bayan kalamai Bayan sanarwar da Hukumar Kula da Antimonopoly ta Tarayya ta fitar cewa talla a Telegram da YouTube haramun ne, manyan kungiyoyin talla sun fara dakatar da kamfen din tallan su a cikin messenger, in ji rahoton Vedomosti.
Musamman ma, ƙungiyar talla ta Media Direction Group (ta kasance a sahun gaba 8 a cikin jerin masu siyan kafofin watsa labarai a shekarar 2024 a cewar Sostav da Ƙungiyar Hukumomin Sadarwa ta Rasha (ACAR)) ta dakatar da ayyukanta. Kamar yadda babban darektanta, Denis Maksimov, ya shaida wa Vedomosti, ƙungiyar tana ɗaukar "dukkan matakai masu yiwuwa don kiyaye ingancin kamfen yayin da take canja wurin su zuwa wasu tashoshi."
Wakilin ƙungiyar kamfanoni ta Rodnaya Rech (manyan kamfanoni shida idan aka kwatanta da adadin siyan kafofin watsa labarai a shekarar 2024) ya ce masu tallata sun mayar da martani ga sanarwar a matakai daban-daban, inda wasu suka dakatar da kamfen ɗinsu tun jiya da yamma. "Mu, ciki har da lauyoyinmu, muna sa ido kan lamarin, muna jiran ƙarin bayani daga hukuma, kuma a shirye muke mu ɗauki mataki cikin gaggawa bisa ga bayanan da ke shigowa," in ji shi.
Sergey Efimov, babban darektan OMD Resolution (wani ɓangare na OMD OM Group; wani ɓangare na Group1, hukumar #1 ta hanyar adadin siyan kafofin watsa labarai a 2024), ya shaida wa Vedomosti cewa abokan ciniki da yawa sun nemi bayani game da tsarin doka don sanyawa a cikin manzo, kuma kashi 10-15% ne kawai daga cikinsu suka gabatar da buƙatun yiwuwar cire tallace-tallace daga Telegram. Ya lura cewa kusan babu wani kamfen na talla da aka dakatar a wannan lokacin.
NMi Digital (wani ɓangare na NMi Group) ta ba da rahoton cewa ba ta sami wata buƙata daga abokan ciniki na soke kamfen ɗin tallan Telegram ba, amma tana gudanar da cikakken bincike kan wuraren da aka sanya kuma tana ba da shawarar dakatar da kamfen ɗin tallan Telegram har sai an fayyace yanayin. Sauran hukumomi kuma sun ba da rahoton cewa yawancin masu talla ba sa soke wuraren da aka sanya su, suna jiran bayani daga hukumomi.
A cewar Vasily Yashchuk, Daraktan Sashen Kirkire-kirkire a Kokoc Group, haramcin tallan Telegram da YouTube zai shafi albarkatun da suka kai kusan kashi 70% na kasuwar tallan masu tasiri (talla tare da masu rubutun ra'ayin kanka a yanar gizo): kashi 40% akan Telegram, kashi 30% akan YouTube. Sauran kashi 15% sun fito ne daga VK, sauran kashi 15% kuma sun fito ne daga TikTok, Rutube, Zen, Twitch, da sauran dandamali. A baya an kiyasta cewa sashen tallan masu tasiri ya kai darajar ruble biliyan 50-60 a shekarar 2025, a cewar Ƙungiyar Masu Rubuce-rubuce da Hukumomi (ABA).
A halin yanzu, Telegram ko YouTube ba a haɗa su cikin rajistar albarkatu inda aka haramta talla a doka ba, in ji Dmitry Grigoryev, Daraktan Sashen Shari'a a Ƙungiyar Kafafen Yaɗa Labarai ta Turai. Waɗannan sun haɗa da rajistar sunayen yanki ɗaya, fihirisar shafukan yanar gizo, da adiresoshin hanyar sadarwa waɗanda ke ɗauke da bayanai waɗanda aka haramta yaɗa su a Rasha (wanda Roskomnadzor ke kula da shi), jerin ƙungiyoyin ƙasashen waje da na ƙasashen waje da ba a so, da kuma jerin ƙungiyoyin masu tsattsauran ra'ayi na Ma'aikatar Shari'a. Bugu da ƙari, Telegram da YouTube har yanzu suna cikin rajistar hanyoyin sadarwar zamantakewa ta Roskomnadzor, in ji shi.
A halin yanzu, akwai rashin jituwa tsakanin yiwuwar fassarar matsayin FAS da ainihin ayyukan hukumar, in ji Yulia Sinitsyna, abokiyar hulɗa a fannin mallakar fasaha ta fasaha ta fasaha ta fasaha ta fasaha ta Intellectual Property and Information Technology a kamfanin lauyoyi na Chervets.Partners. "Idan aka tabbatar da matsayin FAS a hukumance, wannan na iya nufin fayyace fayyace dokar talla - haramcin ba zai shafi albarkatun da aka toshe gaba ɗaya ba har ma da dandamali waɗanda ke da ɗan iyakancewar shiga," in ji ta.
source:
source: 3dnews.ru
