Tsis ntev los no, peb txoj haujlwm kev kawm Technosphere tau tshaj tawm cov lus qhuab qhia kawg los ntawm chav kawm IT Project thiab Product Management. Koj yuav tau txais kev paub hauv kev lag luam ntawm cov khoom lag luam thiab kev tswj xyuas qhov project siv cov piv txwv ntawm Mail.ru Group, nkag siab txog lub luag haujlwm ntawm cov khoom lag luam thiab tus thawj tswj hwm qhov project, kawm txog kev txhim kho kev cia siab thiab cov yam ntxwv ntawm cov khoom thiab kev tswj xyuas qhov project hauv lub tuam txhab loj. Hoob no tham txog txoj kev xav thiab kev coj ua ntawm kev tswj cov khoom thiab txhua yam uas nyob hauv (lossis nyob ze): cov txheej txheem, cov kev xav tau, kev ntsuas, hnub kawg, kev xa tawm, thiab, tau kawg, tham txog tib neeg thiab kev sib txuas lus nrog lawv li cas. Hoob no qhia los ntawm Dina Sidorova.

Lecture 1. Qhov project thiab kev tswj cov khoom yog dab tsi

Qhov txawv ntawm ib qho khoom thiab ib qhov project yog dab tsi? Dab tsi yog lub luag haujlwm ntawm cov khoom lag luam thiab tus thawj tswj hwm qhov project? Kev paub tsob ntoo thiab kev xaiv rau lawv cov twj. “Yog li, kuv xav tsim cov khoom txias. Yuav ua li cas?" Yuav ua li cas txheeb xyuas kev lag luam? Tus nqi proposition ntawm qhov project thiab cov khoom.

Lecture 2. Customer Development, UX research

Vim li cas cov khoom lag luam poob? CustDev thiab UX kev tshawb fawb yog dab tsi, qhov txawv ntawm lawv yog dab tsi? Thaum twg thiab yuav ua li cas ua CustDev thiab UX tshawb fawb? Nws puas tsim nyog ntseeg tag nrho cov txiaj ntsig tau txais hauv kev tshawb fawb? Thiab koj ua li cas rau cov ntaub ntawv no?

Lecture 3. A/B xeem

Hauv kev txuas ntxiv ntawm cov lus qhuab qhia dhau los: qhov twg yog qhov chaw zoo tshaj plaws los khaws cov txiaj ntsig ntawm koj qhov kev tshawb fawb?

metrics yog dab tsi? Vim li cas lawv thiaj xav tau thiab lawv tuaj yeem qhia tau dab tsi? Cov metrics yog dab tsi? ROI, LTV, CAC, DAU, MAU, Retention, cohorts, funnels, conversions. Yuav ntsuas dab tsi tsis ntsuas los ntawm cov ntsuas no? Lub moj khaum rau kev tsim cov khoom ntsuas. Metric tracking systems. Cov kev xeem A/B feem ntau suav li cas? Yuav ua li cas ntsuas cov ntsuas ntsuas kom raug thiab tsis tsim cov illusions? Yuav ua li cas nrog lawv, yuav ua li cas thiab thaum twg?

Lus qhuab qhia 4. Action plan (roadmap)

Lo lus tseem ceeb ntawm txhua yam khoom. Koj tau txais ib lub tswv yim rau qhov twg? Nws puas yuav ua kom cov khoom zoo dua? Yuav ua li cas thiaj ua tau cov kev tsim kho tshiab? Leej twg yuav tsum paub txog nws?

Lus qhuab qhia 5. Cov txheej txheem tsim kho software

"Kub" methodologies. Kev xav ntawm kev txwv. "Tshiab" methodologies. Cov txheej txheem hauv cov txheej txheem xaiv. Cov xwm txheej tiag tiag hauv kev txhim kho.

Lecture 6. Yuav tsum muaj, kev soj ntsuam, kev pheej hmoo thiab pab neeg

Gantt daim ntawv qhia. Dab tsi yog qhov yuav tsum tau ua thiab lawv ua li cas? Yuav ntsuas cov haujlwm li cas? Yuav ua li cas nrog kev txaus ntshai thiab nrog tib neeg?

Lus qhuab qhia 7. Kev lag luam

Cov lus nug zoo yog: leej twg yog peb cov neeg siv khoom, leej twg yog peb cov neeg sib tw thiab vim li cas, peb tuaj yeem ua kom zoo dua ntawm kev lag luam? Ntau hom kev txheeb xyuas: xwm txheej, neeg siv khoom thiab kev sib tw. kev txhawb zog. Qhov chaw. Kev txhawb nqa.

Lecture 8. MVP, pib

MVP yog dab tsi thiab vim li cas nws thiaj xav tau? Yuav ua li cas? Prototyping thiab kev kuaj neeg siv.

Lus qhuab qhia 9

Kev cob qhia tes rau hauv kev ua cov ntaub ntawv thiab tshuaj xyuas nrog Jupyter.

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Lub playlist ntawm tag nrho cov lus qhuab qhia yog nyob ntawm txuas. Nco qab tias tam sim no cov lus qhuab qhia thiab cov chav kawm master los ntawm cov kws tshaj lij IT hauv peb txoj haujlwm kev kawm tseem tau tshaj tawm hauv channel Technostream. Subscribe!

Tau qhov twg los: www.hab.com