"Hoʻololi i nā leʻaleʻa": he aha ke kumu o ka hakakā ma waena o nā hui streaming kaulana ʻelua

I ka waena o Malaki, ua waiho ʻo Spotify i kahi hoʻopiʻi me ka European Commission e kūʻē iā Apple. Ua lilo kēia hanana i apogee o ka "hakakā huna" a nā hui ʻelua i hana ai no ka manawa lōʻihi.

Photo c_ambler / CC BY-SA

He moʻo hoʻohewa

Wahi a ka lawelawe streaming, hoʻokae ka hui i nā noi mai nā hui ʻē aʻe e hoʻolaha iā Apple Music. ʻAʻole i loaʻa ka kikokikona piha o ka hoʻopiʻi i waiho ʻia me ka EU, akā ua hoʻokumu ʻo Spotify i kahi pūnaewele i kapa ʻia ʻO ka wā pāʻani i ka pīhoihoi - "ʻO ka manawa e pāʻani pono ai" - ka mea i hōʻike i nā hoʻopiʻi nui e kūʻē i ka hui ʻāpala. Eia kekahi o lākou:

Auhau hookae. Na nā mea hoʻomohala noi no ka App Store e uku i ke kōmike ma kēlā me kēia kūʻai i hana ʻia e nā mea hoʻohana i loko o ka lawelawe (i kapa ʻia ʻo In-App Purchases). Eia naʻe,ʻaʻole nā ​​kānaka a pau e uku i ka "uku". No ka laʻana, ʻaʻole pili ka lula iā Uber a me Deliveroo, akā pili iā Spotify a me kekahi mau lawelawe streaming.

ʻO Spotify ka mea nāna i hoʻokumu i ka leka hāmama ho'ākākaʻia, ʻo ka hoʻopaʻa inoa ʻana i nā moʻokāki premium e pili pū ana i ka uku. ʻO ka hopena, koi ʻia ka ʻoihana e hoʻonui i kā lākou kumukūʻai.

Keakea kamaʻilio. Wahi a nā rula o ka App Store, hiki i nā hui ke haʻalele i ka ʻōnaehana uku o Apple. Akā, nalowale lākou i ka manawa e hoʻouna ai i kā lākou mea hoʻohana i nā leka e pili ana i nā hoʻolaha a me nā makana kūikawā.

Poino UX. ʻAʻole hiki i nā mea kūʻai aku ʻo Spotify ke kūʻai aku i kahi kau inoa premium i loko o ka app. No ka hoʻopau ʻana i ke kūʻai ʻana, pono lākou e hoʻopiha iā ia ma ka polokalamu kele pūnaewele.

Paʻakikī i ka hoʻonui ʻana i nā noi. Inā hoʻoholo ka App Store ʻaʻole i hoʻokō ka mea hou i kahi polokalamu ʻekolu i kekahi o nā koi, e hōʻole ʻia ia. ʻO ka hopena, nalo nā mea hoʻohana i nā mea hou nui.

Paʻa kaiaola. Wahi a Apple, ʻaʻole hiki ke pāʻani ʻia ka app Spotify ma nā mea ʻōlelo HomePod. Eia kekahi, ʻaʻole i hoʻohui ʻia nā lawelawe Siri i Spotify - ma muli o ka hoʻoholo ʻana o ka pilikua apple.

I ka pane ʻana i nā hoʻopiʻi a Apple paʻi ʻia pane. I loko o ia mea, ua hōʻole nā ​​ʻelele o ka IT pilikua i nā ʻōlelo a Spotify. ʻO ka mea kūikawā, ua ʻōlelo lākou ʻaʻole i pale ʻia ka App Store i nā mea hou i ka platform streaming, a ke hoʻomaka nei ka hana e hoʻohui iā Spotify me Siri.

ʻO ka hakakā ma waena o nā hui i hoʻomaka ai ka ʻino o kūkā kūkākūkā ma nā pūnaewele kaiaulu ma waena o nā mea hoʻomohala noi. Ua pili kekahi o lākou me Spotify. I ko lākou manaʻo, he nui nā lula o ka App Store e pale i ka hoʻokūkū olakino. Ua manaʻo kekahi poʻe aia ka ʻoiaʻiʻo ma ka ʻaoʻao o Apple, no ka mea, hāʻawi ka hui i kāna ʻoihana i nā mea hoʻomohala a loaʻa iā ia ke kuleana e loaʻa kālā no ia.

ʻO ka moʻolelo o ka hakakā ma waena o Apple a me Spotify

Ke hoʻomau nei ka hakakā ma waena o nā hui ʻelua mai 2011. ʻO ia ka manawa o Apple hookomoia 30% uku no ke kūʻai ʻana i nā inoa inoa-in-app. Ua kū'ē koke kekahi mau lawelawe streaming i ka hana hou. Rhapsody hooweliweli hiki ke haʻalele i ka App Store, a haʻalele ʻo Spotify i nā Kūʻai In-App. Akā ʻo nā ʻelele o ka hope i ʻōlelo ʻo Apple, ma o nā ʻano ʻano like ʻole, ua koi i ka hui e hoʻohui i ka ʻoihana uku. I ka makahiki 2014, haʻalele ʻo Spotify a ʻo lākou pono e hoʻonui i ke kumukūʻai kau inoa no nā mea hoʻohana IOS.

I kēlā makahiki ʻo Apple loaa ʻO ka mea hana leo leo ʻo Beats Electronics a me Beats Music, a hoʻokahi makahiki ma hope mai ua hoʻokumu ka hui i kāna lawelawe streaming ponoʻī. Wahi a kekahi mau hōʻike, ma mua o kona hoʻokuʻu ʻia ʻana, ua kāhea ka IT pilikua i nā lepili mele nui e "hoʻokomo i ke kaomi" i nā lawelawe streaming ʻē aʻe. Ua huki ʻia kēia hihia i ka manaʻo o ka US Department of Justice a me ka Federal Trade Commission.

Photo Fofarama / ʻO CC

Ua hoʻomau ka hakakā i hoʻokahi makahiki ma hope. I Mei 2016, ua haʻalele hou ʻo Spotify i nā kūʻai ʻana i loko o ka App. I ka pane ʻana i kēia App Store ʻaʻole i ʻae mana hou o ka polokalamu Spotify. Ma 2017, Spotify, Deezer a me nā hui ʻē aʻe hoounaia ʻO ka hoʻopiʻi mua i ka mana hoʻokūkū EU e pili ana i nā kahua e "hōʻino i ko lākou kūlana kūlana." ʻAʻole i haʻi ka hoʻopiʻi i ka inoa o ka mea pilikua IT, akā mai ka pōʻaiapili i ukali ʻia e pili ana ia.

I ka hāʻule o ka makahiki hoʻokahi, Spotify a me Deezer i kākau leka iā Jean-Claude Juncker, Pelekikena o ka European Commission (EC). I loko o ia mea, ua kamaʻilio lākou e pili ana i nā pilikia i hana ʻia e nā hui honua nui no nā hui liʻiliʻi. ʻAʻohe mea i ʻike e pili ana i ka pane a Juncker i kēia lā.

Nā hihia ʻē aʻe

I Nowemapa 2018, ua lohe ka ʻAha Kiekie o ʻAmelika i kahi hihia i hoʻopiʻi ʻia e kahi hui o nā mea hoʻohana iPhone i ka makahiki 2011. Ua ʻōlelo ʻo ia ua uhaki ʻo Apple i nā kānāwai antitrust federal me kāna uku hoʻomohala 30%. Eia naʻe, mamao loa ka hihia a hiki ke hoʻihoʻi ʻia i ka manawa mua.

I kēia makahiki ʻo Kaspersky Lab hoounaia he hoʻopiʻi kūʻē iā Apple i ka Federal Antimonopoly Service o Russia. Ua koi ka App Store i nā kaohi i ka hana o ka polokalamu hoʻomalu makua. Hoʻopili ka poʻe loea i kēia koi i ka makahiki i hala ʻo Apple puka mai noi like.

ʻAʻole i ʻike ʻia pehea e pau ai ka hakakā ma waena o Spotify a me Apple. E hoʻopau ke Komisina ʻEulopa i kāna hoʻokolokolo inā hōʻoia ka IT pilikua he kuleana kona e hoʻonohonoho i nā kūlana like ʻole no nā lawelawe streaming. Akā, ke manaʻo nei ka poʻe akamai e hoʻomau ka noʻonoʻo ʻana i ka hihia. Kūlike like hanaia me ka hoʻopiʻi a Novell iā Microsoft: ua waiho ʻia ka hoʻopiʻi ma 2004, a ua pani ʻia ka hihia ma 2012 wale nō.

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Source: www.habr.com