Product Development Visual Aid: Tsim

Qhov no yog ib feem ob ntawm plaub ntu ntawm kev txhim kho cov khoom siv lub cev. Yog koj nco nws Ib feem ntawm 1: Tsim ib lub tswv yim, nco ntsoov nyeem nws. Tsis ntev koj yuav tuaj yeem txav mus rau Ntu 3: Tsim thiab Ntu 4: Validation. Sau: Ben Einstein. Thawj Kev txhais lus ua los ntawm fablab teams FABINKA thiab qhov project TES.

Ntu 2: Tsim

Txhua kauj ruam ntawm tus tsim theem - kev tshawb fawb neeg siv, wireframing, ntau nyob rau hauv Russia), tus qauv tsim pom - xav tau los ntsuas qhov kev xav ntawm qhov khoom yuav zoo li cas thiab cov neeg siv yuav cuam tshuam nrog nws li cas.

Product Development Visual Aid: Tsim
Daim duab 2.1 Product Design Stages

Kev txhim kho cov neeg siv khoom thiab kev tawm tswv yim

Cov tuam txhab uas tsom ntsoov rau cov neeg siv khoom tawm tswv yim yuav ua tiav ntau dua li cov uas tsis tas zaum hauv kev cob qhia thiab txhim kho. Qhov no feem ntau cuam tshuam rau cov tuam txhab uas tsim cov khoom siv. Thiab thaum kev sib txuas lus nrog cov neeg siv khoom ib txwm muaj txiaj ntsig, nws tseem ceeb heev nyob rau theem pib ntawm kev loj hlob.

Product Development Visual Aid: Tsim
Daim duab 2.2. Kev txhim kho cov neeg siv khoom thiab kev tawm tswv yim

rau DipJar Nws yeej ib txwm tseem ceeb heev rau kev sim thiab paub meej tias koj qhov kev xav ntawm cov neeg siv khoom. Tom qab tsim cov ntawv pov thawj ntawm lub tswv yim qauv (PoC), cov tsev txhab nyiaj tau tso rau hauv lub ntiaj teb tiag.

Product Development Visual Aid: Tsim
Daim duab 2.3. Cov duab tiag tiag ntawm cov neeg siv khoom raug coj los kuaj thaum ntxov

Ib tug ntawm kuv tus kws cob qhia ib zaug hais tias, "Koj puas paub yuav ua li cas qhia yog tias koj cov khoom tsim tsis zoo? Saib seb tib neeg siv nws li cas. " Pab pawg DipJar khaws cia pom qhov teeb meem tib yam (lub xub liab hauv daim duab): cov neeg siv tau sim ntxig daim npav tsis raug. Nws tau pom tseeb tias qhov no yog qhov kev txwv loj tsim.

Cov lus pom zoo rau kev sib txuas lus nrog cov neeg siv khoom ntawm theem no (raws li qhov tsis zoo rau theem kev tshawb fawb txog teeb meem):

  • Npaj ib tsab ntawv sib tham kom ntxaws thiab lo rau nws;
  • Sau kom meej qhov koj hnov ​​hauv kev sau ntawv lossis ntawm lub suab kaw;
  • Yog tias ua tau, taug qab koj cov neeg siv khoom loyalty index (NPS, ntau lub tuam txhab nyiam ua qhov no tom qab, thiab qhov zoo);
  • Cia cov neeg siv ua si nrog cov khoom (thaum koj npaj txhij) yam tsis muaj kev piav qhia ua ntej lossis teeb tsa
  • Tsis txhob nug cov neeg siv khoom seb lawv yuav hloov pauv li cas ntawm cov khoom: hloov, saib seb lawv siv li cas;
  • Tsis txhob them nyiaj ntau dhau rau cov ntsiab lus; piv txwv li, xim thiab qhov loj me yog qhov teeb meem ntawm saj.

Wireframe qauv

Tom qab cov lus qhia ntxaws ntxaws ntawm cov ntaub ntawv pov thawj ntawm lub tswv yim qauv, nws yog lub sijhawm los iterate cov khoom tsim.

Product Development Visual Aid: Tsim
Daim duab 2.4. Wireframe qauv theem

Cov txheej txheem wireframing pib nrog kev tsim cov duab kos duab siab uas piav qhia tag nrho cov kev paub ntawm kev siv cov khoom. Peb hu cov txheej txheem storyboards.

Product Development Visual Aid: Tsim
Daim duab 2.5. Zaj dab neeg

Lub storyboard pab cov tuam txhab tsim kev xav los ntawm tag nrho cov khoom taug kev. Nws yog siv los piav qhia:

  • Ntim: nws yuav zoo li cas? Koj piav qhia txog cov khoom lag luam li cas (qhov nruab nrab pob loj) hauv cuaj lo lus lossis tsawg dua ntawm ib pob? Lub thawv yuav loj npaum li cas? Nws yuav mus qhov twg hauv khw / ntawm lub txee?
  • Kev Muag Khoom: Cov khoom yuav muag qhov twg thiab cov neeg yuav cuam tshuam li cas ua ntej yuav khoom? Cov kev sib tham sib tham puas yuav pab tau? Cov neeg siv khoom puas yuav tsum paub ntau yam txog cov khoom lossis nws puas yog kev yuav khoom?
  • Unboxing: Yuav ua li cas rau unboxing kev? Nws yuav tsum yooj yim, nkag siab thiab yuav tsum tau siv zog tsawg.
  • Kev teeb tsa: Cov kauj ruam twg cov neeg siv khoom yuav tsum ua ua ntej cov khoom npaj rau kev siv thawj zaug? Koj yuav xav tau dab tsi ntxiv nrog rau cov khoom siv ntxiv? Yuav ua li cas yog tias cov khoom tsis ua haujlwm (tsis muaj kev sib txuas wifi lossis daim ntawv thov tsis raug ntsia ntawm lub smartphone)?
  • Kev siv thawj zaug: Yuav ua li cas cov khoom yuav tsum tau tsim kom cov neeg siv tau sai sai pib siv nws? Yuav ua li cas cov khoom tsim los ua kom cov neeg siv rov qab los nrog kev paub zoo?
  • Rov siv dua lossis siv tshwj xeeb: yuav ua li cas kom ntseeg tau tias cov neeg siv txuas ntxiv siv thiab txaus siab rau cov khoom? Yuav ua li cas tshwm sim hauv kev siv tshwj xeeb: poob kev sib txuas / kev pabcuam, hloov kho firmware, cov khoom siv uas ploj lawm, thiab lwm yam?
  • Cov neeg siv kev txhawb nqa: cov neeg siv ua li cas thaum lawv muaj teeb meem? Yog tias lawv xa cov khoom hloov pauv, qhov no yuav tshwm sim li cas?
  • Lifespan: Feem ntau cov khoom siv tas sijhawm tom qab 18 lossis 24 lub hlis. Cov txheeb cais no cuam tshuam li cas rau cov neeg siv khoom taug kev? Koj puas xav kom cov neeg siv yuav lwm yam khoom? Yuav ua li cas lawv txav ntawm ib yam khoom mus rau lwm qhov?

Product Development Visual Aid: Tsim
Daim duab 2.6. Ua haujlwm nrog tus neeg siv yav tom ntej ntawm daim ntawv thov lossis web interface

Wireframe qauv kuj tseem muaj txiaj ntsig yog tias koj cov khoom lag luam muaj qhov cuam tshuam digital (kho interface, web interface, smartphone app). Cov no feem ntau yog cov duab dub thiab dawb yooj yim, txawm hais tias cov cuab yeej digital kuj tuaj yeem siv tau. Hauv daim duab saum toj no (2.6) koj tuaj yeem pom tus tsim ntawm lub tuam txhab (ntawm sab xis). Nws xam phaj cov zeem muag (sab laug) thiab sau ntawv thaum nws siv lub app ntawm daim ntawv xov tooj smartphone "screen." Thiab txawm hais tias qhov kev sim no ntawm kev ua haujlwm digital yuav zoo li qub, nws zoo heev.

Thaum kawg ntawm koj lub wireframing, koj yuav tsum muaj kev nkag siab ntxaws txog seb cov neeg siv yuav cuam tshuam nrog txhua qhov ntawm koj cov khoom.

Visual tsab.

Ib qho kev pom pom yog ib qho qauv uas sawv cev rau qhov kawg tab sis cov khoom tsis ua haujlwm. Raws li nrog rau lwm theem, kev tsim cov qauv zoo li no (thiab txuas nrog wireframes) cuam tshuam nrog kev sib txuas lus nrog cov neeg siv.

Product Development Visual Aid: Tsim
Daim duab 2.7. Visual prototype theem

Pib nrog ntau lub tswv yim thiab ua haujlwm los xaiv ob peb lub tswv yim uas ua tau raws li koj cov neeg siv cov qauv.

Product Development Visual Aid: Tsim
Daim duab 2.8 Sketch

Nto moo qauv tsim yuav luag ib txwm pib nrog cov sketches theem siab ntawm cov khoom nws tus kheej (raws li opposed to a storyboard, uas piav txog cov kev paub ntawm kev siv cov khoom). Feem ntau cov neeg tsim khoom lag luam ua ntej ua qhov kev tshawb fawb ua ntej rau cov duab zoo sib xws thiab cov khoom lag luam. Tus tsim qauv ntawm DipJar tau kawm ntau yam ntawm lwm yam khoom thiab ua cov duab kos raws li lawv cov duab.

Product Development Visual Aid: Tsim
Daim duab 2.9. Cov duab xaiv

Thaum koj tau xaiv ob peb lub tswv yim ntxhib, koj yuav tsum sim seb lawv yuav zoo li cas hauv lub ntiaj teb tiag. Hauv daim duab koj tuaj yeem pom cov ntaub ntawv ntxhib ntawm DipJar ua los ntawm lub hauv paus ua npuas ncauj thiab lub raj. Txhua tus yuav siv sijhawm li ob peb feeb los tsim, thiab vim li ntawd, koj tuaj yeem tau txais lub tswv yim ntawm yuav ua li cas cov duab yuav pom hauv lub ntiaj teb tiag. Kuv tau ua cov qauv no tawm ntawm txhua yam ntawm av nplaum thiab Legos rau ua npuas ncauj thiab toothpicks. Muaj ib txoj cai tseem ceeb: ua qauv sai thiab pheej yig.

Product Development Visual Aid: Tsim
Daim duab 2.10. Kev xaiv loj

Tom qab xaiv cov duab yooj yim, koj yuav tsum ua haujlwm ntawm qhov loj ntawm tus qauv thiab qhov ntsuas ntawm tus kheej qhov chaw. Feem ntau muaj ob lossis peb qhov tsis muaj qhov tseem ceeb rau "kev xav zoo" ntawm cov khoom. Nyob rau hauv cov ntaub ntawv ntawm DipJar, qhov no yog qhov siab ntawm lub peev xwm nws tus kheej, txoj kab uas hla ntawm sab pem hauv ntej thiab geometry ntawm tus ntiv tes qhov. Rau lub hom phiaj no, cov qauv muaj tseeb dua yog ua nrog qhov sib txawv me ntsis hauv qhov tsis muaj (los ntawm cov duab los qhia thiab polystyrene ua npuas ncauj).

Product Development Visual Aid: Tsim
Daim duab 2.11. Nkag siab txog Tus Neeg Siv Khoom

Ua ke nrog kev txhim kho daim ntawv, nws feem ntau pom meej tias qee qhov kev paub siv (UX) yuav tsum tau piav qhia. Pab pawg DipJar pom tias qhov muaj feem ntawm kev siab dawb siab zoo nce ntxiv thaum tus neeg ua ntej hauv kab tawm ntawm lub ntsis. Peb tau pom tias lub suab thiab lub teeb pom kev zoo yog ib txoj hauv kev zoo heev los nyiam cov neeg nyob hauv kab thiab yog li ua kom qhov zaus thiab qhov loj ntawm cov lus qhia. Yog li ntawd, peb tau ua ntau yam los xaiv qhov zoo tshaj plaws kev tso kawm ntawm LEDs thiab tsim kev sib txuas lus siv lub teeb.

Product Development Visual Aid: Tsim
Daim duab 2.12. Tsim hom lus

Txhua yam khoom muaj "tsim hom lus" los ntawm kev sib txuas lus pom los yog kev paub nrog tus neeg siv. Rau DipJar, nws yog ib qho tseem ceeb kom ceev nrooj qhia rau tus neeg siv yuav ua li cas ntxig daim npav. Pab neeg no tau siv sijhawm ntau los txhim kho daim npav lub logo (daim duab sab laug) kom cov neeg siv tuaj yeem nkag siab meej txog kev ntxig daim npav kom raug.

Pab pawg DipJar kuj tau ua haujlwm ntawm kev ua kom zoo dua cov qauv LED backlight. Ib tug liab xub taw qhia rau cov LEDs nyob ib ncig ntawm ntug ntawm lub ntsej muag, uas playfully qhia ib tug ua siab dawb siab zoo. Lub xub xiav qhia txog qhov tshwm sim ntawm kev sib tham ntev los ntawm pab pawg - lub peev xwm ntawm cov tswv tsev txhab nyiaj hloov pauv cov nyiaj tau los. Ib qho kev cai digital LED zaub tso cai rau tus tswv ntawm DipJar tau yooj yim hloov qhov loj me.

Product Development Visual Aid: Tsim
Daim duab 2.13. Xim, cov ntaub ntawv, tiav

Txhawm rau txiav txim siab sai sai rau qhov kawg tshwm sim ntawm cov khoom, cov neeg tsim qauv xaiv xim, cov ntaub ntawv thiab tiav (CMF). Qhov no feem ntau ua tiav digitally (raws li qhia saum toj no) thiab tom qab ntawd muab txhais ua qauv thiab qauv. DipJar tau sim ntau yam ntawm cov ntaub ntawv hlau, ua tiav, thiab xim yas.

Product Development Visual Aid: Tsim
Daim duab 2.14. Qhov kawg renders

Qhov tshwm sim ntawm kev xaiv thawj CMF yog cov qauv khoom lag luam zoo tshaj plaws. Nws feem ntau suav nrog tag nrho cov ntsiab lus los ntawm cov theem dhau los: cov duab, qhov loj me, cov cim, cov neeg siv kev paub (UX), teeb pom kev zoo (LED), xim, textures thiab cov ntaub ntawv. Xws li kev pom kev zoo siab, kev ua yeeb yam, kuj yog lub hauv paus rau yuav luag txhua yam khoom lag luam (txawm tias Apple lub lag luam gods siv renders rau txhua yam).

Product Development Visual Aid: Tsim
Daim duab 2.15. Web daim ntawv thov tsim

Yog tias koj cov khoom lag luam muaj qhov cuam tshuam digital, tsim kom muaj qhov tseeb ntau dua yuav pab tau zoo hauv kev txhais cov neeg siv kev paub ntawm koj cov khoom. DipJar cov cuab yeej digital tseem ceeb yog lub vev xaib tswj hwm lub vev xaib rau cov tswv khw thiab cov koom haum. Tseem muaj kev npaj yuav tso tawm daim ntawv thov mobile rau cov neeg ua haujlwm thiab cov neeg tawm tswv yim.

Product Development Visual Aid: Tsim
Daim duab 2.16. Kev xaiv ntawm ntim configuration

Ib theem tseem ceeb uas yooj yim tsis nco qab nyob rau theem tsim yog ntim. Txawm tias ib qho khoom siv yooj yim xws li DipJar tau dhau los ntawm kev hloov pauv hauv kev ntim khoom. Hauv daim duab ntawm sab laug koj tuaj yeem pom thawj version ntawm lub ntim; nyob rau hauv daim duab ntawm sab xis yog ib tug ntau impressive thiab elegant ntim ntawm lub thib ob tiam. Kev tsim kho kom zoo yog ib feem tseem ceeb ntawm kev tsim cov neeg siv khoom zoo thiab cov khoom siv tshwj xeeb.

Product Development Visual Aid: Tsim
Daim duab 2.17. Tsis txhob hnov ​​​​qab txog iteration!

Thaum muaj kev ntseeg siab pom cov qauv tsim tawm, lawv raug xa rov qab rau cov neeg siv khoom los sim ntau qhov kev xav tau ua thaum lub sijhawm txhim kho. Nws yog txaus los ua 2-3 iterations kom tau ib tug zoo pom zoo qauv.

Product Development Visual Aid: Tsim
Daim duab 2.18. Qhov kawg tsab ntawv visually ze rau cov khoom

Thaum cov txheej txheem tsim ua tiav, koj xaus nrog tus qauv zoo nkauj uas qhia tau hais tias lub hom phiaj tsim, tab sis tseem tsis muaj kev ua haujlwm. Cov neeg siv khoom thiab cov tub ua lag luam yuav tsum muaj peev xwm nkag siab sai sai rau koj cov khoom los ntawm kev cuam tshuam nrog cov qauv no. Tab sis cia peb tsis txhob hnov ​​​​qab qhov tseem ceeb ntawm kev ua kom cov khoom ua haujlwm. Txhawm rau ua qhov no, dhia mus rau ntu 3: Kev tsim kho.

Koj tau nyeem ib feem ob ntawm plaub ntu ntawm kev txhim kho cov khoom siv lub cev. Nco ntsoov nyeem Ib feem ntawm 1: Lub tswv yim tsim. Tsis ntev koj yuav tuaj yeem txav mus rau Ntu 3: Tsim thiab Ntu 4: Validation. Sau: Ben Einstein. Thawj Kev txhais lus ua los ntawm fablab teams FABINKA thiab qhov project TES.

Tau qhov twg los: www.hab.com

Ntxiv ib saib