Kamfanin TMT Consulting ya wallafa sakamakon wani bincike na kasuwar talabijin ta Rasha da ake biya a cikin rubu'in farko na wannan shekara.
Bayanan da aka tattara sun nuna cewa masana'antar tana kusa da saturation. A karshen rubu'in farko na shekarar 2019, adadin masu biyan kudin shiga ta TV a kasarmu ya kai miliyan 44,3, wanda hakan ya karu da kashi 0,2% idan aka kwatanta da kwata na baya, inda adadin ya kai miliyan 44,2, karuwar masu biyan kudin shiga a shekara. - a cikin shekara ya kasance 2,4%.
Kudaden shiga masu aiki ya ragu da kashi 2,4 cikin dari zuwa biliyan 25,0 rubles. A lokaci guda, an lura da ci gaban shekara-shekara a kashi 12,5: a cikin kwata na farko na 2018, an kiyasta girman kasuwa a 22,2 biliyan rubles.
Bangaren TV ɗin da aka biya kawai wanda ya nuna girma a cikin tushen masu biyan kuɗi shine IPTV. A lokaci guda, 97% na sababbin masu biyan kuɗi sun haɗa da kamfanoni biyu - Rostelecom da MGTS.
Mafi girman ma'aikacin talabijin na biyan kuɗi dangane da adadin masu biyan kuɗi shine Tricolor tare da kaso kusan 28%. Rostelecom yana matsayi na biyu tare da sakamakon 23%. Wani 8% kowanne ya faɗi akan ER-Telecom da MTS. Rabon Orion yana da kusan kashi 7%.
"A ƙarshen kwata, MTS ya zama jagora a cikin dangi da cikakken ci gaban tushen biyan kuɗi. Mafi girman ma'aikacin TV na biyan kuɗi ta hanyar kudaden shiga, Rostelecom, shima yana da ƙimar girma sama da matsakaicin kasuwa. Ragowar masu aiki daga TOP 5 ko dai sun yi girma sosai ko kuma sun nuna rashin ƙarfi," in ji TMT Consulting.
source: 3dnews.ru