Muaj kev xav tias txhua yam kev ua haujlwm tsis muaj zog. Qhov tseeb, cov lus no zoo li muaj kev sib raug zoo: ntau qhov sib cuam tshuam thiab kev sib koom ua ke, qhov siab dua qhov yuav tshwm sim yog tias ib qho tsis ua tiav, tag nrho cov cuab yeej yuav poob nws qhov zoo. Peb txhua tus tau ntsib cov xwm txheej zoo li no hauv cov khoom siv hauv chaw ua haujlwm, tsheb, thiab khoom siv. Txawm li cas los xij, nyob rau hauv cov ntaub ntawv ntawm software, qhov teeb meem yog qhov tsis sib xws: ntau cov haujlwm ua haujlwm software npog, kev ua haujlwm sai thiab yooj yim dua, kev paub ntau dua ntawm kev sib txuas, thiab cov txheej txheem kev lag luam yooj yim dua. Kev sib koom ua ke thiab qhov kawg-rau-kawg automation hauv lub tuam txhab daws teeb meem tom qab teeb meem. Tab sis qhov "ntau lub cuab yeej" puas tuaj yeem yog CRM system, uas tau ntev tau muaj cov duab ntawm qhov kev pab cuam rau kev muag khoom thiab kev tswj xyuas cov neeg siv khoom? Tau kawg nws ua tau. Ntxiv mus, nyob rau hauv lub ntiaj teb zoo tagnrho, nws yuav tsum. Cia peb saib ntawm lub cev ntawm lub cev software?
Kev lag luam txawv ntawm kev lag luam
Ntev npaum li lub tuam txhab lag luam me lossis nruab nrab yog koom nrog hauv kev tsim thiab muag cov kev pabcuam, software, kev pabcuam, kev tshaj tawm thiab lwm yam khoom ntawm lub ntiaj teb tsis muaj teeb meem lossis tsis muaj teeb meem, txhua yam zoo: koj tuaj yeem ua tau capricious, xaiv los ntawm cov xim ntawm lub interface thiab daim ntawv ntawm lub neej ntawm kev muag khoom funnel, thab nrog cov xim ntawm thav ntawv thiab font ntawm cov nyees khawm functional thiab nyob kuj yooj yim. Tab sis txhua yam hloov pauv thaum lub tuam txhab ntxiv kev tsim khoom thiab lub tsev rau khoom.
Qhov tseeb yog tias kev tsim khoom, raws li txoj cai, yog tsom rau kev tswj hwm thiab ua kom cov txheej txheem ntau lawm. Hauv cov tuam txhab xws li, tshwj xeeb tshaj yog cov me me, qhov tseem ceeb tshaj plaws yog muab rau kev ua haujlwm nrog kev tsim khoom, thiab kev muag khoom thiab kev lag luam tsis muaj zog txaus, tes, tswv yim, nyiaj txiag, thiab qee zaum tsuas yog kev tshoov siab. Tab sis, raws li koj paub, nyob rau hauv lub capitalist system muaj me ntsis los tsim, koj yuav tsum tau muag, thiab txij li thaum cov neeg sib tw tsis tsaug zog, koj yuav tsum tuav lawv thaum tig - ntawm chav kawm, nrog kev pab los ntawm kev txhawb nqa thiab kev lag luam. Qhov no txhais tau hais tias lub luag haujlwm tseem ceeb yog los siv CRM uas yuav muab tag nrho cov khoom xyaw: kev tsim khoom, tsev khaws khoom, kev yuav khoom, kev muag khoom thiab kev lag luam. Tab sis nws yuav tsum zoo li cas, thiab qhov tseem ceeb tshaj, nws yuav tsum raug nqi npaum li cas?
Cov tuam txhab tsim khoom, tsis zoo li cov tuam txhab lag luam, muaj tus cwj pwm sib txawv ntawm software: los ntawm frills thiab tswb thiab xuav ntawm lub interface, lub hom phiaj sharply hloov mus rau functionality, coherence thiab versatility. Ib qho automation yuav tsum ua haujlwm zoo li clockwork thiab txhawb nqa cov txheej txheem ua lag luam nyuaj, thiab tsis yog "cov neeg siv khoom". Yog li yog tias qhov kev xaiv poob rau hauv CRM system, qhov "CRM rau kev tsim khoom" yuav tsum tiv tsis tau tsuas yog nrog kev suav nyiaj rau cov neeg siv khoom thiab kev muag khoom, tab sis kuj suav nrog cov txheej txheem tswj kev tsim khoom ua ke nrog cov khoom lag luam thiab cov haujlwm ua haujlwm paub txog txhua lub tuam txhab.
Puas muaj CRMs rau kev tsim khoom? Noj. Lawv zoo li cas, lawv raug nqi npaum li cas, lawv hom lus dab tsi? Cia peb saib nws qis me ntsis, tab sis tam sim no cia peb nyob ntawm seb nws puas tsim nyog tau koom nrog "CRM rau kev tsim khoom" txhua qhov lossis seb nws puas zoo dua los ua haujlwm hauv cov chaw sib txawv.
CRM rau ntau lawm - yog vim li cas?
Peb yog ib tus neeg muag khoom ntawm CRM uas tau ntsib ntau zaus ntawm kev siv hauv cov tuam txhab tsim khoom me thiab nruab nrab, thiab peb paub tias kev siv CRM hauv lub tuam txhab zoo li no tsis yog ib zaj dab neeg yooj yim, xav tau sijhawm, nyiaj txiag thiab lub siab xav ua haujlwm nrog cov txheej txheem kev lag luam los ntawm sab hauv. Txawm li cas los xij, muaj tag nrho cov npe ntawm cov laj thawj uas yuav pib siv thiab mus txog qhov kawg.
- Thawj thiab lub ntsiab yog vim li cas rau kev siv CRM nyob rau hauv ib lub tuam txhab yog lub tsub zuj zuj, systematization thiab preservation ntawm cov neeg siv khoom. Rau lub tuam txhab tsim khoom, cov neeg siv khoom tsim tau zoo yog txoj hauv kev ncaj qha rau cov txiaj ntsig yav tom ntej: thaum tsim cov khoom tshiab, cov khoom siv lossis cov kev pabcuam cuam tshuam, koj tuaj yeem rov muag cov khoom rau cov neeg siv khoom uas twb muaj lawm.
- CRM pab npaj kev muag khoom. Thiab kev muag khoom yog kev daws teeb meem rau ntau yam teeb meem hauv ib lub tuam txhab. Cov nuj nqis muag zoo txhais tau tias cov nyiaj tau los, nyiaj txiag ntws, thiab, raws li, lub siab zoo rau tus thawj coj thiab pab pawg siab. Zoo, tau kawg, kuv exaggerating ntawm no, tab sis qhov postulate no tsis deb ntawm qhov tseeb. Thaum koj qhov kev muag khoom mus zoo, koj tuaj yeem ua pa yooj yim dua, koj muaj peev nyiaj rau kev txhim kho, kev ua kom zoo dua qub, nyiam cov kws tshaj lij kev lag luam zoo tshaj plaws - uas yog, koj muaj txhua yam kom tau txais txiaj ntsig ntau dua.
- Thaum koj tsim ib yam dab tsi thiab koj muaj CRM system, koj tau sau tag nrho cov ntaub ntawv ntawm kev txiav txim thiab kev muag khoom, uas txhais tau hais tias koj tuaj yeem kwv yees qhov xav tau thiab hloov kho sai sai rau cov kev xav tau ntawm kev lag luam tshiab, hloov tus nqi lossis ntim, thiab nqa cov khoom lossis kev pabcuam tawm ntawm stock on time. assortment. Tsis tas li ntawd, kev npaj kev muag khoom thiab kev kwv yees pab tsim cov khoom muag thiab tsim cov phiaj xwm tsim khoom - thaum twg, ntau npaum li cas thiab yam khoom koj xav tau los tsim. Thiab txoj kev npaj tsim khoom tsim nyog yog tus yuam sij rau kev noj qab haus huv nyiaj txiag ntawm lub tuam txhab: koj yuav muaj peev xwm npaj cov nqi, kev yuav khoom, kev tsim kho tshiab thiab txawm tias ntiav cov neeg ua haujlwm.
- Ntxiv dua thiab, raws li cov ntaub ntawv khaws tseg, kev tsis txaus siab tuaj yeem txheeb xyuas thiab qhov tsis zoo tuaj yeem raug tshem tawm. Tsis tas li ntawd, CRM system yog ib qho kev pab zoo thiab lav txog kev tsim nyog ua haujlwm rau cov neeg siv khoom thiab kev txhawb nqa: koj tuaj yeem saib cov neeg siv khoom, sau lawv cov lus thov ncaj qha rau hauv daim npav, thiab tseem tsim thiab khaws cov kev paub txog kev ua haujlwm sai nrog kev thov.
- CRM system yog ib txwm hais txog kev ntsuas thiab ntsuas qhov tshwm sim: dab tsi tau tsim, nws tau muag li cas, vim li cas nws tsis muag, leej twg yog qhov tsis muaj zog tshaj plaws hauv cov txheej txheem, thiab lwm yam. Peb ntawm RegionSoft CRM tau mus ntxiv thiab siv lub zog KPI uas tuaj yeem hloov kho kom haum rau txhua chav haujlwm ntawm ib lub tuam txhab. Qhov no, ntawm chav kawm, yog +100 rau qhov ntsuas thiab qhov pom tseeb ntawm kev ua haujlwm ntawm cov neeg ua haujlwm uas KPIs tuaj yeem siv tau.
- CRM txuas lub "pem hauv ntej kawg" ntawm lub tuam txhab (kev lag luam, kev txhawb nqa, nyiaj txiag, kev tswj hwm) nrog "rov qab kawg" (tsim, warehouse, logistics). Tau kawg, txhua yam yuav ua hauj lwm nyias, tab sis nyob rau hauv lub chaw ua hauj lwm cov lus "nws yog nyob rau hauv hluav taws", "kev pom zoo ntuj txiag teb tsaus", "qhov twg yog tus kos npe rau ntawm no ****r", "* oops nrog lub sijhawm kawg" yuav tau hnov ββthiab polymers. yeej yuav hais (koj paub lawv koj tsis tau hnov ββqab, koj puas tau?). Kev tso dag ib sab, CRM nws tus kheej, tau kawg, yuav tsis ua dab tsi rau koj, tab sis yog tias koj teeb tsa cov txheej txheem kev lag luam thiab siv sijhawm los ua tus kheej thiab kev npaj ua ke, lub tuam txhab kev ua haujlwm yuav pom tau yooj yim dua thiab zoo dua. Seb puas los yog tsis txhim kho automation ntxiv yuav yog koj qhov kev txiav txim siab.
Thaum tag nrho cov txheej txheem kev lag luam hauv ib lub tuam txhab yog raws li ib qho software platform (xws li CRM, ERP lossis qee qhov kev tswj hwm kev tswj hwm), koj tau txais txiaj ntsig zoo.
- Kev Ruaj Ntseg - tag nrho cov ntaub ntawv khaws cia rau hauv lub kaw lus ruaj ntseg, cov neeg siv ua haujlwm raug kaw, cov cai nkag tau sib txawv. Yog li, txawm tias cov ntaub ntawv xau tshwm sim, nws yuav tsis mus tsis pom thiab tsis raug nplua, thiab thaum cov ntaub ntawv poob, qhov thaub qab yuav cawm koj.
- Coherence - tag nrho cov kev ua hauv lub tuam txhab tau tsim thiab npaj, ua tsaug rau cov txheej txheem kev lag luam thiab kev tswj xyuas qhov project, lub sij hawm yuav tsum tau ua kom tiav ib txoj hauj lwm los yog muab kev pab cuam txo qis heev.
- Kev tswj cov peev txheej kom raug - kev npaj thiab kev kwv yees tso cai rau koj los tsim cov khoom lag luam kom raug, tsis ua kom qeeb thiab tswj cov neeg ua haujlwm ua haujlwm.
- Cov ntsiab lus ntawm kev txuag nyiaj - ua tsaug rau CRM, cov tuam txhab lag luam teb sai sai rau cov kev hloov pauv hauv kev thov, kawm kho lub caij nyoog thiab yog li txuag tau ntau, tsis txhob muaj ntau tshaj thiab overstocking.
- Tag nrho-fledged analytics rau kev tswj thiab lub tswv yim - hnub no nws tsuas yog indecent los txiav txim siab yam tsis muaj kev tshuaj xyuas cov ntaub ntawv. Kev sau, khaws cia thiab txhais cov ntaub ntawv yuav ua rau koj nkag siab tag nrho ntawm qhov tshwm sim hauv koj lub lag luam thiab koj yuav muaj peev xwm txiav txim siab paub, thiab tsis yog intuitively lossis raws li "yuav ua li cas daim npav poob."
- Kev muag khoom ntxiv qhib txoj hauv kev kom tau txais txiaj ntsig siab los ntawm kev muag cov khoom tshiab thiab cov kev pabcuam vim tias koj tsis tas yuav nqis peev hauv kev nrhiav, nyiam thiab khaws cov neeg siv khoom - qhov no yog koj cov peev txheej qub, lawv txhua tus twb tau nyob hauv koj cov ntaub ntawv hluav taws xob. .
Cia peb rov qab mus rau lo lus nug tshwm sim thaum pib ntawm tsab xov xwm - yog li peb yuav tsum siv CRM qhov twg?
Ua ib qho system uas ua haujlwm rau txhua tus neeg ib zaug
Thiab tam sim no, zoo li, tsis muaj teeb meem kiag li nrog kev nrhiav cov txheej txheem tsim khoom thiab kev tswj hwm kev muag khoom: ua ntej ntawm tag nrho cov, SAP, tom qab ntawd Microsoft Dynamics, Qab Zib CRM. Kuj tseem muaj cov tuam txhab ERP hauv tsev. Cov no yog cov complex, cumbersome systems ob qho tib si los ntawm qhov pom ntawm kev siv thiab los ntawm qhov pom ntawm kev ua haujlwm, tab sis lawv muaj peev xwm los daws qhov teeb meem kawg-rau-kawg automation. Lawv lub peev xwm yog impressive, tsuas yog tus nqi yog impressive tshaj li qhov muaj peev xwm. Piv txwv li, raws li qhov nruab nrab cov kws tshaj lij kwv yees, tus nqi ntawm SAP rau cov lag luam me thiab nruab nrab yog $ 400 txhiab (kwv yees li 25,5 lab rubles) thiab tsim nyog rau cov tuam txhab uas muaj kev lag luam ntawm 2,5 billion lossis ntau dua. yuav raug nqi txog 1,5 lab rubles. 10 tus neeg nyob rau ib xyoos ib lub tuam txhab (peb tsis suav qhov kev siv thiab kev sib txuas, tsis muaj CRM no yuav tsis muaj txiaj ntsig).
Cov tuam txhab tsim khoom me me thoob plaws hauv tebchaws Russia yuav ua li cas: cov tuam txhab tsim khoom lag luam, rooj tog zaum, tshaj tawm thiab cov chaw tsim khoom thiab lwm cov tuam txhab lag luam uas nws cov nyiaj tau los tsawg dua 3 billion thiab rau leej twg 1,5 lab cov neeg siv khoom, txawm hais tias ua tau, yog tus nqi tseem ceeb heev?
Peb nyob hauv Peb tsis tsuas yog tsim software, tab sis zoo li txhua lub tuam txhab lag luam, peb muaj lub luag haujlwm. Peb lub luag haujlwm: muab cov cuab yeej ua haujlwm zoo thiab pheej yig automation rau cov lag luam me me thiab nruab nrab kom lawv tuaj yeem pib ua haujlwm hnyav kom sai li sai tau. Peb txo qis kev txhim kho thiab nce nqi, yog li ua rau peb CRM pheej yig dua li cov neeg sib tw hauv tib chav kawm - piv txwv li, cov qauv zoo tshaj plaws rau ib lub tuam txhab nrog ib tug neeg ua hauj lwm ntawm 10 tus neeg nws yuav raug nqi 202 txhiab rubles (rau daim ntawv tso cai), thiab koj them tus nqi no ib zaug thiab rau tag nrho, tsis muaj ib tug subscription. Zoo, tsis ua li cas, cia peb ntxiv tus nqi tib yam rau kev kho kom zoo thiab kev siv (uas, los ntawm txoj kev, tsis yog ib txwm tsim nyog) - nws tseem yog peb zaug tsawg dua li xauj daim ntawv tso cai hauv ib xyoos los ntawm lwm tus neeg muag khoom nyiam.
Lwm lo lus nug tshwm sim: lub tuam txhab yuav tau txais dab tsi rau tus nqi no? Ib qho CRM zoo ib yam nrog qee yam kev ruaj ntseg ruaj khov vim lub desktop? TSIS MUAJ. Nov yog yam peb tsis tu ncua muab rau cov tuam txhab tsim khoom:
Nyob rau tib lub sijhawm, cia peb ua qauv ua qauv li cas tag nrho cov haujlwm no tuaj yeem siv tau. Cia peb muaj lub Hoobkas me me rau kev tsim cov khoom siv thiab cov neeg hlau ntawm cov tiam tshiab rau cov tsev kawm ntawv neeg hlau. Peb yuav ua tus qauv thiab cov qauv kev cai.
MCC yog lub chaw muag khoom thiab kev txiav txim. Nws yog lub cav logistics uas ua haujlwm thiab taug qab cov txheej txheem cuam tshuam nrog cov neeg siv khoom xaj. Nyob rau hauv lub chaw tswj kev muag khoom, koj tuaj yeem sau npe rau cov neeg siv khoom xaj, coj mus rau hauv tus account nrog cov ntaub ntawv rau kev sib pauv, xa cov khoom xa mus rau cov neeg siv khoom, ua kev soj ntsuam kev xa khoom nrog rau tiam ntawm kev txiav txim ntau lawm thiab kev txiav txim rau cov neeg muag khoom (thaum tus neeg muag khoom tawm tswv yim raug tshuaj xyuas), kev thauj khoom thauj yog ua raws. Nyob rau tib lub sijhawm, MCC ntse qhia cov khoom nrov tshaj plaws thaum ua cov neeg yuav khoom xaj.
Koj tuaj yeem kos daim ntawv thov kev tshaj lij thiab kev lag luam (TCP) - nkag mus rau hauv cov ntawv tshwj xeeb hauv cov khoom tsim nyog rau peb cov neeg hlau "tsuas yog" raws li lawv qhov kev teeb tsa thiab peb yuav cia li suav cov nqi ntawm cov khoom. Qhov no yog li cas peb cov neeg hlau yuav muaj cov khoom thiab cov khoom hauv cov ntaub ntawv, thiab cov neeg siv khoom yuav tau txais tag nrho cov nqi ntawm cov khoom los ntawm email, nrog rau cov nqi ntawm kev tsim kho thiab kev sib dhos. Nyob rau tib lub sijhawm, kev tsim khoom tau txheeb xyuas qhov muaj cov neeg hlau npaj txhij, cov neeg tsim qauv thiab cov khoom tsim nyog - thiab, yog tias muaj qee yam ploj lawm, kev txiav txim rau kev yuav khoom ntawm cov khoom ploj tau raug xa mus rau cov neeg muag khoom.
TCP xam interface
Lub ntsiab lus piav qhia saum toj no - Qhov no yog cov txheej txheem ntawm TCP (kev tshaj lij thiab kev lag luam tawm tswv yim). TCH yog ib qho cuab yeej rau kev npaj kev lag luam tawm tswv yim rau kev muab cov cuab yeej siv cuab yeej nyuaj. Hauv qhov tseem ceeb, qhov no yog cov khoom siv hauv kev tsim kho uas koj tuaj yeem xaiv cov cuab yeej ua tiav, suav nrog cov kev xaiv, nrog rau kev suav ntawm nws cov nqi. Yog tias tus thawj tswj hwm siv TKP, ces nws tuaj yeem teeb tsa qhov sib xyaw ua ke ntawm cov khoom siv thiab cov khoom siv nrog cov khoom siv, txiav txim siab qhov kev teeb tsa yooj yim, tus naj npawb ntawm cov khoom tsim nyog, lawv cov yam ntxwv thiab txawm tias cov ntaub ntawv tshaj tawm. Yog li, nws tuaj yeem npaj tau sai sai rau kev npaj cov khoom siv nrog cov ntsiab lus ntawm cov khoom siv, suav nrog tag nrho cov nyiaj cheb thiab kos npe, lub sijhawm them nyiaj thiab cov ntaub ntawv tshaj tawm, yog tias xav tau. Nyob rau tib lub sijhawm, tus nqi ntawm cov khoom thiab cov khoom siv suav nrog dynamically thaum lub sijhawm hloov kho / tsim - tsis tas yuav sau cov ntaub ntawv los ntawm cov ntaub ntawv siv, rooj, thiab lwm yam.
Tom qab ntawd, koj tuaj yeem tsim ib daim ntawv luam tawm kom zoo thiab nthuav dav ntawm TCH, tshaj tawm daim ntawv them nqi, ua, daim ntawv them nqi thiab cov nqi them raws li nws.
Printed form of TCH
Software laij lej yog ib qho cuab yeej tseem ceeb rau cov tuam txhab tsim khoom. Conventionally, xav txog tias koj tsim lub qhov rooj: sab hauv lub qhov rooj rau Khrushchev, Stalin thiab cov tsev tshiab, nyob rau hauv kev txiav txim - rau siab qhib ntawm dachas thiab tsev. Ntawd yog, cov qauv sib txawv ua los ntawm cov khoom sib txawv. Rau txhua tus neeg siv khoom, koj yuav tsum suav nws qhov kev txiav txim thiab, qhov zoo tshaj plaws, tam sim ntawd thauj cov ntaub ntawv no rau hauv tag nrho cov ntaub ntawv. IN Qhov no tuaj yeem ua tiav siv lub laij lej software, uas koj tuaj yeem suav qhov kev txiav txim raws li qhov tsis muaj - tsawg dua 1 feeb. Program scripts qhib, yog li txhua tus neeg siv nrog cov kev txawj programming tuaj yeem muab ib qho, txawm tias txoj kev suav ntau tshaj plaws thiab tus kheej.
Ncaj nraim los ntawm RegionSoft CRM koj tuaj yeem tsim kev thov rau cov neeg xa khoom nyob rau hauv ob peb txoj kev: los ntawm kev muag khoom (raws li kev muag khoom nyob rau hauv warehouse accounting), los ntawm kev soj ntsuam ntawm cov invoice rau kev them nyiaj, los ntawm cov khoom matrix, los ntawm ABC tsom xam (Nws pib-thov raws li customizable cov txheej txheem - lub system nws tus kheej soj ntsuam cov khoom muag rau lub sij hawm. raws li txoj cai Pareto thiab tsim cov ntawv thov rau pawg khoom). Thaum tsim tawm, cov ntawv thov raug suav nrog hauv daim ntawv teev npe, xa mus rau cov ntaub ntawv, lossis xa ncaj qha mus rau tus neeg muag khoom e-mail.
Los ntawm txoj kev, hais txog cov khoom matrices. Qhov no kuj yog ib qho cuab yeej tseem ceeb, uas yog ib daim ntawv teev npe ntawm cov nqi yuav khoom qhia cov neeg muag khoom, lub sijhawm siv tau ntawm cov nqi no, nrog rau cov yam ntxwv ntxiv.
RegionSoft CRM, pib nrog Professional Plus tsab, tau tsim-hauv tswj cov khoom muag raws li ob qauv: batch accounting thiab nruab nrab accounting. Hom kev sau nyiaj twg los xaiv yog nyob ntawm qhov xav tau thiab lub luag haujlwm ntawm koj lub tuam txhab; peb yuav piav qhia luv luv rau cov uas tseem tsis tau nkag mus rau hauv lub ncauj lus. Batch accounting yog tsim los ntawm batch registers, txuag thiab tag nrho los ntawm warehouse. Feem ntau FIFO batch accounting txoj cai yog siv. Nyob rau hauv cov ntaub ntawv ntawm batch accounting, koj muaj peev xwm sau tawm tsuas yog cov khoom uas nws tshuav ntau, uas yog, sau tawm cov khoom raws li ib tug rho tawm yog tsis yooj yim sua. Cov txheej txheem no tsim nyog rau kev muag khoom muag, tshwj xeeb tshaj yog tias koj yuav tsum khaws cov khoom xa tuaj rau tus neeg siv khoom. Kev suav nyiaj nruab nrab yog qhov tsim nyog rau kev muag khoom muag: nws tsis suav nrog cov khoom lag luam thiab nws muaj peev xwm sau tawm cov khoom raws li tus lej rho tawm (uas, raws li kev suav nyiaj, tsis nyob rau hauv Tshuag, piv txwv li, vim yog qhov yuam kev) . Lawm, RegionSoft CRM tso cai rau koj ua haujlwm yuav luag txhua lub tsev khaws khoom thiab cia li tsim thiab tsim cov ntawv luam tawm rau tag nrho cov ntaub ntawv tseem ceeb (los ntawm cov ntawv xa nyiaj mus rau cov chaw muag khoom thiab cov ntawv txais muag).
Kev ua haujlwm ntau lawm yog raws li kev lag luam nyiaj txiag, tsim rau hauv RegionSoft CRM Enterprise Plus tsab thiab suav nrog ntau lub tswv yim tsom rau kev tsim cov khoom lag luam thiab tswj cov peev txheej ntau lawm. Peb ceeb toom koj tam sim ntawd - koj yuav tsum tsis txhob cuam tshuam kev ua haujlwm ntawm kev tsim khoom hauv CRM system nrog kev tswj hwm lub tshuab, txawm hais tias muaj cov ntsiab lus ntawm kev sib cuag. Tseem, automated tswj system yog software uas ntau lawm yog thawj, thiab CRM yog ib qho kev pab cuam uas kev lag luam yog thawj thiab kawg-rau-kawg automation ntawm kev ua hauj lwm ntawm cov lag luam me thiab nruab nrab yog ib qho tseem ceeb.
txhawb nqa ob qho tib si yooj yim ntau lawm hauv ib theem (yuav khoom, sib sau ua ke PC, muag lub PC rau cov neeg siv khoom), thiab kev tsim ntau lawm, qhov ntau lawm yog nqa tawm nyob rau hauv ob peb theem (piv txwv li, ua ntej, loj units yog sib sau ua ke los ntawm cov khoom. , thiab tom qab ntawd los ntawm cov units thiab cov khoom PC nws tus kheej). Hauv RegionSoft CRM nws muaj peev xwm tsis tsuas yog "sib sau ua ke N ntawm subsystems n, m, p", tab sis kuj txhawb kev ua haujlwm ntawm disassembly, hloov dua siab tshiab, tsim cov ntaub ntawv, suav nqi, tsim kev sib txuas, thiab lwm yam.
Qhov kev tu siab uas peb tsis tau tsim cov neeg hlau, tab sis cov tsev kawm ntawv yuav lawv los ntawm Lego lossis Suav tuam ntxhab :)
Yog koj siv , koj tsis tsuas yog tau txais ob peb qhov modules ntxiv - ntau ntu ntu tau raug kho raws li qhov xav tau ntawm tus neeg siv khoom zoo li no. Piv txwv li, thaum sau cov khoom lag luam daim npav, ntawm lwm yam, tus neeg siv tuaj yeem sau "Kev Tsim Khoom" ntu - cov khoom lag luam warehouse, cov khoom specification thiab daim ntawv qhia kev siv tshuab, cov cuab yeej siv los ntawm cov theem thiab cov lus piav qhia ntawm cov khoom hauv ib hom ntawv pub dawb tau sau npe. Tsis tas li ntawd, ntu hais txog TCH tau sau rau hauv daim npav, uas yuav pab tsim TCH hauv ob peb nias.
Los ntawm txoj kev, tag nrho cov txheej txheem no tuaj yeem siv rau txhua hom kev tsim khoom: los ntawm cov khoom noj khoom haus mus rau kev sib dhos helicopter. Yuav muaj lub siab xav thiab nkag siab txog qhov tob npaum li cas thiab muaj peev xwm koj npaj tau los ua cov txheej txheem ntau lawm.
Thiab, ntawm chav kawm, qhov txuas txuas ntawm tag nrho cov khoom no yog cov txheej txheem ua lag luam. Txhua yam haujlwm niaj hnub thiab niaj hnub ua, txhua cov txheej txheem yuav tsum tau ua haujlwm - uas yog, qhov zoo tshaj plaws, koj CRM yuav tsum muaj cov txheej txheem rau kev ua qauv kev lag luam, thaum lub sijhawm tsim cov haujlwm, lub luag haujlwm, sijhawm kawg, ua rau, thiab lwm yam. Thiab tag nrho cov txheej txheem no yuav tsum ua haujlwm zoo thiab ua tiav txhua tus neeg ua haujlwm los daws cov haujlwm macro tom ntej (piv txwv li, tsim ib pawg ntawm cov neeg hlau thiab pom zoo ib qho kev qhia tshwj xeeb).
Lyrical-technical afterword
Ntawm ib qho xwm txheej, peb cov npoj yaig tau nug: "Koj nyob li cas (RegionSoft CRM tsis yog ib tug npoj yaig, - kwv yees. auto) Koj puas saib sab hauv: ze rau Basecamp lossis ze rau 1C? Qhov tseeb, lo lus nug no feem ntau nug ntau tshaj lij, tab sis yeej tsis yog li naively thiab tib lub sijhawm kom raug. Nws yog tseeb hais tias peb tau tham txog qhov complexity ntawm lub interface. Thiab tsis muaj lus teb rau lo lus nug no; theej, tag nrho cov lus qhia txog kev xav tau tuaj yeem sau rau ntawm no. Qhov chaw thoob plaws hauv lub vev xaib thiab cov txheeb ze nkag mus tau ntawm kev ua haujlwm tau ua rau muaj dej nyab ntawm kev ua lag luam nrog cov kev daws teeb meem yooj yim rau kev ua lag luam thiab tswj cov haujlwm hauv ib lub tuam txhab: ncaj ncees, qhia kuv tias qhov sib txawv tseem ceeb ntawm Asana, Wrike, Basecamp, Worksection, Trello, thiab lwm yam. (tshwj tsis yog rau pawg Atlassian)? Qhov txawv yog nyob rau hauv kev tsim, tswb thiab xuav thiab qib ntawm kev yooj yim. Nws yog nyob rau hauv lub hauv paus ntawm peb cov nta uas niaj hnub software rau cov lag luam me pib sib tw. Tom qab ntawd cov neeg tsim khoom ntawm qee qhov software no pom tau tias cov lag luam tab tom nrhiav rau CRM, thiab ntau "lub teeb" CRMs tau tshwm sim, uas tau tsim los rau hauv lawv tus kheej ceg, ua cov kev pab cuam muag khoom thiab cov neeg siv khoom lag luam.
Thiab tsuas yog ob peb chav ntawm lawv mus ntxiv, mus / rov qab mus rau lub desktop thiab pib ntxiv cov haujlwm ntawm lub tsev khaws khoom, ntau lawm, tswj cov ntaub ntawv, thiab lwm yam. Kev ua raws li kev ua haujlwm zoo li no hauv qhov yooj yim interface nrog cov ntawv nplaum, phaib thiab emoticons yuav luag tsis yooj yim sua. Feem ntau, yog tias koj tab tom tsim software lag luam lossis xaiv qhov system zoo rau koj lub tuam txhab, kuv qhia koj ... mus tau txais koj qhov muag kuaj ntawm qee qhov chaw tshwj xeeb txias. Nws raug nqi 1,5-2 txhiab, tab sis ntxiv rau lub luag haujlwm tseem ceeb nws yuav txaus siab rau koj raws li tus tsim tawm: cov khoom siv nrog lub ntsej muag zoo nkauj (zoo nkauj, minimalistic, yooj yim) yog ua ke nrog tus neeg teb xov tooj nyuaj heev hauv PC. Thiab koj yuav tsis pom cov qauv tsim, gradient, minimalism, thiab lwm yam. - tsuas yog hnyav interface nyees khawm, rooj, ib pawg ntawm cov ntsiab lus thiab txhua yam kev sib koom ua ke ntawm kev siv. Thiab txhua yam, ntawm chav kawm, yog lub desktop. Los ntawm txoj kev, tag nrho cov kev pabcuam no tau koom ua ke nrog CRM system (uas yog, lub chaw khaws ntaub ntawv ntawm cov neeg siv khoom thiab cov ntaub ntawv nyiaj txiag). Nws yog tib zaj dab neeg nrog kws kho hniav - tab sis nws yog ib qho kev lom zem tsawg dua, tsis txhob mob.
Rau ntau lub tuam txhab, tib txoj hauv kev los tsim cov txheej txheem, ua haujlwm hnyav, thiab tso tseg qee yam khoom muaj nqis tshaj plaws - tib neeg kev ua haujlwm. Yog lawm, kev siv CRM hauv ib lub tuam txhab tsim khoom yog ib txwm me ntsis nyuaj thiab siv sij hawm ntau dua li, piv txwv li, hauv tuam txhab lag luam, tab sis nws yog tus nqi tsim nyog heev. Koj tau ntsib cov neeg ua haujlwm nrog cov nyiaj hli, cov cuab yeej siv kim, cov neeg muag khoom txhim khu kev qha, koj tus kheej kev paub thiab kev txhim kho - kev lag luam flywheel yog spinning. Xaus-rau-kawg automation los ntawm CRM yuav ua rau lub flywheel txav nrawm dua. Qhov no txhais tau hais tias kev lag luam yuav ua tau ntau dua.
Tau qhov twg los: www.hab.com