Qhov kev xam phaj no tau suav nrog hauv anthology The Playboy Interview: Moguls, uas kuj suav nrog kev sib tham nrog Jeff Bezos, Sergey Brin, Larry Page, David Geffen thiab ntau lwm tus.
Playboy: Peb ciaj sia xyoo 1984 - khoos phis tawj tsis tau hla lub ntiaj teb, txawm tias tsis yog txhua tus tuaj yeem pom zoo nrog qhov no. Kev faib khoom loj ntawm cov khoos phis tawj feem ntau yog vim koj, 29-xyoo-laus txiv ntawm lub khoos phis tawj kiv puag ncig. Qhov boom uas tshwm sim ua rau koj yog ib tug txiv neej nplua nuj heev - tus nqi ntawm koj cov ceg txheem ntseeg tau mus txog ib nrab lab daus las, txoj cai?
Cov hauj lwm: Thaum cov khoom poob qis, Kuv poob $ 250 lab hauv ib xyoos. [luag]
Playboy: Koj puas pom qhov no funny?
Cov hauj lwm: Kuv yuav tsis cia tej yam zoo li no rhuav kuv lub neej. Tsis yog qhov no funny? Koj paub, cov lus nug nyiaj ua rau kuv txaus siab heev - nws txaus siab rau txhua tus neeg, txawm tias dhau kaum xyoo dhau los muaj ntau yam tseem ceeb thiab qhia tau tshwm sim rau kuv. Nws kuj ua rau kuv zoo li qub, zoo li thaum kuv hais lus hauv tsev kawm ntawv thiab pom tias muaj pes tsawg tus tub ntxhais kawm txaus ntshai ntawm kuv cov nyiaj lab daus las.
Thaum kuv kawm, lub rau caum tau xaus, thiab nthwv dej ntawm utilitarianism tseem tsis tau tuaj txog. Tsis muaj kev xav zoo tshaj plaws hauv cov tub ntxhais kawm niaj hnub no - tsawg kawg, tsawg dua hauv peb. Lawv kom meej meej tsis pub cov teeb meem kev xav tam sim no los cuam tshuam lawv ntau dhau los ntawm lawv txoj kev kawm txog kev lag luam. Nyob rau hauv kuv lub sij hawm, cua ntawm lub tswv yim ntawm lub sixties tseem tsis tau poob nws lub zog, thiab feem ntau ntawm kuv cov phooj ywg tuav cov tswv yim no mus ib txhis.
Playboy: Zoo siab tias kev lag luam khoos phis tawj tau ua kom muaj billionaires ...
Cov hauj lwm: Yog lawm, cov hluas madmen.
Playboy: Peb tab tom tham txog cov neeg zoo li koj thiab Steve Wozniak, uas tau ua haujlwm hauv ib lub chaw nres tsheb kaum xyoo dhau los. Qhia rau peb txog qhov kev hloov pauv no koj ob leeg pib.
Cov hauj lwm: Ib puas xyoo dhau los muaj kev hloov pauv petrochemical. Nws muab peb lub zog siv tau, hauv qhov no, txhua yam. Nws hloov tus qauv ntawm haiv neeg. Niaj hnub no cov ntaub ntawv kiv puag ncig kuj tseem txhawj xeeb txog lub zog pheej yig - tab sis lub sijhawm no nws yog kev txawj ntse. Peb lub khoos phis tawj Macintosh yog nyob rau theem pib ntawm kev txhim kho - tab sis txawm tias tam sim no nws tuaj yeem txuag koj ob peb teev hauv ib hnub, siv hluav taws xob tsawg dua li 100-watt teeb. Yuav ua li cas lub computer yuav muaj peev xwm nyob rau hauv kaum, nees nkaum, tsib caug xyoo? Qhov kev hloov pauv no yuav thim rov qab kev hloov pauv ntawm petrochemical - thiab peb nyob rau hauv pem hauv ntej ntawm nws.
Playboy: Cia peb so thiab txhais lub computer. Nws ua haujlwm li cas?
Cov hauj lwm: Qhov tseeb, khoos phis tawj yog qhov yooj yim heev. Tam sim no peb nyob hauv ib lub café. Cia peb xav txog tias koj tsuas tuaj yeem nkag siab txog cov lus qhia tseem ceeb tshaj plaws, thiab kuv yuav tsum qhia koj yuav ua li cas mus rau chav dej. Kuv yuav tsum tau siv cov lus qhia meej tshaj plaws thiab tshwj xeeb, qee yam zoo li no: “Xaiv tawm ntawm lub rooj ntev zaum los ntawm kev txav ob meters mus rau sab. Sawv ntsug ncaj. Tsa koj sab laug. Khoov koj lub hauv caug sab laug kom txog thaum nws yog kab rov tav. Ncaj koj sab laug thiab hloov koj qhov hnyav peb puas centimeters rau pem hauv ntej, "thiab hais txog. Yog tias koj tuaj yeem pom cov lus qhia zoo li no ib puas npaug sai dua li lwm tus neeg hauv lub tsev noj mov no, koj yuav zoo li peb zoo li tus kws ua khawv koob. Koj tuaj yeem khiav kom tau ib lub cocktail, muab tso rau pem hauv ntej ntawm kuv thiab snap koj cov ntiv tes, thiab kuv xav tias lub khob tau tshwm sim nrog nias - txhua yam tshwm sim sai heev. Qhov no yog raws nraim li cas lub computer ua haujlwm. Nws ua cov haujlwm tseem ceeb tshaj plaws - "nrhiav tus lej no, ntxiv rau tus lej no, ntxig cov txiaj ntsig ntawm no, xyuas seb nws puas dhau tus lej ntawd" - tab sis ntawm qhov nrawm, kwv yees li ntawm ib lab kev ua haujlwm ib ob. Cov txiaj ntsig tau zoo li ua khawv koob rau peb.
Qhov no yog qhov yooj yim piav qhia. Lub ntsiab lus yog tias ntau tus neeg tsis tas yuav nkag siab tias lub computer ua haujlwm li cas. Cov neeg feem coob tsis paub yuav ua li cas kev sib kis tsis siv neeg ua haujlwm, tab sis lawv paub yuav ua li cas tsav tsheb. Koj tsis tas yuav kawm physics lossis nkag siab txog cov cai ntawm dynamics tsav tsheb. Koj tsis tas yuav nkag siab txhua qhov no los siv Macintosh - tab sis koj nug. [luag]
Playboy: Koj ntseeg tau meej tias cov khoos phis tawj yuav hloov peb tus kheej, tab sis koj ua li cas ntseeg cov neeg tsis ntseeg siab thiab cov neeg tsis ncaj ncees?
Cov hauj lwm: Lub computer yog lub cuab yeej zoo tshaj plaws uas peb tau pom. Nws tuaj yeem yog cov cuab yeej luam ntawv, chaw sib txuas lus, lub tshuab xam zauv super, tus neeg tsim khoom, cov ntawv tais ceev tseg, thiab txhais tau tias tus kheej qhia txhua lub sijhawm - txhua yam koj xav tau yog software thiab cov lus qhia. Tsis muaj lwm yam khoom siv muaj lub zog thiab ntau yam ntawm lub computer. Peb tsis paub tias nws mus deb npaum li cas. Niaj hnub no computers ua rau peb lub neej yooj yim dua. Lawv ua tiav cov dej num uas yuav siv sij hawm peb teev hauv ib feem ntawm ib pliag. Lawv txhim kho peb lub neej zoo los ntawm kev ua raws li niaj hnub niaj hnub thiab nthuav peb lub peev xwm. Nyob rau yav tom ntej lawv yuav ua ntau dua thiab ntau dua ntawm peb cov lus txib.
Playboy: Yuav ua li cas kev yog vim li cas rau muas lub computer? Ib tug ntawm koj cov npoj yaig tsis ntev los no hais tias: “Peb tau muab cov khoos phis tawj rau tib neeg, tab sis peb tsis tau qhia lawv yuav ua li cas rau lawv. Nws yooj yim dua rau kuv kom sib npaug ntawm cov khoom manually dua li hauv computer. " Vim li cas tus neeg yuav khoom lub computer?
Cov hauj lwm: Cov neeg sib txawv yuav muaj qhov sib txawv. Qhov piv txwv yooj yim tshaj yog cov lag luam. Nrog lub khoos phis tawj, koj tuaj yeem sau cov ntaub ntawv sai dua thiab muaj txiaj ntsig zoo dua, thiab kev tsim khoom ntawm cov neeg ua haujlwm hauv chaw ua haujlwm nce ntau txoj hauv kev. Lub khoos phis tawj tso cai rau tib neeg los ntawm ntau yam ntawm lawv cov haujlwm niaj hnub thiab tso cai rau lawv muaj tswv yim. Nco ntsoov, lub computer yog ib qho cuab yeej. Cov cuab yeej pab peb ua haujlwm zoo dua.
Thaum nws los txog rau kev kawm, khoos phis tawj yog thawj qhov kev tsim tawm txij li phau ntawv uas cuam tshuam nrog tib neeg tsis muaj kev nyuaj siab thiab tsis muaj kev txiav txim siab. Kev kawm Socratic tsis muaj lawm thiab cov khoos phis tawj tuaj yeem hloov kho kev kawm nrog kev txhawb nqa ntawm cov kws qhia muaj peev xwm. Feem ntau cov tsev kawm ntawv twb muaj computer lawm.
Playboy: Cov lus sib cav no siv rau kev lag luam thiab tsev kawm ntawv, tab sis ua li cas hauv tsev?
Cov hauj lwm: Nyob rau theem no, kev ua lag luam no muaj nyob hauv peb lub tswv yim ntau dua li qhov tseeb. Cov laj thawj tseem ceeb ntawm kev yuav lub khoos phis tawj niaj hnub no yog tias koj xav nqa qee yam ntawm koj lub tsev ua haujlwm lossis teeb tsa kev qhia rau koj tus kheej lossis koj cov menyuam. Yog tias tsis muaj cov laj thawj no siv tau, tsuas yog qhov kev xaiv uas tseem tshuav yog lub siab xav tsim kev paub siv computer. Koj pom ib yam dab tsi tshwm sim, tab sis koj tsis nkag siab tias nws yog dab tsi, thiab koj xav kawm ib yam tshiab. Tsis ntev txhua yam yuav hloov pauv thiab khoos phis tawj yuav dhau los ua ib feem tseem ceeb ntawm peb lub neej hauv tsev.
Playboy: Qhov tseeb yuav hloov li cas?
Cov hauj lwm: Feem ntau cov neeg yuav tab tom nrhiav yuav lub khoos phis tawj hauv tsev kom muaj peev xwm txuas mus rau kev sib txuas lus thoob ntiaj teb. Peb nyob rau hauv cov theem pib ntawm ib qho zoo kawg breakthrough piv nyob rau hauv scale mus nce lub xov tooj.
Playboy: Koj hais li cas txog kev tawg?
Cov hauj lwm: Kuv tsuas tuaj yeem ua qhov kev xav. Peb pom ntau yam tshiab hauv peb daim teb. Peb tsis paub meej tias nws yuav zoo li cas, tab sis nws yuav yog ib qho loj thiab zoo heev.
Playboy: Nws hloov tawm tias koj tab tom nug cov neeg yuav khoom hauv tsev kom tshem tawm peb txhiab nyiaj, noj koj cov lus ntawm kev ntseeg?
Cov hauj lwm: Nyob rau yav tom ntej, qhov no yuav tsis yog kev ntseeg siab. Qhov teeb meem nyuaj tshaj plaws uas peb ntsib yog qhov tsis muaj peev xwm teb tib neeg cov lus nug txog qhov tshwj xeeb. Yog tias ib puas xyoo dhau los ib tug neeg tau nug Alexander Graham Bell raws nraim li cas siv xov tooj, nws yuav tsis muaj peev xwm piav qhia txhua yam ntawm lub xov tooj hloov lub ntiaj teb li cas. Nws tsis paub tias nrog kev pab ntawm cov neeg hauv xov tooj yuav nrhiav tau dab tsi mus rau hauv xinesmas thaum yav tsaus ntuj, xaj khoom noj hauv tsev lossis hu rau lawv cov txheeb ze ntawm lwm sab ntawm lub ntiaj teb. Ua ntej, xyoo 1844, pej xeem xov tooj tau tshaj tawm, qhov ua tau zoo tshaj plaws hauv kev sib txuas lus. Cov lus tau taug kev los ntawm New York mus rau San Francisco hauv ob peb teev. Cov lus pom zoo tau tsim los rau nruab ib lub xov tooj ntawm txhua lub rooj hauv Asmeskas kom ua tau zoo. Tab sis nws yuav tsis ua haujlwm. Cov xov tooj xav kom tib neeg paub Morse code, cov lus tsis meej ntawm cov dots thiab dashes. Kev cob qhia siv sijhawm li 40 teev. Feem ntau cov neeg yuav tsis tau txais lub hang ntawm nws. Hmoov zoo, hauv xyoo 1870, Tswb patented lub xov tooj uas tseem ceeb ua tau zoo ib yam, tab sis pheej yig dua los siv. Thiab tsis tas li ntawd, nws tso cai tsis tau tsuas yog hais lus, tab sis kuj hu nkauj.
Playboy: Yog?
Cov hauj lwm: Nws tso cai rau cov lus kom muaj lub ntsiab lus los ntawm intonation, thiab tsis yog los ntawm kev txhais lus yooj yim xwb. Lawv hais tias kom ua tau zoo dua, koj yuav tsum muab lub computer IBM rau txhua lub rooj. Qhov no yuav tsis ua haujlwm. Tam sim no koj yuav tsum kawm lwm yam kev sau ntawv, /qz thiab cov zoo sib xws. Phau ntawv rau WordStar, cov lus nrov tshaj plaws, yog 400 nplooj ntawv ntev. Yuav sau ib zaj dab neeg tshiab, koj yuav tsum tau nyeem lwm phau ntawv tshiab, uas rau cov neeg feem coob zoo li zaj dab neeg tshawb nrhiav. Cov neeg siv yuav tsis kawm /qz, ib yam li lawv tsis tau kawm Morse code. Qhov ntawd yog qhov Macintosh, peb lub lag luam thawj "xov tooj." Thiab kuv xav tias qhov txias tshaj plaws ntawm Macintosh yog tias, zoo li xov tooj, nws tso cai rau koj hu nkauj. Koj tsis yog qhia cov lus xwb, koj tuaj yeem ntaus lawv hauv cov qauv sib txawv, kos duab thiab ntxiv cov duab, yog li qhia koj tus kheej.
Playboy: Puas yog qhov no zoo kawg nkaus los yog nws tsuas yog "trick" tshiab? Tsawg kawg ib tus neeg thuam tau hu ua Macintosh lub ntiaj teb kim tshaj plaws Etch A Sketch magic screen.
Cov hauj lwm: Qhov no zoo kawg nkaus li lub xov tooj hloov xov tooj. Xav txog tej yam koj yuav tsim raws li ib tug me nyuam nrog xws li ib tug advanced magic screen. Tab sis qhov ntawd tsuas yog ib qho: Nrog Macintosh, koj tuaj yeem tsis tsuas yog nce koj cov khoom tsim tau thiab muaj tswv yim, tab sis kuj sib txuas lus zoo dua siv cov duab thiab cov duab, tsis yog cov lus thiab cov lej xwb.
Playboy: Feem ntau cov khoos phis tawj tau txais cov lus txib los ntawm nias cov yuam sij, thaum lub Macintosh siv lub cuab yeej hu ua nas, lub thawv me me uas txav mus thoob lub rooj los tswj tus cursor ntawm lub vijtsam. Rau cov neeg siv cov keyboards, qhov no yog qhov kev hloov loj. Vim li cas nas?
Cov hauj lwm: Yog tias kuv xav qhia rau koj tias muaj qhov stains ntawm koj lub tsho, kuv yuav tsis siv rau kev hais lus: "Qhov stains ntawm koj lub tsho yog 14 centimeters los ntawm dab tshos thiab peb centimeters mus rau sab laug ntawm lub pob." Thaum kuv pom ib qho chaw, kuv tsuas taw tes rau nws: “Ntawm no” [qhia]. Qhov no yog qhov piv txwv yooj yim tshaj plaws. Peb tau ua ntau yam kev sim thiab kev tshawb fawb uas qhia tau hais tias tag nrho cov kev ua, xws li Hlais thiab muab tshuaj txhuam, tsis tsuas yog yooj yim dua, tab sis kuj ua tau zoo dua, ua tsaug rau tus nas.
Playboy: Nws siv sijhawm ntev npaum li cas los tsim Macintosh?
Cov hauj lwm: Lub creation ntawm lub computer nws tus kheej siv ob xyoos. Ua ntej ntawd, peb tau ua haujlwm ntawm kev siv tshuab tom qab nws tau ntau xyoo. Kuv tsis xav tias kuv tau ua haujlwm ntau dua li kuv tau ua ntawm Macintosh, tab sis nws yog qhov kev paub zoo tshaj plaws hauv kuv lub neej. Kuv xav tias tag nrho kuv cov npoj yaig yuav hais ib yam. Thaum kawg ntawm txoj kev loj hlob, peb tsis xav tso tawm - nws zoo li peb paub tias tom qab tso tawm nws yuav tsis yog peb li lawm. Thaum kawg peb tau nthuav tawm nws ntawm cov tswv cuab lub rooj sib tham, txhua tus hauv chav tau sawv thiab qhuas rau tsib feeb. Qhov zoo tshaj plaws yog qhov uas kuv pom pab neeg txhim kho Mac nyob rau pem hauv ntej. Tsis muaj leej twg ntseeg tau tias peb ua tiav. Peb sawv daws quaj.
Playboy: Ua ntej kev xam phaj, peb tau ceeb toom: npaj txhij, koj yuav "ua tiav" los ntawm qhov zoo tshaj plaws.
Cov hauj lwm: [luag ntxhi] Kuv cov npoj yaig thiab kuv tsuas yog txaus siab rau txoj haujlwm.
Playboy: Tab sis yuav ua li cas tus neeg yuav khoom pom tus nqi tiag tiag ntawm cov khoom tom qab txhua qhov kev txaus siab no, ntau lab daus las tshaj tawm kev tshaj tawm thiab koj lub peev xwm sib txuas lus nrog cov xovxwm?
Cov hauj lwm: Kev tshaj tawm kev tshaj tawm yog tsim nyog kom muaj kev sib tw - IBM kev tshaj tawm yog nyob txhua qhov chaw. Zoo PR muab cov ntaub ntawv rau tib neeg, yog txhua yam. Nws yog tsis yooj yim sua kom dag cov neeg nyob rau hauv lub lag luam no - cov khoom hais lus rau lawv tus kheej.
Playboy: Sib nrug los ntawm cov kev tsis txaus siab nrov txog kev ua tsis tau zoo ntawm tus nas thiab lub vijtsam dub-thiab-dawb ntawm Macintosh, qhov kev iab liam loj tshaj plaws rau Apple yog qhov nce nqi ntawm nws cov khoom. Koj puas xav teb rau cov neeg thuam?
Cov hauj lwm: Peb cov kev tshawb fawb qhia tau hais tias tus nas tso cai rau koj ua haujlwm nrog cov ntaub ntawv lossis cov ntawv thov sai dua li ib txwm siv. Ib hnub peb yuav muaj peev xwm tso tawm cov xim uas pheej yig. Nyob rau hauv cov nqe lus ntawm overvaluation, ib yam khoom tshiab raug nqi ntau dua thaum lub community launch tshaj nws ua yav tom ntej. Qhov ntau peb tuaj yeem tsim tau, qhov pheej yig dua ...
Playboy: Qhov ntawd yog qhov tseem ceeb ntawm qhov kev tsis txaus siab: koj nyiam cov neeg nyiam nrog tus nqi hwm, thiab tom qab ntawd hloov lub tswv yim thiab tus nqi qis kom nyiam cov khoom seem ntawm lub khw.
Cov hauj lwm: Tsis muaj tseeb. Sai li peb Tau txo tus nqi, peb ua nws. Tseeb tiag, peb cov khoos phis tawj pheej yig dua li ob peb xyoos dhau los lossis xyoo tas los. Tab sis tib yam tuaj yeem hais txog IBM. Peb lub hom phiaj yog muab cov khoos phis tawj rau kaum tawm lab tus tib neeg, thiab qhov pheej yig dua cov khoos phis tawj no, nws yuav yooj yim dua rau peb ua qhov no. Yog tias Macintosh raug nqi ib txhiab daus las, kuv yuav yog zoo siab.
Playboy: Yuav ua li cas txog cov neeg uas yuav Lisa thiab Apple III, uas koj tso ua ntej Macintosh? Lawv tau sab laug nrog cov khoom tsis sib xws, cov khoom qub.
Cov hauj lwm: Yog tias koj xav muab lo lus nug no, ces nco ntsoov txog cov neeg uas yuav PCs thiab PCjr los ntawm IBM. Hais txog Lisa, qee qhov ntawm nws cov thev naus laus zis kuj tau siv hauv Macintosh - koj tuaj yeem khiav Macintosh cov kev pab cuam ntawm Lisa. Lisa zoo li ib tug tij laug loj rau Macintosh, thiab txawm tias kev muag khoom qeeb thaum xub thawj, hnub no lawv tau nce siab. Tsis tas li ntawd, peb tseem muag ntau tshaj ob txhiab Apple IIIs txhua hli, ntau tshaj li ib nrab ntawm lawv rov qab cov neeg siv khoom. Zuag qhia tag nrho, kuv lub ntsiab lus yog tias cov thev naus laus zis tshiab tsis tas yuav hloov cov uas twb muaj lawm - lawv, los ntawm kev txhais, ua rau lawv tsis siv. Thaum lub sij hawm, yog, lawv yuav hloov lawv. Tab sis qhov no yog qhov xwm txheej zoo ib yam li cov xim TV, uas hloov xim dub thiab dawb. Sij hawm dhau mus, tib neeg lawv tus kheej txiav txim siab seb puas yuav nqis peev hauv cov cuab yeej tshiab.
Playboy: Ntawm tus nqi no, Mac nws tus kheej puas yuav dhau los ua ob peb xyoos?
Cov hauj lwm: Ua ntej tsim lub Macintosh, muaj ob tus qauv - Apple II thiab IBM PC. Cov qauv no zoo li cov dej ntws hla ntawm cov pob zeb ntawm lub hav txwv yeem. Cov txheej txheem zoo li no yuav siv sijhawm ntau xyoo - Apple II siv xya xyoo los "tawg", IBM PC siv plaub xyoos. Macintosh yog tus qauv thib peb, tus dej thib peb, uas tau tswj kom tawg los ntawm lub pob zeb hauv ob peb lub hlis xwb ua tsaug rau qhov kev hloov pauv ntawm cov khoom lag luam thiab ceev faj kev lag luam ntawm peb lub tuam txhab. Kuv xav tias niaj hnub no tsuas muaj ob lub tuam txhab uas tuaj yeem ua qhov no - Apple thiab IBM. Tej zaum nws yuav tsis yog qhov zoo, tab sis nws yog txheej txheem herculean, thiab kuv tsis xav tias Apple lossis IBM yuav rov qab mus rau nws rau peb lossis plaub xyoos ntxiv. Tej zaum thaum kawg ntawm lub yim caum tej yam tshiab yuav tshwm sim.
Playboy: Tam sim no dab tsi?
Cov hauj lwm: Kev tsim kho tshiab yuav yog tsom rau kev ua kom cov khoom txav tau yooj yim, tsim cov thev naus laus zis hauv network, faib cov tshuab luam ntawv laser thiab cov ntaub ntawv sib koom. Kev sib txuas lus muaj peev xwm kuj tseem yuav nthuav dav, tej zaum los ntawm kev sib txuas ntawm xov tooj thiab lub computer ntawm tus kheej.
Kom txuas ntxiv
Tau qhov twg los: www.hab.com