I nehinei he hōʻike nui, i ka manawa i hoʻolaha ai ʻo Sberbank i kahi rebranding nui. ʻAʻole wale ka hoʻololi ʻana o ka logo, akā ʻo ka inoa kūhelu hoʻi - ʻo ia ʻo Sber: kahi hui e hana nei i kāna kaiaola digital a hoʻokaʻawale iā ia iho mai nā lawelawe kālā maʻemaʻe.
Hāʻawi mua ʻo Sber i nā lawelawe he nui no ke ola kanaka a me ka ʻoihana, a e hoʻomau ka hoʻomohala ʻana i kēia kuhikuhi. I ka hālāwai kūkā, ua hōʻike ka hui i kahi hiʻohiʻona hou no kāna mau lālā - ʻaʻole kēia he keʻena ʻelele maʻamau, akā he wahi i wehe ʻia i nā malihini. ʻAʻohe papa kālā maʻamau (he koʻikoʻi nui ma ka pūnaewele a me nā ATM hou me ka ʻike maka a me nā pale sonorous nui), hana ʻia nā mea a pau i nā leo hina ma kahi o ka ʻōmaʻomaʻo acid, hiki iā ʻoe ke noho a inu i ke kīʻaha kofe. E lilo ia mau keʻena i mau lālā o ka lawelawe hoʻouna SberLogistics.
Mai kēia manawa, e kālele ana ke kālepa i ka hoʻolaha ʻana i nā huahana a me nā lawelawe hou: ʻaʻohe manaʻo e hoʻolilo nui i ka hoʻolaha kiʻi. Ma keʻano maʻamau, manaʻo ka hui i nā kumukūʻai hou, me ka hoʻohui i nā hana maʻamau, no ka hoʻokomoʻana i kahi hōʻailona hou i ka nui o 2,5 billion rubles i nā makahiki 5-6 e hiki mai ana.
Akā ʻaʻole i pau ka ʻoihana i ka logo a me nā manaʻo maikaʻi. ʻO ka hoʻolaha nui loa paha o ka ʻaha kūkā
ʻAʻole ola nā mea kōkua Salyut i nā kelepona o nā mea hoʻohana ma o nā noi Sberbank Online a me SberSalut, akā i ka 2021 Honor TV a me nā polokalamu akamai Sber hou. He kīwī nō hoʻi kēia
Eia hou, ua hōʻikeʻia ka lawelawe
Ua hoʻokumu pū ʻo Sber i kāna lawelawe mele ponoʻī, ʻo SberZvuk, ma muli o ka lawelawe Zvooq,
ʻO ka hope, ua hoʻolaha ʻia a
Eia kekahi ma kaʻaha kūkā, hoʻolaha ka hui i nā hōʻailona hou. No ka laʻana, ʻo ka polokalamu kūpaʻa "Spasibo mai Sberbank", e hiki ai iā ʻoe ke hōʻiliʻili i nā bonus no nā kūʻai kāleka a hoʻololi iā lākou no nā waiwai a me nā lawelawe o nā hoa, ua kapa ʻia ʻo "SberSpasibo". Hoʻohui ʻia nā lawelawe kālā like ʻole a Sber no ka lehulehu ma lalo o ka brand SberBank, a ua kapa ʻia ka noi nui i kēia manawa ʻo SberBank Online. ʻO ka moʻokāki hoʻokahi "Sberbank ID" no ke komo ʻana i nā lawelawe o ka panakō a me kāna mau hoa i kapa ʻia ʻo "Sber ID". A pēlā aku - i loko o ke kahua o ka hōʻailona hou.
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Source: 3dnews.ru