"Thaum ib tug neeg kov tus ntoo khaub lig, tus txiv duaj dais yuav tsum quaj" * tej zaum qhov kev xav tau ntxim hlub tshaj plaws uas kuv tau ntsib (tab sis, hmoov zoo, tsis tau siv). Nws tau tsim los ntawm ib tus neeg ua haujlwm nrog 12 xyoo ntawm kev paub hauv ib lub tuam txhab. Koj puas nkag siab nws xav tau dab tsi ( teb thaum kawg)? Ib qho kev ntseeg siab thib ob yog coj los ntawm qhov no: "Kev them nqi yuav tsum tau pib ua raws li kuv lub siab xav, lub siab xav tau nthuav tawm hauv xov tooj ntawm tes" **.
Tseeb, cov neeg siv uas nyob deb ntawm IT feem ntau tsis tuaj yeem tsim lawv cov kev xav tau thiab coj txawv txawv nrog cov tsim tawm. Yog li ntawd, peb txiav txim siab los sau ib tsab xov xwm siv tau rau txhua tus neeg: nws yuav pab cov neeg siv zoo tib yam thiab cov lag luam uas tsis yog IT yooj yim tsim cov kev cai, tab sis rau peb, IT cov kws tshaj lij, nws yog lub ntsiab lus los tham thiab qhia cov kev paub dhau los.
Tus neeg siv zam lub luag haujlwm rau qhov yuav tsum tau ua
Yog tias koj saib cov lus thov uas tib neeg sau txog CRM ntawm kev sib raug zoo lossis hauv cov zej zog tshwj xeeb, muaj qee yam ua rau xav tsis thoob. Muaj ntau cov lus tsis txaus siab txog qhov tseeb tias nws tsis tuaj yeem nrhiav CRM rau kev muag khoom mus sij hawm ntev, kev faib cov roj tshuab, lub koom haum tshaj tawm sab nraum zoov, thiab lwm yam. Thiab yog tias ib tug neeg koom nrog kev muag khoom ntawm cov quav nyab, ces lawv tab tom nrhiav rau CRM Seno version thiab tsis muaj dab tsi ntxiv. Tab sis nyob rau hauv tus txheej txheem ntawm kev sib txuas lus nrog tus neeg muag khoom, xws li kev thov tam sim ntawd ploj mus, vim hais tias tus neeg xaiv CRM immerses nws tus kheej nyob rau hauv lub ntsiab lus thiab nkag siab tias niaj hnub. muaj peev xwm daws tau cov teeb meem ntawm yuav luag txhua lub lag luam - nws tsis yog qhov teeb meem ntawm kev lag luam version, tab sis ntawm kev teeb tsa thiab kev hloov kho tus kheej.
Yog li qhov kev thov tsis txaus los ntawm qhov twg?
- Lub ntsiab yog vim li cas - kev nkag siab yuam kev ntawm cov ntsiab lus ntawm CRM system raws li kev siv tshuab. Txhua qhov CRM niaj hnub no yeej muaj ntau lub rooj sib txawv uas sib cuam tshuam los ntawm cov chaw tseem ceeb nrog qee qhov txiaj ntsig (cov uas tsis paub txog DBMS, tab sis tau ua haujlwm nrog MS Access, yuav yooj yim nco txog qhov kev pom no). Ib qho interface yog tsim rau saum cov ntxhuav: desktop lossis web, nws tsis txawv. Thaum ua hauj lwm nrog lub interface, koj yeej ua hauj lwm nrog cov tib lub rooj. Raws li txoj cai, cov dej num ntawm txhua qhov kev lag luam tuaj yeem daws tau los ntawm kev hloov kho lub interface, tsim cov khoom tshiab thiab kev sib txuas tshiab, thaum tib lub sijhawm kom ntseeg tau tias lawv cov kev sib raug zoo. (revision).
Yog, nws tshwm sim tias lub tuam txhab kev ua haujlwm yuav tsum muaj qee qhov kev daws teeb meem tshwj xeeb: tshuaj, kev tsim kho, vaj tsev, engineering. Lawv muaj lawv tus kheej cov kev daws teeb meem tshwj xeeb (piv txwv li, rau TV thiab xov tooj cua tuav thiab cov tswv lag luam tawm sab nraum zoov - kev tshaj tawm xov xwm, ua haujlwm nrog cov ntawv teeb tsa thiab daim ntawv pov thawj saum huab cua, thiab kev tswj hwm qhov chaw tshaj tawm tau ua raws li txoj hauv kev tshwj xeeb).
Tab sis feem ntau, cov lag luam me tuaj yeem siv CRM system txawm tias tsis muaj kev hloov kho thiab npog tag nrho cov kev xav tau ntawm kev ua haujlwm. Precisely vim CRM tau raug tsim los ua ib qho kev daws teeb meem thoob ntiaj teb rau kev lag luam automation. Thiab nws yuav ua tau zoo npaum li cas rau koj lub tuam txhab nyob ntawm seb nws tau teeb tsa thiab sau cov ntaub ntawv li cas (piv txwv li, RegionSoft CRM muaj ntau yam cuab yeej txias uas tuaj yeem hloov kho raws nraim li qhov xav tau ntawm kev lag luam tshwj xeeb thiab txawm tias nws cov chaw haujlwm: kev lag luam txheej txheem editor , lub tshuab xam zauv customizable rau tsim kev suav ntawm cov khoom tsis, ib tug mechanism rau kev teeb tsa complex KPIs - thiab cov no yog tsim mechanisms rau ib lub tuam txhab).
- Tus neeg sawv cev ua lag luam paub txog CRM los ntawm lwm tus, kev xav yog raws li kev paub tsis zoo ntawm lwm tus. Nws ntseeg tias tej yam zoo sib xws yuav tshwm sim rau nws, tsis xav tias nws tus phooj ywg yuav tsis hais tias "Kuv tsis nkag siab CRM" lossis "Kuv tau nyem nyiaj rau kev siv thiab kev cob qhia, thiab tam sim no kuv raug kev txom nyem", tsis yog, nws yuav liam rau tus tsim tawm lossis tus neeg muag khoom "muag kuv qhov no CRM", "muag rau lub hav txwv yeem", thiab lwm yam. Cov neeg no feem ntau txiav txim siab tias tus neeg muag khoom yuav tsum nkim sij hawm ntawm cov neeg ua haujlwm tsis pub dawb (Kuv tsis tuaj yeem nkag siab tias yog vim li cas lawv tsis thov kev saib xyuas dawb thiab kev ntxuav tsheb txhua hnub los ntawm cov chaw tsim khoom lossis cov neeg muag khoom, tab sis ua siab ntev them tus nqi ntawm kev saib xyuas los ntawm tus tswv lag luam.
- Cov neeg muaj peev xwm ntseeg tau tias txij li thaum muaj ib tus neeg nyob hauv khw uas muab CRM dawb (nrog ib pawg ntawm kev txwv thiab hnub qub), ces txhua tus neeg yuav tsum cia li muab CRM systems.. Txog 4000 tus neeg tshawb nrhiav dawb CRM ntawm Yandex txhua lub hlis. Qhov lawv cia siab rau yog tsis meej, vim hais tias qhov tseeb, ib qho dawb CRM, yog tias nws yog tsim los rau ntau tshaj ib tus neeg, tsuas yog ib tug stripped-down demo version thiab cov cuab yeej lag luam.
Muaj lwm yam laj thawj, tab sis peb qhov no tawm ua ntej los ntawm qhov dav dav. Nws yog qhov nyuaj heev los ua haujlwm nrog cov neeg siv khoom zoo li no, txij li lawv twb tau tsim cov duab zoo tshaj plaws CRM hauv lawv lub tswv yim thiab lawv feem ntau xav tau cov lus teb rau lawv cov lus nug xws li: "Tsis yog, koj puas muab kuv CRM rau kev muag khoom ntawm cov khoom siv tub yees. ntawm North hom lossis kuv yuav tsum hu rau lub teb chaws Yelemees thiab xaj SAP? Nyob rau tib lub sijhawm, pob nyiaj siv rau kev siv CRM tsuas yog txaus rau kev hu mus rau lub tebchaws Yelemes no. Nws suab phem me ntsis, tab sis qhov tseeb, mus nrog qhov kawg rau CRM tus tsim tawm yog qhov ua tau zoo dua li kev sib tham txog cov cai thiab mloog cov neeg siv kev paub dhau los.
Yuav tsim cov kev cai li cas?
Cov kev xav tau ua haujlwm
Txiav txim siab seb koj xav tau dab tsi los txhim kho hauv lub tuam txhab - qhov no yuav yog qhov tseem ceeb rau koj . Muaj plaub txoj haujlwm ntau tshaj plaws uas cov tuam txhab xav txog kev yuav CRM.
- Txhim kho kev ua haujlwm zoo. Yog tias pawg neeg muag khoom nyob rau hauv thawj qhov chaw, thiab tag nrho lub tuam txhab tag nrho, yog bogged hauv kev tswj hwm, nco cov xwm txheej tseem ceeb thiab poob cov neeg siv khoom, thiab tsis nco qab ua tiav cov dej num raws sij hawm, ces qhov kev pab cuam hauv kev tswj xyuas lub sijhawm thiab kev ua haujlwm yog xav tau. Qhov no txhais tau hais tias ntawm koj thawj qhov kev xav tau yuav tsum yog daim npav tus neeg siv khoom txias, ntau lub sijhawm teem sijhawm thiab muaj peev xwm khaws cov ntaub ntawv ceev ceev ntawm cov neeg siv khoom hauv ib qho database. Cov kev cai zoo nkauj. Nyob rau theem no, koj tuaj yeem ua ib qho kev xav tau ntxiv - automation ntawm cov txheej txheem kev lag luam, uas ua kom cov haujlwm niaj hnub hauv kev lag luam ntawm txhua qhov loj me.
- Kev muag khoom ntau ntxiv. Yog tias koj xav tau kev muag khoom ntau dua, tshwj xeeb tshaj yog thaum muaj kev kub ntxhov, uas yog ncig ntawm peb lub taub hau grey lawm los ntawm cov hlab ntsha, ces koj muaj cov haujlwm tseem ceeb: sau cov ntaub ntawv tiav ntawm tus neeg siv khoom, segmentation thiab tus kheej ntawm kev thov rau cov neeg siv khoom, ua haujlwm ceev nrog kev ua lag luam thiab ib qho cov ntaub ntawv muag khoom funnel. Qhov no kuj muaj nyob rau hauv cov txheej txheem CRM.
- Cov neeg ua haujlwm nrhiav kev ua haujlwm (Tsis txhob tsis meej pem nrog cov neeg ua haujlwm tswj lub sijhawm, peb tsis ua si hauv daim teb no!). Qhov no yog qhov uas cov khoom tau nthuav ntau dua. Nrhiav CRM uas yuav daws tau ob qhov teeb meem yav dhau los yog qhov yooj yim heev, nrhiav CRM nrog KPIs yog qhov nyuaj dua, nrhiav CRM nrog qhov tseeb, ntau yam, ntsuas KPI mechanism tsis yooj yim (yog tias koj tab tom saib, peb muaj thiab siab dua, thiab nws muaj KPI). Yog tias CRM system koj xaiv tsis muaj KPI system, koj tuaj yeem thov kom muaj kev txhim kho zoo li no, tab sis feem ntau nws yuav kim heev vim tias nws yog ib qho kev sib cais rau ib qho software.
- Kev ruaj ntseg. Thaum xub thawj siab ib muag, CRM tsis siv rau cov tuam txhab kev ruaj ntseg cov cuab yeej. Tab sis automation yam tsis muaj kev tswj hwm kev ruaj ntseg zoo li tsis tuaj yeem ua tau. Feem ntau, kev xaiv ntawm CRM yog tsav los ntawm tus thawj tswj hwm lub siab xav kom tshem tawm cov phiaj xwm grey, rov qab thiab "lawv tus kheej" cov neeg siv khoom los ntawm cov neeg muag khoom. Lub CRM system khaws cov ntaub ntawv, txuag cov neeg siv khoom los ntawm kev sim luam tawm thiab hloov mus rau lwm tus neeg sab nrauv, thiab ua tsaug rau kev sib cais ntawm cov cai nkag, nws pab tswj hwm ntau yam ntawm cov neeg siv khoom thiab cov peev txheej ntawm txhua tus neeg ua haujlwm. Thiab nco ntsoov - koj tswj thiab ua kom cov haujlwm ua haujlwm nws tus kheej muaj kev nyab xeeb, thiab tsis yog cov neeg ua haujlwm lub sijhawm ua haujlwm.
Raws li txoj cai, cov kev xav tau tsim tsis yog rau ib qho ntawm cov haujlwm uas tau teev tseg, tab sis rau ntau yam. Qhov no yog qhov ncaj ncees: txij li niaj hnub CRM tau ntev dhau los ua CRM ++, vim li cas ho tsis siv nws lub peev xwm tsis yog rau lub chaw muag khoom xwb, tab sis rau tag nrho lub tuam txhab ib zaug. Piv txwv li, daim ntawv qhia hnub, xov tooj, cov sijhawm teem sijhawm, cov ntaub ntawv cov neeg siv khoom thiab cov txheej txheem kev lag luam tuaj yeem siv los ntawm txhua tus neeg ua haujlwm hauv tuam txhab. Raws li qhov tshwm sim, tag nrho pab pawg tau sau rau hauv ib qho interface. Txoj kev zoo tshaj plaws, tshwj xeeb tshaj yog tam sim no, nyob rau hauv tej yam kev mob ntawm tej thaj chaw deb thiab tej thaj chaw deb ua hauj lwm.
Los ntawm kev teev cov haujlwm uas koj xav tau thiab muab piv rau cov txheej txheem tiag tiag hauv lub tuam txhab, koj tsim cov kev cai ua haujlwm rau CRM. Qhov teeb meem tsis txwv rau lawv.
Cov kev xav tau ntxiv rau CRM
Cov lag luam me niaj hnub no muaj qhov xwm txheej uas cov kev xav tau ntxiv no dhau los ua qhov tseem ceeb tshaj plaws, vim tias CRM yuav tsis ua haujlwm tam sim ntawd, tab sis koj yuav tsum them nyiaj ntawm no thiab tam sim no, cov kev pabcuam ua haujlwm yuav tsum tau ua haujlwm tam sim ntawd, cov neeg ua haujlwm yuav tsum tau cob qhia tam sim. Zuag qhia tag nrho nws los rau nqi.
Yuav ua li cas kwv yees tus nqi ntawm CRM?
Peb muaj , tab sis nws tau teeb tsa txoj hauv kev thoob ntiaj teb uas tuaj yeem siv rau ob tus neeg ua lag luam nrog 3 tus neeg thiab tus neeg siv xov tooj nrog 1500 tus neeg ua haujlwm. Rau cov lag luam me, qhov xwm txheej zoo li txawv me ntsis - thiab ntau ntxiv, peb xav kom koj saib nws txawv ntawm qhov teeb meem tam sim no.
Yog li, koj xav tau CRM thiab koj muaj 10 tus neeg ua haujlwm hauv koj lub tuam txhab, txhua tus uas koj xav tau txuas mus rau ib qho ntaub ntawv ntawm lub tuam txhab - cia (peb tsis muaj cai los tshuaj xyuas lwm tus neeg txoj kev txiav txim siab).
Yog tias koj txiav txim siab yuav CRM, koj yuav them 134 rubles rau txhua daim ntawv tso cai ib zaug (raws li Lub Xya Hli 700). Qhov no, ntawm ib sab, yog txoj kev zoo tshaj plaws: them nyiaj thiab tsis nco qab, cov 2020 txhiab yuav tsis loj hlob hauv ib xyoos lossis peb xyoos. Yog hais tias koj, piv txwv li, xauj ib lub huab CRM, ces nyob rau hauv thawj lub hlis koj yuav them xwb 134.7 rubles, tab sis nyob rau hauv ib lub xyoo nws yuav twb yog 9000, nyob rau hauv ob - 108, nyob rau hauv peb - ββ000 (thiab yog hais tias tsis muaj ib xyoos twg. nqi indexation).
Tab sis! Peb paub tias kev lag luam tej zaum yuav tsis muaj 134 tam sim no, thiab CRM xav tau ntau dua li thaum muaj kev kub ntxhov. Yog li ntawd, peb muaj kev them nqi - 700 ib hlis thiab nqi xauj tsev - 11 233 ib hlis nrog txoj cai yuav. Nyob rau tib lub sijhawm, koj tsis tau txais qee qhov txo pob ntawm kev ua haujlwm, tab sis tib lub zog muaj zog.
Peb ua cov zaub no tsis yog rau kev tshaj tawm xwb. Yog tias koj tuaj rau tus neeg muag khoom, koj yuav tsum tsim cov nqi kom raug.
- Tsis txhob nug cov dawb version - koj yuav tsum tau muag nws rau koj tus kheej (vim nws yog dawb) thiab koj yuav nyob rau hauv kev lag luam sib txuas: koj yuav xaus rau kev yuav nws, tab sis koj yuav ntxhov siab me ntsis. nrog kev sib txuas lus, thiab tom qab ntawd koj yuav ntxhov siab los ntawm kev txwv kev ua haujlwm.
- Yog tias koj tsis npaj them ib xyoos ntawm cov nqi xauj tsev lossis tag nrho cov nqi ntawm kev daws teeb meem hauv tsev, tham txog qhov ua tau ntawm kev them nqi thiab cov nyiaj them tsis sib xws.
- Tsis txhob xaj ib qho kev hloov kho tam sim ntawd yog tias koj tsis paub meej tias cov haujlwm yuav xav tau tam sim no thiab nws tsis nyob hauv CRM. Nws yog qhov zoo dua los pib siv CRM system thiab maj mam tsim qhov koj xav tau los txhim kho thiab qhov kev txhim kho no yuav siv li cas hauv tuam txhab.
- Tshawb xyuas nrog tus neeg muag khoom seb yuav tsum tau them nqi ntxiv li cas: rau qee qhov, qhov no yog tus neeg siv email them nyiaj, yuav tsum tau txuas nrog tus neeg siv xov tooj IP nkaus xwb, pob nyiaj pab txhawb nqa, thiab lwm yam. Cov nqi no tuaj yeem ua rau tam sim ntawd thiab tsis txaus siab xav tsis thoob.
- Tshawb nrhiav tus nqi ntawm kev siv thiab kev cob qhia - hauv 90% ntawm cov xwm txheej no yog cov nuj nqis tsim nyog uas them nyiaj ua tsaug rau qhov pib sai thiab raug ntawm kev ua haujlwm hauv CRM system.
Thiab nco ntsoov: nyiaj yuav tsum tsis yog qhov yuav tsum tau xwb! Yog tias koj tsom mus rau tus nqi ntawm qhov kev zov me nyuam nkaus xwb, ces feem ntau koj tsuas yog yuav tsis tuaj yeem xaiv cov kev daws teeb meem uas koj xav tau.
Yog li, peb tau hais txog ob qhov tseem ceeb tshaj plaws: kev ua haujlwm ntawm CRM system thiab cov nyiaj uas yuav tsum tau them rau nws.
Lwm yam yuav tsum tau muaj rau CRM?
- Load rau CRM system. Qhia rau tus neeg muag khoom ntau npaum li cas cov ntaub ntawv npaj yuav muab ntxiv rau hauv cov ntaub ntawv txhua hnub, nws yuav tsum khaws li cas thiab cov ntawv luam theej tawm yuav tsum muaj. Rau feem ntau niaj hnub CRMs, qhov no tseem yog qhov tseem ceeb uas tuaj yeem cuam tshuam rau kev ua haujlwm ceev, nqi, tus qauv xa khoom, thiab lwm yam.
- Kev teeb tsa ua tau. Sib tham ua ntej seb qhov chaw twg tseem ceeb tshwj xeeb rau koj. Qhov no tuaj yeem yog kev muag khoom, tus neeg siv khoom email, xa ntawv, thiab tsim nyog rau kev faib cov cai nkag, thiab lwm yam. Raws li txoj cai, cov kev xav ntawm no yog qhov tshwj xeeb heev.
- Tau tshaj cov infrastructure uas twb muaj lawm. Tshawb nrhiav seb qhov kev sib koom ua ke tuaj yeem ua tau li cas, kev sib tham xov tooj zoo li cas, cov khoom siv rau cov neeg siv khoom xav tau thiab seb nws puas yuav tsum tau (rau desktop CRM systems). Saib seb cov software twg los ntawm koj lub vaj tsiaj sib tshooj nrog CRM thiab muab pov tseg kom txuag tau nyiaj thiab muab khoom tso rau hauv kev txiav txim.
- Kev ruaj ntseg. Yog tias koj muaj kev ruaj ntseg tshwj xeeb, sib tham sib cais, vim tsis yog txhua tus tuaj yeem ua tau raws li qee hom kev xa khoom software. Qhia meej lub sijhawm thiab zaus ntawm kev tsim cov thaub qab, thiab tseem qhia meej seb qhov kev pabcuam no puas tau them lossis tsis them.
- Kev pab txhawb nqa. Peb pom zoo kom yuav cov pob nyiaj them tseem ceeb los ntawm txhua tus neeg muab kev pabcuam CRM thawj xyoo - qhov no yuav ua rau koj muaj kev thaj yeeb nyab xeeb. Nyob rau hauv txhua rooj plaub, xyuas kom meej tias cov kev pab cuam muaj thiab qhia meej txog qhov kev pab cuam.
- Huab los yog desktop. Kev sib cav nyob mus ib txhis zoo li Apple vs Samsung, Canon vs Nikon, Linux vs Windows. Hauv luv luv, lub desktop yog qhov kawg pheej yig dua, hauv qee qhov chaw muaj kev nyab xeeb thiab siv sai dua, cov ntawv tso cai yog rau koj thiab yuav tsis ploj nrog tus neeg muag khoom. Cov huab tau yooj yim dua rau cov tub ntxhais hluas, pab pawg pib, thaum tsis muaj kev siv tus kheej lossis hloov kho. Qhov scalability ntawm ob hom kev xa khoom CRM yog tib yam.
Qhov yuam kev tseem ceeb uas cov neeg siv ua thaum piav txog cov kev xav tau
- Lo rau tej yam me me. Raws li txoj cai, yuav luag txhua yam me me tuaj yeem hloov kho, nws tseem ceeb heev uas yuav tsum tau ua tib zoo saib seb CRM haum rau koj cov txheej txheem ua lag luam li cas. Yog tias koj xav tias qhov tseem ceeb tshaj plaws hauv CRM yog lub dashboard nrog cov ntaub ntawv lossis lub peev xwm los hloov tus tsim lub logo nrog koj tus kheej (los ntawm txoj kev, qhov no yooj yim hauv RegionSoft CRM), tham nrog koj cov npoj yaig - lawv yuav pab koj sau cov cai, zoo nkauj heev piav txog tag nrho cov shortcomings ntawm lawv cov txheej txheem kev lag luam.
- Tig cov kev xav tau software rau hauv daim ntawv yuav khoom. Koj ua tib zoo nyeem tag nrho cov kev txheeb xyuas, kev sib tham, Habr, lwm lub portals, saib demo versions ntawm tag nrho cov CRM systems thiab methodically sau txhua yam uas koj nyiam nyob rau hauv txhua txoj kev, thiab ces muab pov tseg tag nrho cov npe ntev ntawm tus neeg muag khoom tsim nyog. Thiab nws, qhov tsis zoo, tsis nkag siab tias yog vim li cas nws thiaj li yuav tsum txhim kho lub tuam txhab portal, kev lees paub kev tswj hwm, kev tswj hwm kev lag luam thiab kev tswj hwm kev khiav tsheb thiab cov ntaub ntawv rau lub tuam txhab lag luam me hauv ib pob.
Xaiv qhov koj xav tau tiag tiag thiab qhov koj tuaj yeem ua haujlwm nrog. Vim tias peb tuaj yeem tsim ib qho ekranoplan rau koj ntawm qee theem ntawm kev them nyiaj, tab sis a) nws yuav kim; b) vim li cas koj thiaj xav tau nws? Feem ntau, xaiv CRM system rau lub neej ua haujlwm ib txwm muaj, thiab tsis yog rau kev qhuas cov txheej txheem thiab cov peev txheej - nws tsuas yog tsis them nyiaj.
- suav nrog kev xav thiab kev ntshaw hauv cov kev xav tau. Qhia nyob rau hauv cov kev cai dab tsi koj yeej xav ua hauv kev lag luam thiab yuav siv; cov dej num tau teeb tsa hauv lub tshuab nqus tsev thiab nyob rau hauv kev sib cais los ntawm kev muaj tiag yuav ua rau muaj kev puas tsuaj: koj yuav nkim sij hawm los tham txog lawv thiab yuav tsis tau txais txiaj ntsig.
- Tham nrog tus neeg muag khoom zoo li tus neeg hlau. Yog tias koj sib txuas lus ncaj qha nrog CRM tus tsim tawm (thiab tsis yog nrog lub koom haum koom nrog), ces paub: peb tsis yog cov kws tshaj lij thiab cov kws tshaj lij, peb yog, thawj zaug, kev lag luam ib yam li koj. Yog li ntawd, qhia peb txog koj cov teeb meem, peb yuav nkag siab lawv zoo kawg nkaus thiab qhia koj tias CRM yuav daws cov teeb meem no li cas. Peb tsis yog cov neeg muab kev daws teeb meem nkaus xwb; feem ntau, peb muab cov dab neeg hais txog CRM nrog kev txheeb xyuas koj cov teeb meem kev lag luam. Yog li ntawd, hais lus rau cov neeg tsim khoom ua lus dog dig, tib neeg. Qhia rau peb tias vim li cas koj mam li xav txog CRM system thiab peb yuav piav qhia rau koj yuav ua li cas siv nws hauv txoj hauv kev zoo tshaj plaws.
- Ua kom tsis muaj zog thiab tawv ncauj hauv txhua qhov kev tsim. Ua tib zoo saib yuav ua li cas tus neeg muag khoom muab los daws koj cov teeb meem - nws twb muaj kev paub dhau los hauv ntau pua txoj haujlwm automation thiab nws cov engineers feem ntau muab cov kev daws teeb meem zoo tshaj plaws ntawm txhua qhov ua tau. Piv txwv li, tus neeg siv khoom tuaj yeem hais kom xav tau BPMN 2.0 cov ntawv sau rau piav qhia txog cov txheej txheem (vim nws tau zoo "muag" ntawm CIO lub rooj sib tham) thiab tsis paub txog lwm txoj hauv kev, thiab tom qab ntawd sim ua tus neeg ua lag luam yooj yim thiab xyuas kom txhua tus ntawm nws cov neeg ua haujlwm. tuaj yeem siv nws tiv nrog cov txheej txheem kev lag luam. Xaiv cov kev daws teeb meem yooj yim thiab siv tau ntau dua li cov qauv tsim thiab kim yog qhov kev coj ua zoo tshaj plaws rau cov lag luam me uas siv lawv tus kheej cov nyiaj ntawm automation, es tsis yog cov peev nyiaj lag luam hauv qab.
- Tham txog CRM feem ntau, thiab tsis yog hais txog ib qho system tshwj xeeb. Thaum sib txuas lus nrog tus neeg muag khoom, tham tshwj xeeb txog lawv cov kab ke CRM, thov kom nthuav tawm cov ncauj lus kom ntxaws, thiab nug kom ntxaws, cov lus nug tseem ceeb. Txoj kev no koj tuaj yeem nkag siab txog cov teeb meem uas koj lub lag luam tuaj yeem daws nrog qhov tshwj xeeb CRM system.
Kev npaj ua kom zoo sib sau ua ke yog tus yuam sij rau kev vam meej hauv kev xaiv CRM system. Yog tias koj sib npaug cov kev xav tau nrog "cov npe xav tau" thiab "cov lus qhia los ntawm tus phooj ywg," koj yuav xaus nrog qee yam tsis zoo rau koj txoj kev lag luam. , uas yuav ntws cov peev txheej thiab yuav tsis nqa cov txiaj ntsig zoo. Txhua qhov kev ua tiav yuav tsum muaj kev ua haujlwm thiab cov peev txheej ntawm ob sab, yog li nws yog qhov zoo dua rau kev ncaj ncees nrog cov neeg siv kom tsis txhob ua rau tag nrho qhov project thaum pib. Koj tus phooj ywg zoo yog tus tsim tawm CRM, uas, los ntawm txoj kev, tsis txaus siab muab nws cov software kom haum rau txhua qhov kev xav tau. Nws yog ib qho tseem ceeb rau nws tias koj ua tiav hauv qhov system, thiab tsis yog yuav nws xwb. Txawm li cas los xij, qhov no tseem ceeb rau peb. Wb ua phooj ywg!
Thiab thaum kawg, ib txoj hauv kev yooj yim los txiav txim seb qhov kev siv CRM puas ua tiav: Yog tias koj siv CRM thiab qhov ceev ntawm cov txheej txheem kev lag luam tau nce, qhov kev siv tau ua tiav thiab koj txoj kev lag luam tau ua haujlwm zoo dua.
(xav, 77 MB)
Decoding cov kev xav tau los ntawm kev taw qhia
* "Thaum ib tug neeg kov tus ntoo khaub lig, tus txiv duaj dais yuav tsum quaj" - nws yog ib qho tsim nyog los txuas "tsis txhob nyob popup" - ib daim duab nrog luv nqi uas yuav tshwm sim thaum sim kaw nplooj ntawv. Tus dais quaj zoo li tus tsiaj uas ntseeg siab tshaj plaws.
** "Kev them nqi yuav tsum tau pib ua raws li kuv lub siab xav, qhov kev xav tau nthuav tawm hauv lub xov tooj ntawm tes" - kev xa nqi yuav tsum tau pib ua haujlwm los ntawm tus neeg ua haujlwm ACS tom qab tau txais SMS los ntawm cov neeg ua haujlwm lag luam txog kev ua tiav ntawm kev sib cog lus nrog cov neeg koom tes.
Tau qhov twg los: www.hab.com