Kev dag ntxias ntawm CRM cov neeg muag khoom: koj puas yuav lub tsheb tsis muaj log?

Cov neeg siv xov tooj ntawm tes muaj cov lus hais tsis zoo: "Tsis yog ib tus neeg siv xov tooj tau nyiag ib lub nyiaj los ntawm cov neeg siv khoom - txhua yam tshwm sim vim qhov tsis paub, tsis paub thiab saib xyuas ntawm cov neeg siv khoom." Vim li cas koj thiaj tsis nkag mus rau hauv koj tus kheej tus account thiab kaw cov kev pabcuam, vim li cas koj thiaj li nyem lub pob pop-up thaum saib koj qhov nyiaj tshuav thiab sau npe tso dag rau 30 rubles? ib hnub twg, vim li cas koj tsis kuaj xyuas cov kev pabcuam ntawm SIM? Thiab qhov no "nws yog ib tug neeg ruam" txoj hauj lwm yog yooj yim heev rau tus neeg muag khoom - "peb siv zog rau qhov zoo tshaj plaws, tab sis tus neeg siv tsis txaus siab rau nws thiab tsuas yog tsis xav tau lub suab nrov thiab porn wallpaper rau lub vijtsam." Alas, qhov kev txawj ntse no muaj nyob rau hauv txhua qhov chaw ntawm kev lag luam: los ntawm cov khw muag tsiaj mus rau kev sib koom ua ke. Yog, qhov no tsis siv rau txhua lub tuam txhab, tab sis nws tshwm sim ntau zaus. Forewarned yog forearmed: cia saib cov tswv yim ntawm cov neeg muag khoom thiab txoj kev los tawm tsam lawv. Peb cia siab tias peb yuav tsis raug tua nyob ib ncig ntawm lub ces kaum 😉

Cov ntsiab lus ntawm cov dab neeg ntawm kev sib raug zoo hauv kev lag luam lag luam

Kev lees paub me me

RegionSoft tsis muab cov npe ntawm cov tuam txhab tshwj xeeb, vim tias cov xwm txheej thiab cov kev cai ntawm kev siv yuav hloov tau raws sijhawm, thiab qhov tseem ceeb ntawm cov yam ntxwv tsis zoo yog kev sib tw tsis ncaj ncees.  

Peb yuav tsis txiav txim siab tsis ncaj ncees rau kev dag ntxias ntawm ib feem ntawm cov neeg muag khoom thiab lawv cov tswv lag luam, cov teeb meem txhaum cai xws li thaiv software rau kev muab cov kev pabcuam them nyiaj, thiab lwm yam. tus neeg muag khoom tsab xov xwm ntawm Habre. Peb tab tom tham txog kev thaj yeeb nyab xeeb. 

Peb yog rau tag nrho cov kev kawm nyob rau hauv lub teb ntawm automation thiab tiv thaiv cov neeg muag khoom sib ntaus sib tua nyob rau hauv pej xeem. Yog li ntawd, txiav txim siab thiab ceev faj, thiab nws yog nyob ntawm koj txiav txim siab xaiv leej twg.

Xaiv thiab yuav CRM

Demo version

Xav txog kev xaiv lub tsheb nrog 2 lub hlis ntawm kev tsav tsheb thiab 3-4 lab kom spare. Koj txaus siab heev los ntawm Alpine huab tsav ntawm BMW thiab koj txiav txim siab: yog, nws ruaj khov, muaj zog, nrog kev sib tw zoo heev ntawm cov dej khov (pab tau zoo rau lub caij ntuj no), hnyav, tab sis maneuverable. Mus rau lub salon thiab yuav. Thiab tom qab ntawd - ib yam dab tsi tsis ncaj ncees lawm, thiab nws skids ntawm cov dej khov, thiab qhov ntev yog qee yam tsis yog rau cov tsheb khiav hauv Moscow, thiab cov log tsheb sib txawv kiag li ... Muaj ib zaj dab neeg muaj! Nws tsis zoo li leej twg yuav ua li ntawd, txoj cai?

Thiab qhov no yog qhov lawv ua nrog CRM, uas yog cov neeg muag khoom siv. Yog li, thawj qhov ua kom yuam kev: qhov demo version ib txwm ua haujlwm zoo. Muaj ob peb txoj kev ua qauv qhia.

1. Ua qauv qhia hauv tus neeg muag khoom lub chaw ua haujlwm lossis ntawm koj thaj chaw. Lub demo version yog siv los ntawm kev xaiv qhov zoo tshaj plaws thiab qhov zoo tshaj plaws kho vajtse thiab ib puag ncig, tus kws tshaj lij ua haujlwm nrog nws ua ntej koj ob lub qhov muag, thiab yog tias koj tsa nws thaum hmo ntuj, nws yuav coj koj mus rau txhua qhov haujlwm. Txhawm rau ua kom siab siab, cov duab lom zem, tso dag, cov duab kos, thiab lwm yam ntxiv.
2. Lub demo version ntawm tus tsim tawm lub vev xaib yog sib sau ua ke (feem ntau, txawm hais tias muaj qhov phem dua) version uas koj tuaj yeem nruab / sau npe thiab pib. Qhov no yog ib zaj dab neeg ze rau lub neej, tab sis dua koj tau txais software nrog zoo tsis muaj kev nkag hauv database, uas yog, nws yog unloaded li sai tau.
3. Lub demo ntawm lub rooj sib tham yog lwm hom rau "kev ntxim nyiam" tus neeg siv khoom. Cov yam ntxwv ua rau hauv tus neeg hais lus tshaj tawm yog honed rau lub ntsiab lus ntawm automation, tag nrho lub rooj sib txoos tau teeb tsa thiab debugged, muaj ob peb tus neeg pab hauv chav uas yuav rov qab yog tias cov neeg tuaj saib tsis txhawb kev sib tham. Nws zoo li khawv koob los ntawm sab nraud, tab sis qhov tseeb, ntawm chav kawm, txhua yam txawv me ntsis.  
4. Kev nthuav qhia PowerPoint - nws zoo li zaj dab neeg dhau qhov zoo thiab qhov phem, tab sis muaj kev nthuav qhia nrog cov screenshots ntawm CRM systems (thiab txhua tus neeg siv software) thiab cov yeeb yaj kiab embedded. Nws yog qhov tseeb tias txhua yam ua haujlwm zoo rau lawv. 

Lub software yuav tsis tam sim ntawd ua haujlwm li nws ua hauv demo. Nws yuav xav tau kev teeb tsa, kev ua haujlwm thiab kev ua haujlwm zoo txhawm rau ua tus siv.

Demo version ntawm "Kamaz"  

Yuav ua li cas mus txog qhov ua kom yuam kev?

• Ua ntej ntawm tag nrho cov, xyuas tias muaj ib tug demo version - yog hais tias tus neeg muag khoom tsis muab tej demo, nws yog zoo dua mus xaiv lwm tus tsim tawm.
• Tom qab ua tib zoo nyeem tus neeg muag khoom ua qauv qhia, nruab qhov demo version thiab tsuas yog sim ua haujlwm nrog nws: tau txais tus neeg siv khoom, ua qhov kev pom zoo, xyuas seb cov txheej txheem ua haujlwm li cas, daim ntawv qhia hnub, cov ntaub ntawv raug tsim, thiab lwm yam. Qhov no yuav yog koj qhov kev sib ntaus sib tua thiab koj yuav nkag siab seb lub kaw lus puas muaj txhua yam koj xav tau. Lub caveat: tej zaum koj yuav tsis nyiam CRM system tam sim ntawd, yog li cia siab rau cov haujlwm ua haujlwm, thiab tsis yog ntawm cov kev xav. 

Txaus nyiam tus nqi

Qhov nyuaj tshaj plaws thiab feem ntau ua kom yuam kev yog ua haujlwm nrog tus nqi. Ib zaug ntxiv muaj ntau txoj kev xaiv.

• Tsis muaj nqi ntawm lub vev xaib - lub npe hu ua "tus nqi zais". Tus nqi yuav muab rau koj tsuas yog tom qab sau cov kev cai tseem ceeb thiab cov ntaub ntawv hais txog koj lub tuam txhab, uas yuav txiav txim siab tus nqi kawg. Raws li qhov no, koj tau lees tias yuav tau txais tus nqi siab tshaj plaws rau koj ntu. 
• Lub vev xaib muaj tus nqi nrog tus tsim qauv - koj sib sau ua ke koj qhov kev teeb tsa thiab tau txais cov nqi kwv yees ntawm cov ntawv tso cai. Interactivity captivates thiab nce lub sij hawm ntawm kev sib cuam tshuam nrog lub site, tab sis tsis hloov qhov teeb meem, vim hais tias qee cov lus nug yog dav dav, thiab, hmoov tsis, tus nqi yuav kwv yees. Qhov loj tshaj plaws uas kuv tau pom yog daim ntawv nug 54 uas nug cov ntaub ntawv tiv tauj thiab tsuas yog tom qab ntawd tus thawj tswj hwm hu rau koj. Nws tsis tuaj yeem hla daim ntawv nug thiab tsuas yog tham nrog tus thawj tswj hwm lub tuam txhab; lawv tsuas tsis kam. 
• Lub vev xaib muaj nqe thiab / lossis tus lej suav - koj tuaj yeem xam tus nqi ntawm daim ntawv tso cai koj xav tau koj tus kheej (qhov no yog qhov peb siv nws rau RegionSoft CRM), thiab nws yuav yog qhov tseeb tiag (zoo, tshwj tsis yog koj tseem thov kom luv nqi). Txawm li cas los xij, koj yuav tsum nco ntsoov tias qhov no tsuas yog tus nqi ntawm cov ntawv tso cai xwb, tsis yog kev siv. Nws puas tuaj yeem tau txais CRM system rau tus nqi no? Yog, tab sis koj yuav siv thiab cob qhia koj tus kheej. Muaj cov neeg siv khoom zoo li no, thiab lawv feem ntau yeej ua tiav nrog txoj haujlwm, hmoov zoo hauv peb cov ntaub ntawv lawv tau pab los ntawm cov ntaub ntawv ntxaws ntxaws thiab kev cob qhia cov yeeb yaj kiab. 

Qhov tseem ceeb tshaj qhov kev xav tsis zoo ntawm no yog xav txog tus nqi ntawm cov ntawv tso cai raws li tus nqi ntawm kev siv, uas yog, tag nrho CRM project rau koj lub tuam txhab. Ntawm no peb sau ntau npaum li cas CRM tus nqi tiag tiag. 

Yuav ua li cas mus txog qhov ua kom yuam kev?

Nkag siab tias koj tau txais cov ntaub ntawv hais txog tus nqi ntawm daim ntawv tso cai. Cov ntaub ntawv hais txog tus nqi tag nrho ntawm kev siv tsuas tuaj yeem muaj tom qab tsim thiab kos npe rau cov kev qhia tshwj xeeb, uas yuav suav nrog txhua qhov kev xav tau ntawm koj lub lag luam. Xav kom tag nrho cov hauj lwm muab faib ua cov hauj lwm thiab muaj tus nqi kom meej meej. Thiab nws yog qhov zoo rau koj - koj yuav paub cov peev nyiaj, thiab tus neeg muag khoom muaj kev tiv thaiv - nws yuav ua haujlwm nruj me ntsis raws li cov kev qhia tshwj xeeb, thiab tsis yog raws li cov kev qhia tshwj xeeb, ib yam li cov ntaub ntawv.

Xauj lossis yuav khoom

Qhov no yog ib qho ntawm cov nyiam gimmicks ntawm CRM cov neeg muag khoom, tab sis hnub no nws tau dhau los ua kev xa khoom thiab twb yog tus qauv muag khoom lag luam software. Txawm li cas los xij, xyuam xim rau qee qhov xwm txheej. 

• Kev xauj tsev yuav muaj txiaj ntsig zoo rau koj yog tias koj tsis muaj peev nyiaj los yuav software ncaj qha - koj tuaj yeem siv CRM tag nrho thiab tso tseg yog tias koj paub tias qhov kev txhim kho tshwj xeeb no tsis haum rau koj. Piv txwv li, peb feem ntau muag CRM raws li ib qhov project (tsis muaj tus nqi tso npe), tab sis muaj kev xaiv xauj thiab cov kev npaj them nqi rau cov uas tsis npaj yuav tam sim ntawd.
• Kev xauj tsev yeej kim dua. Xav txog koj tus kheej: los ntawm ib hlis mus rau ib hlis koj yuav them ib qho nyiaj, uas los ntawm 3-4 xyoo ntawm kev muaj CRM system yuav dhau tus nqi ntawm ib qho ntawm qhov chaw (thaum koj them ib zaug rau qhov project). Tus nqi ntawm cov tswv cuab hloov mus rau siab heev, uas yog qhov txiaj ntsig zoo rau tus neeg muag khoom (cov nyiaj them tas li) thiab tsis zoo rau koj. Txawm li cas los xij, feem ntau ib lub tuam txhab txhob txwm xaiv los xauj (kev them nyiaj poob "tawm" mus rau pob nyiaj siv).  

Tab sis qhov no tsis yog qhov tseem ceeb (txawm hais tias yuav ua li cas nyiaj rau lub tuam txhab yog li ntawd?) Dab ntxwg nyoog yog nyob rau hauv lo lus "qis" - tsis zoo li yuav cov ntawv tso cai, cov neeg xauj tsev tsis yog koj, tab sis yog tus neeg muag khoom thiab nws tuaj yeem yob. tawm ib qho kev hloov tshiab, tso tseg tsis muab kev pabcuam, hloov pauv cov nqi xauj tsev, nce nqi, thiab lwm yam. Piv txwv li, ib qho ntawm cov neeg muag khoom me me ntawm cov tuam txhab software muab raws li tus qauv SaaS ib zaug xa tawm tsab ntawv mus rau nws cov neeg thov kom lawv "rub tawm" cov ntaub ntawv hauv 2 lub lis piam thiab kaw daim ntawv cog lus, vim nws suav tias qhov no ntawm kev lag luam tsis muaj txiaj ntsig ( nyob rau hauv tsab ntawv vim li cas sounded ntau dlej) - nyob rau hauv "tsis yog-core" cov cuab tam mus txog 600 cov neeg siv thoob ntiaj teb. Kev poob hauv dej hiav txwv, yog, tab sis qhov no yog zaj dab neeg ntawm ntau lub tuam txhab lag luam uas raug kev puas tsuaj. 

Yuav ua li cas mus txog qhov ua kom yuam kev?

Yuav cov versions hauv tsev thiab tiv tauj RegionSoft. Tsuas yog kidding 🙂 Hauv kev ua lag luam niaj hnub no, cov neeg muag khoom feem ntau muaj qhov ua kom yuam kev uas koj tsis tuaj yeem mus ncig, yog li nyeem daim ntawv cog lus kom zoo, ua raws li kev hloov tshiab thiab tswj cov ntaub ntawv thaub qab kom zoo (koj yuav plam kev nkag mus rau hauv cov ntaub ntawv thaum lub sijhawm tsis tsim nyog). Zoo, suav koj cov nyiaj.

Hloov tus neeg muag khoom nrog tus neeg muag khoom lossis tus khub

Kuj yog ib tug dag uas tau ntev ceased yuav xws li. Muaj cov neeg muag khoom nyob rau hauv kev ua lag luam (loj thiab me) uas, hauv paus ntsiab lus, yuav luag tsis ua qhov kev siv lawv tus kheej, tab sis muab cov txheej txheem rau lawv cov neeg muag khoom hauv koj cheeb tsam. Txhua yam yuav zoo yog tias tsis yog rau me me nuance: txhua tus neeg uas tsis tub nkeeg dhau los ua cov koom tes, los ntawm cov koom haum tshaj tawm thiab lub vev xaib studios mus rau (dam ntawd!) kev qoj ib ce thiab ncab studios. Thiab nws yog ib lo lus nug loj seb koj puas yuav tau txais tus khub tseem ceeb lossis cov txiv neej no nrog Pilates. Yog li ntawd, qhov zoo ntawm kev siv yuav zoo nyob ntawm qhov no. Nws yog qhov phem uas koj tuaj yeem tau txais mus rau lub tuam txhab yam tsis muaj kev paub dhau los ntawm kev tshaj tawm ntawm kev tshawb fawb xyaw lossis hauv social networks. Raws li qhov tshwm sim, koj ua rau muaj kev txhawj xeeb txog nyiaj txiag, thiab tau txais kev ua haujlwm tsis zoo heev uas tsis tau yoog rau koj cov txheej txheem.

Yuav ua li cas mus txog qhov ua kom yuam kev?

• Yog tias koj nyiam CRM tshwj xeeb, hu rau lub chaw ua haujlwm hauv nruab nrab lossis nrhiav tus khub uas muaj ntawv pov thawj hauv koj lub nroog / cheeb tsam. Qhov no ua rau nws muaj feem cuam tshuam nrog tus khub txhim khu kev qha.
• Thov daim ntawv pov thawj tus neeg muag khoom los ntawm lub tuam txhab siv, nug cov lus nug txog kev siv cov haujlwm, nyeem cov kev tshuaj xyuas hauv Internet. Yog tias tsis ntseeg, hu rau lub chaw ua haujlwm hauv lub taub hau thiab tshawb xyuas cov xwm txheej ntawm lub tuam txhab koj tab tom pib ua haujlwm nrog.
• Tsis txhob tso koj cov ntaub ntawv hauv cov lus nug hauv kev sib tham - tsuas yog hauv cov tuam txhab cov vev xaib.
• Ua si tus neeg siv khoom tsis zoo: nug cov lus nug nyuaj, nyuaj (tab sis tsis yog lus dag!), teeb tsa cov ncauj lus kom ntxaws. Cov tuam txhab tsis muaj zog tshaj plaws yuav tsis kam nrog koj thiab "merge."  

Tib pab pawg ntawm kev dag no suav nrog ob qho ntxiv, uas tsis muaj lub ntsiab lus ntawm kev sib cais rau hauv ib ntu.

1. Kev ua tsis tiav uas tsis muaj nyob - tus neeg siv yuav qhia rau koj tias nws "tau siv cov txheej txheem rau lub tsev muag tshuaj zoo li koj li ib puas zaug," tab sis qhov tseeb nws yog googling dab tsi "khoom siv tshuaj" yog dab tsi. Nws yog ib qho yooj yim los rhuav tshem - nug txog cov ntsiab lus ntawm kev lag luam, qhia meej tias cov txheej txheem kev lag luam zoo li cas rau koj cheeb tsam yog automated. Cov txiv neej uas tsis muaj kev paub yuav ua luam dej.  
2. Muab cov neeg ua haujlwm tsis muaj kev paub. Cov neeg tuaj tshiab rau lub tuam txhab yuav tsum tau cob qhia cov miv, thiab koj txoj haujlwm tsis yog los ua ib qho kev xeem. Nug koj tus thawj saib xyuas txog nws qhov kev paub dhau los, nug cov lus nug txog qhov tshwj xeeb ntawm kev siv, sib tham txog txoj kev npaj ua - tus thawj coj paub txog yuav nkag siab tam sim ntawd leej twg nyob ntawm nws xub ntiag. Xav kom tus neeg ua haujlwm muaj peev xwm thiab paub txog cov neeg muag khoom, thiab cia cov neeg tuaj tshiab pab, tsis muaj kev khuv leej thiab nyab xeeb. 

Muab ib tug ntau sophisticated software version

Yog li, rov qab mus rau peb BMW. Koj xav tau lub tsheb rau hauv tsev-dacha-ua haujlwm-teeb mus ncig, tab sis lawv muab rau koj qhov kev teeb tsa: M Sport sib txawv thiab nres qhov system, hloov kho ncua, txhim kho ergonomics, thiab lwm yam. Ntxiv rau - + 1,2 lab rau tus nqi. Tus thawj coj hais tias nws muaj qhov tshwj xeeb tuav ntawm 230 km / h. WOW! Thiab tom qab ntawd koj sawv hauv kev sib tsoo ntawm tus choj thiab xav tias, qhov twg kuv tuaj yeem txhim kho 230 tsawg kawg ib zaug, uas kuv tau them ntau tshaj ib lab?

Tib zaj dab neeg nrog CRM - tus thawj tswj hwm yuav muab koj cov kev sib tw tshaj plaws ntawm CRM system, nrog rau pawg ua haujlwm, ntxiv-ons, cov txheej txheem, thiab lwm yam. Cov lus sib cav feem ntau yog: "Koj yuav pom sai sai tias koj yuav xav tau txhua yam." Thiab muaj qee qhov tseeb ntawm no - nws yog qhov zoo dua los yuav ib qho system uas npog feem ntau ntawm koj cov kev xav tau, tsis yog qee yam yooj yim. TAB SIS! Yog tias koj tau muab lub kaw lus, hais, nrog kev tswj hwm lub tsev khaws khoom, thiab koj paub tseeb tias koj yuav tsis muaj nws nyob rau yav tom ntej, cov lus nug tshwm sim - vim li cas koj thiaj xav tau qhov zoo dua? 

Yuav ua li cas mus txog qhov ua kom yuam kev?

Sau tag nrho cov kev xav tau rau CRM system thiab sib piv nrog cov haujlwm tau hais tseg. Yog lawm, koj yuav tsis pom qhov sib tw tiag tiag, tseem yuav muaj cov haujlwm tsis tsim nyog, tab sis koj tuaj yeem txiav tawm cov nqi se uas tsis haum rau koj (piv txwv li, rau 200 tus neeg ua haujlwm nrog 15, qhov chaw loj loj nrog cov neeg siv khoom me me. puag thiab tus lej nruab nrab ntawm kev hloov pauv thiab lwm yam). Feem ntau, kev nkag siab raws nraim qhov koj xav tau yog qhov pib zoo rau kev sib tham nrog tus neeg muag khoom.

Lub siab xav tua tus neeg sib tw ntawm txhua tus nqi

Feem ntau, tus neeg muag khoom tus thawj coj yuav nug dab tsi lwm cov tuam txhab software uas koj xav txog. Qhov no yog ib qho kev qhia zoo rau nws - txhua tus neeg muag khoom ntawm tus neeg muag khoom zoo muaj lub rooj ua tiav ntawm qhov chaw thiab qhov sib txawv ntawm cov neeg sib tw pem hauv ntej ntawm nws lub qhov ntswg (tsis yog CRM cov chaw muab kev pabcuam, cov chaw muab kev pabcuam, telecom tswv, hosters, thiab lwm yam). Hauv txoj ntsiab cai, tsis muaj dab tsi tsis ncaj ncees lawm, tab sis yog tias koj yog tus neeg siv khoom loj thiab peb tab tom tham txog ib lab lossis ntau dua, kev ua tsov rog tsis muaj txiaj ntsig rau cov neeg siv khoom yuav pib: lawv yuav tuaj rau koj nrog khoom plig, lawv yuav caw koj mus rau ib qho khoom plig. tsev noj mov, lawv yuav them rau koj mus rau Moscow thiab kev lom zem nyob rau ntawd, tsuav yog koj xaiv tus neeg muag khoom tshwj xeeb no. Nyob rau tib lub sijhawm, koj yuav tsis tau txais cov ntaub ntawv hais txog cov txiaj ntsig, kev tsis sib xws thiab tus nqi - kev muag khoom siab yuav yeej, thiab cov txheej txheem nws tus kheej yuav qeeb. Yog li cas? Qhov tseeb yog tias tom qab qhov kev ua no muaj cov lus txaus ntshai: rau koj txhua qhov kev xav tau lawv yuav teb koj "peb yuav ua", thiab tom qab ntawd qhov "peb yuav ua nws" yuav dhau los ua "qhov no ua tsis tau" lossis "tsis muaj hnub kawg. ", thiab qhov no yog qhov phem heev rau kev pib ua haujlwm puv ntoob.

Yuav ua li cas mus txog qhov ua kom yuam kev?

• Yog tias koj txaus siab rau qhov kev sib piv nrog cov txheej txheem tshwj xeeb, xav nug cov lus nug thiab ua tib zoo mloog cov lus teb: lawv yuav tsum yog lub hom phiaj, tsis muaj PR dub.
• Yog tias tus neeg muag khoom nws tus kheej tau pib thiab pib ncaj qha piv rau nws tus kheej thiab cov neeg sib tw nrog cov npe, ceev faj thiab nres cov lus qhia no, qhia tias koj yuav kos cov lus xaus rau koj tus kheej.
• Sib tham txog txhua qhov yuav tsum tau ua kom ntxaws thiab qhia meej seb nws puas yuav raug kaw hauv cov kev qhia tshwj xeeb uas tau kos npe ua ib qho ntxiv rau daim ntawv cog lus. 
• Yog tias koj teb tias "peb yuav ua," yam tsawg kawg hais txog lub sijhawm kwv yees thiab qib ntawm kev nce nqi ntawm qhov kev ua tiav.

Kev siv CRM

Yog li, koj yuav ib lub tsheb, uas yog xa ncaj qha mus rau koj lub chaw nres tsheb lossis chaw nres tsheb yam tsis muaj koj kev koom tes. Koj tuaj txhua tus zoo siab los plam ntawm lub rooj zaum, muab koj txhais tes rau ntawm lub kauj, ua siab mos siab muag saib daim ntawv muaj npe thiab... Tab sis tsis muaj lub log, tsis muaj wipers, lub tsheb tau ruaj ntseg ntawm kev txhawb nqa. Razuli? Tsis yog, muab cov khau rau: lub log yog qhov kev xaiv them nyiaj, cov yuam sij kuj tseem yuav muab rau koj ntxiv, tab sis roj av yog khoom plig - tag nrho ib nrab tank. Phantasmagoria dua? Thiab qhov no yog qhov tshwm sim hauv kev muag software.

Silence ntawm tus nqi ntawm infrastructure

Nov yog thawj qhov kev xav tsis thoob uas yuav tos koj thaum ua tiav. Koj dheev pom tias huab yog pej xeem, thiab xauj hauv ib tus kheej yog kim dua, koj pom tias koj yuav tsum tau them nyiaj ntxiv rau MS SQL rau koj cov kev xav tau lossis rau Oracle DB, teem sijhawm thaub qab tsuas yog them, rau kev ua haujlwm ruaj khov ntawm mail koj xav tau ib tug them nyiaj add-on, tus thawj neeg rau zaub mov yuav tsis ua hauj lwm yam tsis muaj ib tug connector rau $300, thiab xov tooj yuav tsum tsuas yog los ntawm Romashka Telecom, txwv tsis pub tej zaum yuav muaj teeb meem nrog lub functionality ntawm lub virtual PBX. Cias muab, koj yuav kawm tau tias txawm tias huab kev pabcuam muaj nws tus kheej infrastructure, tsis txhob hais txog ntawm qhov chaw. Koj twb tau them rau cov ntawv tso cai thiab feem ntau yuav them rau tus so thaum kawg pib ua haujlwm. 

Ntxiv mus, tag nrho cov ntsiab lus no tej zaum yuav tau teev tseg nyob rau hauv cov neeg siv kev pom zoo, daim ntawv cog lus los yog nyob rau hauv lub website raws li ***, thiab koj yeem yeem pom zoo rau cov nuj nqis no yam tsis paub txog lawv. Thiab dab tsi yog qhov xav tsis thoob yog tias tsis yog txhua tus neeg muag khoom suav nrog cov kev txwv no hauv tus nqi pib ntawm software - txawm tias lawv tsis nco qab ua qhov no, lossis lawv xav tias yuav khwv tau me ntsis ntxiv yog tias lawv faib thiab muag cov txheej txheem.

Yuav ua li cas mus txog qhov ua kom yuam kev?

• Nyeem cov ntawv cog lus, lossis zoo dua, nyeem lawv ua ke nrog koj cov neeg ua haujlwm kom lawv txaus siab rau cov ntsiab lus ncaj qha ntsig txog lawv txoj haujlwm. Ib tus neeg pabcuam tseem ceeb ntawm no yog tus tswj hwm qhov system. Yog tias koj yuav online, kawm tag nrho lub xaib sab hauv thiab sab nraud.
• Nkag siab txog lub tswv yim yooj yim: txhua lub lag luam software = interface + DBMS + infrastructure, thiab txhua lub caij muaj nws tus nqi. Ntawm ntug dej, xyuas seb qhov kev nqis peev ntxiv yuav xav tau rau kev ua haujlwm puv ntoob. 

Kev koom ua ke? Tsis muaj teeb meem!

Tab sis qhov no yog ib qho kev nthuav qhia heev: tus neeg muag khoom tuaj yeem cog lus rau koj txhua qhov tsim nyog kev koom ua ke thiab lawv yeej yuav nyob ntawd. Tab sis koj thiab tus neeg muag khoom nkag siab txog kev sib koom ua ke yuav txawv. Tau kawg, cov thawj coj ntawm no yog IP xov tooj, lub vev xaib thiab 1C. Tus neeg muag khoom yuav txhais tau hais tias los ntawm kev sib koom ua ke ib qho yooj yim pauv ntawm cov ntaub ntawv, tsis muaj kev ua haujlwm nyuaj thiab ua haujlwm, tsis muaj sijhawm ua haujlwm. Thiab tom qab ntawd, rau kev siv cov haujlwm uas koj xav tau, koj yuav tau txais ib daim ntawv them nqi rau kev hloov kho, thiab ib qho loj heev: nws yog ib yam rau tus neeg muag khoom los hloov kho lawv tus kheej software, thiab lwm yam rau tinker nrog API, connectors thiab. koj configurations. Yog li ntawd, koj yuav tsis tau txais lub automation system uas koj xav tau.

Yuav ua li cas mus txog qhov ua kom yuam kev?

• Ua ntej tshaj plaws, nkag siab seb koj puas xav tau kev koom ua ke tiag tiag. Nws tshwm sim tias tus neeg siv khoom xav tau kev koom ua ke vim tias lwm tus muaj nws, vim nws tau hnov ​​​​nws qhov chaw, vim tias tib tus neeg ua haujlwm tawm ntawm txhua tus ntawm lawv zoo li xav tau. Txiav txim siab nyob rau hauv lub tuam txhab profile rau kev siv cov software bundle thiab zaus ntawm kev ua hauj lwm nrog cov kev daws teeb meem. Feem ntau, koj yuav xav tsis thoob thaum pom tias koj tsis xav tau ntau npaum li cas thiab txuag nyiaj. 

Vim li cas koj thiaj xav tau kev koom ua ke nrog 1C thiab "tag nrho kev koom ua ke" txhais li cas? 

• Yog tias koj pom tias kev sib koom ua ke yog qhov tsim nyog thiab tsim nyog rau cov txheej txheem kev lag luam, qhia cov ciam teb thiab thaj tsam ntawm kev koom ua ke tam sim ntawd, qhia rau tus neeg muag khoom vim li cas koj xav tau qhov no lossis qhov kev daws teeb meem.

Siv CRM 

Kev txhawb nqa pob khoom raws li kev cog lus

Cia peb npaj tam sim ntawd: kev txhawb nqa kev ua haujlwm yog txoj haujlwm, thiab koj yuav tsum tau them rau nws, zoo li lwm yam. Muaj qee qhov tsawg kawg nkaus uas suav nrog kev pabcuam cov neeg siv khoom, muaj lub zog majeure vim qhov ua txhaum ntawm tus neeg muag khoom (ib yam dab tsi tsis pib, kab laum tau txheeb xyuas, thiab lwm yam), thiab muaj kev hu rau txhua qhov laj thawj thiab qhov yuav tsum tau ua " cov ntaub ntawv ceeb toom" ntawm txhua kab txaij thiab hom - thiab tau kawg, dawb. Nyob rau hauv cov ntaub ntawv no, tus neeg muag khoom muab ib lub pob them nyiaj ntawm qhov tseem ceeb kev txhawb nqa (uas, los ntawm txoj kev, tseem tsis suav nrog cov ntaub ntawv thiab kev txhim kho). Qhov no yog tus qauv.

Tab sis qhov ua kom yuam kev yog tias qee tus neeg muag khoom suav nrog kev them nyiaj txhawb nqa hauv tus nqi ntawm kev siv - rau qee lub sijhawm (thawj xyoo) lossis mus ib txhis (txog thaum koj tsis kam lees qhov kev pabcuam no). Txawm tias phem dua, feem ntau koj tsis tuaj yeem tsis lees paub qhov kev pabcuam no - nws yog qhov yuav tsum tau ua thaum yuav CRM.

Yuav ua li cas mus txog qhov ua kom yuam kev?

• Yog tias koj tsis xav tau kev txhawb nqa kev txhawb nqa txuas ntxiv thiab npaj txhij los daws koj tus kheej, nug tus neeg muag khoom kom tshem tawm pob nyiaj txhawb nqa los ntawm kev them nyiaj - txawm tias cov neeg tsim khoom uas tau ua cov kev pabcuam nruj me ntsis yuav tsum tau ua qhov no, vim tias kev siv nyiaj ntau dhau lawm.
• Yog tias koj tsis tawm tsam cov pob no, xyuas seb muaj dab tsi hauv nws thiab cov kev txwv twg muaj. Qhov tseeb, thawj xyoo ntawm kev ua haujlwm nrog CRM system, txuas ntxiv qhov tseem ceeb TP yog qhov tseem ceeb uas qee zaum tso cai rau koj txuag ntawm kev them nyiaj ib zaug. 

Hloov tshiab 

Ib zaug ntxiv, qhov kev hloov tshiab yog qhov txias, tshwj xeeb tshaj yog tias nws dov tawm tau txais thiab tsis coj cov kev hloov pauv uas tsis yog kev kho kab laum thiab nce software ua haujlwm. Tsis muaj thiab tsis tuaj yeem muaj kev tsis txaus siab txog qhov hloov tshiab no. Tab sis, raws li koj twb to taub lawm, muaj lwm txoj kev xaiv.

• Tus neeg muab kev pabcuam SaaS yob tawm qhov hloov tshiab nrog cov logic hloov pauv thiab kev ua haujlwm - piv txwv li, qee qhov qauv koj xav tau yuav ploj mus. Feem ntau, tus neeg muag khoom ceeb toom txog cov kev hloov pauv no, tab sis nws tshwm sim tias thaum sawv ntxov tag nrho cov neeg siv lub tuam txhab nyob rau hauv kev xav tsis thoob. On-premise CRM, raws li txoj cai, ceeb toom txog qhov hloov tshiab loj thiab muab rau nruab rau koj tus kheej. 
• Cov kev hloov tshiab loj tuaj ntawm tus nqi ntxiv, thiab qhov ntawd tsis yog, vim koj tau txais muaj zog heev hloov kho software nrog cov haujlwm tsim nyog thiab hloov tshiab. Txawm li cas los xij, tej zaum koj yuav tsis xav tau kev ua haujlwm lossis koj yuav tsis muaj nyiaj seem rau kev hloov kho thaum nws muab rau koj.

Yuav ua li cas mus txog qhov ua kom yuam kev?

• Yog tias koj tau txais kev pabcuam los ntawm tus neeg muag khoom huab, saib rau "Tau txais cov hloov tshiab" checkbox thiab tshem tawm nws, lossis tiv tauj koj tus thawj tswj hwm thiab nrhiav seb koj tuaj yeem nruab qhov hloov tshiab li cas raws li kev thov es tsis yog quab yuam. Ua ntej tshaj tawm qhov hloov tshiab, kawm txog cov kev hloov pauv thiab xav txog cov txheej txheem dab tsi hauv koj txoj haujlwm lawv yuav cuam tshuam. 
• Yog tias tus neeg muag khoom muab rau nruab qhov hloov tshiab loj rau tus nqi ntxiv, rov kawm txog cov kev hloov pauv thiab ntsuas seb koj xav tau qhov hloov tshiab no npaum li cas. Txawm li cas los xij, peb tsis pom zoo kom koj tso tseg qhov hloov tshiab ib zaug thiab rau tag nrho: tus neeg muag khoom yuav tsum tsis txhob txhawb cov qub versions, thiab qhov no yuav yog qhov teeb meem loj. 

Txoj cai yog qhov yooj yim: kev hloov tshiab yog qhov zoo thiab tsim nyog, qhov tseem ceeb yog tsis tso cai rau ib qho kev hloov pauv loj rau nruab yam tsis tau tso cai ua ntej. Piv txwv li, thaum kawg ntawm 2018, peb muab peb cov neeg siv khoom ib qho tseem ceeb thiab tsim nyog them nyiaj hloov tshiab, suav nrog ib qho cuam tshuam txog kev hloov pauv ntawm tus nqi VAT. Qhov no yog qhov xwm txheej thaum qhov hloov tshiab tseem ceeb heev rau cov neeg siv khoom, thiab peb tuaj yeem dov tawm qhov hloov tshiab sai li sai tau RegionSoft CRM nrog rau qhov no thiab ntau lwm yam tseem ceeb thiab txias hloov tshiab (nrog rau cov txiaj ntsig kev lag luam, rov tsim cov txheej txheem kev lag luam thiab kev hloov kho qhov tshwj xeeb KPI suav nrog).

Muag cov kev pabcuam tus khub rau ib feem pua

Peb tuaj yeem pom zoo rau peb cov neeg siv khoom qhov no lossis cov kev pabcuam uas peb siv peb tus kheej, tab sis peb tsis muaj kev sib koom, tus nqi xa mus lossis lwm yam nyiaj tau los ntawm qhov no (txawm hais tias qee tus neeg muab kev pabcuam tau npau taws los ntawm qhov tsis kam koom tes nrog lawv). Tab sis feem ntau cov neeg muag khoom hais kom txuas xov tooj, sib tham, CMS, thiab lwm yam. los ntawm ib tus neeg koom tes tshwj xeeb, txij li lawv muaj lawv tus kheej cov nyiaj tau los ntawm ntau hom - los ntawm kev ua haujlwm ib zaug mus rau kev sib faib nyiaj tau los (kev them nyiaj tas li rau kev siv cov kev pabcuam). Tshwj xeeb yog cov teeb meem nyuaj, lawv hais tias lawv lub kaw lus tsuas yog ua haujlwm nrog cov chaw ntawm ib qho CMS tshwj xeeb, thiab yuav hu xov tooj los ntawm tus IP tshwj xeeb thiab tuav cov kev pabcuam hauv qee huab.

Yuav ua li cas mus txog qhov ua kom yuam kev?

Koj yuav tsis tuaj yeem nyob ib puag ncig nws - yog tias cov kev txwv cuam tshuam nrog CMS, piv txwv li, tsuas yog kev hloov kho yuav cawm koj, lossis koj yuav tsum tsis txhob siv cov haujlwm ua haujlwm. Nws yooj yim dua nrog IP xov tooj lossis tus neeg muab kev pabcuam huab: nug tus neeg muag khoom corrosively thiab tho txawv vim li cas thiaj li muaj kev txwv rau tus neeg muab kev pabcuam, qhia peb txog leej twg koj ua haujlwm nrog thiab yog vim li cas, nug txog qhov muaj peev xwm txuas nrog koj tus kws kho mob. Feem ntau, kev daws teeb meem yuav pom tom qab kev sib tham luv luv tab sis ruaj khov. Yog tias koj tsis xav tau cov kev pabcuam ntxiv, plugin, add-on, connector, xav tias tsis kam lees, lawv qhov kev tsis tuaj yeem tsis muaj kev cuam tshuam rau kev ua haujlwm ncaj ncees thiab kev ua haujlwm ntawm CRM system (tshwj tsis yog, ntawm chav kawm, qhov no yog lub rooj rau qee qhov txawv teb chaws lossis lub luag haujlwm tseem ceeb xws li email tus neeg siv khoom, tus thawj tswj hwm xa ntawv, thiab lwm yam; ntawm no koj yuav tsum tau sau npe rau tus neeg siv khoom ntxiv lossis them tus nqi ib zaug).

neeg

Tib neeg qhov tseem ceeb ua lub luag haujlwm tseem ceeb hauv cov txheej txheem ntawm kev yuav khoom thiab kev siv software software, thiab nws yuav yog kev txhaum tsis ua kom zoo dua ntawm qhov xwm txheej, tsis txhob siv kev puas siab puas ntsws thiab tsis txhob sim ua kom tau nyiaj ntawm tib neeg qhov xwm txheej no.

Inexperienced decisionmaker (tus kws txiav txim siab)

Xav txog, tus tswv lag luam zoo ntawm cov khaub ncaws ua lag luam thiab tus tsim qauv zoo nkauj ntawm cov khaub ncaws zoo nkauj, xaws ob peb tsoom fwv hauv cheeb tsam, tuaj rau lub khw muag tsheb thiab xaiv lub tsheb. Nws xav tau lub tsheb zoo nkauj, xis thiab txhim khu kev qha, nws tsis paub dab tsi txog lub cav loj, horsepower, drivetrains, log hom, log tsheb siab tswj ... Qhov no tsis txhais hais tias nws ruam thiab yuav tsum tau muab rau rub lub carnauba wax. ntawm Aleutian Amazon muv rau 50 rub. Los yog muaj? 😉

Yog lawm, tus txiav txim siab yuav yog technically inexperienced thiab tsis nkag siab txog cov teeb meem automation. Nws them nyiaj thiab tso siab rau tus neeg muag khoom. Tab sis qee tus neeg muag khoom txiav txim siab tias qhov no yog txoj hauv kev zoo los muag ob peb qhov kev pabcuam kim ntxiv thiab lub tswb thiab xuav.

Yuav ua li cas mus txog qhov ua kom yuam kev?

Tsis txhob ua haujlwm ib leeg: koj pab neeg ua haujlwm thiab tus thawj tswj hwm tuaj yeem pab koj taug qab cov kev xav tau thiab tsis meej pem cov kev qhia tshwj xeeb.

Kev ntxub ntxaug tawm tsam ib lub tuam txhab cov neeg ua haujlwm lub luag haujlwm rau kev siv

Thiab qhov no twb yog ib qho txaus ntshai heev, feem ntau tuag taus. Qee lub sij hawm, tus neeg muag khoom tus thawj coj ua haujlwm ntawm cov neeg siv khoom tam sim ntawd tshaj tawm tias tus thawj tswj hwm, tus thawj coj ntawm pab pawg, lossis txawm tias CIO yog ib tus neeg tsis muaj peev xwm thiab cov kab tsuag uas yuav tsum tau muab tshem tawm sai li sai tau, txij li nws yog tiv thaiv qhov kev siv ntawm xws li ib tug zoo kawg nkaus, cia li zoo tshaj plaws CRM lag luam. Thiab tej zaum nws yuav ua li no vim nws tsis tau xam nws los yog xav lobby qhov kev txaus siab ntawm lwm tus tsim tawm, uas, ntawm chav kawm, them nws. 

Cov nqe lus no yuav tsum ceeb toom rau koj: tus neeg muag khoom yuav tsum ua li cas nrog kev ntsuam xyuas ntawm koj tus neeg ua haujlwm, vim li cas nws thiaj li hais ncaj qha rau qhov teeb meem? 

Yuav ua li cas mus txog qhov ua kom yuam kev?

Qhov zoo li qhov no yog qhov ua kom yuam kev tiag tiag thiab kev sim tshem tawm cov techie hauv nws txoj kev yog tsawg kawg yog 90%. Yog li ntawd, ua kom raug thiab khov kho.

• Tshawb xyuas nrog tus neeg muag khoom tus thawj tswj xyuas seb qhov kev tsis txaus siab yog dab tsi, tsis txhob tsom mus rau kev xav ("nws tsis quav ntsej txog lub tuam txhab"), tab sis ntawm cov txheej txheem thiab kev tswj xyuas.
• Sib tham txog qhov xwm txheej nrog tus neeg ua haujlwm, nug nws txog cov laj thawj ntawm kev tawm tsam qhov kev siv: tej zaum nws yuav qhib koj lub qhov muag rau qhov tsis txaus ntseeg thiab qhia koj yuav ua li cas nrog lawv thiab dab tsi yog qhov zoo tshaj plaws los ua kom kev nqis peev hauv tuam txhab software tsis ua. tig los ua ib qho pov tseg. 
• Kos cov lus xaus, ntsib nrog pawg neeg ua haujlwm tag nrho thiab sib tham txog txhua yam teeb meem tsis sib haum xeeb.

Kev coj tsis ncaj ncees ntawm cov neeg ua haujlwm muag khoom yog qhov laj thawj los hloov tus thawj coj lossis txawm tias lub tuam txhab txhim kho nws tus kheej. Kev lag luam tsis yog qhov chaw rau kev tswj hwm. 

Kickbacks

Rollback yog qhov xwm txheej txaus ntshai, qhov sib txawv ntawm yav dhau los. Ib tus neeg ua haujlwm nquag lobies rau ib tus neeg muag khoom tshwj xeeb, yeej nws CRM (txhua yam software), gushes nrog kev sib cav thiab npaj txhij los ntxias txhua tus: los ntawm tus kws qhia muag khoom mus rau CEO. Nws yog qhov nyuaj heev kom nkag siab seb nws puas nyiam CRM ntau npaum li cas lossis seb nws puas tau txais nyiaj rov qab rau nws qhov kev siv (nyiaj los yog lwm yam kev txhawb siab los ntawm tus neeg muag khoom). Qhov no tsis yog kev dag ntxias - nws yog ib qho cuab yeej, thiab tshwj tsis yog tias koj muaj kev ruaj ntseg, nyeem kom zoo.

Ib kickback tsis yog ib txwm muaj txiaj ntsig. Qhov no yog qhov chaw tos txais, muaj cov neeg ua haujlwm raug cai hauv koj pab neeg, kev ua tsis tiav ntawm kev siv "tsis raug" software, kev txawj ntse sab hauv ("yog, peb yuav tsum them nyiaj rau kev hloov kho, thiab peb kuj xav tau kev koom ua ke nrog ISS modules thiab cov NASA central tswj vaj huam sib luag "), thiab lwm yam.

Cov tsheb thauj khoom tab tom tos qhov khoom plig los ntawm tus neeg muag khoom

Yuav ua li cas bypass lub ntxiab?

• Ua tib zoo saib xyuas kev sib raug zoo ntawm pawg neeg ua haujlwm thiab tus neeg muag khoom. Koj tuaj qhov twg los txiav txim siab txog qhov tshwj xeeb CRM no, yog cov neeg ua haujlwm raug caw tuaj koom rooj sib tham, rooj sib tham kim kim, lub tuam txhab hnub yug, thiab lwm yam. Qee lub sij hawm nws yog nyob rau hauv xws li txias thiab impressive tej yam kev mob uas profitable muab tau.
• Xav txog seb tus neeg ua haujlwm puas muaj kev sib raug zoo nyob ze ntawm tus neeg muag khoom qhov chaw.
• Txheeb xyuas seb tus neeg ua haujlwm li cas nyiaj txiag (iPhone tshiab, ntsiav tshuaj, saib, thiab lwm yam) tau hloov tsis ntev los no.
• Nug ib tus neeg ua haujlwm txog kev sib piv ntawm cov kev xaiv uas tau xaiv nrog cov neeg sib tw - koj yuav kawm hauv kev ntse thiab categorical yam uas tawm ntawm 20 cov kev pabcuam nrov, tsuas yog qhov no tsim nyog rau kev saib xyuas, tus nqi yuav nce siab, thiab qhov zoo ntawm cov neeg sib tw yuav tau nce qib. thiab tsis kam lees.
• Txhawm rau tshem tawm kev ncaws pob, siv cov saw hlau txiav txim siab nyuaj rau kev siv, xaiv tus neeg muag khoom, thiab tswj xyuas sab hauv thiab tshawb xyuas.
• Raws li qhov chaw kawg, xyuas cov tuam txhab email thiab cov neeg hu xov tooj - nyob rau hauv qhov xwm txheej ntawm rollback, lub logic ntawm kev sau ntawv feem ntau ploj, txij li kev sib txuas lus txav mus rau hauv kev sib txuas lus ntiag tug.

Nws yog tsim nyog nco ntsoov hais tias ib tug rollback yog ua tau nyob rau hauv txhua rooj plaub: muaj cov tuam txhab loj uas, rau 3-4 lab rubles. Lawv yuav tsis tau qias neeg, vim tias lawv qhov kev txheeb xyuas nruab nrab yog ntau dua thiab muaj cov me me uas tau npaj txhij tawm rau qhov khoom plig nrog daim tshev ntawm 500-600 txhiab rubles. (dua li, qhov no tuaj yeem yog qhov pib ntawm cov neeg ua haujlwm-tus neeg ua haujlwm; qhov no yog qhov tshwm sim feem ntau).  

Hauv software, xws li hauv txhua qhov kev tsim kho engineering, tsis muaj 100% lav ntawm kev ua txhaum, kev ruaj ntseg, lossis kev ruaj ntseg. Yog tias lawv tau lees paub rau koj, koj yuav tsum xav txog seb puas yuav muaj cov lus dag tib yam hauv kev sib raug zoo yav tom ntej. Txoj cai tseem ceeb thaum ua haujlwm nrog tus neeg muag khoom yog kev ntseeg siab, tab sis kuj tsis txhob ua yuam kev ntawm koj tus kheej, koom nrog hauv cov txheej txheem, qhia meej, nrhiav cov ntsiab lus thiab delve rau hauv cov ntsiab lus ntawm tag nrho cov txheej txheem. Tsis txhob ntshai ua kom muaj npe raws li tus bore thiab lub hlwb - ua haujlwm rau cov txiaj ntsig ntawm koj txoj kev lag luam thiab hauv nws txoj kev nyiam yeej tsis tau txaj muag. Ntseeg kuv, hu ua ib tug sucker yog heev phem. Feem ntau, ceev faj!

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Tau qhov twg los: www.hab.com