I ka manawa i hoʻomaka ai ka mākeke kelepona Apple e hōʻike i nā hōʻailona o ka saturation, a ua hoʻomaka ka noi no lākou e hōʻike i ka elasticity kumukūʻai, ua ho'ōki ka hui i ka hoʻolaha ʻana i ka ʻikepili i ka helu o nā iPhones i kūʻai ʻia i ka manawa i nā hōʻike hapaha. Eia kekahi, i kēia manawa i nā palapala lehulehu, i puʻunaue like ʻia me , ʻaʻole i hōʻike ʻia ka pākēneka dynamics no nā ʻano o nā huahana a me nā lawelawe. Hiki ke lohe ʻia lākou ma nā ʻōlelo a nā luna hoʻomalu e pili ana i ka hōʻike o kēlā me kēia hapaha, a ma kēia ʻano, he mea kōkua nui ka transcript o ka hanana hapahā.
ʻO ka mea maʻamau, i ka lā 28 Kepakemapa o kēia makahiki, ua pau ka hapaha ʻehā o 2019 i ka kalena kālā a Apple, akā no ka maʻalahi o ka ʻike e kapa mākou ʻo ke kolu. Ua hōʻea ka huina kālā o ka hui i $64 biliona, ʻo ia ka 2% ʻoi aku ma mua o ka manawa like i ka makahiki i hala. ʻOiai ka liʻiliʻi o ka piʻi ʻana, ʻo ia ka loaʻa kālā o Apple no ke kolu o ka hapaha, a ua hui pū me nā wānana ponoʻī o ka hui. Ua nalowale mākou ma kahi o $1 biliona ma muli o nā ʻokoʻa o ka hoʻololi ʻana, no ka mea, loaʻa iā Apple he 60% o kāna loaʻa kālā ma waho o ʻAmelika Hui Pū ʻIa.
Ke hoʻomau nei i ke kamaʻilio ʻana ma ka palapala honua, ua hōʻike ʻo Apple i ka hoʻopaʻa ʻana i ka loaʻa kālā i kēlā me kēia hapaha ma kēia mau ʻāina: ʻo ʻAmelika, Asia-Pacific a me ka ʻāina ʻo Kina. ʻO ka loaʻa kālā makahiki mai ka pau ʻana o ka manawa hōʻike a Apple i ka hopena o Kepakemapa i hoʻopaʻa i nā moʻolelo hou ma US, Canada, Brazil, UK, France, Germany, Italy, Polani, South Korea, Malaysia, Philippines a me Vietnam.
Ke hoʻomau nei nā kūʻai iPhone ma mua o ka hapalua o ka huina kālā o ka hui. I ka hapaha hope loa, ʻo ka loaʻa kālā o Apple mai nā kūʻai kelepona he $ 33 biliona, ʻo ia ka 9% ka liʻiliʻi ma mua o ka loaʻa kālā ma ke kolu o ka makahiki i hala. Pono e ʻōlelo ʻia ke ʻike nei ka hoʻokele o ka ʻoihana i nā ʻano maikaʻi a hiki i ka lohi ʻana o nā dinamika maikaʻi ʻole. I ka lua o ka hapaha, ka emi o ka loaʻa kālā mai iPhone kūʻai aku i 12%, a ma ka hapa mua o ka makahiki - 16%. Ua hoʻokipa ʻia nā kelepona ʻumikūmākahi me ka hoihoi e ka lehulehu, akā ʻaʻole i loaʻa ka manawa e loaʻa ai ka hopena koʻikoʻi i ka helu o ka hapaha ʻekolu. Ma nā wahi āpau o ka noho ʻana o Apple, ua hōʻea ka waihona mea hoʻohana iPhone i nā kiʻekiʻe o ka mōʻaukala.
Ua piʻi ka loaʻa kālā o iPad i 17% i $ 4,66 biliona, mahalo i ka kaulana o ka iPad Pro. Ma nā ʻāpana macro ʻāina āpau, ua hoʻonui ʻia ka loaʻa kālā mai ka kūʻai ʻana o iPad, a ma Iapana ua hiki iā ia ke hoʻonohonoho i kahi moʻolelo hou. Ua hōʻea ka waihona mea hoʻohana iPad i kahi moʻolelo kiʻekiʻe hou, a ʻoi aku ma mua o ka hapalua o nā mea kūʻai papa papa ma ka hapaha ʻekolu ʻaʻole i loaʻa i kahi hāmeʻa mai ka ʻohana.
ʻO ke kūʻai ʻana o nā kamepiula ʻohana Mac i lawe mai iā Apple ma kahi o $ 7 biliona i ka hapaha hope. He mea paʻakikī loa ka hoʻohālikelike ʻana i kēia helu me nā hopena o ka hapaha like o ka makahiki i hala, no ka mea, ua komo ʻelua MacBook Pro hou i ka mākeke i ka manawa hoʻokahi, akā i ka hopena o ka makahiki. i ka makahiki fiscal holoʻokoʻa, loaʻa kālā ma ka ʻāpana Mac i kona kiʻekiʻe kiʻekiʻe ma ka mōʻaukala holoʻokoʻa o Apple manaʻo. I Iapana, ke kūʻai ikaika nei i nā kamepiula no ka 'Olumepika, loaʻa ka loaʻa kālā mai ke kūʻai aku ʻana i nā Mac i ka hapaha makahiki. Ua loaʻa nā kumukūʻai kiʻekiʻe ma USA a me India. E like me nā papa, ʻoi aku ka kiʻekiʻe o ka waihona mea hoʻohana Mac, a ʻoi aku ma mua o ka hapalua o kāna mau mea kūʻai aku he mau mea hoʻohana hou.
Ua hoʻomaka ka hui e hoʻokaʻawale i ka loaʻa kālā mai ke kūʻai aku o nā huahana a me nā lawelawe i kāna mau hōʻike. I loko o ka māhele hale kūʻai, ua ulu ka loaʻa kālā ma waho o ka iPhone e 17%. Ua lawe mai nā lawelawe iā Apple i 18% ʻoi aku ma mua o hoʻokahi makahiki ma mua - $ 12,5 biliona, a he moʻolelo kālā kēia no kēia ʻāpana. Ua ʻike ʻia nā ʻano like ʻole ma nā macroregions āpau. Loaʻa nā lawelawe i ka 20% o ka loaʻa kālā o ka hui a me 33% o kāna palena waiwai. Ma keʻano laulā, inā mākou e kamaʻilio e pili ana i ka palena waiwai, a laila ma ka pae o ka hui holoʻokoʻa ua hiki i ka 38%, ma ka māhele "huahana"ʻaʻole iʻoi aku ma mua o 31,6%, a ma ka māhele lawelawe he 64,1%. ʻIke ʻia ʻaʻole ʻo nā lawelawe he ʻoihana wikiwiki wale nō no Apple, akā he mea waiwai loa.
ʻO ke poʻo o ka hui, ʻo Tim Cook, ua ʻōlelo nui e pili ana i ka kūleʻa o nā mea hiki ke hoʻohana, e hoʻomanaʻo mau ana i ka hoʻomaka ʻana o ke kūʻai ʻana o nā headphone uila AirPods Pro me ka hana hoʻopau leo. Ua hoʻonui ʻia ka loaʻa kālā mai ke kūʻai aku ʻana o nā mea hiki ke hoʻohana ʻia e Apple e 50%, ua hōʻea i nā pae kiʻekiʻe ma nā wahi āpau āpau. Ma kahi kokoke i ʻekolu hapaha o nā mea kūʻai mai Apple Watch i kūʻai aku ia no ka manawa mua. Manaʻo ʻo Cook e mamao loa ka saturation o kēia māhele mākeke.
Source: 3dnews.ru