He mea mahalo ʻole ka ʻāpana IT a ua like nā wānana ma ʻaneʻi me ke ʻano o ke kauwela i hala, e hauʻoli nō ʻoe. A i ʻole e pulu ʻoe. A i ʻole e ʻeha ka lā. Akā e like me ka manawa i hōʻike ʻia, ua hana maikaʻi mākou i kā mākou wānana no 2019, no laila ua hoʻoholo mākou e kamaʻilio e pili ana i nā ʻano CRM 2020 i ko mākou ʻike ʻana iā lākou no nā ʻoihana liʻiliʻi a me ka nui. Loaʻa mākou iā lākou ʻaʻole symbolically 11, a he aha ka hōʻailona a me ka hāʻawi ʻana i ka hana ʻenekinia. ʻO nā mea a pau a mākou e hoʻokomo ai i nā ʻano e like me kā mākou hui e pili ana i 14 mau makahiki o ka ʻike ma ka mākeke CRM, nā hana o kēia manawa i ka ʻoihana a me nā noi a kā mākou mea kūʻai aku. Ma keʻano laulā, na mākou ke kuleana no ka wānana.
ʻO kēia hoʻoilo ʻo kēia wale nō ke ala e hoʻoholo ai i ka wā 🙁
Mea nui! ʻO ka wānana e pili ana i ka mākeke Lūkini a me ka automation o nā ʻoihana i ka Russian Federation a me ka CIS; ma nā mākeke Komohana a me ʻAmelika aia nā ʻano ʻokoʻa like ʻole a, ʻoiaʻiʻo, kahi kūlana ʻē aʻe i kēia manawa.
I kēia manawa, emi wale ka hoihoi i ka CRM i nā lā hoʻomaha, 2018 - 2019, Russia + CIS, Yandex
E hele hope ʻo CRM ma mua o ke kūʻai aku
Ke hoʻomau nei nā mea hoʻomohala o nā ʻōnaehana CRM i ke kūkulu ʻana i ka hoʻolaha ma ke kumu o nā theses e like me "ka hoʻokō ʻana o CRM ʻo ia ka + 50% i ke kūʻai ʻana," no ka mea, ua paʻa ke kumu o ka manaʻo o ka ulu ʻana o nā kūʻai mai kahi ʻōnaehana CRM i ka manaʻo o nā mea hoʻohana. Eia nō naʻe, he ʻike kahiko kēia o CRM: ʻo ka hapa nui o nā ʻōnaehana ua lōʻihi i lilo i mau hoʻonā āpau no ka ʻoihana ʻoihana hope-a-hope, mai ke kākau ʻōlelo a i ka Luna Nui, me nā logisticians, nā limahana hana, nā mea kūʻai aku a me nā mea kūʻai aku.
I kēia manawa ua hoʻokumu ʻia nā pono āpau no nā ʻoihana e ʻike i ka mana hana piha . Nui nā wahi aʻu e makemake ai e "haʻi" i ka makahiki 2020 a uhuki iā lākou i ka noʻonoʻo o nā mea hoʻohana o nā ʻōnaehana CRM.
- Pono e hoʻokaʻawale ʻia nā kaʻina hana ʻoihana i kēlā me kēia ʻoihana, me ka nānā ʻole i ke kahua o ka hana a me ka nui. ʻO ka automate o nā hana maʻamau a me ka wehewehe pono ʻana i nā pae a me nā kuleana e mālama i ke kālā o ka ʻoihana a hoʻokuʻu i nā kumuwaiwai hana (ʻo ia, ma ke ala, ʻaʻole pono e hoʻemi ʻia, akā hoʻohana pono ʻia).
- Pono ka ʻōnaehana CRM ke kikowaena o ka hoʻolālā kanaka a me ka hui i hiki i ka hoʻokele a me nā hoa hana ke hoʻomalu i ka manawa i loko o ka hui. A manaʻoʻiʻo mai iaʻu, ʻoi aku ka maikaʻi o nā mea hoʻonohonoho i kekahi mau ʻōnaehana CRM ma mua o ka kalena Google punahele a nā mea āpau (a ʻoi aku ka palekana!).
- Pono e ʻike ʻia ʻo CRM e ka ʻoihana ʻaʻole ma ke ʻano he mea kūʻai aku, akā ma ke ʻano he mea palekana, no ka mea, mālama ʻo ia i nā moʻolelo o nā mea kūʻai aku a pau (kumu kūʻai aku), nā kālepa a me ka hapa nui o nā kālepa. ʻO ka hiki ke hāʻawi i nā kuleana komo no kēlā me kēia limahana (ka mea i hoʻohana pinepine ʻia, akā makehewa) he mea nui hoʻi. ʻAʻole pono ʻoe e hele i kahi ʻimi kilokilo a nānā i kēlā me kēia limahana - hoʻonohonoho wale i nā hana palekana no hoʻokahi ʻōnaehana CRM a e hiamoe iki ka luna ʻoihana.
E ho'āʻo e lawe i kahi ʻike ākea o CRM. Ma ke ala, hiki iā ʻoe ke hoʻoiho i ka manual no kā mākou a ʻike i ka mea hiki i kahi ʻōnaehana hoʻokahi - kokoke i 400 mau ʻaoʻao o ka wehewehe ʻana i nā mana o ka ʻōnaehana mamao loa mai kahi kūʻai aku (). Ma ka 2020, ua hoʻāʻo mākou e hana i kahi ʻōnaehana me nā mea nui loa a, ʻo ka mea nui, hoʻohana ʻia nā hana ʻoihana me ka ʻole o AI a me nā naʻau puʻuwai. Pili mākou i ka ʻoihana.
E komo nā ʻoihana liʻiliʻi i ka omnichannel
ʻO 3-5 mau makahiki i hala aku nei, ʻo nā ala nui o ke kamaʻilio ma waena o nā ʻoihana a me nā mea kūʻai aku he kelepona (IP telephony) a me ka leka uila. ʻOkoʻa nā mea i kēia lā: hiki i nā mea kūʻai aku a me nā malihini kipa ke hele mai mai ke kamaʻilio ma ka pūnaewele, Telegram, kamaʻilio ma Yandex a mai nā ʻoihana pūnaewele (ʻoi aku ka pili no B2C). ʻO ka ʻōnaehana CRM, ʻo ia ka polokalamu nui no nā ʻoihana kalepa o ka ʻoihana, ke alo nei i ka hana o ka hōʻiliʻili ʻana, ka hana ʻana a me ka mālama ʻana i nā ʻike e pili ana i nā kūkākūkā koʻikoʻi āpau. Hiki ke hoʻokaʻawale ʻia kēia no kēlā me kēia kahawai, a hiki iā ʻoe, no ka laʻana, e hōʻiliʻili i nā mea āpau ma ka leka uila a kamaʻilio ma ka pūnaewele, a hoʻohui iā lākou i CRM. ʻOi aku ka maikaʻi o kēia hoʻonā mai ka manaʻo o ka palekana a me ka hui ʻikepili: liʻiliʻi nā pilina o waho, haʻahaʻa haʻahaʻa o ka hacking maʻamau a me ke komo ʻana i loko o ka ʻōnaehana.
E hoʻomau ka hoʻomohala ʻana o Omnichannel e hōʻoia i ke kamaʻilio pololei ʻana o ka mea kūʻai aku ma ke ala kūpono iā ia, ʻaʻole ma ke ʻano o kāu polokalamu. No ke aha he mea maikaʻi iā ʻoe ke noʻonoʻo i kēia?
- ʻAʻole ʻoe e nalowale i kahi mea kūʻai hoʻokahi a i ʻole kipa pūnaewele hoihoi.
- E loaʻa iā ʻoe nā ʻikepili hou aʻe i ka pae mua.
- Ua wehe ʻia nā mea hiki ke hoʻolaha ʻia i ke ala hoʻolaha i mua ou (akā naʻe, he ʻano hoʻopaʻapaʻa loa kēia o ka leka hoʻolaha, no laila e noʻonoʻo i ke ʻano kūpono a me ke ʻano kūpono iā ʻoe e "holo" ma hope o ka mea kūʻai ma kahi kokoke i kona wahi pilikino).
- He mea maʻalahi iā ʻoe ke ʻimi i ka ʻōlelo maʻamau me nā mea hoʻohana e pale aku i nā kelepona a me ka kamaʻilio waha me nā mea kūʻai aku, nā ʻenekinia a me ke kākoʻo. Eia kekahi, i ka wā o ke kaʻina hana leka, ʻoi aku ka manawa o nā luna ʻoihana e noʻonoʻo ai i kā lākou ʻāpana o ke kamaʻilio, kahi e hoʻomaikaʻi nui ai i ka maikaʻi o ka hāʻawi ʻana i ka ʻike.
ʻIkepili no nā ʻoihana liʻiliʻi
Ua puni kēia ʻano no nā makahiki he nui; ua ola ia mai ka wā i hoʻokumu ʻia ai nā ʻōnaehana CRM mua loa, akā naʻe, ua hoʻomaka nā ʻoihana liʻiliʻi e hele mai i ka analytics i kēia manawa. ʻO kēia hoʻohui ʻia ʻana o ke ʻano ma muli o ʻelua kumu: 1) ʻaʻole pono ka ʻoihana i ka ʻikepili a hoʻonoho iā ia iho i ka hana nui - ke kūʻai aku; 2) ʻaʻohe moʻomeheu pāʻoihana nui o ka hoʻohana ʻana i ka ʻikepili. Ua loli ke kūlana: 1) i nā kūlana o ka hoʻokūkū kūʻai ʻole, hoʻonui maoli ka ʻike hohonu o kēlā me kēia mea kūʻai; 2) hele mai ka analytics i nā ʻoihana liʻiliʻi me Yandex.Metrica a me Google.Analytics - ua koi kēia mau ʻikepili kikohoʻe i nā ʻoihana liʻiliʻi e noʻonoʻo e pili ana i nā hōʻailona, nānā a me ka hoʻololi. Eia naʻe, auwe, ʻaʻole kēia i hāʻawi ʻia, akā he ʻano wale nō, a e hoʻomau ʻia i 2020.
ʻO kahi CRM i hoʻokō pono ʻia ka waihona ʻike kūpono no kēlā me kēia mea kūʻai aku a hāʻawi i nā manawa nui no ka lawelawe mea kūʻai aku a me ke kākoʻo ma hope o ke kūʻai aku. A he kālā kēia. ʻIke ʻia ʻaʻole e lilo ʻo 2020 i makahiki mālie a mālie e pili ana i nā kūlana hoʻokele waiwai, ʻo ia ka mea e hoʻoikaika ai ke kaua no kēlā me kēia mea kūʻai aku. Makemake ʻoe e ola? E hoʻohana i ka analytics i kāu ʻōnaehana CRM, e wikiwiki a ʻoluʻolu nā hopena. ʻOiai ʻaʻole ʻoe e kūkulu i nā ʻōnaehana analytics super, akā e hana me nā helu a huki i nā hopena.
E ulu ana nā lawelawe paʻakikī - auwe
ʻO kaʻoiaʻiʻo, ʻaʻole mākou makemake i kēia ʻano, akā ua ala hou aʻe a ulu wale. I kēia lā, aia nā mea hōʻuluʻulu o nā ʻōnaehana CRM e kūʻai wale aku nei; ke hāʻawi ikaika nei nā mea hoʻolako kikowaena ʻaʻole wale i ka hoʻokipa, akā ʻo VDS me CRM, 1C, a me kahi keʻena ma luna o ka moku. Mai ka manaʻo o kahi mana maʻamau, luna hoʻokele a me ka mea kākau moʻokāki, he mea maikaʻi kēia: he wikiwiki ka hoʻolaha ʻana, ʻaʻohe ʻaelike ITS no ʻoe, ʻaʻole i hoʻokomo ʻia ka uku i nā kumukūʻai kālā, hana ʻia nā mea āpau e kekahi mau luna ʻaoʻao ʻekolu, ʻaʻohe pilikia. A ʻo ka mea nui loa, he waiwai ia a pono ʻoe e hana pū me hoʻokahi ʻoihana. He ʻano kaumaha kēia - a eia ke kumu.
- ʻAʻole hoʻokaʻawale ʻia nā pilikia: i ka wā o nā pilikia ʻenehana a i ʻole nā pilikia me ka hoʻokipa, e nalowale ʻoe i nā mea āpau i ka manawa hoʻokahi a e hōʻoia i ka maʻalahi o ka hana, kūʻokoʻa kūʻokoʻa iā ʻoe.
- ʻO nā ʻōnaehana i hoʻokomo mua ʻia ma nā kikowaena mamao he mau palena i nā hoʻololi hoʻonohonoho, hoʻonohonoho, hoʻonui, etc.
- ʻO ka uku hoʻopaʻa inoa no ia mau lawelawe (a he uku hoʻopaʻa inoa mau kēia) ʻoi aku ka wikiwiki ma mua o ke kumukūʻai o ke kūʻai ʻana i nā laikini lako polokalamu (CRM a i ʻole 1C), ʻoi aku ka nui o ke kumukūʻai o ka ʻona, ʻoi loa no kahi hui liʻiliʻi.
- ʻAʻole hiki iā ʻoe ke hōʻoia i ka palekana o kāu ʻikepili a me ka loaʻa ʻana o nā backup hou - ʻaʻole pono e kāpae ʻia ka ʻoiaʻiʻo o ka hoʻouka ʻana a me ke kumu kanaka.
E akahele i ke koho ʻana i ia mau lawelawe.
ʻAʻole ʻo Micro CRM no nā mea āpau, akā pono ia
Ke lilo nei nā ʻōnaehana CRM i mea paʻakikī a lilo i ke ao holoʻokoʻa. Ke hoʻomohala mau nei mākou a me ka ikaika no nā makahiki he nui a ma o kāna hiʻohiʻona ʻike mākou i kēia ulu. ʻO ia ke kumu i hoʻokaʻawale ai mākou i nā limahana hoʻoponopono a hāʻawi i kēlā me kēia ʻoihana i kāna mana ponoʻī (ʻoiai makemake nui nā mea āpau ). Eia nō naʻe, aia kekahi mau hui i kūpono ʻole i nā ʻōnaehana ʻōpio o nā ʻōnaehana CRM ma ka mākeke. ʻO nā mea a pau e pono ai lākou e hoʻopaʻa i kahi noi hoʻokahi manawa mai ka mea kūʻai aku, kāhea, "alakaʻi" iā ia i ke kūʻai aku a pani. ʻO kēia nā ʻoihana liʻiliʻi a me nā ʻoihana liʻiliʻi ʻaʻole i mākaukau e uku no ka analytics, ka ʻikepili mua, nā ʻano paʻakikī o nā kālepa, nā kaʻina ʻoihana a me nā mea ʻē aʻe.
Pono ia mau ʻoihana i ka micro CRM - nā ʻoluʻolu kapua maʻalahi e hiki ke hoʻoponopono i nā pilikia ʻoihana maʻamau me ka ʻole o ka hoʻokō paʻakikī, hoʻomaʻamaʻa, a ʻoi aku ka maʻalahi. No laila, ke ʻimi nei nā ʻoihana i nā CRM maʻalahi. Ma mua, ʻaʻole mākou i ʻike i kēia pono no ka mea ua hana pū mākou me kahi CRM hana ikaika. Ua hiki mai ka hōʻike i ka wā i hoʻokuʻu ai mākou i kā mākou : Ua hōʻike nā mea kūʻai i ka hoihoi i loko o ia mea ma ke ʻano he CRM maʻalahi loa (ka hana ma ke ʻano he noi, kelepona, kumukūʻai o ka hana, statuses - ua lawa kēia no kekahi mau mea kūʻai mai nā ʻoihana liʻiliʻi a me nā ʻoihana liʻiliʻi).
He ʻano maikaʻi kēia: mai kēlā ʻano automation "liʻiliʻi", e hiki koke mai ana kahi ʻoihana i kahi mea nui a hiki ke loaʻa mai ia mea i ka mea like me nā ʻoihana nui, ʻo ia hoʻi ka ulu ʻana ma ke kumu o ka analytics, hana pū me. KPI, a me ka mālama ʻana i nā kaʻina hana ʻoihana. ʻO kekahi o nā ʻano maikaʻi loa a mākou i ʻike ai.
ʻO ke code haʻahaʻa he pahele no nā luna
I ka makahiki 2019, ua hoʻi ka manaʻo o ke code haʻahaʻa i ke ola o ka honua CRM. I ka manaʻo, ʻo ia nā kahua like ma mua, akā ua loaʻa iā lākou kahi inoa kūʻai nani. Hoʻolālā kaʻina hana me ke kākoʻo notation BPMN? - ʻAe, he code haʻahaʻa kēia! Lunahooponopono UI Visual? - Code haʻahaʻa. Ma keʻano laulā, ʻo ka mea hoʻoponopono kiʻi o nā kaʻina hana ʻoihana ma kā mākou RegionSoft CRM a i ʻole ka hoʻonohonoho ʻana i kahi nīnau nīnau ma ka ʻōnaehana tiketi ZEDLine Support he code haʻahaʻa. Ma ke ala, aia kekahi synonym no kēia huaʻōlelo - NO-code.
Manaʻo wau e hoʻomau ʻia kēia kumuhana i 2020. Ma ke ala, inā makemake koke ʻoe e ʻike i ka haʻahaʻa haʻahaʻa maoli, e nānā i ke kahua ʻo Pega BPM, a ma ka manawa like i kāna kumukūʻai kumukūʻai a loiloi inā hiki i kāu mau limahana ke hoʻokō i kēia code haʻahaʻa. Ma kekahi mau wahi ʻoi aku ka maʻalahi o ke aʻo ʻana i ka ʻōlelo papahana :)
ʻO ka hoʻomohala haʻahaʻa haʻahaʻa e pili ana i ka hiki ke hoʻololi i ka ʻōnaehana ʻike ma ka ʻaoʻao o ka mea kūʻai aku me ka ʻole o ka hoʻōki ʻana i ke kahe hana me ka hoʻohana ʻole ʻana i ka code program (ma o ka "development" ʻike). ʻO ka waiho wale ʻana, ʻo ia ka moʻolelo like i ka wā e kūʻai aku ai kahi mea kūʻai aku iā CRM/ERP me ka manaʻo: "hiki i nā luna ke hoʻololi i ka ʻōnaehana iā lākou iho me ka ʻole o ka mākaukau hoʻonohonoho." Ua ho'āʻo anei ʻoe e kūkulu i kahi mea paʻakikī ma mua o ke kaʻina hana laina ma BPMN? Makemake ʻoe i nā diagram UML? No laila, ʻaʻole hiki i kēlā me kēia loea IT ke mākaukau noʻonoʻo e hana me kēia, ʻaʻole hoʻi e haʻi i nā mana maʻamau, no ka mea he nui o lākou i hoʻomaka ʻia ka polokalamu ma ke kaomi ʻana. pentagram 1C".
No ke aha ʻaʻole ʻo ka code haʻahaʻa ke ʻano āu e pono ai?
- No ka hoʻokō ʻana i kahi hoʻonohonoho code haʻahaʻa, pono ka luna e ʻike i ka logic liʻiliʻi (ma ke ʻano he kumuhana, ʻaʻole he ʻano noʻonoʻo) a loaʻa iā ia nā mākau i ka hana ʻana me nā kaʻina hana. ʻO ka waiho wale ʻana, pono e noʻonoʻo ka mea hoʻomohala haʻahaʻa e like me ka mea hoʻomohala. A i ʻole, nui ka manawa e hana hewa a haku i kēia mea hana.
- ʻAʻole lawa iā ʻoe ke "hui" i kahi kaʻina hana ʻoihana, hōʻike a i ʻole module - he mea nui ia e hoʻohui pono iā ia i loko o ka loiloi o ka ʻōnaehana āu e hana nei.
- Aia kahi kiʻekiʻe e hiki ai iā ʻoe ke hoʻopau me ke kākoʻo ʻenehana i uku ʻia e ka mea kūʻai aku, no ka mea, e loaʻa iā ʻoe nā nīnau e pili ana i ka hana ʻana me ka pae code haʻahaʻa, a e hauʻoli ʻo ia e pane iā lākou - no ka uku hou.
- E hoʻolimalima kāu mau limahana i ka manawa hana e aʻo ai i ka paepae a me ka "hoʻomohala haʻahaʻa code" ponoʻī, a e hoʻopau ʻia kēia manawa i ka pōʻino o kā lākou mau hana nui. ʻOi aku ka maʻalahi o ka hoʻolilo kālā no ka hoʻomaikaʻi ʻana i nā mea kūʻai aku a ʻaʻole hoʻohuli i nā limahana mai kā lākou kuleana hana. ʻOiai inā ua hoʻoholo ʻoe e hoʻololi i kahi paepae code haʻahaʻa, ʻo ka hopena maikaʻi loa e hoʻolimalima a hoʻokaʻawale paha i kahi kanaka ʻokoʻa e hana pū me ia.
- ʻO ka paepae code haʻahaʻa ʻaʻole ia he mea ʻē aʻe ma mua o kahi hoʻonohonoho kūkulu ʻana i ka palena o nā cubes, nā ʻāpana, nā huila a me nā kānaka. Inā makemake ʻoe e hana i kahi hiʻohiʻona hou e pono ai no kāu mau koi ʻoihana, pono ʻoe e kākau i ke code maoli (a ʻoi aku paha e hoʻopili i kahi mea kūʻai aku).
- He nui nā palena o nā paepae i ka hoʻohui ʻana, nā API, ka leka uila, etc. Pono ʻoe e hoʻoponopono i kēia mau pilikia ma mua o ka hiki o ke code haʻahaʻa.
ʻAʻole au e hoʻokuʻu aku i nā paepae code haʻahaʻa, ma lalo o kahi kīʻaha kūʻai aku, e lilo ia i ʻano hoʻomau no ka CRM hui, akā ʻaʻole pono ʻoe e manaʻo iā lākou he pahū supernova a i ʻole he lāʻau lapaʻau. ʻO ka mea nui loa, he hopena maikaʻi no nā papahana liʻiliʻi me ka ʻole o ka scaling a me nā koi ʻoihana paʻakikī a i ʻole, inā ʻoe e nānā i nā hopena pipiʻi, no nā ʻoihana i loaʻa ke kālā e hōʻike aku no kahi limahana o nā mea hoʻomohala (mea hoʻolālā) no kahi pae code haʻahaʻa.
Mai uē ʻoe, e Alice, ʻaʻole i hiki mai kou manawa
I kā mākou wānana no 2019, ua manaʻo mākou e hiki i nā ʻenehana haʻiʻōlelo ke hiki i nā ʻōnaehana CRM, akā ma ke ʻano: "Alice, e kāhea iā Sergei Mikhailov mai Istok LLC." Ua hoʻokō ʻia ka wānana ma ke ala maikaʻi ʻole loa: ua hōʻea maoli nā mea kōkua leo i nā ʻōnaehana CRM kūloko, akā i kēia manawa hiki iā lākou ke hana wale i nā hana - he hana ʻoi aku ka naʻauao ma mua o ke kelepona leo. ʻAe, ke noho nei mākou me ka manaʻoʻole: no kēia manawa, ʻo kahi mea kōkua leo i kahi ʻōnaehana CRM ʻoi aku ka nui o kahi gimmick marketing a me ka pampering, me ka ʻike ʻole ʻia o ka waiwai o ka ʻoihana.
ʻO nā hiʻohiʻona no ka pono o nā hiʻohiʻona e hoʻonui i ka CRM
Ma ka ʻoihana pāʻoihana o nā ʻoihana IT, hiki iā ʻoe ke ʻike i ka manaʻo o kahi hana ʻoihana (hana pono e hoʻopau i kahi hoʻokuʻu) a me kahi hiʻohiʻona huahana (ʻaʻole pono nā ʻōpala i maʻalahi i hānai ʻia i ka lehulehu ma ke ʻano o nā hoʻolaha paʻi. a me nā nūhou ma nā pūnaewele kūikawā). No ka laʻana, he hana ʻoihana koʻikoʻi ka mea hoʻolālā kaʻina hana ʻoihana a i ʻole ka mea hoʻonohonoho hoʻonohonoho, a ʻo ka mika o ka puʻuwai a i ʻole ka pedometer ma ka mana kelepona o CRM he hiʻohiʻona huahana. I kekahi mau kūlana, ʻo AI paha kēia hiʻohiʻona, VR a i ʻole gamification - inā ʻaʻole pili lākou i ka ʻoihana o nā mea kūʻai aku. Auwe, i ka makahiki 2018-2019 he nalu maoli o ia mau hoʻopunipuni: hoʻomaka nā CRM like ʻole e hāʻawi i nā hana kūʻai (akā hiki ke hoʻomaopopo ʻia!), E kāhea aku i nā kumu aʻo ʻoihana kaulana e like me nā hoa, a hana i nā hui like ʻole. Hoʻolilo kēia mau mea i ke kālā no nā ʻoihana a maopopo ke alakaʻi i ka piʻi ʻana o ke kumukūʻai o ka hopena no ka mea kūʻai hope.
E lilo kēia ala i mea maʻalahi no ka mea e maʻalahi loa ia i nā hana pāʻoihana, hiki iā ʻoe ke komo i nā ʻano media like ʻole, a ʻoiai nā mea ʻole a pau, makemake ka mea kūʻai aku. No laila, ʻaʻohe ʻōlelo aʻo - e hoʻomanaʻo wale i kēlā me kēia chip i "ʻakaʻaka" a i ʻole "hyped" ʻo ʻoe ka mea e uku. ʻAe, ʻaʻole kēia ka manawa mua iā mākou - ʻaʻole anei mākou e uku no ia mau mea ma nā hāmeʻa, nā noi a me nā mea hana hoʻomohala? 🙂
E piʻi mau ana nā ao. ʻO nā pilikia pū kekahi
ʻO ka euphoria mai ka ʻoluʻolu a me ka hiki ʻana o nā ʻenehana kapuaʻi ke hāʻawi nei i nā pilikia palekana: ʻo ka palekana o ka ʻikepili, ka hoʻonohonoho ʻana, a me ka ʻōnaehana kapuaʻi e hoʻopilikia nui ʻia e nā hoʻouka ʻana o waho, force majeure, a me ka wehe ʻana i ka hui ʻana o ka hoʻokipa a me nā kikowaena data. No laila, ʻo kahi ʻaoʻao ʻekolu, i ʻike ʻole ʻia i kahi ʻoihana i loaʻa ka polokalamu kapuaʻi i kāna ʻoihana, loaʻa ke kaumaha a lilo i mea hoʻoweliweli maoli a hoʻoweliweli i ka palekana ʻike o ka ʻoihana.
He mea kupanaha ka haʻalele ʻana i nā ʻenehana kapua i 2020, no laila e neʻe i kahi hoʻolālā no ka hoʻololi ʻana i nā pilikia i ka palekana ʻike: mālama i nā kope 2-3 o nā backup ma nā kikowaena like ʻole, e mālama i kāu waihona mea kūʻai aku a me ka waihona kālepa, hāʻawi i ka makemake i ka CRM desktop. (i mālama ʻia ma kāu kikowaena), E nānā i ka palekana o nā kuleana komo. Inā he mea paʻakikī iā ʻoe ke hoʻokō i kēia, e noi i kahi hui outsourcing a i ʻole kāu luna hoʻonohonoho kipa e hoʻonohonoho i ka ʻōnaehana palekana. Mai hōʻemi i ka palekana-ʻoi aku ka nui o ke kumukūʻai i ka wā lōʻihi.
E hoʻomau ka wahaheʻe o nā helu
Auwe, i ka makahiki 2019, ua paʻi ʻia ma ka liʻiliʻi he ʻelua mau haʻawina i hāʻawi ʻia i ka ʻōnaehana CRM helu 1 a i ʻole ke kuleana nui i ka mākeke. Nui nō hoʻi nā loiloi a me nā loiloi, a ua hoʻokumu ʻia kahi makana pompous holoʻokoʻa no ka hāʻawi ʻana i nā elepani. Manaʻo wau ua hoʻi kēia ʻano a e ola mau ana. Ma ke ala, ua kākau mākou i ke kumu . No laila e hoʻāʻo i ka CRM, koho iā ʻoe iho, a mai hilinaʻi i ka ʻike i kākau ʻia mai nā moʻolelo VK make a i ʻole "hoʻololi ʻia" e kekahi NIICHAVO.
Aia kekahi mau ʻano kikoʻī hou aʻe e hoʻohuli i ka mākeke no nā ʻōnaehana CRM ma Rūsia: ʻo ka nīnau o ka naʻauao artificial a me ka pili ʻana e mau ana, ua piha ka mākeke me nā ʻōnaehana CRM "hoʻokahi lā" e hoʻāʻo iā lākou iho a i ʻole i nā pūnaewele hoa, ka hāʻule. ʻO kēia mau pūnaewele hoahana like, haʻahaʻa haʻahaʻa o ka automation o nā ʻoihana (manaʻo ʻia ma kahi o 8% ma Moscow, ʻoi aku ka haʻahaʻa ma nā wahi), ka ʻike haʻahaʻa o ka mea hoʻohana, etc. Akā ʻaʻole kēia nā hanana o 2020, akā ʻo nā ʻano a mākou e noho pū ai.
Ma keʻano laulā, ke ola nei ka mākeke CRM, ke hōʻike nei nā ʻoihana i ka hoihoi i ka automation, ka hoʻomaopopo ʻana i nā pono, e ʻimi ana i nā mea ʻē aʻe, hoʻohālikelike, a noʻonoʻo e pili ana. Ke ulu nui nei kēia automation me he mea lā e pono ai, ma mua o ke ʻano hana a i ʻole "no ka mea pono." Hoʻomau mākou i ka hana.
Source: www.habr.com