Metrics yog bullshit, koj hais, thiab koj yuav yog. Hauv ib yam dab tsi.
Tseeb tiag, thaum nws los txog rau metrics, thawj qhov kev ntsuas uas los rau hauv siab yog kev khiav tsheb.
Ntau tus neeg nyiam xav xav txog cov sij hawm saib cov duab qhia ntawm lawv lub vev xaib.
Nws txias npaum li cas los saib txoj kab dhia - rov qab thiab tawm mus, rov qab thiab tawm ... Thiab nws tseem txias dua thaum qhov chaw tsheb loj hlob tsis tu ncua.
Tom qab ntawd kev zoo siab sov so thoob plaws lub cev thiab lub siab soars mus rau saum ntuj ceeb tsheej nyob rau hauv kev cia siab ntawm ntuj ceeb tsheej manna.
Auj, kev xyiv fab dab tsi, dab tsi bliss!
Thiab txawm tias daim duab yuav tu siab ...
Koj tseem tsis tuaj yeem tshem koj ob lub qhov muag tawm ntawm daim ntawv, nws yog qhov ntxiv.
Nws zoo nkaus li tias muaj lub ntsiab lus zais cia hauv cov duab. Ib me ntsis ntxiv, thiab daim duab yuav nthuav qhia nws cov secrets thiab qhia rau koj ib tug incredibly yooj yim thiab zoo txoj kev uas yuav nyiam ib tug lossis loj tus naj npawb ntawm cov neeg muas zaub. Thiab ces cov nyiaj yeej yuav ntws zoo li tus dej.
Tab sis qhov tseeb, kev tuaj koom yog ib qho "qab zib (vanity) metric" uas tsis muaj lub ntsiab lus tseem ceeb.
Thiab cov no yog feem ntau ntawm metrics. Yeej, txhua qhov kev ntsuas koj pom yog qab zib. Thiab yog vim li cas metrics muaj lub koob npe tsis zoo raws li qhov tsis muaj txiaj ntsig ntawm lub sijhawm thiab kev siv zog.
Tab sis nyob rau hauv kev muaj tiag qhov no tsis yog li ntawd kiag li. Cov kev ntsuas txoj cai muab cov ntaub ntawv tseem ceeb heev thiab qee zaum tsis muaj nuj nqis rau kev lag luam thiab ib qhov project.
Lub ntsiab nyiaj tshwj xeeb thiab lub hom phiaj ntawm kev ntsuas yog tias lawv ua kom tswj tau koj txoj kev lag luam lossis qhov project.
Yuav ua li cas txiav txim siab seb qhov metric yog qhov phem?
Cia peb saib ib qho piv txwv yooj yim heev - qhov ceev ntawm lub tsheb.
Qhia rau kuv paub tias speed txhais li cas...
100 km / h?
Hmoβ¦
Hmoβ¦
Yog li ntawd nws txhais li cas?
Kuv xav tias tej zaum koj yuav twv koj tus kheej tias ... tsis txhais tau dab tsi!
OK. Tam sim no lo lus nug thib ob:
Puas yog 100 km / h zoo lossis phem?
Hmoβ¦
Tsis yog ib leeg lossis lwm tus?
Txoj cai!
Kev nrawm yog qhov ntsuas tsis muaj txiaj ntsig thiab ruam. Tshwj tsis yog, tau kawg, koj siv nws ntawm nws tus kheej. Ua ke nrog lwm cov kev ntsuas, nws tuaj yeem hais tau qee yam, tab sis ntawm nws tus kheej, nws yeej tsis ua.
Qhov chaw khiav tsheb yog raws nraim tib yam ceev.
Tias yog vim li cas thiaj li tsis muaj qhov taw tes nyob rau hauv dai rau pem hauv ntej ntawm daim ntawv qhia tsheb. Nws yuav tsis qhia qhov zais cia ntawm lub neej rau koj. Koj puas nkag siab tam sim no?
Cov metrics zoo li cas?
Piv txwv li, Churn tus nqi. Qhov kev ntsuas no qhia koj tias pes tsawg tus neeg siv khoom tau tawm hauv lub tuam txhab / chaw mus tas li.
Churn tus nqi = 1% hais tias peb tsuas poob 1% ntawm cov neeg siv khoom. Cov. Peb tsis tshua poob leej twg.
Yog tias churn tus nqi = 90%, qhov no txhais tau tias peb poob yuav luag tag nrho peb cov neeg siv khoom. Zoo kawg li!
Koj puas pom qhov txawv ntawm qhov ntsuas no thiab nrawm?
Churn tus nqi yog ib lub ntsiab lus metric uas teb cov lus nug ntawm seb ib yam dab tsi zoo los yog phem. Thiab koj tsis tas yuav twv seb nws txhais li cas.
Qhov no yog ib qho kev ntsuas uas hais rau nws tus kheej!
Thiab tam sim no peb tau npaj los ua kom sai los txo cov neeg siv khoom churn.
Yog vim li cas cov kev ntsuas no hu ua actionable. Vim lawv txhawb kev ua.
Kev ntsuas rau "qab zib" ntawm metrics
Nws muaj ib txoj hauv kev yooj yim heev los txiav txim siab tias qhov ntsuas yog "qhov tsis zoo".
Feem ntau cov metrics tseeb, xws li kev khiav tsheb, tus naj npawb ntawm rub tawm, tus lej ntawm retweets, tus naj npawb ntawm emails / cov npe, tus lej nyiam, thiab lwm yam. yog cheesy.
Cov txheeb ze, qhov hnyav metrics feem ntau ua tau. Tab sis tsis yog tag nrho!
Raws li kev ntsuas zoo, tsis muaj qhov tseeb ntawm no, vim kev ntsuam xyuas zoo nyob rau hauv nws tus kheej tsis tuaj yeem yog qhov tseeb thiab tsis meej.
Tab sis ntawm qhov tod tes, kev siv tau ntawm ib qho kev pab cuam tuaj yeem thiab yuav tsum tau ntsuas qhov tseeb los ntawm qib kev nkag siab ntawm cov neeg siv kawg thiab tsis muaj dab tsi ntxiv.
Yuav ua li cas mus cuag metrics feem ntau?
Thawj qhov uas koj yuav tsum tau ua yog tig koj lub hlwb.
Tsis muaj lus thuam.
Txhua tus (!) uas tuaj hla kev ntsuas, ua ntej ntawm tag nrho cov pib nrhiav vim li cas rau hauv lawv. Tab sis lawv yuav tsis qhia nws, hmoov tsis.
Metrics zoo ib yam li tus pas ntsuas uas peb ntsuas txhua yam peb xav tau.
Koj tsis tab tom nrhiav rau qhov laj thawj ntawm kev muaj nyob hauv tus kav ntoo zoo tib yam, txoj cai?
Nrhiav lub ntsiab lus ntawm lub neej nyob rau hauv ib txoj kab yog qhov hu ua "txoj hauv qab-up."
Txhawm rau ua haujlwm nrog kev ntsuas kom raug, koj yuav tsum tau hloov pauv lub ntsiab lus thiab pib ua haujlwm rau lwm txoj hauv kev, los ntawm sab saum toj mus rau hauv qab.
Cov. ua ntej ua qee qhov kev txiav txim, thiab tom qab ntawd siv cov ntsuas ntsuas los ntsuas qhov tshwm sim los ntawm nws.
Metrics yuav tsum tau siv los ua ib qho kev kawm rau kev ntsuas thiab tsis muaj dab tsi ntxiv.
Xav txog cov lus no.
Ntsuas cov txiaj ntsig ntawm koj qhov kev nqis tes ua siv cov ntsuas ntsuas, tsis yog tsim cov kev ua raws li kev nyeem ntawv ntawm tus kav ntoo.
Txoj kev no tseem hu ua "Hypothesis-> Measurement".
Ok, qhov no yog qhov tseeb.
Nqe Lus Nug 2: βYuav ntsuas dab tsi? Yuav ua li cas thiaj nrhiav tau cov metrics zoo?
Yuav ua li cas los tsim koj tus kheej cov metrics?
Muaj kev nkag mus hauv Is Taws Nem, koj yuav pom ntau ntau, lossis ntau pua qhov sib txawv ntawm tib lub ntsiab lus.
Piv txwv li, koj tuaj yeem nrhiav txog ib puas software zoo metrics. Cov no suav nrog GOSTR-ISO cov qauv, ntsuas ntsuas hauv SonarQube, qee qhov kev xaiv sau tus kheej, thiab txawm tias "zoo" metrics raws li cov neeg siv tshuaj xyuas.
Yog li dab tsi tsim nyog siv thiab qhov twg tsis yog?
Txoj hauv kev zoo tshaj plaws yog coj los ntawm "tus nqi tseem ceeb."
OMTM (Ib Metric Qhov Tseem Ceeb)
Cia peb saib ib qho piv txwv.
Nws yog qhov tseeb tias yog tias koj xav txhim kho qhov zoo ntawm koj cov khoom software, ces koj tuaj yeem ntsuas qhov zoo ntawm ntau txoj hauv kev.
Kev ua tau zoo tsis yog hais txog tus lej ntawm qhov yuam kev. Yog tias koj saib qhov zoo tag nrho, ces qhov no yog:
tus naj npawb ntawm cov xwm txheej hauv kev lag luam,
yooj yim ntawm kev siv thiab yooj yim ntawm kev nkag siab,
ceev ua haujlwm,
ua tiav thiab ncua sijhawm ntawm kev ua tiav ntawm kev npaj ua haujlwm,
kev nyab xeeb
Muaj ntau txoj hauv kev thiab nws tsis tuaj yeem ua haujlwm nrog txhua tus ntawm ib zaug. Lawv ua nws yooj yim heev: lawv xaiv ib qho, qhov tseem ceeb tshaj plaws hauv lub sijhawm, thiab ua haujlwm nrog nws xwb.
Txoj hauv kev no yog hu ua OMTM (Ib Metric That Matters) - Ib (Ib Leeg) Metric Tseem Ceeb.
Nws yog qhov tsim nyog rau software zoo OMTM los xaiv cov xwm txheej loj (tseem ceeb thiab tseem ceeb) hauv ib puag ncig kev lag luam.
Rau cov khw muag khoom online, koj tsis tas yuav xav txog OMTM txhua - nws yog qhov muag ntim lossis nyiaj tau los (nyob ntawm koj qhov kev txiav txim siab).
Qhov Ib qho tseem ceeb Metric no yuav yog tus nqi tseem ceeb rau koj cov metrics. Thiab lawv cov txheej txheem kawg yuav nyob ntawm nws.
Tus nqi sab hauv
Lawv feem ntau pib sau cov txheej txheem ntsuas "tawm ntawm xiav," los ntawm kev tshawb fawb hauv Is Taws Nem thiab xaiv cov kev xaiv zoo tshaj plaws los ntawm qhov lawv pom raws li lub hauv paus ntsiab lus: "Auj! Qhov no yuav haum rau peb!β
Raws li koj nkag siab, qhov no tsis yog txoj hauv kev zoo tshaj plaws, txoj cai?
Tab sis yuav ua li cas koj txiav txim siab qhov kev ntsuas twg thiab qhov twg tsis yog?
Piv txwv li, ntau hom kev hloov pauv cov neeg siv feem ntau ntsuas.
Tab sis vim li cas lawv ntsuas cov neeg siv thiab tsis yog lwm yam? Koj puas tau xav txog lo lus nug no?
Lawm, muaj lus teb.
Cia peb saib ntawm lub khw hauv online ua piv txwv yooj yim kom nkag siab.
Wb hais tias koj xav kom koj qhov muag nce ntxiv. Dab tsi metrics koj yuav xav tau rau qhov no? Yuav ua li cas mus cuag qhov no?
Muaj ib txoj hauv kev yooj yim, tsim nyog thiab ua haujlwm. Txhua yam poob rau hauv qhov chaw thaum koj teb cov lus nug:
LEEJ TWG UA LI CAS?
Peb ua haujlwm raws li kev muag khoom ntim, txoj cai? Peb xav nce nws, txoj cai?
Leej twg thiab dab tsi yuav tsum tau cuam tshuam los txhim kho kev muag khoom?
Ntawm chav kawm,
yuav tsum cuam tshuam qhov ua rau -
ntawm tus uas "tsim" tus nqi.
Leej twg ua nyiaj hauv khw hauv online? Cov nyiaj tuaj qhov twg?
Yooj yim heev: los ntawm cov neeg siv khoom.
Qhov twg raws nraim hauv lub khw online koj tuaj yeem cuam tshuam cov neeg siv khoom?
Yog, nyob qhov twg!
Txoj cai. Nyob rau txhua theem ntawm cov neeg siv khoom lub neej voj voog.
Txhawm rau sawv cev rau lub neej voj voog, nws yog qhov yooj yim los tsim lub npe hu ua. "funnel" ntawm tus neeg siv khoom txav mus los ntawm tus txheej txheem.
Ib qho piv txwv ntawm lub khw hauv online funnel:
Vim li cas qhov no? Vim tias cov neeg siv khoom poob qhov tseeb thaum tsiv ntawm ib kauj ruam ntawm funnel mus rau lwm qhov.
Los ntawm kev nce tus naj npawb ntawm cov neeg siv khoom ntawm txhua theem ntawm funnel, peb cia li nce qhov kev muag khoom ntim.
Ib qho piv txwv yooj yim.
Qhov "Tsheb Abandonment Rate" metric tseem ceeb qhia txog kev hloov pauv ntawm lub laub mus rau qhov kev txiav txim tiav.
Cia peb hais tias thaum thawj qhov kev ntsuas koj pom tias 90% ntawm cov pob tawb tau ploj, piv txwv li. Tawm ntawm 10 pob tawb, tsuas yog 1 xaj.
Muaj tseeb ib yam dab tsi tsis ncaj ncees lawm nrog lub tawb nqa khoom, txoj cai?
Rau kev yooj yim, peb yuav xav tias tus nqi ntawm ib qho kev txiav txim yog 100 rubles. Qhov ntawd. Qhov kawg muag ntim yuav tsuas yog 100 rubles.
Raws li qhov tshwm sim ntawm kev txhim kho lub laub, qhov feem pua ββββntawm cov tsheb uas tau tso tseg tau txo los ntawm 10% mus rau 80%. Qhov no zoo li cas hauv cov lej?
Tawm ntawm 10 pob tawb, 2 xaj tau pib tso. 100 rubles * 2 = 200 rubles.
Tab sis qhov no yog qhov nce ntawm kev muag khoom los ntawm 100%! Bingo!
Los ntawm kev nce koj cov kauj ruam hloov dua siab tshiab los ntawm 10%, koj tau nce koj cov khoom muag los ntawm 100%.
Fantasy!
Tab sis qhov ntawd yog qhov nws ua haujlwm.
Koj puas nkag siab tam sim no dab tsi yog qhov kev zoo nkauj ntawm cov qauv tsim kom raug?
Nrog lawv cov kev pab koj tuaj yeem ua tiav qhov cuam tshuam zoo rau koj cov txheej txheem.
Nrog lub khw hauv online, txhua yam yog qhov yooj yim heev, tab sis yuav ua li cas tag nrho cov no yuav raug xa mus, piv txwv li, rau qhov zoo ntawm cov khoom software? Yog raws nraim tib yam:
- Peb xaiv tus nqi tseem ceeb uas peb tab tom ua haujlwm. Piv txwv li, peb tab tom txo cov xwm txheej hauv kev lag luam.
- Peb to taub leej twg thiab dab tsi ua rau tus nqi no. Piv txwv li, qhov chaws code.
- Peb tsim lub hauv paus code lub neej voj voog funnel thiab teem metrics ntawm txhua kauj ruam ntawm lub funnel. Tag nrho.
Ntawm no, piv txwv li, qhov kev ntsuas zoo li cas tuaj yeem tau txais (tawm ntawm kuv lub taub hau)β¦
Tus nqi ntsuas:
- Qhov ceev ntawm kev lag luam tsis xws luag rau 1000 kab ntawm cov cai
Metrics raws li lub hauv paus code lub neej voj voog:
- kev faib ua feem ntawm kev ua tsis tiav,
- autotest kev pab them nqi,
- feem pua ββββntawm kev ua tsis tiav autotests,
- tsis ua hauj lwm tus nqi deployments.
Metrics raws li qhov tsis xws luag lub neej voj voog:
- dynamics ntawm defect detection,
- dynamics ntawm kev kho,
- dynamics ntawm rediscoveries,
- dynamics ntawm defect deviations,
- nruab nrab tos lub sij hawm rau kho,
- nruab nrab lub sij hawm kho.
Cov txiaj ntsim tau los
Raws li koj tuaj yeem pom, lub ntsiab lus ntawm kev ntsuas yog qhov tseem ceeb heev, tsim nyog thiab nthuav.
Yuav ua li cas xaiv cov metrics zoo:
Xaiv OMTM, xav txog nws tus nqi tseem ceeb, thiab ntsuas cov neeg tsim khoom ntawm tus nqi ntawd.
Tsim cov metrics raws li tus neeg tsim khoom lub voj voog lub neej funnel.
Tsis txhob siv cov metrics kiag li.
Dab tsi ntxiv los nyeem ntawm lub ncauj lus no
Lub ntsiab lus ntawm metrics tau nrov nyob rau hauv lub wake ntawm Lean Startup zog, yog li nws yog qhov zoo tshaj plaws los pib nyeem los ntawm cov thawj qhov chaw - cov phau ntawv "Lean Startup" (txhais ua lus Lavxias teb sab - "Kev Lag Luam los ntawm Scratch. The Lean Startup Method" ntawm Ozon) thiab "Lean Analytics" (tsis muaj kev txhais lus, tab sis phau ntawv ua lus Askiv yog muag ntawm Ozon).
Qee cov ntaub ntawv tuaj yeem pom hauv Is Taws Nem txawm hais tias hauv Lavxias, tab sis, hmoov tsis, phau ntawv qhia tseem tsis tau pom txawm tias nyob rau sab hnub poob.
Los ntawm txoj kev, tam sim no muaj txawm tias ib tus neeg "cov kws tshaj lij cov khoom lag luam" uas nws txoj haujlwm yog los tsim kom muaj qhov tseeb ntawm kev ntsuas rau lawv cov khoom thiab qhia txoj hauv kev los txhim kho lawv.
Yog tag nrho.
Yog tias tsab xov xwm pab koj nkag siab zoo dua qhov tseem ceeb ntawm qhov teeb meem, tus sau yuav ua tsaug rau qhov "nyiam" thiab rov ua dua.
Tau qhov twg los: www.hab.com