Kev muag phau ntawv online hauv Russia txoj kev lag luam loj hlob sai tshaj plaws. Los ntawm thawj ib nrab ntawm 2019, qhov sib faib ntawm cov phau ntawv muag hauv online khw muag khoom tau nce los ntawm 20% mus rau 24%, uas yog 20,1 billion rubles. Thawj Tswj Hwm thiab tus tswv ntawm lub tuam txhab Eksmo-AST Oleg Novikov ntseeg tias thaum kawg ntawm lub xyoo lawv yuav loj hlob ntxiv 8%. Ntau tus neeg yuav khoom nyiam yuav cov ntawv online vim nws pheej yig dua. Feem ntau cov neeg tuaj rau cov khw muag khoom cib-thiab-mortar xaiv cov phau ntawv thiab tom qab ntawd yuav lawv hauv online platforms.
Ib qho ntawm cov tsav tsheb loj hlob yog cov phau ntawv hluav taws xob thiab suab. Raws li kev kwv yees los ntawm litres tus thawj coj dav dav Sergei Anuriev, thaum kawg ntawm 2019 lawv cov kev muag khoom yuav nce 35% thiab cov nyiaj rau 6,9 billion. Qhov feem ntawm e-phau ntawv hauv tag nrho cov phau ntawv muag yuav nce mus txog 11-12%. Hauv tsoomfwv thiab cheeb tsam phau ntawv chains, kev muag khoom txij thaum pib ntawm lub xyoo tau nce mus rau 14,3 billion rubles, uas yog 16% ntawm tag nrho cov phau ntawv muag. Txawm li cas los xij, kev muag khoom hauv khw muag khoom poob los ntawm 4%, poob rau 24,1 billion rubles.
Thaum kawg ntawm lub xyoo, tag nrho cov phau ntawv lag luam yuav tsum loj hlob los ntawm 8% mus rau 92 billion rubles, Novikov kwv yees.
Economists kwv yees tias Lavxias teb sab cov khw muag khoom online yuav sai sai no nrov dua thiab pib tshem tawm cov khw muag khoom offline, txawm tias muaj teeb meem nyuaj, kev ua txhaum cai thiab teeb meem logistics.
Yog li ntawd, thawj ob lub lis piam ntawm lub yim hli ntuj, kev npaj rau xyoo kawm ntawv tshiab pib. Tab sis xyoo 2019, kev muag khoom ntawm cov khoom siv hauv chaw ua haujlwm hauv khw hauv online tau nce siab heev. Thaum Lub Xya Hli thiab Lub Yim Hli, kev muag khoom hauv online ntawm cov khoom hauv pawg no los ntawm ntau tshaj 300%.
Tau qhov twg los: 3d xov.ru