ʻAʻole i liʻuliʻu, ua hoʻokuʻu ʻia kahi hōʻike hou mai ka hui ʻo Ashmanov a me Partners e pili ana i nā mea e pili ana i nā kūlana. ʻO ka palapala, e like me ka mea maʻamau, he voluminous. E like me ka manawa hope, e nānā kākou i nā ʻāpana koʻikoʻi.
E lawe mākou i kahi papa no ka ʻōnaehana nui - Yandex.
1. ICS - Hōʻike Manawa Pūnaewele
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Nā mea nui o Yandex i ka wā e loiloi ai
ʻIke ʻia ka "maikaʻi" o nā pūnaewele: ʻo kahi pūnaewele maikaʻi kahi pūnaewele nui,
me ke kalaiwa nui, nunui
ka helu o nā ʻaoʻao a me ka nui
huikau.
No ka maʻalahi loa, pili ka ICS i ke kaʻa. A ʻoi aku ka nui o nā kaʻa, ʻoi aku ka maikaʻi o ke kūlana. pōʻai ʻino. I kēia manawa, kū koke nā manaʻo: ʻaʻole anei lākou e koi iā mākou e kūʻai i nā kaʻa uku e like me Yandex-Direct ma kēia ala? Manaʻo wau aia kekahi ʻoiaʻiʻo i kēia. ʻO Yandex kahi hoʻolālā pāʻoihana 100% a pono e loaʻa kālā.
ʻO koʻu manaʻo ʻo ka ICS, e like me ka mea ma mua, ma ke ʻano he hōʻailona, ʻaʻole pili i kekahi mea.
2. Ka helu o nā ʻaoʻao ma ka papa kuhikuhi
He mea nui kēia ʻāpana i kēia lā. Manaʻo wau ma muli o ka nui o nā mea hōʻuluʻulu, e hoʻonui nui nei i nā pūnaewele liʻiliʻi. ʻO ka pōmaikaʻi nui o nā aggregators he semantics hohonu nui ma muli o ka nui o nā kāleka huahana a me nā kānana e nā ʻāpana. He aha ka hana e hoʻomaikaʻi ai:
a) Mai wehe i nā huahana mai ka pūnaewele. E kaha ma ke 'ano he "waho o ka waihona".
b) E hana i nā kānana e nā ʻāpana: nā kelepona ʻulaʻula, nā kelepona haʻahaʻa, etc. He mea paahana kahiko loa keia. Pili i kēia lā.
c) Nānā i nā mea hoʻokūkū me ka hoʻohana ʻana i ka lako polokalamu. No ka laʻana, netpeak checker. Ke nānā nei i ka helu o nā ʻaoʻao. ʻO ka paʻakikī e hana hou aku. I ka manawa like, ʻaʻohe pono e noʻonoʻo ʻole i ka spam. E hana i nā ʻano like ʻole me nā kānana.
3. Kuhikuhi
ʻAʻole ʻo Link mass kahi hōʻailona koʻikoʻi i kēia lā, akā pili mau. He aha kāu e hoʻolohe ai i ke kūʻai ʻana ma 2020?
hanana (o nā huaʻōlelo)
he mea nui nā noi no nā loulou i ka pūnaewele ma nā mea ʻelua
nā engines hulina, nā hanana ma nā loulou
ma URL - ma Google ka nui.
Ma nā huaʻōlelo maʻalahi, makemake ʻia e hoʻohana i nā loulou i ka nīnau kī ma ka kikokikona. No Google, ʻoi aku ka nui o ka loulou e alakaʻi i ka ʻaoʻao e hoʻolaha ʻia, a loiloi ʻo Yandex i ka wai loulou holoʻokoʻa, akā e hoʻolohe i ka kikokikona loulou a hāʻawi i ka hoʻoikaika i nā ʻaoʻao pili.
Laʻana: Hoʻohui me ka heleuma "kūʻai iā Lada Largus Bu".
No Google: e kau i kahi loulou i kahi ʻaoʻao ʻāpana kikoʻī, no ka laʻana site.ru/bu-auto/lada-largus. Loaʻa iā ia kahi hoʻohui i nā hopena.
No Yandex: e kau i kahi loulou i ka ʻaoʻao nui site.ru. Loaʻa ka ʻaoʻao site.ru/bu-auto/lada-largus i nā hopena.
Ma ka awelika, hoʻohana ʻo Google i ka loulou e hoʻonoho i kahi pūnaewele holoʻokoʻa a me kahi ʻaoʻao kikoʻī. Ua kaupalena ʻia ʻo Yandex i ka pūnaewele. No laila, makemake mau ʻo Google i nā loulou ma mua o Yandex.
Hōʻike ka noiʻi e hoʻomau ka hana o nā loulou. Pehea wau e ʻike ai inā pono kaʻu pūnaewele i nā loulou?
a) E hōʻiliʻili i nā mea hoʻokūkū 5-8 mai kāu niche (hiki ke hōʻiliʻili ʻia nā mea hoʻokūkū me ka hoʻohana ʻana i ka megaindex a i ʻole pūnaewele like ʻole, e hōʻiliʻili ma ka ʻike pūnaewele maʻamau, ʻaʻole ma nā kī kikoʻī);
b) E noʻonoʻo iā lākou me ka hoʻohana ʻana i nā mea loiloi, no ka laʻana NetPeackChecker, a ʻike i ke ʻano o ko lākou ʻano like a me ke ʻano o ko lākou ʻokoʻa. No ka laʻana, 6 o 8 mau pūnaewele he 100 mau loulou. 'O ia ho'i, pono 'oe e ho'omaka e kū'ai i ka nui o ka loulou. Inā kū'ē ke kiʻi - ʻaʻohe loulou e pono ai, e ʻimi i kahi ʻāpana ʻē aʻe e hoʻohui i nā alakaʻi.
Inā hoʻoholo ʻoe e kūʻai, e hoʻokaʻawale wau i ke ʻano o nā loulou pili (mai 5000 rubles). He mau ʻōlelo paipai:
a) ʻAʻole pono ʻoe e kūʻai i nā loulou pipiʻi ma ka pae mua o ka hale loulou. ʻOi aku ka maikaʻi, akā me ka uhi ākea o nā nīnau koʻikoʻi.
b) E hoʻoikaika i ia mau loulou. Hiki iā ʻoe ke hoʻoikaika iā ia me nā loulou maʻalahi mai nā hāʻule (ʻo ia ka wā e hoʻihoʻi ai ʻoe i kahi domain thematic kahiko a kūʻai paha ma kahi hoʻololi, e like me auction.nic.ru a i ʻole telderi.ru, a kau i nā loulou mai ia mea i kahi ʻatikala me kahi loulou i kūʻai ʻia. ), hiki iā ʻoe ke pilikanaka. nā pūnaewele, nā loulou makamae, etc.
Laʻana: ua kākau ʻia ʻoe ma Forbes. Ua hoʻopuka koke ʻoe i ka ʻike e pili ana i kēia ma kāu pāpili kaiapili. profile, kākau ma nā kahua āpau, kauoha i nā ʻōlelo mai nā mea paʻi puke a hoʻāʻo maʻamau i kā lākou mea maikaʻi loa e hoʻomaopopo i nā mea āpau.
c) E kaha i ka ʻatikala me ka loulou a kipa aku iā ia i hoʻokahi mahina. He mea nui ʻaʻole e loli ka heleuma a me ke kikokikona. E makaʻala no ka hele ʻana o kahi loulou inā ʻaʻole ʻoe e kūʻai ma o ka hoʻololi.
d) E noi i ka luna punaewele e hoʻohui i nā loulou mai nā ʻatikala kumuhana ʻē aʻe iā ʻoe a e hoʻāʻo e hōʻoia i kāu loulou i hoʻokahi kope. E hālāwai pinepine lākou me ʻoe.
4. Nā kipa ʻana (ke kaʻa i ka pūnaewele)
ʻAe, ʻo kou kūlana ma ka TOP 10 e pili ana i ke kaʻa i kāu pūnaewele. He aha inā he mea hou ka pūnaewele? He hōʻailona maʻalahi i ka hoʻolaha hoʻolaha? ʻO kekahi o nā ʻike nui o ka noiʻi:
Nā mea nui o Yandex i ka wā e loiloi ai
ʻIke ʻia ka "maikaʻi" o nā pūnaewele: ʻo kahi pūnaewele maikaʻi kahi pūnaewele nui,
me ke kalaiwa nui, nunui
ka helu o nā ʻaoʻao a me ka nui
huikau.
ʻO ka mea pōʻino, ʻaʻohe nui e kamaʻilio e pili ana ma aneʻi. Inā he pūnaewele hou kāu, e hana i nā hōʻailona maikaʻi ʻē aʻe. Ma ke aʻo ʻana e like me kēia:
A ma hope o ke kūlana iwakālua wale nō e pili ana nā palena
he aha ka mea e kapa ʻia ai ka maikaʻi o ka pūnaewele me ka ʻole o nā hiʻohiʻona ʻano o nā ʻelele
ka hoʻokamani ʻana i nā ʻenekini huli - ka māhele o nā loulou i ka ʻaoʻao nui o ka pūnaewele, nā ʻano hana (ka lōʻihi o ke kipa ʻana, ka pākēneka o nā hemahema, nā ʻike ʻaoʻao no kēlā me kēia
kipa). Hoʻopili pū kēia i ka mahele o ka hoʻololi ʻana mai nā kumu "maikaʻi": mai ka ʻoihana pūnaewele. nā pūnaewele, mai ka leka uila, mai ka hoʻolaha. Hahai ia e
nā palena pili i ka pilikanaka pūnaewele, a me nā ʻāpana e wehewehe ana i ka hana
pūnaewele: hoʻopaʻa inoa, uku ma ke kāleka, hāʻawi
(piʻi), etc.
5. Huina nui
He hōʻailona hoihoi no nā hale kūʻai pūnaewele a me nā pūnaewele lawelawe. Ma ke kumu, ua aneane like me ka helu helu 2. He mea hoihoi loa ia e nānā pono i nā pūnaewele me nā lawelawe (ke hana nei au i kēia manawa). Inā ʻoi aku ka liʻiliʻi o nā mea āpau me nā hale kūʻai pūnaewele, ʻo ka hoʻokūkū me nā aggregators e kuhikuhi i nā lula. Ma nā lawelawe, hiki ke hoʻohana ʻia kēia hōʻailona no nā wahi liʻiliʻi. No ka laʻana, inā he psychologist ʻoe, pono ʻoe e hana i kahi matrix kiʻekiʻe o nā lawelawe a wāwahi iā lākou i nā ʻaoʻao. Family therapy, therapy for him, therapy for her, therapy for wahine hāpai, couples therapy, via Skype, etc. Hoʻohui i kēia hoʻomaʻamaʻa ʻana, franchising, webinars, a pono mākou e loaʻa ka lanakila ma luna o ka poʻe i loaʻa kēia mau lawelawe āpau ma hoʻokahi ʻaoʻao a ʻekolu paha.
Aia ma hope o ka papa inoa nā ʻāpana:
Nā kāʻei kapu e pili ana i ka pūnaewele (nā loulou pono)
Ka helu o nā kipa pūnaewele (kaʻaahi)
Alexa Rank (kaʻaahi)
Nā kipa: nā kuhikuhi pololei (kaʻahele)
Nā kipa: leka uila (newsletter)
ʻAʻole makemake wau e noʻonoʻo pono iā lākou, e pili ana i ka mea like me ka mea i hōʻike ʻia ma luna.
E nānā kākou i nā hopena:
1. ʻOiai inā ʻaʻole hiki iā ʻoe ke hoʻohuli i ke kaʻa o kāu pūnaewele a me kona mau makahiki (akā naʻe,
Aia ka manawa ma kou ʻaoʻao ma ʻaneʻi), e hoʻonui ana i ka nui o kāu loulou a me ke ʻano
i kou mana.
Manaʻo wau ʻaʻole koi ʻia nā manaʻo ma aneʻi.
2. E noʻonoʻo - ʻaʻole paha pau ka manaʻo o nā mea āpau me nā kumu kaʻa?
No ka laʻana, inā hana ʻoe i kahi lawelawe pono, hoʻonohonoho i kahi hoʻokūkū, hoʻolaha i Instagram...
Hoʻokaʻawale i nā kaʻa ʻaʻole wale mai nā ʻenekini huli, e hoʻohana i nā kumu ʻē aʻe. Hiki loa kēia, no ka manuahi.
3. ʻO ka nui o ka pahu hōʻikeʻike he hōʻailona kūʻokoʻa o ka hui.
Mai wehe i nā huahana mai ka pūnaewele, hoʻonui i ka matrix huahana, hoʻopaʻa i nā mea hoʻokūkū a hoʻouka i nā huahana hou aʻe.
4. ʻO ka helu o nā ʻaoʻao ma ka pūnaewele ma ka laulā a pili i ka noi i hiki ke
he mea nui loa. Inā no kahi hui o nā hiʻohiʻona (a i ʻole nā koho lawelawe) hiki iā ʻoe ke hana
hoʻokahi ʻaoʻao maʻamau a i ʻole kekahi mau ʻaoʻao kaʻawale - ʻoi aku ka maikaʻi o ka koho ʻelua.
E hana maikaʻi i kāu mau semantics. E ʻike i nā pūʻulu kūpono, e nānā i ke kālepa a me ka ʻike o nā noi.
5. I loko o nā ʻoihana he nui (e laʻana, e-commerce), ʻo ke ʻano nui e hana ana a puni
ʻāina. Loaʻa paha iā ʻoe ma kahi liʻiliʻi he mau hoa a i ʻole nā hua koho ma nā wahi ʻē aʻe
kulanakauhale? Hiki ke hoohana nui ko lakou mau helu wahi (helu kelepona). Kelepona "8-800-..." a hiki
hāʻawi i nā mea kūʻai aku i ka manawa e kauoha i ke kelepona hoʻi.
Hōʻike i ka lawelawe ʻoi loa ma kāu pūnaewele, ʻoiai inā ʻaʻole i loaʻa iā ʻoe.
6. He mea nui ka helu wahi a me ke kelepona iā lākou iho - i mea hōʻoia o kou noho ʻana ma waho. Inā hiki, e hoʻoikaika iā lākou me kahi noho ma nā palapala 'āina a me nā lawelawe ʻē aʻe Yandex a me Google.
Pehea e hoʻohui ai i ka papa kuhikuhi Yandex iaʻu .
7. No nā ʻoihana koʻikoʻi e like me ka lāʻau lapaʻau a me ke kālā, pono ʻoe i nā hōʻike o kou mākaukau - nā palapala hōʻoia, nā palapala hoʻopaʻa inoa, nā ʻike e pili ana i nā loea, nā ʻike kumuhana kiʻekiʻe kiʻekiʻe e huli i kahi bonus i mea pono. E aʻo i ka Google Assessor Guide e hoʻomaopopo i ka mea nui i kāu ʻoihana.
8. Inā e manaʻolana ana ʻoe i kahi hana mana, ʻo ka pāpili kaiapili kekahi o nā wahi e hana ʻia ai nā hana mana. Akā inā ʻaʻole, ʻaʻole hiki iā ʻoe ke haʻalele iā lākou. A me nā loiloi.
9. ʻAʻole nā kumukūʻai haʻahaʻa ka mea nui. ʻO ka mea nui he mau uku
ʻO ia wale nō paha. Mahalo iā ʻoe no kou nānā ʻana, manaʻolana wau ua pono ia. Kākau iā inā he mau nīnau kāu. E hāʻawi wau i nā manaʻo no ka hoʻohana ʻana i kēia noiʻi ma kāu pūnaewele.
ʻO ka mea kākau o ka ʻatikala ʻo Dmitry Dyadyukov.
Source: www.habr.com