Kamfanin TMT Consulting ya taƙaita sakamakon binciken kasuwancin Rasha na sabis na bidiyo na kan layi na doka a cikin 2018: masana'antar tana nuna haɓaka cikin sauri.
Muna magana ne game da dandamali masu aiki bisa ga tsarin OTT (Over the Top), wato, samar da ayyuka ta hanyar Intanet. An ba da rahoton cewa girman sashin da ya dace a bara ya kai 11,1 biliyan rubles. Wannan yana da ban sha'awa 45% fiye da sakamakon 2017, lokacin da adadi ya kasance 7,7 biliyan rubles.
Manazarta sun bayyana irin wannan gagarumin karuwar kashe kudi a sashin ayyukan bidiyo na kan layi saboda dalilai da yawa. Wannan, musamman, shine haɓakar masu sauraro masu biyan kuɗi, bayar da keɓaɓɓen abun ciki ta gidajen sinima ta kan layi, haɗin gwiwar ayyuka tare da manyan ɗakunan studio na Rasha da Hollywood, da kuma yaƙi da satar fasaha.
Samfurin da aka biya yana da tabbaci a cikin jagorar - samun kudin shiga da aka samu daga biyan kuɗin mai amfani ya kai 7,6 biliyan rubles (ƙarar 70%). Talla ta kawo sabis na bidiyo 3,5 biliyan rubles (da 10%).
Babban dan kasuwar kasuwa ta fuskar kudaden shiga shine ivi tare da kaso 36%. Okko tana matsayi na biyu da kashi 19%. Don haka, waɗannan ayyuka guda biyu suna sarrafa fiye da rabin masana'antar ta hanyar kuɗi.
Dangane da hasashen TMT Consulting, a cikin 2019 kasuwar sabis na bidiyo na OTT za ta yi girma da kashi 38% kuma ta wuce 15 biliyan rubles. By 2023, da girma zai zama game da 35 biliyan rubles.
source: 3dnews.ru