tom qab cov nqe lus Tom qab Tsoom Fwv Teb Chaws Antimonopoly Service tshaj tawm tias kev tshaj tawm ntawm Telegram thiab YouTube yog txhaum cai, cov pab pawg tshaj tawm loj tau pib ncua lawv cov phiaj xwm tshaj tawm hauv tus neeg xa xov, Vedomosti tshaj tawm.
Tshwj xeeb, pawg tshaj tawm Media Direction Group (qeb 8 saum toj kawg nkaus los ntawm qhov ntim khoom siv xov xwm hauv xyoo 2024 raws li Sostav thiab Lub Koom Haum Kev Sib Txuas Lus ntawm Russia (ACAR)) tau ncua nws qhov chaw tso tawm. Raws li nws tus thawj coj, Denis Maksimov, tau hais rau Vedomosti, pawg neeg tab tom ua "txhua yam kev ntsuas kom ua tau los tswj kev ua haujlwm ntawm cov phiaj xwm thaum hloov mus rau lwm txoj hauv kev."
Ib tug neeg sawv cev ntawm pawg tuam txhab Rodnaya Rech (rau lub tuam txhab saum toj kawg nkaus los ntawm kev yuav khoom xov xwm hauv xyoo 2024) tau hais tias cov neeg tshaj tawm tau teb rau qhov kev tshaj tawm hauv ntau qib, nrog rau qee qhov ncua lawv cov phiaj xwm thaum ntxov li nag hmo yav tsaus ntuj. "Peb, suav nrog peb cov kws lij choj, tab tom saib xyuas qhov xwm txheej, tos kev piav qhia ntawm cov nom tswv, thiab npaj txhij los ua haujlwm sai sai raws li cov ntaub ntawv tuaj txog," nws tau hais.
Sergey Efimov, tus thawj coj ntawm OMD Resolution (ib feem ntawm OMD OM Group; ib feem ntawm Group1, lub koom haum #1 los ntawm kev yuav xov xwm hauv xyoo 2024), tau hais rau Vedomosti tias ntau tus neeg siv khoom tau nrhiav kev qhia meej txog cov qauv kev cai lij choj rau kev tso rau hauv tus neeg xa xov, thiab tsuas yog 10-15% ntawm lawv tau xa cov lus thov kom tshem tawm cov tshaj tawm ntawm Telegram. Nws tau hais tias yuav luag tsis muaj kev tshaj tawm tau raug nres lub sijhawm no.
NMi Digital (ib feem ntawm NMi Group) tau tshaj tawm tias nws tsis tau txais cov lus thov los ntawm cov neeg siv khoom kom tshem tawm cov phiaj xwm tshaj tawm Telegram, tab sis tab tom ua qhov kev tshuaj xyuas tag nrho ntawm cov chaw tso tawm thiab pom zoo kom ncua cov phiaj xwm tshaj tawm Telegram kom txog thaum muaj qhov xwm txheej meej. Lwm lub koom haum kuj tshaj tawm tias feem ntau cov neeg tshaj tawm tsis tau tshem tawm lawv cov chaw tso tawm, tos cov neeg tswj hwm kom meej.
Raws li Vasily Yashchuk, Tus Thawj Coj ntawm Lub Chaw Tsim Khoom ntawm Kokoc Group, kev txwv tsis pub tshaj tawm ntawm Telegram thiab YouTube yuav cuam tshuam rau cov peev txheej uas suav txog kwv yees li 70% ntawm kev lag luam kev lag luam influencer (kev tshaj tawm nrog cov bloggers): 40% ntawm Telegram, 30% ntawm YouTube. Lwm 15% tuaj ntawm VK, thiab 15% seem los ntawm TikTok, Rutube, Zen, Twitch, thiab lwm lub platform. Lub ntu kev lag luam influencer yav dhau los kwv yees tias muaj nqis 50-60 billion rubles hauv xyoo 2025, raws li Lub Koom Haum ntawm Bloggers thiab Lub Chaw Haujlwm (ABA).
Tam sim no, tsis yog Telegram lossis YouTube suav nrog rau hauv cov npe ntawm cov peev txheej uas kev tshaj tawm raug cai txwv tsis pub ua, Dmitry Grigoryev, Tus Thawj Coj ntawm Lub Tsev Haujlwm Kev Cai Lij Choj ntawm European Media Group tau hais. Cov no suav nrog kev sau npe ua ke ntawm cov npe sau npe, cov nplooj ntawv vev xaib, thiab cov chaw nyob hauv network uas muaj cov ntaub ntawv uas kev tshaj tawm raug txwv tsis pub ua hauv Russia (tswj los ntawm Roskomnadzor), daim ntawv teev npe ntawm cov koom haum txawv teb chaws thiab thoob ntiaj teb tsis xav tau, thiab Ministry of Justice daim ntawv teev npe ntawm cov koom haum extremist. Ntxiv mus, Telegram thiab YouTube tseem suav nrog hauv Roskomnadzor cov npe ntawm cov tes hauj lwm sib raug zoo, nws hais ntxiv.
Tam sim no, muaj qhov tsis sib xws ntawm qhov kev txhais lus ntawm FAS txoj haujlwm thiab qhov kev ua tiag tiag ntawm tus neeg tswj hwm, Yulia Sinitsyna, tus khub hauv kev xyaum Intellectual Property thiab Information Technology ntawm lub tuam txhab cai lij choj Chervets.Partners tau hais. "Yog tias txoj haujlwm FAS tau lees paub raug cai, qhov no txhais tau tias kev txhais lus dav dua ntawm txoj cai tshaj tawm - qhov kev txwv yuav siv tsis yog rau cov peev txheej raug thaiv tag nrho tab sis kuj rau cov platforms uas muaj kev nkag mus rau qee qhov txwv," nws hais.
Tau qhov twg los:
Tau qhov twg los: 3d xov.ru
