Vim muaj cov xwm txheej xws li kev lag luam qeeb hauv Suav teb, lub teb chaws lub lag luam smartphone tau poob qis, raws li kev tshawb fawb los ntawm Counterpoint Market Monitor. Tag nrho cov khoom xa tuaj ntawm lub xov tooj smartphone tau poob qis txog 9% xyoo dhau los.
Hauv peb lub hlis twg ntawm lub xyoo no, Suav smartphone lag luam poob qis los ntawm 5% xyoo rau xyoo. Piv nrog rau ob peb lub hlis dhau los, kev lag luam poob qis dua. Cov kws tshuaj ntsuam ntseeg tias kev poob qis hauv Suav lag luam smartphone yuav txuas ntxiv qeeb hauv lub quarter thib plaub ntawm 2019. Feem ntau, muaj cov cim qhia ntawm qhov zoo dynamics. Cov kws tshaj lij kwv yees tias kev rov ua tiav ntawm Suav lag luam smartphone yuav tshwm sim hauv 2020.
Daim ntawv tshaj tawm kuj tau hais tias cov tsav tsheb tseem ceeb ntawm kev ua lag luam rov qab nyob rau hauv ib nrab ntawm lub xyoo no yog ob yam: nce kev muag khoom los ntawm cov kev sib txuas hauv online thiab kev pib ua lag luam siv lub thib tsib tiam (5G) kev sib txuas lus. Txawm hais tias tsis tu ncua ntawm kev lag luam smartphone, hauv ntu muag online txhua yam tsis zoo li qhov tseem ceeb. Daim ntawv tshaj tawm tau hais tias kev muag khoom hauv xov tooj hauv online suav txog li 27% ntawm tag nrho cov khoom siv muag hauv Suav teb thaum lub sijhawm tshaj tawm. Muaj qee tus lej nce ntxiv, raws li kev muag khoom hauv online tsuas yog 24% ntawm kev ua lag luam hauv thawj peb lub hlis twg.
Thaum lub sijhawm tshaj tawm, 6 lub npe loj tshaj plaws suav nrog 84% ntawm cov xov tooj smartphones muag hauv online. Tus xa khoom loj tshaj plaws hauv ntu no yog Tuam Tshoj kev sib txuas lus loj heev Huawei nrog ib feem ntawm 26%. Hauv qhov thib ob nrog ib feem ntawm 20% yog Honour hom, uas tseem yog tus tswv los ntawm Huawei. Yog li, thaum kawg ntawm lub quarter thib peb, Huawei thiab Honour nyob 46% ntawm kev lag luam online smartphone hauv Suav teb.
Peb tus thawj coj saum toj kawg nkaus hauv ntu no raug kaw los ntawm Xiaomi nrog kev ua lag luam ntawm 14%. Tom ntej no tuaj Vivo (10%), Apple (9%) thiab OPPO (5%). Qhov sib faib ntawm lwm cov tuam txhab smartphone tam sim no nyob rau hauv Suav lag luam suav txog 16%.
Tau qhov twg los: 3d xov.ru