Tsis ntev tas los no, tsab ntawv ceeb toom tshiab los ntawm Ashmanov thiab Partners tuam txhab tau tshaj tawm txog cov xwm txheej cuam tshuam rau qeb duas. Cov ntaub ntawv, raws li ib txwm, yog heev voluminous. Raws li lub sijhawm dhau los, cia peb tsom mus rau qhov tseem ceeb tshaj plaws.
Cia peb coj lub rooj rau lub ntsiab system - Yandex.
1. ICS - Website Quality Index
X
Yandex qhov tseem ceeb thaum ntsuas
Qhov "zoo" ntawm qhov chaw yog pom tseeb: qhov chaw zoo yog qhov chaw loj,
nrog tsheb loj loj, loj
tus naj npawb ntawm nplooj ntawv thiab loj
assortment.
Txhawm rau muab nws yooj yim heev, ICS cuam tshuam los ntawm kev khiav tsheb. Thiab cov tsheb khiav ntau dua, txoj haujlwm zoo dua. Vicious vajvoog. Lub sijhawm no, kev xav tam sim ntawd tshwm sim: puas yog peb tsis raug yuam kom yuav cov tsheb them nyiaj zoo li Yandex-Direct li no? Kuv xav tias muaj qee qhov tseeb hauv qhov no. Yandex yog 100% kev lag luam qauv thiab nws yuav tsum tau nyiaj.
Kuv lub tswv yim yog tias ICS, zoo li ua ntej, ua qhov taw qhia, tsis cuam tshuam dab tsi.
2. Tus naj npawb ntawm nplooj ntawv hauv qhov ntsuas
Qhov kev ntsuas no tseem ceeb heev niaj hnub no. Kuv xav tias qhov no yog vim muaj coob tus aggregators, uas yog nce coob coob tawm ntawm qhov chaw me me. Qhov txiaj ntsig tseem ceeb ntawm kev sib sau ua ke yog qhov sib sib zog nqus loj heev vim muaj ntau daim npav khoom lag luam thiab cov ntxaij lim dej los ntawm qhov tsis muaj. Yuav ua li cas los txhim kho:
a) Tsis txhob tshem cov khoom ntawm qhov chaw. Kos ua "tawm ntawm cov khoom".
b) Tsim cov lim dej los ntawm qhov tsis muaj: xov tooj liab, xov tooj pheej yig, thiab lwm yam. Qhov no yog ib qho cuab yeej qub heev thiab muaj pov thawj. Muaj feem xyuam rau hnub no.
c) Txheeb xyuas cov neeg sib tw siv software. Piv txwv li, netpeak checker. Tshawb xyuas cov nplooj ntawv. Qhov kev sib tw yog ua ntau dua. Nyob rau tib lub sijhawm, tsis tas yuav mindlessly spam. Tsim ntau yam nrog cov ntxaij lim dej.
3. Kev siv
Txuas qhov loj tsis yog qhov taw qhia tseem ceeb hnub no, tab sis tseem cuam tshuam. Koj yuav tsum xyuam xim rau dab tsi thaum yuav khoom hauv 2020?
tshwm sim (ntawm cov lus)
kev thov rau kev txuas mus rau lub xaib yog qhov tseem ceeb hauv ob qho tib si
search engines, tshwm sim nyob rau hauv kev sib txuas
ntawm URL - feem ntau hauv Google.
Hauv cov lus yooj yim, nws raug nquahu kom siv cov kev txuas mus rau cov lus nug tseem ceeb hauv cov ntawv nyeem. Rau Google, nws tseem ceeb dua uas qhov txuas ua rau nplooj ntawv tau nce, thiab Yandex ntsuam xyuas tag nrho cov kua txiv hmab txiv ntoo, tab sis them sai sai rau cov ntawv txuas thiab muab lub zog rau cov nplooj ntawv cuam tshuam.
Piv txwv li: Txuas nrog thauj tog rau nkoj "yuav Lada Largus Bu".
Rau Google: muab qhov txuas mus rau nplooj ntawv tshwj xeeb, piv txwv li site.ru/bu-auto/lada-largus. Nws tau txais ib qho ntxiv hauv cov txiaj ntsig.
Rau Yandex: muab qhov txuas mus rau nplooj ntawv tseem ceeb site.ru. Nplooj ntawv site.ru/bu-auto/lada-largus tau txais ib qho ntxiv hauv cov txiaj ntsig.
Qhov nruab nrab, Google siv qhov txuas txuas txhawm rau txheeb xyuas lub vev xaib tag nrho thiab ib nplooj ntawv tshwj xeeb. Yandex tsuas yog txwv rau lub xaib. Raws li, Google tseem nyiam txuas ntau dua li Yandex.
Kev tshawb fawb qhia tias kev sib txuas txuas mus ua haujlwm. Kuv yuav ua li cas thiaj paub yog tias kuv qhov chaw tshwj xeeb xav tau kev txuas?
a) Sau 5-8 tus neeg sib tw los ntawm koj lub niche (cov neeg sib tw tuaj yeem sau tau siv megaindex lossis lub vev xaib zoo sib xws, sau los ntawm qhov chaw pom dav dav, thiab tsis yog los ntawm cov yuam sij tshwj xeeb);
b) Txheeb xyuas lawv siv cov ntsuas ntsuas, piv txwv li NetPeackChecker, thiab saib seb lawv zoo li cas thiab hauv txoj kev twg lawv txawv heev. Piv txwv li, 6 ntawm 8 qhov chaw muaj 100 qhov txuas. Qhov no txhais tau tias koj yuav tsum pib yuav qhov txuas loj. Yog tias daim duab yog qhov sib txawv - tsis muaj kev sib txuas uas xav tau, nrhiav lwm qhov ntsuas uas sib sau ua ke cov thawj coj.
Yog hais tias koj tseem txiav txim siab yuav, kuv yuav cais cov qeb ntawm kim txuas (los ntawm 5000 rubles). Qee qhov kev pom zoo:
a) Koj yuav tsum tsis txhob yuav cov khoom kim heev ntawm qhov pib ntawm kev tsim ib qhov txuas loj. Ntau dua yog qhov zoo dua, tab sis nrog qhov dav dav ntawm cov lus nug tseem ceeb.
b) Nco ntsoov ntxiv dag zog rau cov kev sib txuas. Koj tuaj yeem ntxiv dag zog rau nws nrog cov kev sib txuas yooj yim los ntawm tee (qhov no yog thaum koj rov qab kho qhov qub thematic sau lossis yuav nws ntawm kev sib pauv, xws li auction.nic.ru lossis telderi.ru, thiab muab cov ntawv txuas los ntawm nws mus rau ib tsab xov xwm nrog cov khoom txuas. ), koj tuaj yeem sib tham. networks, pheej yig dua txuas, thiab lwm yam.
Piv txwv li: koj tau sau txog hauv Forbes. Koj tam sim ntawd tshaj tawm cov ntaub ntawv hais txog qhov no ntawm koj lub social media. profile, sau rau ntawm txhua lub platform, xaj cov lus hais los ntawm bloggers thiab feem ntau sim lawv qhov zoo tshaj plaws los qhia rau txhua tus paub txog nws.
c) Bookmark tsab xov xwm nrog qhov txuas thiab mus saib nws ib hlis ib zaug. Nws yog ib qho tseem ceeb uas lub thauj tog rau nkoj thiab cov ntawv nyeem tsis hloov. Saib xyuas qhov banal muaj qhov txuas yog tias koj tsis yuav los ntawm kev sib pauv.
d) Hais kom tus webmaster ntxiv cov kev sib txuas los ntawm lwm cov ntawv thematic rau koj li thiab sim xyuas kom meej tias koj qhov txuas yog nyob rau hauv ib daim ntawv. Feem ntau lawv yuav ntsib koj.
4. Kev mus ntsib (kev khiav mus rau qhov chaw)
Yog lawm, koj txoj hauj lwm hauv TOP 10 nyob ntawm kev khiav mus rau koj qhov chaw. Yuav ua li cas yog lub site tshiab? Cov lus qhia me me ntawm cov ntsiab lus tshaj tawm? Ib qho ntawm cov txiaj ntsig tseem ceeb ntawm kev tshawb fawb yog:
Yandex qhov tseem ceeb thaum ntsuas
Qhov "zoo" ntawm qhov chaw yog pom tseeb: qhov chaw zoo yog qhov chaw loj,
nrog tsheb loj loj, loj
tus naj npawb ntawm nplooj ntawv thiab loj
assortment.
Hmoov tsis zoo, tsis muaj ntau los tham txog ntawm no. Yog tias koj muaj lub vev xaib tshiab, ua haujlwm ntawm lwm qhov ntsuas tau zoo. Hauv kev tshawb nrhiav nws mus zoo li no:
Thiab tsuas yog tom qab lub nees nkaum txoj hauj lwm ua cov tsis muaj feem xyuam rau
dab tsi yuav ib txwm hu ua qhov zoo ntawm qhov chaw tsis muaj cov yam ntxwv ntawm cov neeg sawv cev
search engines hypocrisy - qhov sib koom ntawm kev txuas mus rau nplooj ntawv tseem ceeb ntawm lub xaib, kev ntsuas tus cwj pwm (lub sijhawm mus ntsib, feem pua ββββntawm kev ua tsis tiav, nplooj ntawv pom ib
mus xyuas). Qhov no kuj suav nrog kev sib faib ntawm kev hloov pauv los ntawm "zoo" qhov chaw: los ntawm kev tshaj xov xwm. networks, los ntawm kev xa ntawv, los ntawm kev tshaj tawm. Ua raws li
parameters ntsig txog kev sib raug zoo networks, thiab parameters piav txog lub functionality
lub vev xaib: sau npe, them nyiaj los ntawm daim npav, xa khoom
(pub), thiab lwm yam.
5. Cov khoom loj loj
Qhov taw qhia nthuav dav rau ob lub khw muag khoom online thiab cov chaw pabcuam. Hauv txoj ntsiab cai, nws yuav luag zoo ib yam li qhov ntsuas tus lej 2. Nws yog qhov nthuav heev los xyuas tshwj xeeb ntawm cov chaw nrog cov kev pabcuam (Kuv tabtom ua qhov no tam sim no). Yog tias txhua yam ntau dua lossis tsawg dua nrog cov khw muag khoom online, kev sib tw nrog cov neeg sib sau ua ke txiav txim siab txog cov cai. Hauv cov kev pabcuam, qhov ntsuas no kuj tseem siv tau rau cov chaw me me. Piv txwv li, yog tias koj yog tus kws kho mob hlwb, koj yuav tsum tsim cov kev pabcuam siab tshaj plaws thiab rhuav tshem lawv mus rau hauv nplooj ntawv. Kev kho tsev neeg, kev kho rau nws, kev kho rau nws, kev kho rau cov poj niam cev xeeb tub, kev kho ob leeg, ntawm Skype, thiab lwm yam. Ntxiv rau qhov kev cob qhia no, franchising, webinars, thiab peb yuav tsum tau txais txiaj ntsig zoo dua cov uas muaj tag nrho cov kev pabcuam no ntawm ib lossis peb nplooj ntawv.
Tom ntej no ntawm cov npe yog cov nram qab no parameter:
Domains txuas rau lub xaib (qhov tseem ceeb txuas)
Tus naj npawb ntawm qhov chaw mus ntsib (traffic)
Alexa Rank (kev tsheb)
Mus ntsib: direct referrals (traffic)
Mus ntsib: mail (ntawv xov xwm)
Kuv tsis xav nyob ntawm lawv hauv kev nthuav dav, nws yog hais txog tib yam li tau piav qhia saum toj no.
Cia peb saib cov lus xaus:
1. Txawm hais tias koj tsis tuaj yeem cuam tshuam kev khiav tsheb ntawm koj qhov chaw thiab nws hnub nyoog (txawm li cas los xij,
lub sij hawm yog nyob ntawm koj sab ntawm no), nce koj qhov txuas loj thiab assortment yog heev
hauv koj lub zog.
Kuv xav tias tsis muaj lus xav tau ntawm no.
2. Xav - tej zaum txhua yam tsis muaj kev cia siab nrog cov chaw khiav tsheb?
Piv txwv li, yog tias koj tsim qee qhov kev pabcuam, npaj kev sib tw, txhawb Instagram ...
Txaus siab rau kev khiav tsheb tsis yog los ntawm kev tshawb fawb xyaw xwb, siv lwm qhov chaw. Qhov no yog qhov ua tau, txawm tias dawb.
3. Qhov loj ntawm cov ntaub ntawv tso saib yog qhov qhia tsis ncaj ntawm cov khoom siv.
Tsis txhob tshem tawm cov khoom ntawm qhov chaw, nthuav cov khoom matrix, txheeb xyuas cov neeg sib tw thiab upload ntau cov khoom.
4. Tus naj npawb ntawm nplooj ntawv nyob rau hauv lub site feem ntau thiab cuam tshuam rau qhov kev thov tshwj xeeb tuaj yeem
ua qhov tseem ceeb heev. Yog tias rau ib pab pawg ntawm cov qauv (lossis kev pabcuam kev xaiv) koj tuaj yeem ua tau
ib nplooj ntawv dav dav lossis ntau qhov sib cais - qhov kev xaiv thib ob yog qhov zoo dua.
Ua haujlwm koj cov semantics zoo. Txheeb xyuas cov pawg tsim nyog, saib xyuas kev lag luam thiab cov ntaub ntawv ntawm kev thov.
5. Hauv ntau lub lag luam (piv txwv li, e-lag luam), loj txhais tau tias ua haujlwm thoob plaws
lub teb chaws. Tej zaum koj muaj tsawg kawg yog cov neeg koom tes lossis khaws cov ntsiab lus hauv lwm tus
lub zos? Lawv qhov chaw nyob (xov tooj) tuaj yeem pab tau zoo heev. Xov tooj "8-800-..." thiab txawm
muab lub sijhawm rau cov neeg siv khoom xaj kom hu rov qab, ib yam nkaus.
Qhia qhov kev pabcuam siab tshaj plaws ntawm koj lub vev xaib, txawm tias koj tseem tsis tau muaj.
6. Chaw nyob thiab xov tooj tseem ceeb hauv lawv tus kheej - ua pov thawj ntawm koj lub neej offline. Yog tias ua tau, txhawb nqa lawv nrog lub xub ntiag ntawm daim duab qhia chaw thiab lwm yam kev pabcuam Yandex thiab Google.
Yuav ua li cas ntxiv rau Yandex directory kuv muaj .
7. Rau kev lag luam rhiab heev xws li tshuaj thiab nyiaj txiag, koj kuj xav tau cov ntaub ntawv pov thawj ntawm koj qhov kev txawj ntse - daim ntawv pov thawj, daim ntawv pov thawj kev sau npe, cov ntaub ntawv hais txog cov kws tshaj lij, cov ntsiab lus zoo thematic tig los ntawm cov nyiaj tau los rau hauv qhov tsim nyog. Kawm Google's Assessor Guide kom nkag siab qhov tseem ceeb rau koj txoj kev lag luam.
8. Yog tias koj cia siab rau qhov txuj ci tseem ceeb, kev tshaj xov xwm yog ib qho ntawm cov chaw uas muaj txuj ci tseem ceeb tshwm sim. Tab sis txawm tias tsis yog, koj tuaj yeem tsis quav ntsej lawv. Raws li kev txheeb xyuas.
9. Tus nqi qis tsis yog qhov tseem ceeb. Qhov tseem ceeb tshaj plaws yog luv nqi
Qhov ntawd yog txhua yam. Ua tsaug rau koj mloog, kuv vam tias nws yuav pab tau. Sau rau yog koj muaj lus nug. Kuv yuav muab cov lus pom zoo rau kev siv cov kev tshawb fawb no ntawm koj lub vev xaib.
Tus sau ntawm tsab xov xwm yog Dmitry Dyadyukov.
Tau qhov twg los: www.hab.com