I ka hopena o 2018, ua hoʻololi ka lawelawe microblogging Tumblr, nona ka Verizon me ke koena o nā waiwai o Yahoo, i nā lula no nā mea hoʻohana. Mai ia manawa mai, ʻaʻole hiki ke kau i ka ʻikepili "ʻelemakule" ma ka pūnaewele, ʻoiai ma mua o kēlā, e hoʻomaka ana i ka makahiki 2007, ua kaupalena ʻia nā mea āpau i ka kānana a me ka "ʻike makua". Ma muli o kēia, ua nalowale ka pūnaewele ma kahi o ka hapakolu o kāna huakaʻi ma hope o 3 mau mahina.
I kēia manawa
ʻAʻohe manaʻo mai Verizon e pili ana i kēia mea. Eia nō naʻe, hiki i ka hui ke ʻae i kahi hopena like, no ka mea ʻaʻole hiki iā Tumblr ke lilo i kumu waiwai a Yahoo a me Verizon e helu nei. A hāʻawi ʻia i ka hoʻokūkū ikaika loa ma ka mākeke no nā ʻoihana pūnaewele a me nā lawelawe microblogging, ʻaʻohe mea i koe o Tumblr e hāʻawi i nā mea hoʻohana.
ʻOiaʻiʻo, ʻaʻole pono kekahi e hoʻokaʻawale he ʻike wale nō kēia e huki i ka manaʻo i ka paepae a hoʻonui i kona waiwai. ʻOiaʻiʻo, e like me ka SensorTower, i ka hapaha hope o ka helu o nā mea hoʻohana kelepona hou o ka lawelawe i hōʻea i ka pae haʻahaʻa mai ka hapahā ʻehā o 2013. A hoʻohālikelike ʻia i ka hapaha mua o 2018, ua emi iho ma kahi o 40%.