Ƙungiyar IAB ta Rasha ta wallafa sakamakon binciken da aka yi na kasuwar TV mai haɗin kai ta Rasha - talabijin tare da ikon haɗi zuwa Intanet don hulɗa tare da ayyuka daban-daban da kuma kallon abun ciki a kan babban allo.
An lura cewa a cikin yanayin da aka haɗa TV, ana iya haɗa haɗin Intanet ta hanyoyi daban-daban - ta hanyar TV mai kaifin baki, akwatunan saiti, 'yan wasan watsa labarai ko na'urorin wasan bidiyo.
Don haka, an bayar da rahoton cewa a ƙarshen 2018, masu sauraron TV da aka haɗa sun kai masu amfani da miliyan 17,3, ko 12% na Russia. A lokaci guda, kamar yadda mawallafin rahoton rahoton ya lura, kasuwa yana girma da sauri. Don haka, a cikin shekaru 3-4 masu zuwa, TV ɗin da aka haɗa zai fi yiwuwa ya zama babban dandalin talabijin a Rasha.
A lokaci guda kuma, kasuwar tallace-tallace a cikin sashin TV ɗin da aka haɗa kuma yana haɓaka. Jimlar yawan ra'ayoyin talla a cikin wannan sashi a Rasha ya karu da 170% a shekara kuma yana ci gaba da karuwa.
“Masu sauraro suna ƙara cinye bidiyon kan layi, gami da kan babban allo. Sabili da haka, TV mai haɗawa wani yanki ne mai zafi na kasuwar talla, kuma rabonsa a cikin haɗin gwiwar kafofin watsa labaru zai girma kawai, "in ji binciken.
A halin yanzu, wayowin komai da ruwan su ne mafi yawan hanyoyin haɗa babban allo zuwa Intanet a Rasha.
source: 3dnews.ru