ʻO ka hōʻike pāʻani pāʻani gamescom 2019 ma Cologne i hōʻike i nā mea kupanaha he nui. Ua hoʻolaha ka mea hana kaʻa kaulana ʻo Ford i nā hoʻolālā e komo koʻikoʻi i ka eSports. I kēia manawa, ke ʻimi nei ka hui i nā mea hoʻokele kaʻa virtual maikaʻi loa e hana i kā lākou mau hui eSports. I kēia manawa, e kaupalena ʻia nā hui aupuni o Fordzilla i ʻelima mau ʻāina: Farani, Kelemānia, Italia, Sepania a me UK. Eia kekahi, ua hoʻolālā ʻia e hana i kahi hui o nā mea pāʻani EU maikaʻi loa.
Ua ʻōlelo ʻo Roelant De Waard, ka hope pelekikena o ke kūʻai aku ʻana a me nā lawelawe no Ford o ʻEulopa: "He loea heihei ʻo Ford e hiki ai i nā poʻe ke lili wale. ʻO kēia ka manawa e hoʻopili ai i kēia ʻike i ka honua o nā esports e hiki i ka hanauna hou o nā mea hoʻokūkū pūnaewele a hoʻoikaika iā lākou e lilo i mau mea hoʻokele o kekahi o kā mākou kaʻa Ford Performance.
I kēia manawa, wānana ka poʻe loea i ka loaʻa kālā makahiki o ka mākeke eSports honua ma kahi o $ 1,1 biliona - 26,7% ʻoi aku ma mua o nā hopena o 2018. He 453,8 miliona mau kānaka: 201,2 miliona mau mea pāʻani e-sports a me 252,6 miliona mau mea nānā maʻamau. I ka manawa like, ʻoi aku ka nui o ka mea pāʻani maʻamau ma mua o kanakolu makahiki - i ka manawa e loaʻa ai nā kaʻa hou.
Manaʻo ʻo Ford ʻo ka ʻike esports a me ka makemake o ke kaiāulu pāʻani e kōkua pū iā ia e hoʻomaopopo i ke ʻano o ka huakaʻi e hiki mai ana, me nā ʻano kaʻa kaʻa hou e like me nā kaʻa kaʻa ponoʻī e puka mai ana. Ma ke ala, aia ka hui ma ka hōʻikeʻike gamescom no nā makahiki he nui: ma 2017, ua lilo ia i mea hana kaʻa mua e hoʻonohonoho i kāna pā hale i ka hanana. I hoʻokahi makahiki ma hope mai, ua hōʻike ka hui i kahi mana kiʻekiʻe o kāna kaʻa kaʻa kūʻai maikaʻi loa ma ka mākeke EU, ʻo Ford Ranger Raptor, pololei ma ka hōʻikeʻike Cologne.
E hoʻokūkū nā hui Fordzilla i nā papahana like mai Turn 10 Studios a me Microsoft Game Studios. ʻO Forza ka moʻo heihei kūʻai maikaʻi loa o ka hanauna console o kēia manawa. E pāʻani ana nā miliona o ka poʻe iā Forza i kēlā me kēia mahina, me kahi kokoke i hoʻokahi miliona mau mea holo kikohoʻe makemake i nā kaʻa Ford.
Ua ʻōlelo ʻo Turn 10 Head of Partnerships Justin Osmer: "ʻOliʻoli mākou i ka ʻike ʻana i nā hōʻailona nui e like me Ford e koho ana iā Forza Motorsport e hoʻomaka i nā hana esports. He miliona ka poʻe pā i ka moʻo Forza, a ʻoi aku ka nui o nā poʻe e makemake e lilo i mea pāʻani eSports a i ʻole e hahai wale i nā eSports. Ua hauʻoli mākou i ka ʻike ʻana i kā mākou hoa lōʻihi ʻo Ford Motor Company e hana i nā manawa hou no kēia. "
Source: 3dnews.ru