"Nws kuj tau sau rau ntawm lub laj kab, thiab muaj taws tswm ciab tom qab nws," tej zaum qhov zoo tshaj plaws hais tias tuaj yeem piav qhia txog kev tshaj tawm hauv Is Taws Nem. Koj nyeem ib yam, thiab tom qab ntawd koj pom tias koj nyeem tsis raug, nkag siab nws tsis raug, thiab muaj ob lub hnub qub nyob rau sab xis sab xis. Qhov no yog tib "liab qab" tshaj tawm uas ua rau adblock vam meej. Thiab txawm tias cov neeg tshaj tawm tau nkees ntawm qhov ntws ntawm kev tshaj tawm nrog innuendoes thiab gimmicks. "Kuv muaj txaus!" tau txiav txim siab peb tus neeg lag luam, uas tau 11 xyoo delved rau hauv PR thiab kev lag luam hauv IT los ntawm cov txheej txheem hauv qab. Nws sau tag nrho cov CRM tshaj tawm ntawm nws cov ncuav qab zib thiab niaj hnub no qhib lub microphone mus rau nws - nrog rau txoj cai los qhia tias yog dab tsi hauv kev tshaj tawm ntawm CRM systems, yuav ua li cas nyeem tag nrho cov kev tshaj tawm no thiab tsis txhob raug ntes hauv kev lag luam network. Los yog tej zaum nrhiav qee lub tswv yim rau koj tus kheej.
Disclaimer: Cov neeg ua haujlwm txoj kev xav yuav los yog tsis sib haum nrog lub tuam txhab kev xav . Lub tuam txhab npe tsis pom tseeb, txhua qhov kev tshaj tawm yog tiag tiag.
Hlo Habr!
Yog tias tsuas yog cov network no yog kev lag luam! Qee zaum lawv tsuas yog tsim los kom tau txais cov ntaub ntawv hais txog tus neeg siv khoom (tiav) los ntawm kev tsav nws mus rau nplooj ntawv tsaws. Thiab tom qab ntawd koj tuaj yeem thuam lawv, ntes lawv hauv kev sib tham, lossis tsuas yog tsis hu rov qab (raws li qee tus phab ej ntawm peb qhov kev tshuaj xyuas tau ua). Ua ntej plunging mus rau hauv lub abyss ntawm advertising CRM systems, cia peb txiav txim siab leej twg muab qhov kev tshaj tawm no thiab leej twg nws yog npaj rau.
Vim li cas koj thiaj pom kev tshaj tawm?
Koj tshawb hauv Google lossis Yandex rau "crm", "yuav crm", "crm yog dab tsi", thiab lwm yam. Lub tshuab tshawb nrhiav caw txhua lub tuam txhab uas muaj kev tshaj tawm hauv Yandex.Direct lossis Google Ads (ex-AdWords) los koom rau hauv kev sib tw rau txoj cai los qhia rau koj. Nyob ntawm qhov loj ntawm qhov kev sib tw thiab CTR ntawm qhov kev tshaj tawm, nyob rau sab saum toj thiab hauv qab ntawm nplooj ntawv koj yuav pom kev tshaj tawm rau ntau CRMs (lossis tsis tshua muaj cov neeg uas tswj hwm muab lwm qhov kev tshaj tawm rau lo lus no - lub tswv yim kim insanely) thiab koj. tau nyem rau ntawm nws. Yog tias koj ua li no, koj yuav raug suav nrog hauv kev tshaj tawm (retargeting) cov npe ntawm cov tuam txhab tshaj tawm thiab tam sim no lawv yuav qhia koj thiab txhua tus neeg ntawm cov npe hom ultra-tus kheej tshaj tawm rau ntawm qhov chaw (ntawm cov duab network). Yog tias koj tsis nyem (thiab yog tias koj nyem dhau), nws tseem ntxov dhau los zoo siab - lub tshuab tshawb nrhiav tau nco qab koj thiab tam sim no ntau yam kev tshaj tawm yuav ua raws koj ntawm txhua qhov chaw. Zoo, uas yog, nws tsis pub leejtwg paub tias koj txaus siab rau CRM, uas txhais tau tias qhov kev ua si tau pib :)
https://*****.com/ru/?utm_source=yandex&utm_medium=cpc&utm_campaign=type1_search%7Ccid_40424975%7CEkshtein&utm_content=gid_3664236016%7Caid_6926784727%7C15614453365%7C&utm_term=crm%20Π²Π½Π΅Π΄ΡΠΈΡΡ&source=zen.yadnex.ru®ion=ΠΠΈΠΆΠ½ΠΈΠΉ%20ΠΠΎΠ²Π³ΠΎΡΠΎΠ΄_47&device=mobilehttps://cloud*****.ru/?utm_source=yandex&utm_medium=cpc&utm_campaign=rsy&utm_content=8072165963&utm_term=Π±ΠΈΡΡΠΈΠΊΡ%2024%20ΠΊΡΠΏΠΈΡΡ%20Π»ΠΈΡΠ΅Π½Π·ΠΈΡ®ion=47®ion_name=ΠΠΈΠΆΠ½ΠΈΠΉ%20ΠΠΎΠ²Π³ΠΎΡΠΎΠ΄.mobile.ΠΠΈΠΆΠ½ΠΈΠΉ%20ΠΠΎΠ²Π³ΠΎΡΠΎΠ΄..none&block=none.0&yclid=5954618054675816680Cov cim npe UTM no paub txhua yam txog koj thiab xa koj tus lej mus rau lub network tshaj tawm. Los ntawm txoj kev, muaj cov neeg siv uas tsis nyem rau ntawm tus chij thiab tsis txiav nws nrog adblock; lawv saib lub tuam txhab npe hauv kev tshaj tawm lossis ntawm tus chij thiab manually mus rau ntawm qhov chaw. Xws li paranoia yog qhov tsis muaj txiaj ntsig: lub xaib tseem yuav nco ntsoov koj yog tias koj tsis nkag mus rau nws los ntawm qhov browser tsis qhia npe lossis VPN.
Tab sis tsis yog tag nrho. Yog tias koj tab tom nrhiav CRM thiab tau nkag los ntawm tib lub cuab yeej mus rau Facebook lossis lwm yam kev sib raug zoo, cia siab tias yuav tshaj tawm rau ntawd thiab. Zoo, yog tias koj tshawb nrhiav "crm" hauv kev sib tham, piv txwv li, kom pom cov neeg sau dab tsi, qhov ntawd yog nws - koj nyob rau hauv tsom.
Leej twg tuaj yeem tshaj tawm?
Txhua tus neeg uas muaj lub vev xaib me me lossis nplooj ntawv tsaws ntawm lub ntsiab lus tau hais tseg (muaj qhov tshwj xeeb thaum lub vev xaib tsis xav tau, tab sis qhov no yog qhov tshwj xeeb).
- Lub tuam txhab muag khoom yog tus tsim tawm ntawm CRM systems nws tus kheej, uas ua haujlwm ncaj qha (piv txwv li, peb tshaj tawm raws nraim). Nrog lub qhov muag tau txais kev cob qhia, xws li kev tshaj tawm tuaj yeem paub qhov txawv ntawm cov neeg coob coob - lawv muaj cov ntawv nyeem tsis zoo thiab cov duab zoo xav hauv cov zaub, vim tias tus neeg muag khoom muaj txiaj ntsig rau nws lub koob npe nrov thiab tsis pheej hmoo tshaj tawm tej yam uas yuav ua txhaum txoj cai. Cov cai ntawm Yandex lossis Tsoom Fwv Txoj Cai "Rau Kev Tshaj Tawm". Txawm hais tias muaj "muaj tswv yim" tshwj xeeb ntawm cov neeg muag khoom hluas. Kev tshaj tawm ua rau lub vev xaib official lossis nplooj ntawv tsaws hauv tib lub npe.
- Cov koom tes, cov neeg muag khoom, cov neeg xa khoom yog cov tuam txhab koom nrog cov neeg muag khoom uas sim txhais lawv cov cai (uas tsis tas yuav ua haujlwm). Lawv kev tshaj tawm yog ntau "brazen"; cov vev xaib feem ntau tsuas yog daim npav lag luam lossis ib nplooj ntawv tsaws nplooj.
- Kev xa mus yog cov tuam txhab uas CRM tsis yog lawv cov haujlwm tseem ceeb, tab sis yog tias nws hlawv tawm, vim li cas ho tsis tau txais ib feem pua ββββthiab nyiaj txiag rau kev cob qhia thiab "kev nqis tes ua" (nyeem: teeb tsa yooj yim). Feem ntau pom nyob rau hauv kev tes hauj lwm, kev tshaj tawm tuaj yeem ua rau nplooj ntawv tsaws, sib tham, nplooj ntawv hauv social network, lossis tsuas yog daim ntawv xa tawm cov ntaub ntawv. Ntawm cov ntawv xa mus muaj cov neeg ua lag luam info (ok, peb nyob ntawm HabrΓ©, hais ncaj ncees, info-gypsies), peb yuav rov qab los rau lawv tom qab.
Leej twg yog tus tshaj tawm tsom rau?
Yog tias cov neeg tshaj tawm paub qhov no ... π Qhov tseeb, tau kawg, peb txhua tus npau suav tias kev tshaj tawm yuav raug saib los ntawm cov neeg txiav txim siab (DMs), leej twg yuav pom kev tshaj tawm, txaus siab thiab tiv tauj, tawm lub npe tseeb (thiab tsis yog Kuv Tus Tswv) , qhov tseeb email (tab sis tsis yog [email tiv thaiv]) thiab tus naj npawb xov tooj. Peb suav rau lawv, tau kawg, tab sis peb nkag siab tias peb kuj xaus nrog cov tub ntxhais kawm nrog kev ua haujlwm (ib tug tub ntxhais kawm ib zaug tau sau rau peb uas xav coj peb cov ntawv los ntawm Habr rau hauv nws daim ntawv kawm tiav, tab sis tib lub sijhawm hloov lub npe nrog lwm tus neeg nyiam. CRM), cov neeg ua haujlwm uas xav paub seb CRM yog dab tsi thiab qhov uas tos lawv (txawm tias nws yog ib feem rau lawv tias peb tab tom blogging ntawm HabrΓ©) thiab tsuas yog cov uas xav qhia meej tias CRM yog dab tsi.
Raws li qhov kev suav no, kev tshaj tawm yuav tsum yog qhov tseeb, ncaj ncees, cuam tshuam rau qhov kev thov thiab ua rau lub xaib tuaj yeem muag. Yog li peb mam li paub seb nws yog dab tsi thiab dab tsi tshwm sim tom qab nws.
Koj tuaj yeem hla kev tshaj tawm rau CRM qhov twg?
- Tab sis kev tshawb nrhiav yog nyob rau hauv kev tshawb fawb cav.
- Ntawm cov chaw thiab cov kev pabcuam - hauv kev tshawb nrhiav cov koom tes ntawm kev tshawb nrhiav (piv txwv li, Yandex.Zen, Huab cua, Maps lossis lwm qhov chaw txuas nrog kev tshawb fawb xyaw).
- Hauv cov ntawv thov mobile.
- Hauv kev sib raug zoo (kev tshaj tawm kuj tau muab tso rau hauv lub platforms tus kheej cov nyiaj tshaj tawm).
- Zoo, txawm hais tias peb tsis tham txog cov ntsiab lus, nyob rau hauv HabrΓ©, Kuv tsis tuaj yeem pab tab sis hais txog ob hom kev tshaj tawm uas ua haujlwm zoo - qhov no yog cov ntsiab lus zoo (cov qauv yooj yim: 80% txiaj ntsig, tsis muaj. ntau tshaj 20% PR) thiab banners uas tau yuav ncaj qha rau ntawm qhov chaw thiab muab tso nrog lub hom phiaj nruj.
Qhov no yog cov lus qhia luv luv txog kev tshaj tawm uas ua raws koj hauv Is Taws Nem. Thiab tam sim no nws yog lub sijhawm los mus rau cov piv txwv tshwj xeeb thiab tshuaj xyuas lawv kom nkag siab tias lawv puas tau cog lus rau peb ntau dhau lawm? Txwv tsis pub, koj yuav tau txais koj cov nyiaj tsim nyog rau CRM dawb nrog kev cob qhia thiab phau ntawv kawm ua khoom plig, thiab tom qab ntawd mus tom ntej thiab them nyiaj.
Puas yog tuam txhab blogs ntawm HabrΓ© tshaj tawm?
Tseeb tiag, qhov no yog kev tshaj tawm thiab PR. Tab sis hom kev nce qib no txawv me ntsis ntawm cov kev tshaj tawm classic; qhov no yog qhov kev sib tw yeej-yeej. Koj nyeem cov lus nthuav thiab muaj txiaj ntsig (tsis yog ib txwm, alas) cov lus los ntawm lub tuam txhab thiab them nyiaj rau nws los ntawm kev saib cov ntawv tshaj tawm, thiab cov neeg xav tau nws tau txais cov ntaub ntawv tseem ceeb ntawm cov khoom. Piv txwv li, peb blog. Koj tau lees tias tsis pom cov ntaub ntawv ntxaws ntxaws txog CRM nyob txhua qhov chaw hauv ntu lus Lavxias hauv Is Taws Nem - peb tau tshaj tawm txhua yam peb paub peb tus kheej (tsis suav nrog cov tuam txhab lag luam, vim tias muaj NDAs, kev pom zoo thiab cov hlab ntsha). Peb tau sau 100 tsab xov xwm ntawm HabrΓ© thiab lawv txhua tus muaj kev ncaj ncees, qhia txog peb qhov kev paub dhau los, thiab pab ntau pua tus neeg nyeem nkag mus rau lub ntiaj teb ntawm CRM. Thiab nws zoo li peb tias kev tshaj tawm hauv cov ntawv no yog qhov ncaj ncees. Tib yam tuaj yeem hais txog kwv yees li 70% ntawm cov tuam txhab blogs ntawm Habre.
Peb tau saib daim ntawv tshaj tawm rau koj - muaj txuj ci tseem ceeb nyob ntawd!
Kev muag khoom thiab nyiaj tau los loj hlob
Qhov kev dag loj tshaj plaws hauv kev tshaj tawm CRM systems yog ntau cov lus hais tias CRM system yuav ua qee yam rau koj, nce ib yam rau koj, lossis koj tuaj yeem nce qee yam ua tsaug rau CRM.
Tsis yog ib tus neeg muag khoom tuaj yeem lav koj tias tom qab siv lawv cov CRM system, koj qhov muag yuav nce 10%, 2 zaug, qhov kev txiav txim loj, thiab lwm yam. Tau kawg, kev muag khoom automation feem ntau ua rau kev ua kom zoo ntawm cov txheej txheem thiab, vim li ntawd, kom nce kev muag khoom, tab sis rau txhua lub tuam txhab cov ntsuas no nruj me ntsis rau tus kheej thiab nyob ntawm ntau yam. Yog li ntawd, thaum koj tuaj hla xws li kev tshaj tawm, koj tuaj yeem thov kom muaj kev lees paub thiab cov ntsiab lus ntawm kev loj hlob zoo li no. Tab sis nws yog cleverly sau hais txog kev nce profits - mus txog 30% (zoo, uas yog, los ntawm 0 mus rau 30%), tab sis yuav ua li cas yog hais tias profits txo thaum lub sij hawm los yog tam sim ntawd tom qab siv?
Peb yuav nce kev muag khoom los ntawm 2 zaug, nce nyiaj tau los rau 30%. Disproportional, koj puas xav tias? Kev muag khoom puas yuav poob?
Qhov kev tshaj tawm no tau dhau los ua "Patient Zero". Nws yog tom qab nws tias lub tswv yim rau kab lus no tau tshwm sim. Kev muag khoom ntau ntxiv ntau zaus nrog cov software zoo tshaj plaws yog ib qho kev cog lus tsis txaus ntseeg. Los ntawm txoj kev, kuv tso ib qho kev thov, tab sis tsis muaj leej twg hu kuv rov qab.
Ntau tus qauv, tab sis kuj ntau
Txoj cai ntawm no: 40% kev loj hlob ua tsaug rau kev siv. Lawv tau cov lej no los ntawm qhov twg, kuv xav paub?
Tsis yog kuv tsis ntseeg. Thiab kuv yuav tsis ntseeg, vim tias kev muag khoom loj hlob, kev hloov pauv hauv lawv qhov zoo, qhov nruab nrab ntawm kev txheeb xyuas thiab kev muag khoom yog tus kheej heev. Tsis muaj ib qho xwm txheej twg koj yuav tsum ua cov luag num.
Cov nqi yog nce, guarantees nce. Cov txiaj ntsig loj hlob hauv thawj lub hlis? Yuav ua li cas yog qhov poob yog vim qhov tseeb tias cov thawj coj yuav raug cob qhia thiab paub zoo hauv CRM system?
Tag nrho
Tsis yog ib tus neeg muag khoom CRM tuaj yeem lav qhov kev loj hlob ntawm kev muag khoom, tshwj xeeb tshaj yog nyob rau lub sijhawm caij nyoog thiab los ntawm qhov feem pua. Kev ua tau zoo ntawm kev siv CRM thiab qhov cuam tshuam ntawm kev siv ntawm kev ua lag luam yog txiav txim siab los ntawm ntau yam, tus neeg rau txhua lub tuam txhab. Tsis tas li ntawd, kev nce hauv cov txiaj ntsig tuaj yeem tshwm sim tsis yog vim kev muag khoom ntau ntxiv, tab sis vim yog kev ua kom zoo ntawm cov txheej txheem thiab txo cov nqi khiav lag luam.
Kev siv hauv 15 feeb, teev, hnub, thiab lwm yam.
Peb muaj qhov project tshiab zoo kawg nkaus - . Thaum peb siv nws rau cov neeg siv khoom lossis sau ib tsab xov xwm ntawm Habre, peb hais - pib hauv 5 feeb. Thiab peb muaj lub luag haujlwm rau qhov tseeb tias qhov pib ntawm qhov kev pabcuam no yuav siv sijhawm li 5 feeb, hloov kho rau kev sib txuas ceev. Vim tias qhov no yog ib daim ntawv thov web yooj yim uas koj tsim daim ntawv thov thiab pib txhawb koj cov neeg siv khoom hauv tus neeg siv tshiab interface. Nov yog qhov nws zoo li:
interface . Los ntawm txoj kev, koj tuaj yeem sau npe thiab pom tias qhov profile tau teeb tsa li cas thiab daim pib tuaj yeem tsim tau yooj yim - peb nyiam nws tus kheej :)
Thiab ntawm no yog qhov cuam tshuam ntawm CRM system thiab daim npav neeg siv hauv nws zoo li. Koj puas xav tias nws tuaj yeem siv tau hauv 15 feeb, ib teev lossis ib hnub? Pom nws thawj zaug thiab sim nws nkaus xwb nyob rau hauv cov nqe lus ntawm kev ua haujlwm twb siv sijhawm li 3 teev, thiab tsuas yog tias koj paub tias CRM yog dab tsi thiab nkag siab yuav ua li cas nkag siab nws qhov cuam tshuam. Tab sis qhov no yog qhov tseeb, me ntsis ntawm irony. Qhov tseeb, qhov teeb meem yog tias hauv kev tshaj tawm lo lus "kev nqis tes ua" txhais tau tias txhua yam: sau npe hauv qhov system, pib teeb tsa, "khiav" nrog cov lus qhia (cov lus qhia) los ntawm kev sib cuam tshuam, thiab lwm yam.
Lub qhov rais loj (desktop) RegionSoft CRM
RegionSoft CRM neeg siv daim npav
Rau ib tus neeg zoo tib yam uas khiav lag luam thiab ntsib CRM system thawj zaug, kev siv yog ib zaj dab neeg tsis meej thiab, feem ntau, zoo nkaus li zoo li txhim kho qhov system ntawm PC lossis teeb tsa hauv qhov browser qhov rai. Qhov tseeb, kev siv yog ib qho nyuaj, mus sij hawm ntev, cov txheej txheem ntawm kev muab CRM system rau kev ua haujlwm. Nws suav nrog theem kev npaj (kev ua lag luam kev soj ntsuam, kev sib tham, kev ua kom zoo, tsim thiab sau cov kev xav tau), qhov tseeb kev teeb tsa thiab kev cob qhia theem, thiab maj mam commissioning. Txhawm rau kom txaus siab rau qhov tob ntawm cov txheej txheem no, ua tib zoo saib daim duab peb tsim:
.
Mastering CRM yog ib lub ncauj lus cais, thiab nws kuj tsis tuaj yeem siv sijhawm 15 feeb. Ua ntej, tus neeg ua haujlwm raus nws tus kheej hauv kev sib tham, kawm txog cov haujlwm yooj yim, tom qab ntawd nkag mus rau cov ntaub ntawv thiab kawm siv cov qauv, tom qab ntawd tau siv rau cov chaw thiab chaw wizards (piv txwv li, lub laij lej thiab cov txheej txheem ua lag luam), tsim cov ntawv ceeb toom, kawm siv mail. thiab xov tooj hauv CRM, thiab cuam tshuam nrog cov npoj yaig. Thaum lub sij hawm kev txhim kho ntawm CRM system, cov neeg siv tau paub txog cov ntaub ntawv rau cov software, uas los ntawm ib tug tiag tiag, paub txog tus neeg muag khoom yuav tsis siv ob peb yam lus qhia los yog peb nplooj ntawv. Nws yog phau ntawv loj, tsim tau zoo ntawm ntau pua nplooj ntawv - nws yeej yuav tsis tuaj yeem nyeem nws hauv 15 feeb, cia nws nyob ib leeg. Piv txwv li, phau ntawv qhia rau peb RegionSoft CRM 7.0 siv 300 nplooj ntawv - , nws qhia CRM kom ntxaws ntau li ntau tau.
Yog tias kev kawm CRM siv sijhawm 15 feeb, nws tsis yog CRM system, nws yog tus tswj hwm kev sib cuag
Cov txiv neej no yuav luag cov tuav ntaub ntawv ntawm cov lus cog tseg. "CRM tiam tshiab" (tsuas yog hais txog cov tiam tshiab yog tias nws tau pom meej tsim los ntawm cov neeg sawv cev ntawm cov tiam tshiab) yog nkag siab thaum xub thawj siab ib muag thiab tsis xav tau kev cob qhia - qhov no yog li cas nplooj ntawv tsaws hais tias. Ntawm qhov tod tes, cov txheej txheem no tsis yooj yim, ntawm qhov tod tes, hom automation yog dab tsi txawm tias kev muag khoom (tsis hais txog kev ua haujlwm ua haujlwm!) yog tias nws tsis xav tau kev cob qhia.
Qhov tseeb, qhov no yog qhov tseeb - "kev siv yooj yim". Qhov tseem ceeb teeb tsa lub vev xaib thov thiab tso cai rau cov neeg ua haujlwm nkag mus rau nws. Tom qab no, "tsis yog" pib, raws li txoj cai, rau cov neeg muag khoom feem ntau nws tau them. Tsis tas li ntawd sly, tab sis nws zoo nkaus li ncaj ncees dua li cov piv txwv tau teev saum toj no.
Raws nraim. Tab sis qhov no tsis paub meej :)
CRM yuav sau ncaj qha rau koj, xaj
Thaum lub sijhawm no, kuv lub qhov muag sab xis pib ntswj thiab kuv tau kov yeej los ntawm kev nco txog yuav ua li cas ib qho ntawm kuv thawj tus thawj coj ntawm lub tuam txhab lag luam nruab nrab tau hais kom tsis txhob thab muas CRM, tab sis sau koj tus kheej CRM ntawm koj lub hauv caug. Lawv pib sau ntawv, tab sis lub tuam txhab tsis muaj lawm, thiab lub kaw lus tsis tau sau. Vim nws yog unrealistic. Nws yog qhov tseeb los sau cov kev daws teeb meem yooj yim uas yuav khaws cov ntaub ntawv hais txog cov neeg siv khoom thiab kev lag luam, tso cov ntawv ceeb toom thiab xa cov lus ceeb toom los ntawm lub hauv paus daim ntawv qhia hnub. Qhov no tsis yog CRM system, txawm hais tias nws hu ua qhov ntawd. Tsim ib qho CRM ib txwm siv tau rau kev ua haujlwm thiab automation yuav siv sijhawm ntau xyoo thiab raug nqi ntau lab rubles. Vim li cas koj xav tau qhov no thaum muaj ntau ntau cov kev daws teeb meem rau txhua qhov saj thiab txawm tias txhua qhov peev nyiaj?
Yog tias koj saib cov vev xaib ntawm cov tuam txhab muab kev txhim kho ntawm CRM systems, koj yuav pom tias cov kev sib tshuam zoo sib xws, thiab cov qauv zoo sib xws. Qhov tseeb yog tias tam sim no muaj Symfony (PHP) lub moj khaum uas cov CRMs tau sau - qhov no yog qhov kev xaiv nrov tshaj plaws. Txawm hais tias muaj kev daws teeb meem hauv Laravel thiab txawm tias hauv Yii. Zoo, dhau li ntawd, muaj cov haujlwm qhib uas tuaj yeem hloov mus ua lag luam yooj yim, tsis muaj forking, tab sis tsuas yog los ntawm kev rov ua ib feem ntawm txoj cai.
Qhov teeb meem yog tias koj yuav tau txais CRM nrog qhov kev lees paub, txhua yam yuav haum rau koj, tab sis thaum koj siv nws, ntau yam yuam kev, kab, teeb meem, qhov ruaj ntseg, thiab lwm yam yuav tshwm sim tias tsuas yog qhov koj xav ua yog muab. nce lub CRM thiab yuav ib qho kev npaj ua tiav (kuaj, nrog kev txhawb nqa, polished nta thiab kev coj ua zoo tshaj plaws ntawm lub nkoj).
txheej txheem ua CRM txaus ntshai rau kev xav. Cov lus nug yog: Puas muaj kev tua lossis, piv txwv li, honing? Yuav ua li cas yog muaj cracking?
Qee zaum "peb yuav sau" txhais tau tias tus neeg muag khoom tus qauv CRM, uas tus khub kho lossis teeb tsa kom haum rau koj cov kev xav tau - tab sis qhov no tsis txhais tau tias CRM yog "sau" rau koj, nws tau hloov kho thiab tsim kho dua tshiab rau koj.
Qhov no twb zoo heev lawm. Thaum lwm yam tuaj yeem ua tiav nrog web-CRM, kev txhim kho rau Windows yog qhov nyuaj, siv sijhawm, thiab kim. Thiab nws yog ruam thaum muaj cov kev daws teeb meem zoo nrog kev ua pov thawj kev paub, keeb kwm ntawm kev ua tsis tiav thiab kev ua tiav, thiab cov qauv ruaj khov.
Kuv tsis rov ua dua ob zaug, kuv tsis rov ua dua. Nws yuav nthuav kom nug cov hnub kawg yuav tau ntsib tsawg kawg rau lub hlis.
Tsis yog txhua tus them!
Cia kuv ua ib qho kev tshwj tseg tam sim ntawd: peb tab tom tham txog tus nqi se dawb, thaum tag nrho lwm tus tau them; peb tsis xav txog qhov qhib tam sim no. Dawb yog kab tias cov cuab yeej tshaj tawm kev lag luam. Kev suav yog yooj yim: qhia tus neeg siv mus rau CRM system zoo dua, khi nws thiab tom qab ntawd hloov nws mus rau kev them nyiaj. Kuv yuav qhia ob peb hom dawb.
- Dawb CRM yog qhov tseem ceeb ntawm kev ua yeeb yam nrog lub sijhawm siv tau tsawg (feem ntau 14 hnub, tsawg dua 30). Koj kawm nws, ua koj thawj zaug kev lag luam, sim nws, tawm ntawm koj cov ntaub ntawv. Tom qab ntawd, kev sib txuas lus ncaj ncees txog kev yuav khoom yuav tshwm sim.
- Dawb CRM ntawm qhov qub tso tawm - tus neeg siv tau nkag mus rau CRM nrog lossis tsis muaj kev txwv, tab sis ntawm qhov qub tso tawm (saib tus naj npawb ntawm cov qauv tam sim no thiab cov dawb version). Raws li txoj cai, nws yog xa tawm raws li yog (raws li yog), tsis tau txais kev txhawb nqa thiab tsim nyog rau ib tus neeg ua lag luam rau kev sau nyiaj yooj yim ntawm cov neeg siv khoom thiab kev lag luam. Legacy yog legacy, tsis muaj dab tsi zoo.
- Dawb CRM nrog kev txwv ntawm cov ntsiab lus, cov neeg siv, kev ua haujlwm, qhov chaw disk, thiab lwm yam. - hom zoo li "full-fledged" CRM mus ib txhis. Qhov kev ntxias ntxias tshaj plaws: koj pib siv nws, nkag mus rau cov ntaub ntawv, thiab tom qab 3-5 lub hlis koj pib ploj lawm ib yam dab tsi, thiab qhov no muaj nyob rau hauv cov nyiaj them poob haujlwm. Nws yog ib qho txaj muag pov tseg cov ntaub ntawv, koj tub nkees heev los hloov CRM thiab xaiv dua, koj tsuas yog hloov mus rau qhov kev them nyiaj.
Hauv paus ntsiab lus, tsis muaj dab tsi tsis ncaj ncees lawm nrog qhov no - nco ntsoov tshawb xyuas tag nrho cov kev txwv thiab xyuas lub sijhawm siv tau ntawm txoj kev npaj pub dawb. Cia kuv siv lub sijhawm no los ceeb toom koj: cheese dawb tsuas yog nyob rau hauv ib lub mousetrap xwb.
Ntawm no nws yog ob qho tib si pub dawb thiab muag khoom tawm hauv 15 hnub. Puas tsim nyog saib ntxiv?
CRM yooj yim, muag dawb nce
Nov yog rooj plaub tshwj xeeb. Sim ua kom nkag siab qhov tsis raug ntawm no yam tsis tau saib cov kab lus hauv qab daim duab.
Yog li ntawd, nws tsis yog dawb. Koj puas paub vim li cas? Vim tias "kev siv rau 0", i.e. kev teeb tsa yuav pub dawb thiab ib teev ntawm kev cob qhia, tsis muaj leej twg tham txog daim ntawv tso cai / kev sib txuas. Tab sis lwm qhov tsis ncaj ncees ua kom yuam kev: "Tsuas yog 1 hnub!" Tau kawg, kuv tsis nyob ib leeg, Kuv tau ntes qhov kev tshaj tawm no rau ib lub lis piam (Kuv xav tias nws tau rov qab los.
Tib zaj dab neeg: 7500 tsis yog 20, lossis txawm rau xoom - rau kev siv. Nws suav nrog dab tsi - Kuv tsis paub.
Ib puas lab tus neeg siv khoom
Yuav ua li cas koj yuav software? Ua ntej, tus neeg siv muaj peev xwm sau npe rau ntawm lub xaib thiab tau txais kev nkag mus rau dawb lossis demo version, sim nws thiab tsuas yog tom qab ntawd txiav txim siab yuav khoom. Tsis yog tag nrho cov leads raug hloov mus rau cov neeg siv khoom. Tab sis, hauv txoj cai, tsis muaj leej twg txwv lub tuam txhab los ntawm kev hu rau txhua tus neeg uas tau tso cov ntaub ntawv ntawm lub xaib rau tus neeg siv khoom. Qhov tseeb, yog vim li cas cov neeg siv khoom tuaj yeem suav tau los ntawm cov thawj coj, los ntawm kev them nyiaj thawj zaug (hauv qhov xwm txheej zoo, kwv yees li 8-10 npaug tsawg), lossis los ntawm cov neeg siv khoom tsis tu ncua (feem ntau qis dua 10%). Tab sis rau kev lag luam, txhua yam txhais tau tias yog qhov zoo, yog li muaj cov tuam txhab lag luam hauv kev lag luam nrog ntau lab tus neeg siv khoom. Hauv txoj ntsiab cai, qhov no yog qhov qhia txog lub tuam txhab qib, tab sis koj yuav tsum tsis txhob ntseeg tus lej.
Txhua yam yog qhov zoo ntawm no - kev txiav txim zoo meej hauv kev muag khoom, thiab 15 tus neeg siv khoom. Koj xav paub: nrog kev muag khoom zoo li no, qhov twg cov chaw muag khoom txaus ntshai ntawm cov tuam txhab koj hu tuaj los ntawm ...
Los ntawm txoj kev, nyob rau hauv ib qho ntawm cov ntaub ntawv tshaj tawm ntawm cov neeg koom tes ntawm tib lub tuam txhab cov duab tsis yog 5 lab, tab sis 2 lab, 2017. Nws yuav zoo rau synchronize advertising templates.
Kuj tseem muaj ib qho version "peb yuav qhia koj CRM rau 0 rubles" - ib qho kev ua kom zoo nkauj. Txhua tus neeg muag khoom tsim nyog muab kev ua qauv qhia online ntawm CRM system dawb kiag li, tsis muaj qhov zoo rau qhov no.
Lwm yam khawv koob
Thaum koj tsim kev tshaj tawm rau Direct, tsis ntev los sis tom qab qhov kev muaj tswv yim cynically pib maj tawm thiab koj xav sau qee yam xws li "RegionSoft CRM - peb tau tuav lub lag luam rau 15 xyoo" lossis "Hyper CRM rau koj txoj kev lag luam zoo." Cov kev tshaj tawm no tsis zoo: lawv tsis nqa cov ntaub ntawv thauj khoom. Txawm li cas los xij, koj yuav tsum sawv tawm qee yam - uas yog qee lub tuam txhab ua haujlwm nrog CRM systems ua.
Piv txwv li, lawv dhau tej yam zoo tib yam raws li lawv qhov kev sib tw zoo lossis ua si qhov tseeb uas, qhov tseeb, ib qho CRM tsis muaj.
Yuav luag txhua tus tau hais rau lub sijhawm ntev tias txhua daim ntawv teev nqi tau qhib yam tsis muaj npe. Zoo, ntawm no txhua yam yog yooj yim: koj xav tau x rubles rau CRM, teem ib tug nqi ntawm x + 3000, tshaj tawm. Kev lag luam ntawm ib lub koom haum, 1 chav kawm. Tab sis qhov tseeb, cov txiv neej no yog cov uas muab rau koj kom tau txais tus nqi rau teb 3 nqe lus nug, tsis yog ua raws li qhov txuas ncaj qha mus rau qhov chaw - yog li lawv yuav tau txais cov ntaub ntawv ntxiv txog koj. Nws yog qhov nyuaj, thiab hauv paus ntsiab lus tsis pom tseeb rau cov neeg siv tsis paub.
Zoo, qhov no yog qhov classic ntawm ib hom ntawv nyeem: "tsis txhob yuav CRM kom txog thaum koj saib peb." Ntshiab clickbait.
Tsis muaj ERP system tom qab qhov kev tshaj tawm no, peb tau kuaj xyuas, tab sis dua, tsis muaj leej twg txwv tsis pub koj hu koj tus kheej ib leeg. Thiab nws zoo nkaus li thiab suab zoo, zoo li ob hauv ib qho.
Los ntawm txoj kev, hais txog ERP, los yog ntau precisely, hais txog qhov tsis ncaj ncees lawm cov ntsiab lus ntawm dab tsi yog tom qab nias rau ntawm qhov ad. Nws tshwm sim tias kev lag luam tshwj xeeb CRMs tau muab - tab sis qhov tseeb, koj tau txais kev nkag mus rau tib lub CRM system, thiab koj qhov kev qhia txog kev lag luam koom nrog pab tus neeg muag khoom xaiv cov ntawv tsim nyog tshaj plaws rau kev sib txuas lus nrog koj. Thaum lub sij hawm xeem, kuv tuaj hla ib lub tuam txhab nrog ib tug canonical mus kom ze: ib qho kev tshaj tawm yog muab rau "CRM rau ... ", muaj ib daim ntawv teev kev lag luam nyob rau hauv lub website, tab sis qhov tseeb koj sau npe nyob rau hauv tib lub interface - txawm lub koom haum thiab directory, rau lub hom phiaj ntawm decency, tsis muaj npe nyob rau hauv kev lag luam.
Los ntawm txoj kev, cov kws lij choj tshwj xeeb yog kub siab txog CRM rau ntau qhov laj thawj, suav nrog kev ruaj ntseg. Tsis txhob hais tias lawv tsis muaj ntau yam teeb meem kev lag luam, lawv muaj cov txheej txheem tshwj xeeb, thiab lawv nyiam ua ke Excel thiab txee nrog cov ntawv khaws cia.
TOP 3 tuam txhab uas muag nyob rau hauv Lavxias teb sab Federation kuj yog ib lo lus nug loj (TOP 3 ntawm tag nrho cov tsis zoo li, TOP 3 CRM tsis yog, TOP 3 ntawm ib co chav kawm ntawv ntawm cov neeg muag khoom koom tes feem ntau).
Thiab ntawm chav kawm, peb yuav nyob qhov twg tsis muaj neeg hlau, neural networks thiab kev txawj ntse txawj ntse! Ntxiv dua thiab, nws yog ib qho teeb meem ntawm kev txhais cov ntsiab lus no. Ua ntej, cia peb txhais cov neeg hlau. Cov neeg hlau tam sim no nyob rau hauv CRM systems loj tshaj plaws, tab sis tsis yog txhua tus tau xav txog kev hu lawv li ntawd. Feem ntau, cov neeg hlau hauv CRM yog cov software uas ua rau muaj kev tshwm sim. Piv txwv li, koj tsim ib tug deal, teem koj tus kheej ib txoj hauj lwm hu rau peb hnub - koj yuav tau txais ib tug ceeb toom ib hnub, ib teev thiab 15 feeb ua ntej hu. Qhov no yog qhov tseem ceeb ntawm neeg hlau, tsis yog tib neeg. Muaj ntau cov neeg hlau nyuaj: lawv tso thiab hloov cov txheej txheem kev lag luam los ntawm theem mus rau theem, hu xov tooj, ua thaub qab thiab synchronization thaum hmo ntuj raws li lub sijhawm, thiab lwm yam. Tsis muaj science ntawv tseeb - zoo tib yam program code (ok, tsis zoo tib yam - zoo, zoo-thought-out program code).
Kev tshaj tawm ncaj ncees, cov neeg hlau nyob hauv qhov chaw, ua lawv txoj haujlwm. Tab sis tseem, tus neeg hlau yog ntau lub npe lag luam, txawm tias nws tsis ua rau WOW cuam tshuam rau koj thiab tsis kov koj lub hnab nyiaj.
Nrog neural networks thiab kev txawj ntse txawj ntse, tej yam yuav nyuaj dua. Tseeb, nyob rau hauv lub ntiaj teb no thiab nyob rau hauv Russia muaj ob peb CRM systems uas siv cov technologies, thiab qhov no yog zoo kawg nkaus los ntawm qhov kev xav ntawm kev loj hlob thiab engineering txaus siab. Thiab zoo kawg nkaus los ntawm qhov kev xav ntawm lub tuam txhab loj heev: raws li kev txheeb xyuas ntawm kev lag luam kaw thiab / lossis tus cwj pwm ntawm cov neeg siv khoom, qhov txiaj ntsig ntawm kev sib raug zoo nrog tus neeg siv khoom tshiab tau kwv yees (Piv txwv li, koj muag cov ntawv sau thiab cov khoom siv hauv chaw ua haujlwm thoob plaws tebchaws Russia thiab tau pom ntev tias cov kws lij choj yuav ntau daim ntawv ua haujlwm - koj tsis xav tau AI rau qhov no. Tab sis tom qab 3-4 txhiab kaw deals, koj pom tias cov kws lij choj (nrog ntawv), yuav ntau xab npum thiab phuam so rau ib tug neeg ua haujlwm, yuav khoom qab zib thiab tshuaj yej ntau dua. Koj yuav tsis pom nws, tab sis AI yuav suav nws. Cov no yog cov tuam txhab uas tau txais cov neeg siv khoom hauv lawv qhov chaw ua haujlwm, thiab koj tuaj yeem muab qee yam tshwj xeeb rau lawv - tab sis koj yuav tau los rau qhov no nrog koj lub siab, AI tsuas yog pom zoo kom cov neeg siv khoom tshiab nrog cov ntim loj ntawm cov ntawv thiab cov tshuaj detergents. khoom qab zib). Yog li, yog tias koj muaj qhov ntim me me ntawm kev lag luam kaw (tsawg dua 3-4 txhiab kev hloov pauv tsawg kawg), ces xws li CRM li pob software nrog kev txawj ntse tsis muaj txiaj ntsig rau koj: nws yuav tsis muaj dab tsi los kawm, yuav tsis muaj. cov ntaub ntawv txaus (zoo, uas yog, tsis muaj dab tsi los siv kos cov lus xaus txog qhov yuav tshwm sim tshwm sim). Tsis txhob dag los ntawm cov lus zoo nkauj!
Kev ua txhaum ntawm Tsoom Fwv Teb Chaws Txoj Cai "Ntawm Kev Tshaj Tawm"
Yuav pib nrog, ib nqe lus los ntawm Tsoom Fwv Teb Chaws Txoj Cai "Rau Kev Tshaj Tawm" (Tshooj 5):
3. Kev tshaj tawm uas muaj cov ntaub ntawv tsis sib haum nrog qhov tseeb yog suav tias tsis muaj kev ntseeg siab:
1) hais txog qhov zoo ntawm cov khoom tshaj tawm tshaj tawm cov khoom hauv kev ncig uas yog tsim los ntawm lwm tus neeg tsim khoom lossis muag los ntawm lwm tus neeg muag khoom;
Qhov no suav nrog superlatives (zoo tshaj plaws, muaj zog tshaj plaws, ceev tshaj plaws, thiab lwm yam) siv rau cov khoom lag luam yog tias tsis muaj pov thawj ntawm cov lus saum toj no (Forrester lees paub Romashka CRM yog qhov zoo tshaj plaws hauv kev ua haujlwm); ntawm no yog txhua yam hais txog "tus naj npawb 1". Xws li kev tshaj tawm tsis hwm rau cov neeg sib tw thiab cov neeg siv. Koj tuaj yeem tsis txaus siab txog lawv rau Yandex / Google thiab FAS. Txawm li cas los xij, peb yuav tsis ua qhov no - tsis yog qhov lawv ua nrog cov qauv tshawb fawb :)
Leej twg hais tias nws yog qhov zoo tshaj plaws? Leej twg xav tias nws yog?
Number 1 thiab qhov no tsis yog tus naj npawb 1 txhua, txawm yog los ntawm cov neeg uas peb hnov ββββntau zaus. Los ntawm txoj kev, 100% kev ntseeg siab kuj yog cov lus hais - txawm tias cov neeg ua haujlwm tsis raug cai muaj 99.6-99.9%. Thiab ntawm no yog huab cua sab nraud nrog cov ntaub ntawv, thaub qab, daim ntawv thov nws tus kheej, ping ...
Txawm li cas los xij, qee tus neeg muag khoom muaj cai thov tias lawv yog tus thib ib. Piv txwv li, koj tuaj yeem xaj ib qho kev kawm them nyiaj (los ntawm 1-1,5 lab rubles) nyob rau hauv cov ntsiab lus ntawm ib cheeb tsam kev lag luam nqaim thiab tau txais No. Raws li tus neeg siv, qhov no tsis zoo li ua rau koj kub lossis txias, tab sis, ua ntej, koj tuaj yeem yooj yim ntseeg No. 1, thiab thib ob, tus nqi ntawm cov kev tshawb fawb no yuav poob rau ntawm koj lub xub pwg nyom los ntawm kev nce nqi ntawm cov software.
Mystical coincidences
Tsis muaj dab tsi tshwj xeeb hauv qhov kev tshaj tawm no, teev CRM kev ua haujlwm. Txhua yam yuav zoo yog tias nws tsis yog rau kev tshaj tawm ... zoo li RegionSoft CRM, tsab ntawv tom qab ntawv, tab sis tib lub sijhawm muaj qhov sib txawv kiag li. Nyob rau tib lub sijhawm, qhov no yog peb qhov qub tshaj tawm, uas kuv txaus siab rau - peb tau tswj hwm los qhia txog lub tswv yim ntawm kev ua haujlwm zoo heev succinctly.
Nov yog ib qho kev tshaj tawm rau ib lub tuam txhab koom tes ntawm ib qho ntawm CRMs paub zoo:
Thiab ntawm no yog ib qho screenshot ntawm lub interface ntawm peb Yandex.Direct nrog cov ntawv no heev:
Nws yog ib qho nyuaj rau xav tias qhov no yog ib qho xwm txheej, tshwj xeeb tshaj yog txij li CRM system txhawb los ntawm cov tuam txhab koom tes tsis muaj cov txheej txheem kev lag luam lossis KPIs (thiab qhov no tsis yog qhov zoo lossis tsis zoo - lawv tsuas yog muaj lawv tus kheej CRM lub tswv yim, peb muaj peb tus kheej lub tswv yim, nyob rau hauv uas muaj ib qho chaw rau ib tug complex KPI system, cov txheej txheem kev lag luam thiab lwm yam lag luam tswb thiab xuav).
Infobusiness
Cov tshuab CRM loj siv zog los tsim lawv tus khub sib koom tes thiab yog li ua kom koom nrog cov qeb ntawm cov neeg xa khoom yooj yim li sai tau, thiab qee zaum txawm muab cov xwm txheej tshwj xeeb rau cov kws qhia, cov kws qhia ua lag luam, uas feem ntau yog cov neeg lag luam xov xwm. Yog li ntawd, npaj them nyiaj rau tus kws qhia muag lossis pab pawg tsim, thiab rau tib cov nyiaj kom tau txais kev tshaj tawm ntawm CRM system thiab nws qhov kev txiav txim siab ntxiv rau hauv daim ntawv nruj.
Muaj lwm txoj hauv kev: cov ntaub ntawv cov neeg lag luam muag cov phau ntawv thiab phau ntawv qhia txog CRM, muab cov ntawv txheeb xyuas rau koj hauv kev pauv cov ntaub ntawv, raws li qhov koj yuav tau ua dab tsi? Yog lawm - muag CRM system. Txawm li cas los xij, feem ntau muaj cov cai, cov ntawv txheeb xyuas, thiab lwm yam. super tseem ceeb cov ntaub ntawv yuav raug xa mus rau koj dawb, tab sis dua - pauv rau koj lub xov tooj thiab e-mail.
Los ntawm qhov kuv ntes tau thaum lub sijhawm tshawb fawb, lawv tau xa kuv: 2 daim ntawv teev npe, phau ntawv sau los ntawm Tus Thawj Tub Ceev Xwm pom tseeb, lawv tau thov hauv xov tooj cov ntsiab lus hais txog kuv lub tuam txhab hauv kev pauv rau daim ntawv txheeb xyuas thiab - cov txiv ntoo ntawm lub ncuav mog qab zib - lawv xa kuv phau ntawv ua tiav rau lub npe nrov Lavxias CRM rau 2017 xyoo.
Tsis yog, cov phooj ywg, xa ib yam dab tsi hauv 2019 hauv kev sib pauv rau cov neeg siv cov ntaub ntawv tsis yog khoom plig, peb tseem ceeb muag nws. Thiab qhov no yuav tsum tau ua lub luag haujlwm.
Ib qho ntawm cov masterpieces ntawm infobiz, uas tuaj rau kuv los ntawm CRM thov, tab sis yeej tsis tso lub teeb ntawm automation. Nrog rau qhov kawg ntawm feeb thiab lub txee nyob ib puag ncig, qhov no tau ntev dhau los ua cov cuab yeej siv tsis tau, tab sis PDFs, ntawm cov uas tsuas muaj 3 seem ... Puas yog lawv tawm ntawm Tshuag lossis qee yam? Vim li cas ho tsis muaj ib tus neeg CRM xav siv cov qauv "Tsuas yog 1043 74 daim ntawv tso cai tseg"?! π
Thiab tsis yog CRM
Nws tshwm sim uas tsis yog CRM, koj tuaj hla qee yam sib txawv hauv nws cov laj thawj thiab lub hom phiaj: Kuv tuaj hla ob lub rooj pab, ib tus kws qhia muag, ob lub lag luam thiab ib pawg ntawm IP xov tooj ntawm txhua kab kab thiab hom. Hauv qab no yog cov feem ntau unrecognizable thiab harmless ntawm cov piv txwv:
Kuv tau npaj cov kab lus no ntev txaus (kom sau cov ntawv tshaj tawm thiab tau txais ntawm kev lag luam rov qab, cov npe retargeting, thiab lwm yam). Lub sijhawm no, kuv tau kawm vim li cas rau qhov kev tso npe no - ib qho ntawm cov pab pawg tau txiav txim siab, rau qee qhov laj thawj, koom nrog lub chaw pw hav zoov ntawm CRM yooj yim, uas tau tshaj tawm hauv Facebook. Txawm li cas los xij, qhov no yog ntau lub rooj pab me me dua li CRM, tab sis vim tsis muaj cov qauv kev lag luam zoo li no, txhua tus neeg tuaj yeem hu dawb raws li lawv pom zoo.
Qhov no kuj tsis yog CRM kiag li, tab sis ib qho kev sib txuas rau kev sib txuas (nws yuav yog qhov ncab hu ua kev sib koom ua ke) ib pawg ntawm cov kev pabcuam sib txawv. Nyob rau hauv dav dav, hais lus ntxhib, nws yog ib tug crutch-connector rau ib tug zoo ntawm enterprise software.
Los ntawm txoj kev, thaum lub sij hawm xeem (kwv yees li ib hlis thiab ib nrab), kuv tau ua raws li los ntawm kev tshaj tawm rau cov khoom siv lead ua, ntau yam software a la contact manager, business trainers and coaches, sales courses, etc. Yog li, lub caij yos hav zoov yog qhib rau txhua tus neeg txom nyem nrhiav CRM. Hauv qee qhov chaw nws zoo ib yam (sim pib xaiv lub tsheb lossis lub tsev kawm tsav tsheb), qee qhov nws zoo dua (feem ntau yog rau cov khoom tshwj xeeb thiab kev pabcuam).
Thiab tam sim no Instagram tau txais cov neeg siv npe zoo li cov hauv kev ceeb toom hauv qab no.
Babki tuaj. Qhov twg muaj CRM, muaj babki.
Ua li cas txog lawv?
Tsib xyoos dhau los, kuv tau txhawb nqa software uas ua txuj ua CRM ntawm kev lag luam thoob ntiaj teb (nws yog lub tuam txhab sib txawv, tsis yog RegionSoft). Thiab kuv pom tias tus cwj pwm ntawm CRM systems txawv teb chaws (Tebchaws Europe thiab Tebchaws Asmeskas) txawv kiag li: qhov no yog qhov tsim nyog ua haujlwm software, uas yuav tsum muaj thiab yuav tsum muaj. Tsis muaj leej twg accuses tuam txhab uas muag ntawm imposing, txhua leej txhua tus txaus siab nyob rau hauv lub possibilities ntawm cov khoom tshiab, cov lag luam me yog active thiab qhib rau kev sib txuas lus.
Tias yog vim li cas cov kev tshaj tawm yog boring, tsis muaj sparkle. Qhov ntawd yog qhov teeb meem nrog peb!
Thiab feem ntau, kev tshaj tawm ntawm cov tuam txhab Lavxias hauv Google tau dhau los ua qhov dhuav ntau dua li hauv Yandex. Kuv muaj ob peb versions ntawm vim li cas thiaj li muaj qhov sib txawv ntawm tib lub tuam txhab, tab sis kuv yuav luag paub tseeb tias cov no yog cov khoom ntawm ib qho laj thawj loj - tsis kam koom nrog Google Ads:
- Google cov neeg tuaj saib nyob rau hauv Russia tsis tshua nthuav
- teeb tsa cov phiaj xwm yog qhov nyuaj dua thiab siv sijhawm ntev dua
- Google cov kev cai tshaj tawm yog nruj dua.
Los ntawm txoj kev, yog tias koj tsis tau muaj kev cuam tshuam kev tshaj tawm hauv Google Ads / AdWords, Kuv tuaj yeem qhia kuv qhov kev xav. Koj sawv ntxov, nkag mus rau hauv koj tus as khauj, muaj ntau xim liab nyob ntawd thiab nws pom tseeb tias kev tshaj tawm tsis ua haujlwm. Koj hu rau kev txhawb nqa, lawv xa koj mus rau cov kws tshaj lij, tom qab ntawd koj sau ntawv thiab tau txais cov lus teb tsis txaus ntseeg. Yog tias tsis muaj tus thawj tswj hwm tus kheej, kev thaiv yuav kav ntev, yog li qhov zais cia yooj yim: tau txais kev txhawb nqa, npau suav txog lawv - thiab txhua yam yuav zoo. Cov txiv neej yog bureaucratic txaus ntshai, tab sis txaus.
Cov suab paj nruag no tuaj yeem ua si mus ib txhis - thaum kuv tab tom sau cov ntawv no, qhov muag plooj, pab pawg thiab kos cov lus xaus, txawv txawv thiab tsis zoo li kev tshaj tawm rau CRM systems thiab kev pabcuam kev lag luam ntawm txhua kab txaij thiab hom txuas ntxiv rau kuv. Txhua tus neeg tshaj tawm siv zog ua kom sawv tawm, yog li feem ntau overstepping tus ciam teb ntawm yam uas raug cai, ncaj ncees thiab tsim nyog. Txhua tus neeg yuav khoom muaj cai xaiv. Kawm nyeem cov tuam txhab tshaj tawm thiab koj yuav tuaj yeem xaiv tus neeg tsim nyog automation tus khub uas nws txoj kev lag luam twb paub meej hauv kev tshaj tawm.
Peb arsenal rau kev ua lag luam automation:
- lub zog desktop CRM system rau cov lag luam me thiab nruab nrab.
TSHIAB! - huab-raws li lub rooj pab cuam nrog cov neeg siv-phooj ywg interface thiab kev kub ceev.
Sau, hu, hu rau peb - ββpeb yuav automate rau cov hniav! π
Tau qhov twg los: www.hab.com