ʻO Arthur Khachuyan: "ʻIke nui maoli i ka hoʻolaha"

Ma Malaki 14, 2017, Arthur Khachuyan, Luna Nui o Social Data Hub, i kamaʻilio ma ka haʻi'ōlelo BBDO. Ua ʻōlelo ʻo Arthur e pili ana i ka mākaʻikaʻi naʻauao, ke kūkulu ʻana i nā ʻano hoʻohālike, ka ʻike ʻana i ke kiʻi a me ka ʻike wikiō, a me nā mea hana Social Data Hub a me ka noiʻi e hiki ai iā ʻoe ke kuhikuhi i ka poʻe e hoʻohana ana i nā ʻoihana pūnaewele a me nā ʻenehana Big Data.

Arthur Khachuyan (ma hope aku – AH): - Aloha! Aloha kākou! ʻO Arthur Khachuyan koʻu inoa, ke holo nei au i ka hui Social Data Hub, a ke hana nei mākou i nā ʻano loiloi naʻauao hoihoi o nā kumu ʻikepili wehe, nā kahua ʻike a hana i nā ʻano noiʻi hoihoi a pēlā aku.

A i kēia lā ua noi mai nā hoa hana mai BBDO Group e kamaʻilio e pili ana i nā ʻenehana hou no ka nānā ʻana i ka ʻikepili nui, nui a ʻaʻole nui ka ʻikepili no ka hoʻolaha: pehea e hoʻohana ʻia ai, hōʻike i kekahi mau hiʻohiʻona hoihoi. Manaʻo wau e nīnau ʻoe i nā nīnau ma ke ala, no ka mea hiki iaʻu ke hōʻoluʻolu a ʻaʻole hōʻike i ke ʻano a pēlā aku, no laila, mai hilahila.

ʻOiaʻiʻo, ʻo nā kuhikuhi nui, kahi i hoʻohana ʻia ai kekahi ʻano o nā hopena "kokoke-nui-data" ua maopopo loa - ʻo kēia ka nānā ʻana o ka lehulehu, ka nānā ʻana, ke alakaʻi ʻana i kekahi ʻano noiʻi kālepa analytical. Akā, he mea hoihoi mau i ka ʻikepili hou aʻe e ʻike ʻia, he aha nā manaʻo hou aʻe e ʻike ʻia ma hope o ka hoʻohana ʻana i ka loiloi.

No ke aha mākou e pono ai i ka ʻenehana no ka hoʻolaha?

Ma hea mākou e hoʻomaka ai? ʻO ka mea maopopo loa ʻo ka hoʻolaha ʻana ma nā ʻoihana pūnaewele. I kēia lā ua wehe au i ke kakahiaka: no kekahi kumu manaʻo ʻo VKontakte e ʻike wau i kēia hoʻolaha kūikawā ... Inā maikaʻi a maikaʻi ʻole paha ka nīnau ʻelua. ʻIke mākou ua hāʻule maoli wau i ka māhele o nā conscripts:

ʻO ka mea mua loa a me nā mea hoihoi loa e hiki ke lawe ʻia ma ke ʻano he ʻenehana ʻenehana ... ʻO ka mea mua aʻu i makemake ai e hoʻoholo ma mua o ka hoʻomaka ʻana, ʻo ia ka wehewehe ʻana i nā huaʻōlelo: he aha ka ʻikepili wehe a he aha ka ʻikepili nui? No ka mea, loaʻa i nā kānaka a pau ko lākou ʻike ponoʻī no kēia mea, a ʻaʻole wau makemake e hoʻokau i kaʻu mau ʻōlelo i kekahi, akā ... No ka mea ʻaʻohe mea like ʻole.

ʻO wau iho, manaʻo wau ʻo ka ʻikepili wehe ka mea hiki iaʻu ke loaʻa me ka ʻole o ka login a i ʻole ka ʻōlelo huna. ʻO kēia kahi ʻaoʻao wehe ma nā pūnaewele kaiapuni, ʻo ia nā hopena ʻimi, nā papa inoa wehe ʻia, a me nā mea ʻē aʻe. o ka waihona waihona, aia ma kahi o kahi petabyte o ka ʻikepili. ʻO ke koena o kaʻu terminology ʻaʻole ia he ʻikepili nui, akā he mea like ia.

Kiʻekiʻe-pololei profiling a me ka hōʻike maka

E hele kāua i ka hoʻonohonoho. ʻO ka mea mua a hoihoi loa hiki iā ʻoe ke loaʻa mai ka nānā ʻana i nā kumu ʻikepili wehe ʻo ia ke kiʻekiʻe kiʻekiʻe a me ka hoʻopaʻa ʻana. He aha kēia? He moʻolelo kēia e hiki ai i kāu moʻokāki kaiapili ke wānana ʻaʻole ʻo wai ʻoe wale nō, ʻaʻole wale kāu mau makemake.

Akā i kēia manawa, ma ka hoʻohui ʻana i nā kumu like ʻole, hiki iā ʻoe ke hoʻomaopopo i ka pae awelika o kāu uku, pehea ka nui o ke kumukūʻai o kāu keʻena, a me kahi e kū ai. A hiki ke hoʻohana maoli ʻia kēia ʻikepili mai nā ala i loaʻa. No ka laʻana, inā ʻoe e lawe i kāu moʻokāki ma kahi ʻoihana pūnaewele, e nānā, e ʻōlelo, ma hea ʻoe e noho ai, kahi āu e hana ai; e hoʻomaopopo i ka ʻāpana o ka ʻoihana āu e hana ai; hoʻoiho i nā hakahaka like ʻole mai HH a me "Superjob" inā he loiloi ʻoe, luna, a pēlā aku; e nana i kou wahi e noho ai (base, wahi a CIAN), e hoomaopopo i ka nui o ke kumukuai no ka hoolimalima hale ma keia wahi, pehea ka nui o ke kuai ana i hale ma keia wahi, wanana e pili ana i ka nui o kou loaa. Eia hou, me ka hoʻohana ʻana i kāu pūnaewele kaiapili, hiki iā ʻoe ke hoʻomaopopo i ka nui o kāu huakaʻi, ma hea ʻoe, a me kou kūpaʻa i kāu mea hana.

No laila, mai ka nui o nā metric hiki iā mākou ke hana i nā mea a mākou e makemake ai. Hiki iā mākou ke hoʻolauna iā ʻoe i kahi huahana āu e makemake ai. Hiki iā ʻoe ke noʻonoʻo i kahi hale kūʻai pūnaewele? Hele ʻoe i laila - hopu kēia hale kūʻai pūnaewele i kāu moʻokāki ma kahi ʻoihana pūnaewele a haʻi iā ʻoe: "Masha, ua haʻalele wale ʻoe me kāu keikikāne, eia kekahi mau huahana nou." ʻAʻole kēia ka wā e hiki mai ana ...

Pehea e ʻike ʻia ai ka geolocation o ke kanaka?

Nā pane i nā nīnau mai ka lehulehu:

• ʻO ka maʻamau, manaʻo ʻia ʻo 80% o nā helu komo a pau ʻo ia ka wahi kūpono o ka noho ʻana. Akā no ka poʻe ʻaʻole nānā i nā wahi āpau, he nui nā koho: ʻo ka nānā ʻana, a i ʻole geolocation, a i ʻole he loiloi kēia o nā pou a me nā paʻi no ka manawa holoʻokoʻa i kākau ai ke kanaka i kekahi mea... A ma kahi, E puka mai ana kekahi mea e like me "Makemake au e kūʻai i kahi kaʻa kaʻa ma kahi o Akademicheskaya" a i ʻole "Ua ʻike koke wau i nā graffiti ʻino ma ka paia ma aneʻi." ʻO ia hoʻi, no ka aneane 80% o nā kānaka, hiki ke hoʻoholo ʻia ko lākou geolocation, ko lākou wahi hana a me ko lākou wahi noho me ka hoʻohana ʻana i ka ʻikepili a i ʻole metadata hiki ke hōʻiliʻili ʻia mai nā ʻoihana pūnaewele.

  ʻO kēia hoʻi, he loiloi o nā pou. Ma ka manaʻo maʻalahi, he loiloi kēia o nā loiloi a me nā geolocations i nā ʻoihana pūnaewele, ʻaʻole e holoi i ka metadata jpeg (hiki iā ʻoe ke noʻonoʻo i kahi mea mai ia mea). Akā no nā poʻe i koe, ʻo ia ka mea maʻamau i ka hoʻolaha ʻana i nā kikokikona: ʻo ke kanaka "hoʻomālamalama" i kona wahi ke kākau ʻo ia e pili ana i kekahi mea, a i ʻole "hoʻomālamalama" ʻo ia i kāna kelepona, kahi e ʻike ai ʻoe i kekahi o kāna hoʻolaha ma Avito a i kāna moʻokāki ma " Auto RU". Ma muli o kēia ʻikepili, hiki iā ʻoe ke hoʻohui (no ka laʻana, "Ke kūʻai aku nei au i kahi kaʻa kokoke i Mayakovskaya") a manaʻo nui i kēia.

• Hoʻopuka pinepine ka poʻe i kēia ma ka ʻoihana pūnaewele. Hana wale mākou me nā kumu hāmama a eia mākou e kamaʻilio wale nei e pili ana i nā kumu wehe. Hoʻolaha pinepine lākou i nā hoʻolaha, ʻo ia hoʻi, i loko o kanaono pakeneka o nā hihia, ʻo ka moʻolelo maʻamau i ka wā e "hōʻike" ai nā kānaka i kā lākou helu kelepona i kēia manawa he hoʻolaha no ke kūʻai ʻana i kekahi mea. Ma kekahi mau pūʻulu e kākau kekahi ("Ke kūʻai aku nei au i kēia a i ʻole ma laila"), a i ʻole hele i kahi.

  ʻAe! 'Ōlelo pinepine lākou e like me: "E pane mai iaʻu a hoʻouna mai iaʻu i SMS, e kelepona i kaʻu helu. Hana pinepine kēia i ka poʻe kūʻai aku i kekahi mea, kūʻai i kekahi mea ma nā pūnaewele kaiapuni, kamaʻilio me kekahi... No laila, me ka hoʻohana ʻana i kēia helu hiki iā ʻoe ke hoʻopili i kāna ʻaoʻao ma CIAN iā ia, inā ua paʻi ʻo ia i kekahi mea, a i ʻole, hou, ma ʻO Avito. ʻO kēia wale nō ka mea kaulana loa, nā kumu kiʻekiʻe, e ʻoi aku ia ma luna - ʻo Avito, CIAN a pēlā aku.

• Pili kēia i kahi hale kūʻai pūnaewele. A laila ʻo ka ʻenehana o ka ʻike maka a me ka pili ʻana i ka profile (e kamaʻilio mākou no ia). Ma ke ʻano maʻemaʻe, hiki ke hoʻohana ʻia kēia i kahi hale kūʻai pūnaewele. A ma ka laulā, ʻo kaʻu moeʻuhane nui ke ʻike ʻia nā hae o ke alanui, ke hele ʻoe ma mua o kahi pahupaʻikiʻi, "pahele" ia i kou maka. Akā, e pāpā ʻia kēia hihia e ke kānāwai no ka mea he uhaki i ka pilikino. Manaʻo wau e hiki koke a ma hope paha.
• Mai kaʻike pilikino. I ka manawa pinepine, i ka wā e kākau ai ke kanaka i kekahi mea iā ʻoe, hana ʻoe i kekahi mau ʻoiaʻiʻo mai kona ola ʻana ʻaʻole pono ʻoe e ʻike ... Akā! Ma muli o nā helu helu i hala iho nei, ua emi ka helu o nā moʻokāki i pani ʻia ma nā ʻoihana pūnaewele e 14%. Ke piʻi nei ka helu o nā fakes, ke ulu nei ka nui o nā moʻokāki wehe - ke neʻe nei ka poʻe i ka wehe. Manaʻo wau i loko o 3-4 mau makahiki e ho'ōki lākou i ka pane ikaika ʻana i ka ʻike ʻana o kekahi i ka ʻike e pili ana iā lākou i ʻike ʻole paha lākou. Akā, he mea maʻalahi loa ke kiʻi ʻana ma ka nānā ʻana i kāna pā.

He aha nā mea e hiki ke lawe ʻia mai nā kumu ākea?

Aia kahi papa inoa o nā mea i hiki ke hoʻomaopopo ʻia me ka hilinaʻi kiʻekiʻe loa mai nā kumu wehe. ʻOiaʻiʻo, ʻoi aku ka nui o nā metric like ʻole; pili ia i ka mea kūʻai o ia noiʻi. Aia kekahi ʻoihana HR e makemake ana inā ʻoe e hoʻohiki ma nā ʻoihana pūnaewele a i ʻole ma kahi ākea. Makemake kekahi i ka makemake i nā puke a Navalny a i ʻole, nā paʻi ʻia ʻo United Russia, a i ʻole kekahi ʻano ʻike ponokala - hiki pinepine ia mau mea.

ʻO nā mea nui ka waiwai o ka ʻohana, ke kumukūʻai pili o kahi keʻena, home, ʻimi kaʻa, a pēlā aku. Ma muli o kēia, hiki ke hoʻokaʻawale ʻia nā kānaka i nā hui kaiaulu. ʻO kēia nā mea hoʻohana ʻo Moscow Tinder, ʻo lākou lākou (e like me kā lākou mau kiʻi i loaʻa ma kā lākou moʻokāki Facebook); ma muli o ko lākou makemake, ua māhele ʻia lākou i nā hui kaiaulu:

Inā mākou e neʻe kokoke i ka hoʻolaha, a laila ua neʻe mālie mākou mai ka hoʻolaha hoʻolaha maʻamau, ke koho ʻoe ma VKontakte makemake ʻoe i nā kāne 18 makahiki i kākau inoa i kekahi mau hui. Loaʻa iaʻu kēia kiʻi aʻe, e hōʻike wau iā ʻoe i kēia manawa:

ʻO ka laina lalo, ʻo ka hapa nui o nā lawelawe o kēia manawa e kālailai, ma ke ʻano, nā poʻe e kālailai i nā ʻoihana pūnaewele, e hana ana i ka nānā ʻana i nā makemake ... ʻO ka mea mua i hiki mai i ka noʻonoʻo o ka poʻe ke kālailai i nā pūʻulu kiʻekiʻe o kā lākou mea kākau inoa. Hiki paha kēia i kekahi, akā ke manaʻo nei au he hewa loa ia. No ke aha mai?

ʻOhi ʻia a nānā ʻia kāu mau makemake

E lawe i kāu kelepona, e nānā i kāu mau pūʻulu kiʻekiʻe - ʻoi aku ka nui o ka 50% o nā hui āu i poina mua ai, ʻo ia kekahi ʻano ʻike i pili ʻole iā ʻoe. ʻAʻole ʻoe e hoʻopau iā ia, akā naʻe, e hahai ka ʻōnaehana iā ʻoe e like me lākou: ua kau inoa ʻoe i nā ʻōlelo aʻoaʻo, i kekahi mau hui kaulana. ʻO ia hoʻi, e hōʻino ʻoe i ka ʻōnaehana e loiloi i kāu ʻaoʻao, a ʻaʻole ʻae ʻia kāu mau makemake.

Ke neʻe nei... He aha ma laila? Manaʻo mākou i ka hana a nā poʻe ʻē aʻe. I ko mākou manaʻo, ʻo ke ala kūpono loa e loiloi i ka makemake o nā mea hoʻohana he like. No ka laʻana, ma VKontakte ʻaʻohe mea hānai makemake, a manaʻo ka poʻe ʻaʻole ʻike kekahi i kā lākou makemake. ʻAe, ua hoʻolauna ʻia kekahi o nā mea makemake ma Instagram, ʻike mākou i kekahi mea ma Facebook, akā ʻo ka hapa nui o nā ʻike ma kekahi mau hui ʻaʻole hoʻolaha i kēia i kahi hānai maʻamau, a ola nā kānaka a manaʻo ʻaʻole ʻike kekahi i kā lākou makemake.

A ma ka hōʻiliʻili ʻana i kekahi ʻano mea hoihoi iā mākou, e hōʻiliʻili i kēia mau pou, e hōʻiliʻili i kēia mau makemake, a laila e nānā i kēia kanaka me ka hoʻohana ʻana i kēia waihona, hiki iā mākou ke hoʻoholo me ka pololei kiʻekiʻe ʻo wai ʻo ia, he aha kona hopena, he aha kāna makemake. E hoʻokomo pono iā ia i loko o kahi hui kaiaulu a launa pū me ia.

Hoʻololi ke ʻano o ke kūʻai ʻana i kaʻa

He laʻana like koʻu. E hoʻopaʻa koke wau i kaʻu mau hiʻohiʻona kokoke i ka hoʻolaha a kokoke i ke kūʻai aku, no ka mea, ʻike ʻoe, ʻo ka hapa nui o nā hihia i pale ʻia e NDA a pēlā aku. Akā, e mau ana nā mea hoihoi. No laila, ʻo ka moʻolelo me kēia poʻe: he mau kāne kēia i kūʻai i kaʻa ma waena o 2010 a me 2015. Ua hōʻike ʻia ke ʻano o kā lākou ʻano kaiapili pūnaewele ma ke kala. Ua loli ka pākēneka o nā kaikamahine i waena o nā mea kākau inoa, ua kākau wau i nā ʻaoʻao lehulehu "boyish", loaʻa i kahi hoa pili paʻa ...

Hoʻopau ʻia kēia mea āpau e ka brand kaʻa a me ka helu o nā kānaka. Mai ʻaneʻi hiki iā ʻoe ke huki i nā hopena hoihoi e pili ana i ka ʻano o nā kānaka a me ke ʻano o ka hana ʻana. Hiki iaʻu ke ʻōlelo ua aneane like ka Porsche Cayenne a me ka Priora i kanu ʻia ma ke ʻano o ka nui o ka poʻe i makemake ʻia. He ʻokoʻa ka maikaʻi o kēia anaina a me kā lākou ʻano, akā like ka nui. ʻO ka hopena āu e huki ai mai ʻaneʻi ʻo ia ka mea āu e makemake ai, kokoke i kāu mākeke. Inā kūʻai aku ʻoe i kahi Audi, hana ʻoe i ka slogan "Buy a Audi a haʻalele i kou mau mākua!" a laila.

ʻAe, he hiʻohiʻona ʻakaʻaka kēia o ka ʻano o ka ʻano o ka poʻe e pili ana i ka nānā ʻana o nā mea makemake, e pili ana i ka hui a lākou e neʻe ai, he aha ka ʻike a lākou e loiloi ai - me ka aneane 100% hiki ke maopopo ʻo wai ʻoe. No ka mea inā ʻaʻole hiki iā ʻoe ke komo i ka ʻoihana pūnaewele a ʻaʻole heluhelu i nā leka pilikino, e haʻi mau nā makemake iā ʻoe ʻo wai kēia kanaka - he wahine hāpai, he makuahine, he kanaka koa, he mākaʻi. A iā ʻoe, ma ke ʻano he kanaka hiki ke hoʻolaha, he pā nui kēia ma ka pahuhopu.

Nā pane i nā nīnau mai ka lehulehu:

• ʻO kēlā me kēia kolamu ka helu o nā kānaka o kēia kaʻa; pehea i loli ai kā lākou ʻano hana. E nānā: nā poʻe i kūʻai aku i Porsche Cayenne - ma kahi o 550 mau kānaka (melemele), ua hoʻonui ʻia ka pākēneka o nā kaikamahine i waena o nā mea kākau inoa.
• ʻO ka laʻana nā mea hoʻohana o nā pūnaewele kaiapili "Vkontakte", "Facebook", "Instagram" mai 2010 a 2015. ʻO ka wehewehe wale nō: ʻo nā kaʻa i koho ʻia ma aneʻi nā mea i hiki ke ʻike ʻia i nā kiʻi me ka ʻoi aku o 80% pololei me ka hoʻohana ʻana i kekahi mau mea hana.
• I kekahi manawa, kāna kaʻa (ʻo ia hoʻi, ʻaʻole ʻo ia, waiho mākou i kēlā i nā ʻoihana pūnaewele) ... I kekahi manawa, ua kiʻi mau ʻia ke kanaka me ke kaʻa, aia pū me ia, nā puke. ʻokoʻa, ʻokoʻa nā kiʻi mai nā kihi ʻokoʻa, a pēlā aku. A laila e loaʻa kahi kiʻi o ka poʻe e kiʻi nei me nā kaʻa a me ... ʻAe, ʻo kēia ka nīnau ʻelua - hilinaʻi i ka ʻikepili pūnaewele.
• Ma muli o ko mākou hāpai ʻana, akā naʻe, ʻaʻole pololei mau ka ʻikepili media. ʻAʻole makemake mau ka poʻe e hoʻolaha i kā lākou ʻike. ʻO wau iho, ua alakaʻi au i kahi haʻawina: Ua hoʻohālikelike au i ka helu o nā haumāna puka o nā kula ʻo Moscow me ka helu o nā poʻe i hoʻopaʻa inoa ʻia ma nā ʻoihana pūnaewele. Ma ka awelika, 60% ka nui o nā poʻe i hoʻopaʻa inoa ʻia ma nā ʻoihana pūnaewele - nā haumāna puka o Moscow State University i kekahi makahiki i kekahi mau mea kūikawā - ma mua o ka mea maoli. No laila ʻae - aia nō, he hapa hapa o nā hewa ma aneʻi, ʻaʻohe mea huna. Maʻaneʻi mākou e lawe wale i ke kumu i kēlā mau kaʻa i hiki ke ʻike ʻia me ka ʻoi aku o ka 80% probability.

Ka papa inoa o nā kumu no ke aʻo ʻana

Eia kahi laʻana papa inoa o nā kumu i hiki ke hoʻohana ʻia, i hoʻohana ʻia e hoʻoholo me ka ʻoiaʻiʻo loa i ka ʻaoʻao pilikanaka o ke kanaka, ʻo wai ʻo ia.

Lawe mākou i kahi ʻaoʻao mai nā ʻoihana pūnaewele, mai CIAN - ʻo ke kumukūʻai o kahi hale noho ma kahi o, "Head-Hunter", "Superjob" - ʻo ia ka uku maʻamau no kahi kanaka i hāʻawi ʻia. Manaʻo wau ʻaʻole he poʻo Luna ʻelele ma ʻaneʻi, no ka mea, manaʻo lākou ʻaʻole maikaʻi loa ka lawe ʻana i kēia ʻikepili mai iā lākou. Eia naʻe, ʻo ia ka uku maʻamau ma kekahi mau wahi no kekahi mau ʻano hana no nā hakahaka.

"Avito", "Avto.ru": pinepine ka poʻe, ke hoʻomālamalama ʻia kā lākou kelepona, loaʻa iā lākou (i nā hihia he nui) ma kahi o "Avito", a i ʻole "Avto.ru", a i ʻole ma kekahi mau pūnaewele e hiki ai iā ʻoe ke hoʻomaopopo ʻo wai lākou. Inā kūʻai ʻia kahi stroller a i ʻole kaʻa ma kēia helu kelepona ... ʻo Rosstat a me ka Unified State Register of Legal Entities he mau papa inoa hou aʻe me ke kōkua e hiki ai iā ʻoe ke hoʻonohonoho i ka ʻoihana hana - e like me kekahi ʻano, e like me kahi kumu hoʻohālike. hiki i kēlā me kēia kanaka ke hoʻonohonoho (hiki iā ʻoe ke hoʻoholo i ke kālā o kēia kanaka etc.).

Kōkua ʻo Tinder e hōʻiliʻili i ka ʻikepili i ke kūlana o nā kānaka

Eia kekahi, aia kekahi mea hoihoi (ʻo ia hoʻi, he mea ʻakaʻaka loa i ka haʻawina) - ʻo ia hoʻi, ka hōʻiliʻili ʻana o ka ʻikepili mai Moscow Tinder e hoʻohana ana i nā bots no kēia Tinder. Hoʻoholo ʻia ka mamao i nā kānaka, a laila hoʻoholo ʻia ko lākou wahi kokoke.

ʻO ka pahuhopu o kēia noiʻi ʻana ʻo ia ka hoʻoholo ʻana i ka helu o nā moʻolelo Tinder ma ka ʻāina o nā keʻena aupuni - ma Duma, ke keʻena hoʻopiʻi, a pēlā aku. Akā ʻo ʻoe, ma ke ʻano he mea hoʻolaha, hiki iā ʻoe ke noʻonoʻo i nā mea āu e makemake ai: hiki iā ia, no ka laʻana, Starbucks a i ʻole kekahi mea ʻē aʻe ... ʻO ia hoʻi, ʻo ka helu o nā poʻe ma Tinder e inu kofe mai iā ʻoe, e kauoha i kekahi mea, aia i nā hale kūʻai. E pili ana i kēia geolocation: hiki ke hana i kēia me kekahi lawelawe.

Pane i kekahi nīnau mai ke anaina mai:

• Tinder? ʻAʻole ʻoe i ʻike? ʻO Tinder kahi polokalamu kaʻahele kahi āu e nānā ai ma nā kiʻi (hema-'ākau), a hōʻike kēia app iā ʻoe i ka mamao o ke kanaka. Inā loaʻa iā ʻoe ka mamao i kēia kanaka mai ʻekolu mau wahi like ʻole, hiki iā ʻoe ma kahi o (+ 5-7 mika) e hoʻoholo i kahi. I kēia hihia, no ka hoʻoholo ʻana ma ka ʻāina o ke keʻena hoʻopiʻi a i ʻole ka State Duma, ʻaʻole paʻakikī loa. Akā hou, ʻo kāu hale kūʻai paha ia, hiki i kekahi mea.

No ka laʻana, i ka wā lōʻihi, ua loaʻa iā mākou kahi hihia (ʻaʻole he noiʻi), i ka wā i loaʻa ai iā mākou mai kekahi o nā mea hoʻohana kelepona ʻikepili e pili ana i ka nui o ke kaʻa, ka ʻikepili e pili ana i ka nui o ka neʻe ʻana o nā helu kelepona, a ua hoʻopili ʻia kēia ʻike āpau. ma nā hoʻonohonoho o nā papa hoʻolaha e kū ana ma nā alaloa . A ʻo ka hana a ka mea hoʻohana kelepona ʻo ia ka hoʻoholo ʻana i ka nui o ka poʻe e hele aʻe a ʻike paha i kēia hoʻolaha hoʻolaha.

Inā he poʻe loea hoʻolaha pāpaʻi ma ʻaneʻi, hiki iā ʻoe ke ʻōlelo: ʻaʻole hiki ke hoʻomaopopo me ka hilinaʻi nui - ke hele mai nei kekahi, ʻaʻole nānā kekahi, nānā kekahi ... Eia naʻe, he laʻana kēia o ka loaʻa ʻana o 20 billion polygons. ʻO kēia ma Moscow, aia ma luna o ka nui o kēia poʻe i kēlā me kēia hola ma kekahi mau ala ... Hiki iā ʻoe ke ʻike i ka mea a kēia poʻe e hele nei i kēlā me kēia manawa a manaʻo nui i ka holo ʻana o ka poʻe.

Pane i kekahi nīnau mai ke anaina mai:

• ʻAʻohe mea hāʻawi i kēlā ʻikepili. Ua alakaʻi mākou i kahi noiʻi no kekahi o nā mea hoʻokele; he moʻolelo kūloko wale nō kēia, no laila, ʻaʻole naʻe i hōʻike ʻia ma ke ʻano o nā kiʻi. Akā pinepine ʻaʻohe pilikia o nā hui hoʻolaha nui e hoʻopili i kahi mea hoʻohana. Ma ka liʻiliʻi ma Moscow, he nui nā precedents i ka wā, no ka laʻana, huli nā hui ʻinikua i nā hui e like me GetTaxi, e hāʻawi i ka ʻikepili impersonal e pili ana i ka makahiki o ka mea hoʻokele, pehea lākou e hoʻokele ai (maikaʻi - maikaʻi ʻole, noʻonoʻo - ʻaʻole), i mea e wānana ai. nā kulekele a pēlā aku. Paʻakikī nā kānaka a pau me kēia, akā ma kekahi pae kūloko, hāʻawi i ka ʻikepili inoa ʻole - manaʻo wau ʻaʻohe pilikia o kekahi.

ʻIke Kiʻi a me ke Kiʻi

Hele i mua. ʻO kaʻu punahele ka ʻike kiʻi. E loaʻa kahi ʻāpana liʻiliʻi e pili ana i ka ʻimi ʻana i nā poʻe ma nā helehelena, akā ʻaʻole mākou e lawe i kēia ʻāpana. Lawe mākou i ka ʻike kiʻi a hoʻoholo i ka mea i loko o kēia kiʻi - ka hana o ke kaʻa, kona kala, a pēlā aku.

Loaʻa iaʻu kēia hiʻohiʻona ʻakaʻaka:

Aia kekahi haʻawina e pili ana i ka ʻimi ʻana i nā peʻa ma nā ʻoihana pūnaewele like ʻole. No laila, hiki ke hoʻohana like i kēlā me kēia brand, i kēlā me kēia kiʻi ʻike, a kokoke i nā kiʻi ʻike. Aia kekahi mau mea hiki ʻole ke hoʻoholo me ka hilinaʻi (ʻaʻole mākou e lawe iā lākou).

Eia ka'u punahele. Huli pinepine nā kaʻa i kēia hana no ka mea, ʻo kā lākou hana, no ka laʻana, ʻo ka ʻimi ʻana i nā mea nona nā BMW X6, hoʻomaopopo ʻo wai lākou, pehea lākou e pili ai kekahi i kekahi, he aha kā lākou makemake, a pēlā aku. E pili ana kēia i ka nīnau e pili ana i nā kaʻa e kiʻi ai nā kānaka i nā kiʻi me nā ʻoihana pūnaewele.

ʻAʻole loa he kānana ma ʻaneʻi: na lākou ka mea, ʻaʻole na lākou ke kaʻa; ʻO ka haʻihaʻi wale nō o nā kaʻa - makahiki a pēlā aku. Akā, hoʻohana pinepine ʻia ka ʻike kiʻi kiʻi: ʻo kēia ka ʻimi ʻana i nā wahine hāpai, a me ka ʻimi ʻana i nā hōʻailona hōʻailona ma kekahi ʻano media lehulehu (na wai e hoʻopuka i ka mea).

ʻO kaʻu hihia punahele (i hoʻohana ʻia e nā hale ʻaina like ʻole): he aha ke ʻano o nā ʻōwili i kau ʻia ma kahi pūnaewele. He mea ʻakaʻaka, akā ʻoiaʻiʻo e hiki iā ʻoe ke hoʻomaopopo i nā mea hoihoi he nui, ʻo ka mea mua, e pili ana i kāu mau mea kūʻai aku: ʻo wai i hele mai iā ʻoe a no ke aha lākou i hana ai. No ka mea, ʻaʻole ia he mea huna i loko o nā pā sushi, ʻo ka hapa nui o ka poʻe (ʻaʻole wau e ʻōlelo "kaikamahine") kiʻi i nā kiʻi i mea e nānā ai, kiʻi i ke kiʻi o kekahi mea, etc.

Hiki i ka brand ke hoʻohana i kēia. Makemake ka brand i ke ʻano o nā huahana e pono ai ke kiʻi nani a hoʻolaha, he aha ke ʻano o ka poʻe i hele mai i laila. Hiki ke hana i keia mea me na mea a pau, mai ka ai.

ʻO ka ʻike kumu wikiō

Pane i kekahi nīnau mai ke anaina mai:

• ʻAʻole ma ka wikiō. Loaʻa iā mākou ma ke ʻano hoʻāʻo. Ua ho'āʻo mākou i kēia ʻenehana, akā ua ʻike ʻia ... ʻike maikaʻi ia i nā mea āpau me ka wikiō, akā ʻaʻole mākou i loaʻa kahi noi no ia ma nā wahi āpau. Aloha. Ma waho aʻe o ka nānā ʻana i ka nui a me nā mea wikiō wikiō e kamaʻilio nei ma kahi ... Aia kahi haʻawina. ʻEhia o ko lākou mau helehelena e hui ai, ehia mau manawa. Akā ʻaʻole ʻike nā brand i kahi e hiki mai ai kēia. E hiki mai ana paha i kekahi lā.

Eia hou, he meaʻai kēia, hiki i nā wahine hāpai, nā kāne (ʻaʻole hāpai), nā kaʻa - kekahi mea.

Ma ke ʻano he koho, aia kahi haʻawina o ka makahiki hou no hoʻokahi puka media. Ma kahi mamao loa mai ka hoʻolaha ʻana, akā naʻe. ʻO kēia ke ʻano o ka meaʻai i hoʻokē ʻai ʻia no ka Makahiki Hou:

Ua wāwahi ʻia hoʻi e ka makahiki ma aneʻi. Hiki iā ʻoe ke ʻike i ka hoʻopili ʻana i ka nui o ka poʻe ʻōpio e kauoha i ka meaʻai, hana ka poʻe mākua i ka papaʻaina kuʻuna. He mea ʻakaʻaka ia, akā i ka noʻonoʻo ʻana he mea nona ka brand, hiki iā ʻoe ke loiloi i ka nui o nā mea: ʻo wai ka mea e mālama i kāu huahana a pehea, ka mea a lākou e kākau ai. ʻO ka manawa pinepine, ʻaʻole ʻōlelo mau ka poʻe i ka hōʻailona ponoʻī i loko o ka kikokikona, a ʻaʻole hiki i nā ʻōnaehana nānā analytical kuʻuna ke hoʻomaopopo a ʻike i kēia ʻōlelo ʻana o ka brand no ka mea ʻaʻole i ʻōlelo ʻia ma ka kikokikona. A i ʻole ua kuhi hewa ʻia ka kikokikona, ʻaʻohe hōʻailona hash a i ʻole kekahi mea.

ʻIke ʻia nā kiʻi. Me ke kiʻi, hiki iā ʻoe ke ʻike inā ʻo ia ke kumuhana kikowaena o ke kiʻi a i ʻole ke kumuhana kikowaena o ke kiʻi. A laila hiki iā ʻoe ke ʻike i ka mea a kēia kanaka i kākau ai. Akā, hoʻohana pinepine ʻia ma ke ʻano he ʻimi no ka poʻe i hiki ke hoʻokele i kekahi mau kaʻa a pēlā aku. A laila e hana mākou i nā mea hoihoi me kēia mau kaʻa.

Ua aʻo ʻia nā bots e hoʻohālike i ke kanaka

Aia kekahi koho no ka hoʻohana ʻana i ka helu kanaka:

Aia kahi koho no ka hoʻohālikelike ʻana i nā poʻe, i ka wā e pono ai ʻoe e ʻike i nā poʻe e hoʻohana ana i kekahi mau kiʻi, e hoʻomaopopo i kā lākou pilikanaka, ʻo wai lākou. Eia hou, hoʻi mākou i ka nīnau inā he kāmela kā mākou i loko o kahi hale kūʻai pūnaewele, a laila he ala maikaʻi loa kēia e hoʻomaopopo ai i ka mea e hele mai iā ʻoe, ʻo wai kēia poʻe, he aha kā lākou makemake, he aha ka mea i hoʻoikaika iā lākou e hele mai iā ʻoe. .

ʻO ka mea hoihoi loa: inā mākou e hōʻiliʻili i kā lākou mau moʻokāki ma nā ʻoihana pūnaewele, hoʻomaopopo ʻo wai kēia poʻe, he aha kā lākou makemake, hiki iā mākou (ma ke ʻano he koho) e hana i kahi bot e like me kēia poʻe; E hoʻomaka ana kēia bot e noho e like me kēia poʻe a nānā i nā hoʻolaha i ʻike ʻia ma nā ʻoihana pūnaewele like ʻole. E ʻae kēia iā ʻoe e hoʻomaopopo pono i nā hōʻailona i manaʻo ʻia i kēia kanaka. He moʻolelo maʻamau nō hoʻi kēia inā pono ʻoe e ʻimi ʻaʻole wale ʻo wai kēia kanaka a me kāna mau mea hoihoi, akā ʻo ke ʻano hoʻi o ka hoʻolaha ʻana i kāu mau mea hoʻokūkū a i ʻole nā ​​​​poʻe hoihoi ʻē aʻe e pono ai ke kuhikuhi.

Ka nānā 'ana i nā pilina ma nā pūnaewele kaiaulu

ʻO ka mea hoihoi hou aʻe, ʻo ia ka nānā ʻana i nā pilina ma waena o nā kānaka. ʻOiaʻiʻo, ka nānā ʻana o nā pilina ma ka pūnaewele, kēia mau kiʻi pūnaewele - ʻaʻohe mea liʻiliʻi, ʻaʻohe mea hou i kēia, ʻike nā mea a pau.

Akā ʻo ka noi i nā hana hoʻolaha ka mea hoihoi loa. He ʻimi kēia no ka poʻe i hoʻonohonoho i nā ʻano, he ʻimi kēia no ka poʻe e hoʻolaha ana i ka ʻike e like me kekahi mau loina i loko o kēia pūnaewele. E ʻōlelo mākou makemake mākou i nā mea nona nā ʻano BMW. Ma ka hui ʻana iā lākou a pau, hiki iā mākou ke ʻike i ka poʻe e hoʻomalu i ka manaʻo o ka lehulehu. ʻAʻole pono kēia mau mea blog automotive a pēlā aku. ʻO ka maʻamau, he mau hoa maʻalahi kēia e noho nei ma nā ʻaoʻao lehulehu, makemake i kekahi mau ʻike a hiki, i loko o kahi manawa pōkole loa, e hoʻohuli i kāu hōʻailona a i ʻole kekahi mea hoihoi iā ʻoe i kēia wahi o ke kuleana, i ka wahi o ​hoihoi.

Aia kekahi laʻana ma ʻaneʻi. Loaʻa iā mākou kekahi poʻe hiki, pili i waena o nā kānaka. Eia nā poʻe ʻalani, ʻo nā kiko liʻiliʻi he hui maʻamau, nā hoaaloha maʻamau.

Inā hōʻiliʻili ʻoe i kēia mau pilina ma waena o lākou, hiki iā ʻoe ke ʻike maopopo loa aia nā poʻe he nui nā hui maʻamau, nā hoaaloha maʻamau, aia lākou ma waena o lākou iho ... ma ka maʻiʻo, ka mea a lākou e puʻunaue ai, pehea ka nui o kā lākou launa pū ʻana me kekahi... Maanei hiki iā ʻoe ke ʻike ua lilo ke kiʻi mua e like me kēia:

Maʻaneʻi uaʻike maopopoʻia nā hui ma ke kala. I kēia hihia, ʻo kēia nā haumāna o kā mākou haku ma ke kula kiʻekiʻe o ka ʻoihana waiwai. Ma ʻaneʻi hiki iā ʻoe ke ʻike i ka poʻe poni/uliuli ka poʻe makemake i ka Transparency International, Open Russia, a me Khodorkovsky ʻaoʻao ākea. Aia ma lalo ka ʻōmaʻomaʻo, nā mea aloha iā United Russia.

Hiki iā ʻoe ke ʻike i ke kiʻi ma mua e like me kēia (he mau pilina wale nō kēia ma waena o nā poʻe), akā ua ʻike maopopo ʻia. ʻO ia hoʻi, pili mau nā kānaka a pau i kekahi i kekahi, ua like ko lākou makemake, he mau hoaaloha kekahi me kekahi. Aia ma luna kekahi, ma lalo kekahi, a ma laila kekahi mau hoa. A inā ʻike ʻia kēlā me kēia o kēia mau subgraphs liʻiliʻi me nā ʻāpana ʻē aʻe a nānā i ka wikiwiki o ka hoʻolaha ʻana i nā maʻiʻo (e like me ka ʻōlelo ʻana, nāna e hoʻihoʻi i ka mea ma laila), hiki iā ʻoe ke loaʻa i kēlā me kēia ʻāpana i hoʻokahi a ʻelua paha mau kānaka e paʻa mau i ka manaʻo o ka lehulehu ma ko lākou mau lima. e launa pū me ia, e noi ana e hoʻouna i kekahi ʻano pou a i ʻole kekahi mea ʻē aʻe - hiki iā ʻoe ke loaʻa kahi pane mai kēia lehulehu hoihoi.

He laʻana ʻē aʻe kaʻu. He kiʻi pū kekahi: ʻo ia nā limahana o ka hui BBDO i loaʻa ma nā ʻoihana pūnaewele ma ke ʻano he laʻana. He mea hoihoi ʻole, nui, ʻōmaʻomaʻo, pili ma waena o lākou ...

Akā, loaʻa iaʻu kahi koho kahi i kūkulu ʻia ai nā hui ma waena o lākou. A laila, inā makemake kekahi, aia kahi mana interactive - hiki iā ʻoe ke kaomi a nānā.

ʻO ka poʻe i aloha iā Putin ma luna o ka ʻākau. Eia nā mea poni ka poʻe hoʻolālā; ka poʻe hoihoi i ka hoʻolālā, kahi mea hoihoi, a pēlā aku. Eia nā mea keʻokeʻo ka hui hoʻokele (me he mea lā, e like me kaʻu i hoʻomaopopo ai); He poʻe kēia, ma ka laulā, ʻaʻole pili i kekahi ʻano, akā hana ma kahi o nā kūlana like. ʻO ke koena ko lākou hui maʻamau, pili, a pēlā aku.

ʻAʻole pono nā brand i nā mea blog, akā nā alakaʻi manaʻo

Lawe mākou i kēia poʻe a loaʻa iā lākou - a laila hoʻoholo ka hui hoʻolaha, hoʻoholo ka hui hoʻolaha nona iho: hiki iā ia ke hāʻawi kālā i kēia kanaka i hiki iā ia ke launa pū me kēia ʻike, kahi mea ʻē aʻe, a kuhikuhi paha i kāna hoʻolaha hoʻolaha kikoʻī iā lākou. Hoʻohana pinepine ʻia kēia, ʻoi aku hoʻi i kēia manawa, no ka mea makemake nā brand āpau e hana pū me nā mea paʻi puke, makemake lākou e hoʻolaha ʻia kā lākou ʻike, akā ʻaʻole makemake nā ʻoihana hoʻolaha e hoʻopili (maikaʻi, hiki kēia).

A ʻo ke ala maoli i waho o kēia kūlana, ʻo ia ka ʻimi ʻana i nā poʻe ʻaʻole bloggers, ʻaʻole nā ​​mea kākau moʻolelo nani, akā no ka laʻana, kekahi mau mea maoli e launa pū me kēia brand, hiki iā lākou ke kākau i kekahi ʻaoʻao lehulehu pōʻino "Mail.ru Pane", loaʻa. kekahi helu o nā manaʻo. ʻO kēia poʻe, ka poʻe makemake mau i ka ʻike o kēia kanaka, e hoʻolaha i ka mea holoʻokoʻa, a loaʻa i ka brand kona komo ʻana.

ʻO ka lua o ka koho no ka hoʻohana ʻana i ia ʻenehana i kēia manawa he kūpono loa - ʻimi i nā bots, kaʻu punahele. He pilikia kaulana kēia no kāu mau mea hoʻokūkū, a he manawa kūpono e hoʻopau i nā poʻe pili ʻole mai kahi hoʻolaha hoʻolaha, a me nā mea ʻē aʻe (ka holoi ʻana i nā manaʻo, a me ka ʻimi ʻana i nā pilina ma waena o nā kānaka). Loaʻa iaʻu kahi hiʻohiʻona, nui a pili pū kekahi - hiki iā ʻoe ke neʻe. He mau pilina kēia o ka poʻe i kākau i nā manaʻo ma ke kaiāulu Lentach.

ʻO kēia hiʻohiʻona e hoʻomaopopo ʻoe i ka maikaʻi a me ka maʻalahi o nā bots ʻike ʻia; a no kēia ʻaʻole pono ʻoe e loaʻa kahi ʻike loea. ʻO ia hoʻi, ua paʻi ʻo "Lentach" i kahi pou e pili ana i ka hoʻokolokolo FBK e pili ana iā Dmitry Medvedev, a ua hoʻomaka kekahi poʻe e kākau i nā manaʻo. Ua hōʻiliʻili mākou i nā poʻe a pau i kākau i nā manaʻo - he ʻōmaʻomaʻo kēia poʻe. I kēia manawa e hoʻoneʻe au iā ia:

ʻO ka poʻe ka poʻe ʻōmaʻomaʻo (nāna i kākau i nā manaʻo). Aia lākou ma ʻaneʻi, aia lākou ma ʻaneʻi. ʻO nā kiko polū ma waena o lākou ko lākou mau pūʻulu maʻamau, ʻo nā kiko melemele ko lākou mau mea inoa maʻamau, nā hoaaloha, a pēlā aku. Hoʻopili ka nui o nā kānaka i kekahi i kekahi. No ka mea, ʻo kēlā me kēia manaʻo o ʻekolu, ʻehā, ʻelima mau lima lima, pili nā kānaka a pau i kekahi i kekahi ma nā ʻoihana pūnaewele. ʻAʻohe kanaka i kaʻawale kekahi i kekahi. ʻO kaʻu mau hoa aloha phobic e hoʻohana wale nei iā VKontakte e nānā i nā wikiō ke kau inoa ʻia nei i kekahi o nā ʻaoʻao lehulehu e like me mākou.

Hoʻohana pū ʻo Navalny i nā bots. Loaʻa nā bots i kēlā me kēia kanaka

ʻO ka nui o nā kānaka (eia, eia) pili kekahi i kekahi. Akā, aia kekahi pūʻulu liʻiliʻi o nā hoa pili wale i kekahi i kekahi. Eia lākou, nā ʻōmaʻomaʻo liʻiliʻi, eia kā lākou mau hoaaloha a me nā hui. Ua hāʻule kaʻawale lākou ma ʻaneʻi:

A ma ka laki coincidence, ʻo ia ka poʻe i kākau ma lalo o kēia pou: "ʻAʻohe hōʻike ʻo Navalny" a pēlā aku, kākau i nā ʻōlelo like. ʻOiaʻiʻo, ʻaʻole wau e ʻaʻa e huki i nā hopena. Akā naʻe, ua loaʻa iaʻu kahi pou hou ma Facebook, i ka wā i hoʻopaʻapaʻa ai ma waena o Lebedev a me Navalny, ua loiloi wau i nā ʻōlelo ma ke ʻano like: ua ʻike ʻia ʻo ka poʻe a pau i kākau iā "Lebedev is shit", ʻaʻole lākou ma ka pilikanaka. pūnaewele i kēia mau mahina ʻehā, ʻaʻole i kākau inoa i kekahi o nā ʻaoʻao lehulehu, hele koke i kēia pou kikoʻī, kākau i kēia ʻōlelo pololei a haʻalele. Eia hou, ʻaʻole hiki ke huki i nā hopena mai ʻaneʻi, akā ua kākau mai kekahi o ka hui o Navalny iaʻu i kahi ʻōlelo ʻaʻole lākou e hoʻohana i nā bots. ʻAe, maikaʻi!

Kokoke i ka hoʻolaha, kokoke i ka brand. Loaʻa i nā kānaka a pau nā bots i kēia manawa! Loaʻa iā mākou, loaʻa i kā mākou mau mea hoʻokūkū, a loaʻa i nā poʻe ʻē aʻe. Pono e kiola ʻia a waiho ʻia paha e ola maikaʻi; Ma muli o ia mau ʻikepili (kuhikuhi i ka paheʻe mua), lawe iā lākou i ka hemolele i like lākou me nā kānaka maoli a laila hoʻohana wale iā lākou. ʻOiai maikaʻi ʻole ka hoʻohana ʻana i nā bots! Eia naʻe, he moʻolelo maʻamau ...

Ma ke ʻano ʻakomi, ʻo ia mea e hiki ai iā ʻoe ke kānana mai kāu hoʻopaʻa ʻana i nā poʻe i pili ʻole i ka nānā ʻana, nā poʻe ʻaʻole pono e hoʻokomo ʻia i ka hāpana, ʻaʻole pono e hoʻokomo ʻia i loko o kēia haʻawina. Hoʻohana pinepine ʻia. Eia hou, ʻaʻole pono nā kaʻa a pau nona nā kaʻa. I kekahi manawa makemake wale ka poʻe i ka poʻe i hiki ke loaʻa i kahi kaʻa, e noho ana i kekahi mau pūʻulu, e kamaʻilio me kekahi, aia lākou i kahi anaina ma laila.

ʻIkepili o nā ʻoiaʻiʻo a me nā manaʻo

ʻO kaʻu mea punahele aʻe. He loiloi kēia o nā ʻoiaʻiʻo a me nā manaʻo.

I kēia mau lā, ʻike nā mea a pau i ka haʻi ʻana i kā lākou brand ma nā kumu like ʻole. ʻAʻohe mea huna i kēia. A ʻo nā mea a pau e hiki ke helu i ka tonality ... ʻOiai ʻo ia iho, manaʻo wau ʻaʻole hoihoi loa ka tonality metric ponoʻī, no ka mea, ke hele mai ʻoe a haʻi i ka mea kūʻai aku, "E ke kanaka, loaʻa iā ʻoe he 37% neutral," a ʻōlelo ʻo ia pēlā. , “ Auwe! Anu!" No laila, ʻoi aku ka maikaʻi o ka neʻe ʻana aku: mai ka loiloi ʻana i ka manaʻo i ka loiloi i nā manaʻo o kā lākou ʻōlelo e pili ana i kāu huahana.

A he mea hoihoi loa kēia, no ka mea ... ke manaʻoʻiʻo nei au ma ke kumu ʻaʻole hiki ke loaʻa nā memo kūʻokoʻa, no ka mea, inā kākau ke kanaka i kekahi mea ma kahi ākea, ua kala ʻia kēia leka ma kekahi ʻano. ʻAʻole wau i ʻike i kahi leka kūʻokoʻa e haʻi ana i kahi brand. ʻO ka maʻamau he ʻano lepo.

Inā lawe mākou i kahi helu nui o kēia mau memo (hiki ke loaʻa he miliona, 10 miliona), e hōʻike i ka manaʻo nui mai kēlā me kēia memo, e hui pū iā lākou, hiki iā mākou ke hoʻomaopopo pono i ka ʻōlelo a ka poʻe e pili ana i kēia brand, i ko lākou manaʻo. "ʻAʻole wau makemake i ka ʻeke," "ʻAʻole wau makemake i ka kūlike," a pēlā aku.

He aha ka manaʻo o nā kānaka e pili ana iā Transaero, Chupa Chups a me ka Pelekikena o ʻAmelika Hui Pū ʻIa?

He laʻana koʻikoʻi koʻu: he infographic kēia e pili ana i ka mea e hana ai nā mea hoʻohana pūnaewele me ka hui Transaero ma hope o kona banekorupa.

Nui nā hiʻohiʻona hoihoi ma laila: puhi, pepehi, hoʻihoʻi i ʻEulopa, aia nō 2% i kākau - "E hoʻouna iā lākou i Suria no nā hana kaua." ʻO ka neʻe ʻana mai ka mea ʻakaʻaka, ʻaneʻi paha ia i kēlā me kēia brand - mai kaʻu meaʻai ʻīlio punahele a i kekahi mau kaʻa. ʻO ka mea makemake ʻole i ka ʻeke, ka mea makemake ʻole i nā mea maoli - hiki iā ʻoe ke hana mau me kēia, hiki iā ʻoe ke noʻonoʻo mau i kēia. Nui nā hiʻohiʻona i ka wā i hoʻololi ai ka poʻe i ka hana ʻana o kā lākou huahana no ka mea ua kākau lākou ma nā ʻoihana pūnaewele ʻaʻole i puni ʻo Chupa Chups a ʻaʻole lawa.

Aia kekahi laʻana ʻakaʻaka. E noʻonoʻo i nā ʻōlelo a me wai?

No kekahi kumu, ʻaʻole i hoʻohana nui ʻia ka nānā ʻana o nā manaʻo, ka nānā ʻana i nā ʻoiaʻiʻo mai nā memo, a ʻaʻole i laha loa. ʻOiai ʻaʻole huna nui kēia ʻenehana, ʻaʻohe mea ʻike i kēia, no ka mea, mai nā ʻōlelo a ka poʻe, ka unuhi ʻana i ke kumuhana, predicate a me ka hui pū ʻana iā lākou ʻaʻole pono ke akamai i ka linguistic computational. ʻAʻole paʻakikī ke hana. Akā, ke manaʻolana nei au i nā makahiki ʻelua e hiki mai ana e hoʻomaka ka poʻe e hoʻohana i kēia, no ka mea... He mea maʻalili - ʻo ia ka manaʻo manaʻo maʻalahi! ʻIke mau ʻoe i kā lākou e ʻōlelo nei e pili ana iā ʻoe. ʻAe, maopopo iā ʻoe ua hana ʻia kēia e pili ana i ka Pelekikena US.

Pane i kekahi nīnau mai ke anaina mai:

• ʻAe, ʻo Facebook kēia ma ka ʻōlelo Pelekania. Ua unuhi ʻia lākou i ka ʻōlelo Lūkini ma aneʻi. Ua kākau ʻia kēia ma kekahi wahi.

ʻIkepili Nui a me nā ʻenehana politika

ʻO kaʻoiaʻiʻo, he nui kaʻu mau hiʻohiʻona hoihoi o ka politika e pili ana iā Trump a me nā mea ʻē aʻe, akā ua hoʻoholo mākou ʻaʻole e lawe mai iā lākou ma aneʻi. Akā aia kekahi laʻana politika.

ʻO kēia nā koho i ka State Duma. I ka manawa hea ʻoe? I ka makahiki aku nei? Kokoke makahiki a me ka hapa aku nei.

Eia ka poʻe i hiki ke hoʻoholo i ko lākou wahi kikoʻī, a hiki i kahi geopoint, i mea e hoʻomaopopo ai i ka ʻāpana koho a lākou e hāʻule ai. A mai keia poe mai, o ka poe wale no i hoike mai i ko lakou manao maopopo, ka lakou e koho ai.

Mai ka manaʻo o ka ʻenehana politika, ʻaʻole pololei kēia, no ka mea, pono e hoʻoponopono ʻia kēia mea āpau e ka heluna kanaka a pēlā aku. Eia naʻe, e koho ana nā polū ma ʻaneʻi no ʻoe e ʻike ʻo wai, e koho ana nā ʻulaʻula i nā hoa kūʻē, ʻo ia hoʻi, ʻaʻole nui.

Ke manaʻoʻiʻo nei wau ʻaʻole hiki i ka Big Data ke hiki i nā ʻenehana politika i kekahi manawa koke, akā, ma ke ʻano he koho, he hōʻailona hoʻi ka moho. A ʻo kēia hoʻi, i kekahi ʻano, kahi loiloi o nā ʻoiaʻiʻo a me nā manaʻo e pili ana i kāu hōʻailona, ​​​​a he mea hoihoi loa, no ka mea hiki iā ʻoe ke hoʻomaopopo i ka manawa maoli ka mea e hana nei. ʻIke wau i kekahi mau hihia mai ka BBC, i ka wā i nānā ai lākou i nā ʻoihana pūnaewele i ka manawa maoli i kekahi hoʻolaha: aia kēlā a me kēia pane, kākau nā kānaka e pili ana iā ia, nīnau i kēlā me kēia nīnau - a maikaʻi loa! Manaʻo wau e hoʻohana koke ʻia, no ka mea he hoihoi ia i nā mea a pau.

Hoʻohālike i nā kūlana brand

A laila, loaʻa iaʻu ka hoʻohālike o nā kūlana brand. ʻO kahi ʻāpana liʻiliʻi a pōkole e pili ana i ke ʻano e hiki ai iā ʻoe ke hoʻonohonoho i nā hōʻailona me ka hoʻohana ʻana i nā metric like ʻole (ʻaʻole makemake i nā mea kākau inoa ma nā ʻoihana pūnaewele, akā me ka hoʻohana ʻana i nā metric paʻakikī, hoihoi i ka ʻike, ka manawa e loaʻa ai nā metric).

He laʻana koʻu o "pharma" no kekahi kumu. Eia nā pōʻai liʻiliʻi i loko, ʻālohilohi - ʻo ia ka nui o nā kikokikona i hana ʻia e ka brand ponoʻī, ʻo ka pōʻai nui ka nui o nā kiʻi a me nā wikiō i hana ʻia e ka brand ponoʻī.

ʻO kahi kokoke i ke kikowaena e hōʻike ana i ka hoihoi o ka ʻike i ka lehulehu. Aia kahi hiʻohiʻona nui, aia kahi pūʻulu o nā ʻano ʻano like ʻole: makemake, reposts, pane manawa, nāna i kaʻana ma laila ma ka awelika ... Maanei hiki iā ʻoe ke ʻike: aia kahi "Kagotsel" maikaʻi loa, e hoʻomake i ka nui o kālā i ka hana ʻana i kāna ʻike ponoʻī, a ma muli o kēia ua kokoke loa lākou i ke kikowaena. A aia kekahi mau hoa hana i kā lākou ʻike ponoʻī, akā ʻaʻole hoihoi ka poʻe. ʻAʻole kēia he laʻana kūpono loa, no ka mea, ua make kēia mau moʻolelo āpau.

Ua aloha nui ʻia ʻo Yegor Creed ma mua o Basta

ʻO ka mea pōʻino, ʻo ke koena ... mai ka mea e hōʻike ai ... ʻAe, aia nō hoʻi nā rappers Lūkini, ma ke ʻano he koho, mai nā hui maoli.

He aha ka mea hou? ʻO ka ʻoiaʻiʻo hiki i kahi hui ke hoʻokomo i nā mea āpau i loko o ia ʻano hoʻohālike, e hoʻomaka ana mai ka uku awelika o nā mea kākau inoa e hana nei no kāu hōʻailona; kekahi kumu hoʻohālike a lākou e makemake ai. Ma muli o ka helu ʻana o kēlā me kēia ʻoihana hoʻolaha i kāna mau ana ponoʻī, ʻokoʻa ka helu ʻana o nā brand i kā lākou mau ana ponoʻī.

Aia kekahi ma ʻaneʻi - Basta, nāna e hoʻopuka i ka nui o nā ʻike, akā aia ma ka ʻaoʻao, no ka mea, ʻaʻole hoihoi loa kēia ʻike i ka lehulehu. Eia hou, ʻaʻole wau e manaʻo e hoʻoponopono. Akā naʻe, aia ʻo Yegor Creed, ʻo ia, e like me ka ʻoihana pūnaewele, ʻoi aku ka maikaʻi o ka mea hoʻokani o ko mākou manawa, akā hoʻopuka wale i kāna mau kiʻi pilikino. Eia nō naʻe, he nui kāna mau mea kākau inoa: aia ma kahi o kahi miliona o lākou. ʻAʻole wau i hoʻomanaʻo i ka helu pololei; Ke hoʻomanaʻo nei au ʻoi aku ka kiʻekiʻe o ka pākēneka o ka hoʻopili ʻana o kēia poʻe ma mua o 85%, ʻo ia hoʻi, no ka miliona o nā mea kākau inoa e loaʻa iā ia he 850 tausani pane mai kēia poʻe maoli - he pupule maoli kēia. He oiaio keia.

Nā pane i nā nīnau mai ka lehulehu:

Pehea ka lōʻihi o ka hana ʻana i ke kumu hoʻohālike rapper?

• Loaʻa i kēlā me kēia kanaka kāna poʻe ponoʻī ponoʻī, helu ʻia ka makemake o kēia poʻe no kēlā me kēia ... Hoʻohālikelike ʻia kēia mau mea āpau i ka mamao i ke kikowaena kokoke, ʻaʻole koʻikoʻi ko lākou kūlana radial. ʻaʻole holo i kekahi i kekahi). ʻO ka pili kokoke i ke kikowaena wale nō ka mea nui. ʻO kēia ke kumu hoʻohālike a mākou e hoʻohana ai. No ka laʻana, makemake au i ka pōʻai ʻoi aku ka maikaʻi, hana kekahi poʻe i ka noʻonoʻo ma ke ʻano he semicircle.
• Ua hōʻuluʻulu koke ʻia kēia ʻano hoʻohālike, i loko o ʻelua a ʻekolu mau hola (ʻae, hoʻokahi kanaka). Ma ʻaneʻi wale nō i hoʻokomo ʻia nā metric: ʻo ka mea a mākou e hoʻonui ai i ka mea, hoʻohui ʻia, a laila hoʻomaʻamaʻa ʻia. Ma muli o ke kumu hoʻohālike. Aia kekahi poʻe hoihoi i ka uku maʻamau (ʻaʻole kēia he ʻakaʻaka) o kā lākou mea kākau inoa. A no kēia pono ʻoe e ʻimi i kā lākou mau pilina, Avito, helu i nā mea āpau, hoʻonui iā ia. He mea lōʻihi kēia e noʻonoʻo ai, akā ʻo kēia (kuhikuhi i ka slide mua) - maʻalahi loa nā ʻāpana: nā mea kākau inoa, reposts, a pēlā aku. Ma kahi o ʻelua a ʻekolu paha hola e hoʻopau ai. No laila, hoʻonui ʻia kēia mea i ka manawa maoli, a hiki iā ʻoe ke hoʻohana.

Ke hele mai nei ka ʻāpana leʻaleʻa. Ua pau wau i nā hiʻohiʻona, no ka mea, ʻaʻole hoihoi ke kamaʻilio lōʻihi wale nō. A ke lana nei koʻu manaʻo e nīnau ʻoe i nā nīnau, a e neʻe mākou mai ke kumuhana a i ke kumuhana, no ka mea, loaʻa iaʻu nā hiʻohiʻona o ka hoʻohana ʻana i nā ʻenehana a pēlā aku.

Nā pane i nā nīnau mai ka lehulehu:

• Hoʻokahi wale nō kaʻu hihia pilikino me hoʻokahi, ʻo ia hoʻi, "kokoke-casino", ke kau ʻia kahi kamera ma laila, ʻike ʻia nā maka, a pēlā aku. He nui loa ka pākēneka o ka poʻe i ʻike ʻia - ʻo kā mākou a me kā mākou mea hoʻokūkū. Akā, he mea hoihoi loa ia. ʻIke au i kēia he mea hoihoi: hiki iā ʻoe ke hoʻomaopopo ʻo wai kēia poʻe a wānana maikaʻi i ke kumu i hele mai ai lākou i ʻaneʻi, he aha ka mea i loli nui i ko lākou ola a ua hoʻoholo lākou e hele i ka casino. Akā no nā ʻano ʻoihana kikoʻī ... Inā hoʻokomo ʻoe i ia mea i loko o kahi lāʻau lapaʻau, a laila ʻaʻohe kumu - ʻaʻole hiki iā ʻoe ke wānana i ke kumu i hele mai ai ke kanaka i ka lāʻau lapaʻau.

  ʻO ka hana honua ma aneʻi ʻo ke kūkulu ʻana i kahi hiʻohiʻona i mea e hoʻomaopopo ai i ka wā e makemake ai ke kanaka e makemake i kāu hōʻailona, ​​​​i hiki iā ʻoe ke hāʻawi iā ia i ka hoʻolaha ʻana ma hope o kona kūʻai ʻana i kekahi mea (e like me ka mea e hana nei), akā hāʻawi iā ia i hoʻolaha " i ka wanana" i ka manawa e hiki mai ai keia. He mea hoihoi ia me ka "kokoke-casino"; ua ʻike ʻia he pākēneka hoihoi o kēia poʻe - no ke aha: ua loaʻa koke kahi hoʻolaha, loaʻa i kekahi mea ʻē aʻe - nā ʻike hoihoi. Akā me kekahi mau hale kūʻai, me nā hale kūʻai, me kahi hale kūʻai o kekahi ʻano lāʻau, me he mea lā iaʻu ʻaʻole pololei loa.

Hoʻohana ʻia ʻo Big Data ma waho?

• He pahemo ia. Pono ʻoe e hoʻomaopopo pololei, ma ke ʻano, inā paha e kūpono kēia ʻano hoʻohālike a ʻaʻole paha. Eia hou, me ka wai ʻālohilohi ... hoihoi maoli au i nā mea a pau, akā ʻaʻole maopopo iaʻu i ka nui, pehea ka pili ʻana o nā moʻolelo o kēia poʻe, ko lākou ʻano i ka wā e makemake ai lākou e kūʻai i ka wai ʻōmole. ʻOiai he ʻoiaʻiʻo paha kēia, ʻaʻole wau ʻike.

ʻEhia mau moʻokāki kaiapili wehe?

• Loaʻa iā mākou he 11 mau pūnaewele kaiapili - ʻo "Vkontakte", "Facebook", "Twitter", "Odnoklassniki", "Instagram" a me kekahi mau mea liʻiliʻi (hiki iaʻu ke nānā i ka papa inoa, e like me "Mail.ru" a pēlā aku) . Ma VKontakte loaʻa iā mākou kahi kope o kēia mau hoa āpau. Loaʻa iā mākou nā poʻe ma VKontakte - ʻo ia ka 430 miliona o nā mea a pau i ola (ma kahi o 200 miliona e hana mau nei); aia nā pūʻulu, aia nā pilina ma waena o kēia poʻe a aia nā maʻiʻo e hoihoi iā mākou (text), a me kahi hapa o ka media, akā liʻiliʻi loa ... ʻO ka ʻōlelo koʻikoʻi, nānā mākou i kēia kiʻi: inā he mau maka ma laila, mākou E mālama iā lākou, inā he meme, mālama mākou iā lākou ʻAʻole mākou e mālama, no ka mea ʻaʻole lawa mākou e mālama i ka ʻike media.

  Aia kahi Facebook ʻōlelo Lūkini. Ma kahi o kēia manawa ʻo 60-80% ʻo Odnoklassniki, i loko o ʻelua mau mahina e loaʻa paha iā lākou a pau i ka hopena. Lūkini Instagram. No kēia mau pūnaewele kaiapili āpau aia nā hui, nā kānaka, nā pilina ma waena o lākou a me nā kikokikona.

• Ma kahi o 400 miliona mau kānaka. Aia kahi maʻalahi: aia kekahi poʻe i hōʻike ʻole ʻia ko lākou kūlanakauhale (ʻo lākou paha he Lūkini / ʻaʻole Lūkini); ʻO kēia mau mea, ʻo ka awelika no nā ʻoihana pūnaewele ʻo 14% o nā moʻokāki paʻa ma VKontakte, ʻaʻole wau ʻike i ka helu kikoʻī ma Facebook.
• ʻAʻole mākou e mālama i ka media ma Instagram - inā he mau maka ma laila. ʻAʻole mākou mālama i nā ʻike media (nā mea ʻē aʻe). He mea hoihoi maʻamau: kikokikona wale nō, nā pilina ma waena o nā kānaka; ʻO nā mea a pau. ʻO ka noiʻi maʻamau ma Instagram ʻo ia ka noiʻi maʻamau i ka lehulehu: ʻo wai kēia poʻe, a, ʻo ka mea nui loa, ka pilina o kēia poʻe me nā ʻoihana pūnaewele ʻē aʻe. E ʻimi i ka ʻaoʻao o kēia kanaka ma Vkontakte a me Facebook i mea e helu ai i kona mau makahiki a pēlā aku.
• ʻAʻole pono e lawe i nā mea ʻē aʻe - no ka mea ʻaʻohe mea kūʻai. E pili ana i ka ʻōlelo: loaʻa iā mākou ka Lūkini, English, Spanish, akā hoʻohana wale ʻia kēia no nā hōʻailona mai Rūsia; pono, a i ʻole nā ​​hui e lawe mai iā lākou mai Rusia.
• Kūkākūkā mākou i nā poʻe i kēlā me kēia lā ma nā loina he nui: ʻohi mākou i ka ʻikepili ma o ka ʻohi ʻana i ka pūnaewele, a hōʻano hou i kēia mau hōʻailona me ka hoʻohana ʻana iā Api. I loko o 2-3 mau lā hiki iā ʻoe ke hele i ka "VKontakte" holoʻokoʻa, e hele ana ma o lākou; Ma kahi o hoʻokahi pule hiki iā ʻoe ke hele i ka holoʻokoʻa o Facebook, e hoʻomaopopo i ka mea nāna i hoʻonui i ka mea a me ka mea ʻaʻole. A laila e hui hou i kēia poʻe ma kahi kaʻawale: he aha ka mea i loli, e kākau i kēia moʻolelo holoʻokoʻa. Kakaʻikahi loa i koʻu ʻike ʻana i hoʻohana ʻia ka ʻaoʻao pili pūnaewele kahiko o kekahi no kekahi kumu ʻoihana maoli. ʻO kēia ka manawa i noi ai kekahi kanaka kālaiʻāina, a ʻo kāna hana ʻo ka hoʻomaopopo ʻana i ke ʻano o ka poʻe e hele mai i ke keʻena nui, ʻo wai kēia poʻe i 6-8 mau mahina i hala aku nei (ua holoi lākou i kā lākou ʻaoʻao, akā ʻoiaʻiʻo no kekahi moho, ua hiki mai nā balota. hao wale).

  A ʻelua mau manawa - nā moʻolelo pilikino i ka wā i paʻi ʻia ai nā kiʻi o kekahi ma ka lehulehu. Pono e ʻimi i nā pilina, a me nā mea ʻē aʻe. ʻO ka mea pōʻino, he mea minamina, akā ʻaʻole hiki iā mākou ke hōʻike i ka ʻaha hoʻokolokolo, no ka mea, ʻaʻohe kānāwai o kā mākou waihona.

• ʻO ka waihona ʻo MongoDB kaʻu punahele.

Ke ho'āʻo nei nā pūnaewele kaiaulu e hakakā i ka hōʻiliʻiliʻikepili

• ʻO ka maʻamau mākou e hoʻouka wale i kahi papa inoa o kēia mau moʻolelo i nā mea hoʻolaha, a laila hoʻohana lākou i ka mea maʻamau ... ʻO ia hoʻi, ma nā pūnaewele kaiaulu, ma VKontakte, hiki iāʻoe ke kuhikuhi i kahi papa inoa o kēia poʻe.

  Akā, hoʻohana ʻo Facebook i nā kuki i kūʻai ʻia. ʻAʻole mākou e hana me nā kuki, akā he nui nā moʻolelo i hāʻawi ʻia e ka mea hoʻolaha ponoʻī i kekahi poʻe, ua launa pū mākou me lākou - aia lākou i kēia mau pūnaewele, me ka teaser, non-teaser hoʻolaha, kēia mau "kuki". Hiki iā ʻoe ke nakinaki - ʻaʻohe nīnau! Akā ʻaʻole wau makemake i kēia mea no ka mea ʻaʻole wau i manaʻo he ʻoiaʻiʻo loa ia. Maʻemaʻe kēia i koʻu manaʻo, ua like ia me TNS, ka mea "nānā" i nā TV - ʻaʻole maopopo inā ʻoe e nānā nei i kēia TV a ʻaʻole paha, inā ʻoe e holoi ana i nā kīʻaha i ka wā e kau ana kāu TV ... A ua like ia maanei : Loaʻa pinepine au i ka google i kekahi mea ma ka Pūnaewele, akā ʻaʻole ia manaʻo makemake wau e kūʻai.

• Inā ʻoe e hoʻohana nei i kekahi ʻano pūnaewele hoʻolaha hoʻolaha maʻamau: Ua loaʻa iaʻu kekahi mau moʻolelo i ka wā i hoʻokuʻu aku ai mākou i kēia poʻe iā lākou a hoʻāʻo, me ka hoʻohana ʻana i kā lākou mau pilina, e hoʻopili iā lākou me nā "kuki" ma kā lākou pūnaewele. Akā ʻaʻole makemake nui au i ia mau mea.

ʻO ke kumu no ka helu ʻana i ka uku o kahi mea hoʻohana pūnaewele

• ʻO ke kumu maʻamau no ka uku maʻamau: ʻo ia ka ʻāina kahi e noho ai ke kanaka, ʻo ia ke ʻano o ka ʻoihana āna e hana ai (ʻo ia hoʻi, ʻo ka hui ʻo ia kāna mea hana), a laila lawe ʻia kona kūlana ma kēia hui, ʻo ka awelika. Ua manaʻo ʻia ka uku no kēia kūlana ... ʻO ka uku maʻamau i lawe ʻia mai "Head Hunter" a me "Superjob" (a aia kekahi mau kumu ʻē aʻe) no kahi hakahaka i hāʻawi ʻia ma kahi ʻāina a no kahi ʻoihana ʻoihana.

  Mai "Avito" a me "Avto.ru" e lawe pinepine ʻia nā ʻāpana ʻē aʻe inā ua hoʻomālamalama ke kanaka i ke kelepona. Me Avito hiki iā ʻoe ke ʻike i ke ʻano o nā mea a ke kanaka e kūʻai aku ai - pipiʻi, kūʻai ʻole, hoʻohana ʻia, ʻaʻole hoʻohana. Me "Avto.ru" hiki iā ʻoe ke ʻike inā he kaʻa kāna - nona ia, ʻaʻole nona ia. Aia kēia ma lalo o 20% o ka poʻe i hāʻule i kā lākou kelepona ma kahi wahi, a hiki ke hoʻopili ʻia kā lākou moʻokāki me kēia ʻikepili.

He aha ka nui o ka ʻoihana hōʻiliʻili ʻikepili?

• ʻO ka nui o nā kiʻi i mālama ʻia ma nā petabytes he 6,4. ʻAʻole hiki iaʻu ke ʻōlelo pololei i ka ulu ʻana i kēia manawa, no ka mea ma 2016 ua hoʻomaka mākou e hoʻopaʻa i nā "periscopes" a hoʻomaka wale i ka hoʻopaʻa wikiō.

  ʻAʻole hiki iaʻu ke ʻōlelo pololei i ka wā ʻole. Ua neʻe mākou mai kahi hui ai kekahi hui - he mau moʻolelo lōʻihi kēia. Akā hiki iaʻu ke ʻōlelo ʻo VK, Facebook, Instagram a me Twitter - ʻo kēia ʻoihana āpau (nā kānaka, nā hui a me nā pilina ma waena o lākou) me nā kikokikona a me nā ʻike - ʻaʻole nui kēia o ka ʻikepili, ʻaʻole paha i lawa ka petabyte. Manaʻo wau he 700 gigabytes, 800 paha.

Ke kōkua nei ʻoe i nā mea kūʻai aku e hoʻoholo i ka niche o kēia manawa a ma hea e ʻeli ai?

• Ke hele mai ka mea kūʻai aku, ʻōlelo mākou i nā mea like iā ia, akā ʻo mākou iho, e like me Google Trends, ʻaʻole mākou e hana i kēlā mau mea.
• Ua loaʻa iā mākou kekahi mau moʻolelo pili i ka pilikanaka, me ke koho balota, ka mōʻaukala mua o ke koho balota - ua kālailai mākou iā ia a pau. Me nā hōʻailona a me ka loiloi ʻana i nā manaʻo e pili ana i nā hōʻailona, ​​ʻae like nā mea āpau. Eia nā moʻolelo koho balota - ʻaʻole (me ka loiloi o ka moho e lanakila ai). ʻAʻole maopopo iaʻu ka mea hewa ma ʻaneʻi - mākou, a i ʻole ka poʻe e noʻonoʻo ana ma VTsIOM.
• ʻO ka mea maʻamau, lawe mākou i kēia mau hopena mana mai ka brand ponoʻī, lawe lākou mai nā hoa i kauoha i ka noiʻi - noiʻi kelepona, noiʻi kūʻai aku, a pēlā aku. Eia kekahi, hiki ke nānā ʻia kēia mea āpau me nā mea maʻamau: ua pane kekahi i ka papa inoa leka uila, ua noiʻi kekahi ... Inā he brand nui (Coca-Cola, no ka laʻana), he miliona a ʻelua paha nā loiloi kūloko mai nā mea kūʻai aku. - ʻaʻole kēia he mau ʻōlelo wale nō ma nā ʻoihana pūnaewele a me kekahi mau manaʻo; ʻO kēia kekahi ʻano ʻōnaehana kūloko, loiloi, a pēlā aku.

ʻAʻole "ʻike" ke kānāwai i ka ʻikepili pilikino!

• Hoʻokaʻawale mākou i nā kumu ʻikepili wehe wale ʻia a ʻaʻole loa e komo i nā hana hoʻopunipuni. Hoʻokumu ʻia kā mākou kumu hoʻohālike ma ka ʻoiaʻiʻo e mālama mākou i nā ʻikepili wehe a pau i kekahi mau kikowaena ʻikepili lehulehu, hoʻolimalima iā ia ma kahi ʻē aʻe, a hoʻopaʻa ʻia ma ka home, ma kā mākou mau keʻena, ma kā mākou kikowaena, ʻaʻole ia e hele ma waho o ka ʻāina.

  Akā ʻaʻole maopopo loa kā mākou kānāwai ma ke kahua o ka ʻikepili wehe.

  ʻAʻohe o mākou ʻike maopopo i ke ʻano o ka ʻikepili wehe, he aha ka ʻikepili pilikino - aia kēia 152nd Federal Law, akā naʻe ... Pehea lākou e helu ai? I kēia manawa, inā loaʻa iaʻu kou inoa a me kāu helu kelepona i hoʻokahi waihona, ma kahi waihona ʻē aʻe i loaʻa iaʻu kāu helu kelepona a me kāu e-mail, ma ke kolu, loaʻa iaʻu kāu leka uila a me kāu kaʻa; ʻO kēia mau mea a pau heʻikepili pilikinoʻole. Inā ʻoe e hui pū i kēia mau mea a pau, me he mea lā e like me ke kānāwai e lilo ia i ʻikepili pilikino.

  Hoʻopili mākou i kēia ma nā ala ʻelua. ʻO ka mea mua e hoʻokomo i kahi kikowaena me ka lako polokalamu no ka mea kūʻai aku, a laila ʻaʻole i hele kēia ʻikepili ma waho o kona ʻāina, a laila ke kuleana o ka mea kūʻai aku no ka hāʻawi ʻana i kēia ʻikepili pilikino, ʻike ʻole pilikino, a pēlā aku. A i ʻole ka lua o ka koho: inā he ʻano moʻolelo kēia kahi āu e hoʻopiʻi ai i kahi ʻoihana pūnaewele a i ʻole kekahi mea ʻē aʻe...

  Ua loaʻa iā mākou kahi haʻawina i ka wā i hōʻiliʻili ai mākou (aia nā papa mua o United Russia) no Lifenews i nā moʻolelo o kēia mau hoa a nānā i ke ʻano o ka porn a lākou e makemake ai. He mea ʻakaʻaka, akā naʻe. Ke kūʻai aku nei mākou i kēia e like me ko mākou manaʻo ponoʻī, me ka ʻole o ka hōʻike ʻana i ke kānāwai i loko o nā palapala a mākou i kālailai ai - ka Unified State Register of Legal Entities, uku, ʻoihana pūnaewele; Kūʻai mākou i ka manaʻo loea, a laila ma ka ʻaoʻao e wehewehe mākou i ke kanaka i ka mea a mākou i kālailai ai a pehea.
  Nui nā moʻolelo, akā pili lākou i kekahi mau papahana kālepa lehulehu. No ka laʻana, loaʻa iā mākou kahi papahana waiwai ʻole no ka poʻe e holo ana i nā papa lōʻihi (lōʻihi kēlā mau papa): ʻo ka hana ka ʻohi ʻana i nā puke a nā kānaka - i ka wā i hoʻopuka ai kekahi "Ua hele au i Gorky Park no ka holo." A i kēia manawa pono ʻo ia e hele ma ka palapala ʻāina, a ʻike ka poʻe a puni iā ​​​​ia aia kahi kokoke iā ia. Ua hoʻopaʻa poʻo ʻo VK iā mākou ma kēia kumuhana no ka manawa lōʻihi loa, no ka mea ʻaʻole lākou makemake i ka ʻoiaʻiʻo ke paʻi nei mākou i kēia ʻike me ka ʻole o ka poʻe. Akā, ʻaʻole i hiki mai ka hihia i ka ʻaha, no ka mea, i loko o kekahi mau kaiāulu nui ua hoʻohui mākou i nā lula e hiki ke hoʻohana ʻia ka ʻikepili e nā ʻaoʻao ʻekolu, nā hui, nā hui, nā loiloi, a me nā mea ʻē aʻe.

• Ua ʻike wale mākou i ka manawa a hoʻomaka mākou e kūʻai aku i ko mākou manaʻo loea i nā mea āpau.

Ke hana nei ʻoe me nā kula hoʻonaʻauao?

• Hana pū mākou me nā kula hoʻonaʻauao, ʻae. Loaʻa iā mākou ka laulā holoʻokoʻa: loaʻa iā mākou kahi papahana haku ma ke kula kiʻekiʻe, a hui pū mākou me nā kula ʻē aʻe. Aloha nui mākou i nā kulanui!
• Inā loaʻa iā ʻoe kaʻu mau pilina, hiki iā ʻoe ke kākau mai iaʻu. A he loulou i ka hōʻike, inā makemake kekahi - aia kēia mau hiʻohiʻona āpau, hiki iā ʻoe ke neʻe.
• Inā ʻike ʻoe i ka helu kelepona, leka uila - ʻaneʻane hoʻokahi haneli pakeneka kēia koho, ʻaʻohe mea e wehe. Inā ʻaʻohe helu kelepona, he kiʻi maʻamau ia; inā ʻaʻohe kiʻi, ʻo ia ka makahiki, kahi e noho ai, kahi hana. ʻO ia hoʻi, ma ka makahiki, kahi o ka noho ʻana a me ka hana, aneane hiki ke ʻike maʻalahi ʻia nā mea a pau. Akā, he nīnau hou kēia e pili ana i ka hana.

  Loaʻa iā mākou, e ʻōlelo, he mea kūʻai aku i ke kīwī pūnaewele. Ua kūʻai kekahi i kahi inoa inoa i kēia mau "Games of Thrones" mai iā lākou, a ʻo ka hana e hoʻohana i kā lākou CRM e ʻike ai i kēia poʻe ma nā ʻoihana pūnaewele, a laila e ʻike i nā mea hiki mai ko lākou wahi o ka mana. ʻO koʻu manaʻo wale nō, loaʻa iā lākou, he inoa mua, inoa hope a me ka leka uila ... A laila paʻakikī loa ke hana i kekahi mea. I ka hapanui o nā hihia, hiki ke loaʻa nā kānaka ma ka leka uila.

• Ma muli o ka haku mele ʻana o kā mākou mau hoaaloha, "hoʻohālikelike" mākou i nā poʻe ma nā ʻoihana pūnaewele, akā ʻaʻole pololei kēia. ʻAʻole ia ʻaʻole pololei i nā manawa a pau - ʻaʻole ia e hana mau. ʻO ka mea mua, pono kēia i ka hana nui, no ka mea, pono e hoʻokō mua ʻia kēia hana (poʻe like) no kēlā me kēia hoa - e hoʻomaopopo ai inā hele mai lākou mai ka ʻoihana pūnaewele a i ʻole. A laila - he mea ʻike ʻole ʻia e kekahi ma VKontakte he mau hoaaloha like mākou, ma Facebook he mau hoaaloha like ʻole. ʻAʻole no nā mea a pau, akā noʻu, no ka laʻana, e like me kēia; a he ʻoiaʻiʻo nō kēia no ka hapa nui o nā kānaka.

Pehea ka ʻikepili piha loa?

• Ke hoʻouka ʻana i nā polokalamu no ka mea kūʻai aku ma kona ʻaoʻao. Hoʻokomo ʻia kahi kikowaena ma luna o lākou, e lawe wale i ka ʻikepili lehulehu mai iā mākou, a e hoʻoponopono i kā lākou ʻikepili pilikino i loko. Hoʻopau ʻia kahi NDA me ka mea kūʻai aku. ʻO kēia, ʻoiaʻiʻo, ʻaʻole pololei loa lākou e hoʻoili i kēia iā mākou, akā aia ke kuleana kānāwai me ka mea kūʻai aku - maikaʻi, ʻo ia hoʻi, ke kau ʻana i nā polokalamu nona, a i ʻole ka hoʻoili ʻana i ka ʻikepili inoa ʻole. Akā ʻaʻole loa kēia, no ka mea - pololei a hewa ʻole ka inoa ʻole - ma ka hapanui o nā hihia ua nalowale ka hilinaʻi ma waena o kēia poʻe.

ʻO wai ke kūʻai aku i nā lako polokalamu ʻike maka?

• Ke hele nei mākou ma ʻaneʻi no ka mea ʻo kā mākou polokalamu nui a mākou e kūʻai aku ai ʻo ia ka huli alo, ka hoʻoponopono hoʻoponopono, a ke kūʻai aku nei mākou i nā keʻena aupuni. A i hoʻokahi makahiki a me ka hapa i hala aku nei, ua hoʻoholo mākou e hoʻokomo i kēia mau moʻolelo a pau i ka hoʻolaha, i ke kūʻai aku, i ka mākeke lehulehu - ʻo ia ke ʻano i hoʻokumu ʻia ai ʻo Social Data Hub, kahi hui kūʻai kānāwai. A i kēia manawa ke hele mai nei mākou i ʻaneʻi. Ua kau mākou ma ʻaneʻi no hoʻokahi makahiki a me ka hapa i kēia manawa, e hoʻāʻo nei e wehewehe i nā poʻe ʻaʻole pono e hāʻawi i nā poʻe i nā hoʻoiho me ka haʻi ʻana, pono lākou e hāʻawi ʻia i nā pane i nā nīnau, ʻaʻohe pono o ke tonality. , a laila. No laila paʻakikī ke haʻi i hea ...
• (ʻO wai kāu e ʻōlelo nei?) I nā hoa a pau e pono e ʻimi i nā mea hoʻoweliweli a me nā pedophiles.
  Hiki iaʻu ke ʻōlelo koke (ʻo ia ka nīnau hou): e like me kā mākou ʻikepili, ʻaʻohe kumu i hoʻopaʻa ʻia no ka hoʻopuka hou ʻana.
• Ma VKontakte - 14%; ma Facebook ʻaʻohe mea i pani ʻia e like me ia (aia kahi papa inoa o nā hoaaloha, a pēlā aku). A ʻo ka mea hoihoi loa, ua kākau wau i kahi leka - i kēia manawa e helu lākou a ʻōlelo.

Mai hoʻouna i kahi mea e hilahila ai ʻoe!

• Mai kau i kekahi mea ma nā pūnaewele kaiapili e hilahila ai ʻoe - ke hahai nei wau i kēia. ʻOiai he nui kaʻu mau mea pilikino, no ka mea, hoʻohiki wau ma Facebook. ʻAe, aia a aia kekahi mea e hana ʻia ... Mai kau i kahi mea e hilahila ai! Inā e hana ana ʻoe ma kahi o ka Hale Aupuni ma hope aku, ʻae, ʻoi aku ka maikaʻi ʻaʻole e haʻi. Inā ʻaʻole ʻoe e hana i kēia, ma ke ʻano nui, ʻaʻohe mea mālama. Hiki iaʻu ke hōʻoiaʻiʻo iā ʻoe ʻaʻohe mea heluhelu i kāu leka pilikino, a ke kūkulu nei kēia mau mea i kēia moʻolelo holoʻokoʻa...

  I kēlā me kēia pule, hele mai kekahi i oʻu nei a ʻōlelo mai: “ʻAe, ua hoʻokuʻu ʻia nā kiʻi o koʻu hoaaloha i kekahi ʻaoʻao lehulehu! Kōkua! Ma ke ala, mai hoʻolaha i kekahi mea i nā ʻaoʻao lehulehu ʻole.

• ʻAʻole maopopo iaʻu e pili ana i nā ʻōnaehana nānā ʻē aʻe - e noʻonoʻo pono mākou i kēia, ʻo ka haʻi ʻana o ka brand he maikaʻi ʻole, e kala mai ke Akua iaʻu ... ka poʻe i ʻoi aku ma mua o 5 tausani, a hiki i ko lākou manaʻo lehulehu ke hoʻohuli i kekahi. I koʻu ʻike, ʻaʻole i ʻike ʻia ka ʻoihana HR e kauoha ana i nā loiloi pili iā mākou: "ʻO ka mea makemake iā Navalny, mai hoʻolimalima i kekahi!"

E pili ana i ka hoʻopuka ʻana i nā hopena. ʻEhia ka poʻe i hana i ka noiʻi?

• ʻO nā hui hoʻolaha kiʻekiʻe 10, ʻehiku ke paʻi nei. He mea paʻakikī ke ʻōlelo: i ka wā i hoʻomaka ai mākou i kēia makahiki a me ka hapa i hala aku nei ... He nui kā mākou poʻe ma kēlā me kēia wahi - he nui ka poʻe ma nā panakō, aia kekahi poʻe ma HR, aia kekahi poʻe i ka hoʻolaha. A i kēia manawa ke noʻonoʻo nei mākou e pili ana i ka mea ʻoi aku ka maikaʻi o ka hele ʻana i mua, nona mākou e hoʻomaka ai e hana i kekahi mau interfaces...
• (e pili ana i ka heluna o ka poʻe ma ka māhele mākeke) ʻAʻole i ʻoi aku ma mua o 25 poʻe, no ka mea, ʻaʻole mākou i hoʻokamakama i kekahi.
• Ma keʻano laulā, ma ke kumu, hoʻohanaʻia kēia mauʻenehana mai ka mākeke, manaʻo wau, ma mua o 50%. ʻO kekahi ma nā hoʻolaha hoʻolaha, ʻo kekahi ma kekahi ʻano loiloi kūloko. E ʻōlelo wau he 40 pākēneka e hoʻohana iā ia i loko o nā ʻikepili kūloko, 50-60% kūʻai aku iā ia e hoʻopau i nā hōʻailona. Akā ua pili kēia i nā hui hoʻolaha ponoʻī. ʻIke ʻoe, hōʻike wale kekahi poʻe no ke kālā i hoʻolilo ʻia, ka hoʻolaha a lākou i kau ai, aʻo kekahi e kākau e pili ana i ka nui o nā poʻe a lākou i lawe mai ai, he aha ke ʻano o ka lehulehu ... ʻAʻole noʻonoʻo i ka hana a kēia mau hoa. ʻIke wau i ka ʻikepili helu wale nō.

Kekahi mau hoʻolaha 🙂

Mahalo no kou noho pū ʻana me mākou. Makemake ʻoe i kā mākou ʻatikala? Makemake ʻoe e ʻike i nā mea hoihoi hou aʻe? E kākoʻo iā mākou ma ke kau ʻana i kahi kauoha a i ʻole ka ʻōlelo ʻana i nā hoaaloha, cloud VPS no nā mea hoʻomohala mai $4.99, he analogue kū hoʻokahi o nā kikowaena hoʻokomo-level, i hana ʻia e mākou no ʻoe: ʻO ka ʻoiaʻiʻo holoʻokoʻa e pili ana iā VPS (KVM) E5-2697 v3 (6 Cores) 10GB DDR4 480GB SSD 1Gbps mai $ 19 a pehea e kaʻana like ai i kahi kikowaena? (loaʻa me RAID1 a me RAID10, a hiki i 24 cores a hiki i 40GB DDR4).

ʻO Dell R730xd 2 mau manawa maʻalahi ma Equinix Tier IV kikowaena data ma Amsterdam? Eia wale nō 2 x Intel TetraDeca-Core Xeon 2x E5-2697v3 2.6GHz 14C 64GB DDR4 4x960GB SSD 1Gbps 100 TV mai $199 ma Netherlands! Dell R420 - 2x E5-2430 2.2Ghz 6C 128GB DDR3 2x960GB SSD 1Gbps 100TB - mai $99! Heluhelu e pili ana Pehea e kūkulu ai i ka ʻoihana ʻoihana. papa me ka hoʻohana 'ana o Dell R730xd E5-2650 v4 kikowaena waiwai 9000 euros no ka peni?

Source: www.habr.com