Kev tshawb fawb ua los ntawm GfK qhia tau hais tias cov kev txawj ntse txawj ntse raws li kev daws teeb meem ("AI nrog lub ntsiab lus") tseem nyob ntawm cov txheej txheem thev naus laus zis uas muaj peev xwm loj hlob thiab cuam tshuam rau cov neeg siv khoom lub neej.
Peb tab tom tham txog kev daws teeb meem rau lub tsev "ntse". Cov no yog, tshwj xeeb tshaj yog, cov khoom siv nrog lub suab pab txhawb nqa, cov neeg siv khoom siv hluav taws xob muaj peev xwm tswj tau siv lub xov tooj smartphone, lub koob yees duab saib xyuas, cov khoom siv teeb pom kev zoo, thiab lwm yam.
Nws tau raug sau tseg tias cov khoom siv hauv tsev ntse tuaj yeem txhim kho qhov zoo thiab kev nplij siab ntawm lub neej rau cov neeg siv: kev lom zem digital nce mus txog qib tshiab, kev ruaj ntseg txhim kho, thiab cov peev txheej siv tau zoo dua.
Nyob rau hauv 2018, nyob rau hauv lub loj tshaj plaws European lub teb chaws ib leeg (Lub teb chaws Yelemees, Great Britain, Fabkis, lub Netherlands, Ltalis, Spain), kev muag khoom ntawm cov khoom ntse rau lub tsev muaj li 2,5 billion euros, thiab kev loj hlob tus nqi yog 12% piv rau 2017.
Hauv tebchaws Russia, qhov kev thov rau cov khoom siv tswj hwm los ntawm smartphone hauv 2018 tau nce 70% piv rau 2016 hauv chav tsev. Hais txog nyiaj txiag, muaj ib qho kev nce ib thiab ib nrab. Raws li GfK, qhov nruab nrab ntawm 100 txhiab "ntse" cov khoom siv rau lub tsev muaj nqis β¬ 23,5 lab raug muag hauv peb lub tebchaws txhua lub hlis.
"Lub tsev ntse hauv tsev ntawm cov neeg Lavxias tseem yog feem ntau yog cov khoom siv ntse sib txawv thiab cov kev daws teeb meem, txhua qhov daws teeb meem nqaim rau cov neeg siv khoom. Qhov laj thawj tom ntej hauv kev tsim kho kev lag luam yuav yog kev txhim kho ntawm cov ecosystems ntse raws li cov neeg pabcuam ntse, raws li tau tshwm sim hauv Tebchaws Europe thiab Asia, "said GfK txoj kev tshawb fawb.
Tau qhov twg los: 3d xov.ru