a cikin sashin Rasha. Masu sharhi sun aiwatar da saƙonni sama da miliyan 250 waɗanda aka aika daga 2016 zuwa 2019. A cikin aikin su, ƙwararrun ƙwararrun sun yi amfani da bayanan tarihin Brand Analytics, wanda ke da babban dandamali na bayanan kafofin watsa labarun a cikin Rashanci.
Manazarta sun ba da rahoton cewa mafi mashahurin emoji a cikin bazara na 2019 shine hasken rawaya-orange, wanda aka yi amfani da shi kusan sau miliyan 3 yayin lokacin rahoton. A matsayi na biyu a cikin jerin shahararru shine jan zuciya ❤️, wanda aka aika sau miliyan 2,8. Zagaye na uku shine kukan da emoticon dariya ????, wanda aka haɗa a cikin saƙonnin masu amfani da dandalin sada zumunta sau miliyan 1,9. Masana sun lura cewa shahararrun emoji suna da bambance-bambance dangane da jinsi. Misali, mata sun fi yin amfani da emoji sau 1,5, sun fi son zuciya ja, haske mai launin rawaya-orange da alamar dubawa koren. A cikin al'ummar maza, hasken ya fi shahara, sai kuma alamar dubawa koren da fuskar murmushi tana kuka da hawaye.
Ana amfani da Emoji sau da yawa fiye da sauran emoji ta baƙi zuwa cibiyar sadarwar Instagram (34%). VKontakte (16%) yana biye da shi tare da babban lag (13%), Twitter (11%), Facebook (10%), YouTube (10%), Odnoklassniki (6%), da sauran ayyukan watsa labarai (XNUMX%).
Halin girma a cikin shaharar emoji a cikin lokacin bayar da rahoto yana nuna ƙaruwa mai yawa a yawan amfani da su tun bara. Musamman ma, adadin saƙonnin da ya ƙunshi emojis kawai yana ci gaba da karuwa cikin sauri. Idan a cikin 2016 adadin irin waɗannan saƙonnin bai wuce 5% ba, to, a wannan shekara ƙarar saƙonnin da ke kunshe da emojis kawai ya karu zuwa 25%.
source: 3dnews.ru