"Maikaʻi ka pāʻani, akā me ka ʻole o ka ʻōlelo Lūkini e hāʻawi wau iā ia i hoʻokahi" - he loiloi pinepine ma kekahi hale kūʻai. ʻO ke aʻo ʻana i ka ʻōlelo Pelekania, ʻoiaʻiʻo, maikaʻi, akā hiki ke kōkua ka localization. Ua unuhi au i ka ʻatikala, nā ʻōlelo e nānā ai, ka mea e unuhi a me ke kumukūʻai o ka localization.
Nā mea nui i ka manawa hoʻokahi:
- Hoʻolālā unuhi liʻiliʻi: wehewehe, huaʻōlelo + kiʻi paʻi kiʻi.
- ʻO 10 mau ʻōlelo kiʻekiʻe no ka unuhi ʻana i ka pāʻani (inā aia ma ka ʻōlelo Pelekania): Palani, ʻItalia, Kelemānia, ʻEulopa, Paniolo, Kina maʻalahi, Pukiki Palakila, Lūkini, Iapana, Korea, Turkish.
- Ua hōʻike ʻia ka ulu nui ʻekolu makahiki e Turkish, Malaysian, Hindi, Simplified Chinese, Thai a me Polish (e like me LocalizeDirect).
- Unuhi i nā ʻōlelo FIGS+ZH+ZH+PT+RU – "ʻeleʻele hou" i ka localization.
He aha ka unuhi?
ʻO ka mea mua, e kamaʻilio e pili ana i nā ʻāpana o ka pāʻani i hiki ke unuhi ʻia - pili nā kālā localization i kēia.
Ma waho aʻe o nā kikokikona i loko o ka pāʻani, hiki iā ʻoe ke unuhi i nā wehewehe, nā mea hou, a me nā huaʻōlelo i loko o ka hale kūʻai App, Google Play, Steam, a i ʻole kekahi kahua ʻē aʻe. ʻAʻole e haʻi i nā mea kūʻai aku inā hoʻoholo ʻoe e hoʻolaha hou aku i kāu pāʻani.
Hiki ke māhele ʻia ka localization pāʻani i ʻekolu ʻano:
- ka localization kumu (no ka laʻana, ka ʻike no nā hale kūʻai app, wehewehe, huaʻōlelo, screenshots);
- ka hoʻokaʻawale ʻana i ka ʻāpana (nā kikokikona i loko o ka pāʻani a me nā ʻāpana);
- ka localization piha (me nā faila leo).
ʻO ka mea maʻalahi ka unuhi ʻana i ka wehewehe ʻana ma ka hale kūʻai app. ʻO kēia ka mea e hoʻoholo ai ka poʻe e kūʻai a hoʻoiho paha.
nui. ʻAʻole ʻōlelo Pelekane ka hapa nui o nā poʻe ma ka honua. Ma ka awelika, kūʻai wale ka 52% o ka poʻe inā kākau ʻia ka wehewehe huahana ma kā lākou ʻōlelo ʻōiwi. Ma Farani a me Iapana kēia helu he 60%.
Aia nā kikokikona a pau ma ka ʻōlelo kūhelu o ka hale kūʻai ma ka ʻāina kikoʻī (ʻo Google a me Apple e hoʻopili piha i kā lākou mau hale kūʻai), no laila e hui pū ka wehewehe ʻana me ka unuhi o ka hale kūʻai a hana i kahi manaʻo maikaʻi.
Pono au e unuhi i ke kikokikona ma ka pāʻani ponoʻī? Lawe ʻia ka hoʻolaha ma ka honua holoʻokoʻa a hoʻonui ka localization i ka hiki a me ka hiki ke huki i ka lehulehu lehulehu. Inā hiki i nā mea pāʻani ke pāʻani i ka pāʻani ma kā lākou ʻōlelo ponoʻī, e loaʻa ka hopena maikaʻi i kā lākou ʻike a me nā pane. ʻOiaʻiʻo, pono e kaupaona ʻia kēia mau pōmaikaʻi me nā koina.
ʻEhia ke kumukūʻai o ka localization?
Aia i ka helu o nā huaʻōlelo, nā ʻōlelo i ʻimi ʻia a me ke kumukūʻai unuhi.
Hiki ke ʻokoʻa ke kumukūʻai o ka unuhi ʻana e ka poʻe linguists mai ka €0,11 a i ka €0,15 no ka huaʻōlelo a i ʻole ke ʻano (no ka Pākē). He 50% ka nui o ke kumukūʻai o ka unuhi. ʻO kēia nā kumukūʻai LocalizeDirect, akā hāʻawi lākou i kahi manaʻo o nā kumukūʻai kokoke i ka mākeke.
I ka wā mua, ʻoi aku ke kumukūʻai o ka unuhi kanaka ma mua o ka unuhi mīkini me ka hoʻoponopono ʻana.
. Kumukuai no ka huaolelo, $
ʻO ka unuhi ʻana i ka metadata hale kūʻai app i nā ʻōlelo ʻoi aku ma mua o ke kākoʻo o ka pāʻani he ala kaulana. Ua kaupalena ʻia ka nui o nā kikokikona ma ka wehewehe ʻana, no laila ʻaʻole e uku nui ka unuhi.
I ka pili ʻana i ka ʻike pāʻani, pili ia i ke ʻano o ka "waha" o kāu pāʻani. Ma ka awelika, hoʻomaka nā mea kūʻai aku LocalizeDirect me 7-10 mau ʻōlelo haole i ka unuhi ʻana i ka kikokikona i loko o ka pāʻani.
E pili ana i ka localization o nā mea hou, pili ia i ka manawa āu e hoʻolālā ai e hoʻokuʻu iā lākou. Pono e hana pū me nā unuhi like - pono kēia i ka pilina wikiwiki a me ke kūlike.
ʻElima nīnau ma mua o ka ʻimi ʻana i kahi unuhi
Ke koho nei i nā mākeke a me nā ʻōlelo no ka localization, e nīnau iā ʻoe iho i kekahi mau nīnau:
- ʻAno a me ka monetization kumu hoʻohālike - freemium, hoʻolaha a i ʻole nā kūʻai i-app?
- Inā he kumu hoʻohālike P2P kēia, ehia kaʻu e hoʻolālā e loaʻa i kēlā me kēia mahina? ʻO wai nā mākeke hiki ke kūʻai aku i kēia ʻano kālā kūʻai i-app?
- He aha nā ʻōlelo i kaulana loa ma kaʻu mau paepae?
- ʻO wai koʻu mau mea hoʻokūkū? Ua unuhi piha lākou i kā lākou mau pāʻani a i ʻole ke koho ʻana i ka ʻāpana kūloko?
- Pehea ka maikaʻi o koʻu ʻōlelo ʻana i ka ʻōlelo Pelekania ma kaʻu mau mākeke i manaʻo ʻia? Ke hoʻohana nei lākou i ka alphabet Latin a ʻaʻohe mea like i kā lākou ʻōlelo?
Pono kēia ʻike no ka hoʻomaopopo ʻana i ka hiki o ka pāʻani a me ke ʻano o ka hoʻohālikelike ʻana i nā mana o nā mākeke i ʻimi ʻia.
He mea koʻikoʻi nō hoʻi nā manaʻolana o kekahi mau ʻāina. No ka laʻana, kaulana nā kikokikona a me nā leo i ka ʻōlelo Pelekania ma Polani. Ma Palani, Italia, Kelemānia a me Sepania, manaʻo nā mea pāʻani i ka VO piha, ʻoi loa i nā pāʻani nui.
Ma kekahi mau ʻāina, ʻaʻole manaʻo nā mea pāʻani i ka pāʻani ʻana ma ka ʻōlelo Pelekania, ʻoiai ʻaʻole kā lākou ʻōlelo maoli. ʻOi loa inā liʻiliʻi ka nui o ka kikokikona a i ʻole ka manaʻo pāʻani.
Hoʻopuka. E nānā i nā kikoʻī ʻōlelo ma ka T-Index a i ʻole EF English Proficiency Index. He mea pono ke ʻike i nā ʻāina ʻaʻole e ʻae i kahi pāʻani kūloko ʻole (me ka ʻōlelo Pelekane haʻahaʻa a haʻahaʻa loa).
Nā ʻāina ma ka ʻike Pelekania (EF EPI 2018)
E ʻike i nā pāʻani kaulana loa i nā mākeke like ʻole e ana i ka hoʻokūkū a me nā makemake o nā mea pāʻani.
Hoʻopuka. No ka ʻike e pili ana i nā pāʻani kelepona, e nānā i nā hōʻike a App Annie. ʻO SimilarWeb kekahi mea hana manuahi me ka nui o nā hiʻohiʻona. A hoʻopuka ʻo Steam i ka ʻikepili manawa maoli ma nā pāʻani kamepiula 100 kiʻekiʻe e ka helu o nā mea pāʻani a me nā ʻōlelo kaulana loa.
ʻO ka helu o nā hoʻoiho a me nā pae loaʻa kekahi o nā metric nui e pono ai nā mea hoʻomohala e nānā.
He aha nā ʻōlelo e unuhi ʻia ai ka pāʻani?
E like me ka makahiki i hala, ʻo nā ʻāina he ʻumi kiʻekiʻe loa me ka loaʻa kālā kiʻekiʻe loa mai ke kūʻai ʻana i nā pāʻani, ʻo Kina, ʻAmelika, Iapana, South Korea, Kelemānia, UK, Farani, Kanada, Sepania, Italia a me South Korea.
Hāʻawi kēia mau ʻāina 10 i 80% o ka loaʻa kālā o ka honua (kokoke i $ 110 biliona). Ua ukali ʻia lākou e Russia, Mexico, Brazil, Australia, Taiwan, India, Indonesia, Turkey, Thailand a me Netherlands, i hui pū ʻia me 8% ($11,5 biliona).
Hōʻike ka papa ʻaina i nā ʻāina he 20 i helu ʻia e ka helu ʻana i ka loaʻa kālā no 2018. Ua hōʻiliʻili ʻia ka ʻikepili i ka heluna kanaka pāʻani ma 2017-2018.
nā ʻāina ma ka loaʻa kālā pāʻani
No laila, ma ka hoʻomaka ʻana i ka papahana ma nā ʻāina 20 a pau o ka honua, e loaʻa iā ʻoe ke komo i nā mākeke me ka aneane 90% o ka loaʻa kālā pāʻani honua. Hāʻawi ʻo Asia-Pacific ma kahi o 50% a ʻo ʻAmelika ʻĀkau e hāʻawi i 20% o ka loaʻa kālā o ka honua.
Inā hoʻokumu ʻia kāu monetization ma ka hoʻolaha, a laila kūpono ke noʻonoʻo ʻana i ka localization ma nā ʻāina me ka waihona mea hoʻohana nui loa, e like me Kina, India, Brazil a me Russia.
Pono e unuhi ʻia ka pāʻani i 20 mau ʻōlelo?
ʻAʻole pono.
Manaʻo mākou he ʻōlelo Pelekania kāu ʻōlelo kumu. A i ʻole, ʻo ka unuhi ʻana i ka pāʻani i ka ʻōlelo Pelekania ka mea mua āu e hana ai. Me ia e komo ai ʻoe i ʻAmelika ʻĀkau, Australia, Pelekane, ʻāpana o India a me kekahi mau mākeke ʻAsia. Makemake paha ʻoe e hoʻokaʻawale i nā mana UK a me US. Hiki i nā mea pāʻani ke hoʻonāukiuki i nā huaʻōlelo i kamaʻāina ʻole a kamaʻāina paha. Inā kikoʻī lākou i ke ʻano pāʻani a laila maikaʻi kēlā, akā ʻaʻole maʻamau.
I kēia manawa, e nānā kākou i nā ʻōlelo kaulana loa a mākou i hoʻokomo ai i nā pāʻani ma 2018, e pili ana i ka helu huaʻōlelo.
Hōʻike ka pakuhi pai i ka māhele ʻana o nā ʻōlelo kaulana loa ma LocalizeDirect e pili ana i ka helu huaʻōlelo. Ma ka huina, he 46 mau ʻōlelo i loko o ka waihona ʻikepili.
nā ʻōlelo no ka localization
ʻO ka hapa nui o nā kauoha localization ma nā ʻōlelo ʻehā, ka mea i kapa ʻia ʻo FIGS: Palani, Italia, Kelemānia a me Paniolo.
A laila neʻe mākou i ka Pākē Māmā, Pukiki Palakila, Lūkini, Kepanī, Kōlea, Tureke, Pākē, Pukiki, Kepanī.
Hahai ʻia lākou e ka Pākē Kuʻuna, Polani, Kuekene, Holani, ʻAlapia, ʻAmelika Latina, Denemaka, Norewai, Finnish a me Indonesia.
Eia hou, ʻoi aku ka nui o nā ʻōlelo 10 ma mua o 80% o nā huaʻōlelo.
ʻO 7 ʻōlelo maikaʻi loa no ka localization
Aia ka papa inoa i makemake ʻia FIGS+ZH+ZH+PT+RU. A ʻo ia ke kumu.
'Ōlelo Farani
Me Farani, wehe ia i nā puka i Belgium, Switzerland, Monaco a me kekahi mau ʻāina ʻApelika. He mea kūpono hoʻi ka ʻEulopa ʻEulopa ma Kanada (ma kahi o 20% o ka heluna kanaka e ʻōlelo Farani), ʻoiai makemake paha ka poʻe Kanada i ka mana kūloko.
Na wai lā e nānā? He nui nā huaʻōlelo hōʻaiʻē ʻōlelo Pelekania, nā ʻōlelo a me nā ʻōlelo ʻōlelo kūloko ma Kanada (Quebec) Palani. No ka laʻana, ma Quebec ma blonde ʻo ia kaʻu hoaaloha, akā ʻo ka poʻe ʻEulopa ʻōlelo Farani e lawe maoli ia e like me kaʻu blonde.
Inā hāʻawi ʻoe i ka pāʻani ma ka pūnaewele ma Kanada, hiki iā ʻoe ke waiho ma ka ʻōlelo Pelekania. Akā inā ma waho, pono ka Frenchization.
ʻItalia
ʻO Italia ka ʻōlelo kūhelu ma Italia, Switzerland a me San Marino. ʻO Italia ka 10th mākeke pāʻani nui loa ma ka honua. Ua maʻa lākou i ka localization kiʻekiʻe o nā pāʻani ma muli o ka haʻahaʻa haʻahaʻa o ke komo ʻana o ka ʻōlelo Pelekane.
Kelemānia
Me Kelemānia, hiki iā ʻoe ke hōʻea i nā mea pāʻani mai Kelemānia a me Austria (#5 a me #32 i ka pae honua), a mai Switzerland (#24), Luxembourg a me Liechtenstein.
Spanish
He liʻiliʻi loa ka mākeke pāʻani ma Sepania - 25 miliona. Akā ke nānā mākou i nā mea hoʻohana pūnaewele ʻōlelo Paniolo, ke kamaʻilio nei mākou e pili ana i kahi hui 340 miliona - ʻo ke kolu nui loa ma hope o ka ʻōlelo Pelekania a me ka Kina. Ma muli o ka mana o ka US ma nā papa (a me ka ʻoiaʻiʻo ʻo 18% o ka heluna US he ʻōlelo Sepania), ʻaʻole ia he mea kupanaha no ka nui o nā mea hoʻomohala i hoʻoholo e unuhi i nā pāʻani i ka Spanish.
nui. He ʻokoʻa ka Spanish ʻAmelika Latin mai ka Spanish ʻEulopa. Eia nō naʻe, ma ʻAmelika Hema, ʻoi aku ka maikaʻi o kahi pāʻani ma kekahi ʻōlelo Sepania ma mua o ka mana Pelekane.
Pākē maʻalahi
ʻO kēia ka ʻelima o kā mākou ʻōlelo localization kaulana loa. Akā makemake pinepine ia i ka moʻomeheu o ka pāʻani. Ua pāpā ʻia ʻo Google Play ma ka ʻāina nui o Kina a pani ʻia e nā hale kūʻai kūloko. Inā hoʻohana ʻoe iā Amazon a i ʻole Tencent, manaʻo mākou e unuhi i ka pāʻani i loko o ka Chinese Simplified.
nui. Pono e unuhi ʻia kahi pāʻani no Hong Kong a i ʻole Taiwan i ka Pākē Kuʻuna.
Eia kekahi, ʻo ka ʻōlelo Kina ka lua o ka ʻōlelo kaulana loa ma Steam, a ukali ʻia e Lūkini.
ʻO nā ʻōlelo kaulana loa ma Steam no Pepeluali 2019
Pukiki Palakila
Hāʻawi ia iā ʻoe e uhi i ka hapalua o ka ʻāina ʻAmelika Latin a me kekahi o nā ʻoihana ulu nui loa - ʻo Brazil. Mai hoʻohana hou i nā unuhi ʻEulopa ma ka Pukiki.
Русский
Lingua franca ma Rusia, Kazakhstan a me Belarus. Nui ia, ʻoiai inā hoʻokuʻu ʻia ka pāʻani ma Steam. Wahi a nā helu helu, ʻoi aku ka nui o nā mea pāʻani Lūkini ma mua o nā mea ʻē aʻe e waiho i nā manaʻo maikaʻi ʻole inā ʻaʻole unuhi ʻia ka pāʻani i ka Lūkini. Hiki i kēia ke hōʻino i ka helu holoʻokoʻa.
E nānā kākou i nā ʻōlelo i hōʻike i ka ulu nui loa i nā makahiki ʻekolu i hala. Hōʻike ka pakuhi i nā ʻōlelo 10 wikiwiki loa i ka LocalizeDirect portfolio i ʻekolu mau makahiki, mai 2016 a 2018. ʻAʻole hoʻokomo ʻia ka Pākē Taiwanese no ka mea i hoʻohui ʻia i kā mākou puna ʻōlelo ma 2018.
no ka localization
Ua ulu ka ʻōlelo Turkish i 9 mau manawa. Hahai ia e Malaysian (6,5 manawa), Hindi (5,5 manawa), Pākē Māmā, Thai a me Polani (5 manawa). E hoʻomau paha ka ulu ʻana.
ʻO kahi koho hilinaʻi a 100% ka unuhi ʻana i nā pāʻani i nā ʻōlelo "kuʻuna" ʻEulopa a me ʻAsia. Akā ʻo ke komo ʻana i nā mākeke ulu hiki ke lilo i hana akamai no ka hoʻomohala ʻana i ka papahana.
Source: www.habr.com