Me yasa Spotify ya sake jinkirta ƙaddamar da shi a Rasha?

Wakilan sabis ɗin yawo da Spotify suna tattaunawa da masu haƙƙin mallaka na Rasha, suna neman ma'aikata da ofishin da za su yi aiki a Rasha. Koyaya, kamfanin bai sake yin gaggawar sakin sabis ɗin a kasuwar Rasha ba. Kuma yaya ma'aikatanta (a lokacin kaddamarwar ya kamata a sami kusan mutane 30) game da wannan? Ko tsohon shugaban Rasha tallace-tallace ofishin na Facebook, babban manajan Media Instinct Group Ilya Alekseev, wanda ya kamata ya jagoranci Rasha division na Spotify?

Abin takaici, waɗannan tambayoyin sun kasance ba a amsa ba a yanzu, amma bayanai sun fito game da dalilan da za su iya haifar da jinkiri na gaba.

Me yasa Spotify ya sake jinkirta ƙaddamar da shi a Rasha?

Kommersant kafofin yi imani, cewa an dage ƙaddamar da Spotify a ƙasarmu daga ƙarshen lokacin rani zuwa ƙarshen shekara saboda rashin jituwa tare da ɗaya daga cikin manyan lakabi, Warner Music. Rikicin dai yana faruwa ne tun a watan Fabrairu, lokacin da kamfanin ya shiga kasuwar Indiya kuma bai yarda da lakabin kan sharuɗɗan lasisin kiɗa ba.

A Rasha, Spotify ya shirya ƙaddamar da farashi mai ƙima na 150 rubles kowane wata. Sabis ɗin ya buga irin waɗannan bayanan a cikin Yuli.

Adadin kasuwancin Rasha na sabis na yawo na kiɗa a cikin 2018 ya kai 5,7 biliyan rubles, kuma a cikin 2021 zai girma zuwa 18,6 biliyan rubles. Kwararru na J'son & Partners Consulting ne suka samar da waɗannan alkaluma. A cewar su, Apple Music ya mamaye 28% na kasuwa, Boom - 25,6%, da Yandex.Music - 25,4%. Google Play Music yana da kashi 4,9% na kasuwa.

Wane rabo Spotify zai dauka lokacin da ya shiga kasuwar Rasha? Idan ya fito kwata-kwata: sabis ɗin yana yin alƙawarin yin wannan har tsawon shekaru 5, amma koyaushe yana jinkirta ƙaddamarwa.

A farkon 2014 kamfanin rajista Spotify LLC ya shirya ƙaddamarwa a Rasha ta faɗuwar rana. Amma a maimakon haka, Spotify ya jinkirta ƙaddamarwa: ba su zo ga maƙasudin gama gari tare da abokin tarayya mai yuwuwa ba - MTS. Wannan shi ne jinkiri na farko, wanda ya biyo bayan almara na tsawon shekaru 5 wanda zai kasance aƙalla har zuwa ƙarshen 2019.



source: 3dnews.ru

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