Muaj tseeb tiag koj txhua tus tau tuaj nrog cov tswv yim rau cov khoom tshiab nthuav dav - cov kev pabcuam, kev siv lossis khoom siv. Tej zaum qee tus ntawm koj txawm tsim thiab luam tawm ib yam dab tsi, tej zaum txawm sim ua kom tau nyiaj rau nws.
Hauv tsab xov xwm no, kuv yuav qhia ntau txoj hauv kev rau kev ua haujlwm ntawm lub tswv yim ua lag luam - koj yuav tsum xav li cas tam sim ntawd, cov ntsuas dab tsi los suav, ua haujlwm dab tsi los npaj ua ntej txhawm rau ntsuas lub tswv yim hauv lub sijhawm luv thiab nrog cov nqi tsawg.
Vim li cas koj thiaj xav tau qhov no?
Cia peb hais tias koj tuaj nrog qee yam khoom lossis kev pabcuam tshiab (Kuv yuav hu nws ua khoom txawm tias nws yog kev pabcuam, khoom siv lossis software). Thawj qhov, hauv kuv lub tswv yim, tsim nyog xav txog - dab tsi yuav ua haujlwm ntawm cov khoom no muab rau koj, vim li cas koj tus kheej yuav tsum ua haujlwm ntawm cov khoom no?
Cov lus teb nrov tshaj plaws rau lo lus nug no (qhov kev txiav txim tsis muaj teeb meem):
- Kuv txaus siab rau lub tswv yim no thiab kuv xav tsim nws, tsis hais seb nws puas tuaj yeem tau txais nyiaj los ntawm nws.
- Kuv xav kawm cov cuab yeej tshiab thiab thev naus laus zis thiab siv lawv rau txoj haujlwm tshiab.
- Kuv xav tsim cov khoom lag luam nrov thiab khwv tau nyiaj ntau, ntau dua li koj tuaj yeem khwv tau los ua ib tus neeg ua haujlwm.
- Kuv xav txhim kho qee cov txheej txheem, ib tus neeg ua haujlwm lossis lub neej, thiab ua kom lub ntiaj teb zoo dua.
- Kuv xav ua haujlwm rau kuv tus kheej, ntawm kuv lub tswv yim, thiab tsis yog "rau kuv txiv ntxawm."
Thiab li ntawd. Muaj ntau ntau cov lus teb sib txawv. Cov uas kuv tau hais yog feem ntau. Nyob rau theem no, nws yog ib qho tseem ceeb kom ua siab ncaj rau koj tus kheej thiab tsis txhob koom nrog kev dag ntxias ntawm tus kheej. Ntawm 5 cov lus teb tau muab, qhov tseeb, tsuas yog ib qho ua rau tsim kev lag luam - No. 3, tus so yog hais txog kev txaus siab, kev npau suav thiab koj tus kheej kev nplij siab. Tsim koj tus kheej ua lag luam tso cai rau koj khwv tau nyiaj ntau dua li ua haujlwm ntiav. Txawm li cas los xij, koj yuav tau them nyiaj rau qhov no nrog kev nyuaj, qee zaum tsis txaus siab thiab ua haujlwm niaj hnub, tsis xis nyob thiab feem ntau cuam tshuam rau tus qauv ntawm kev ua neej nyob thaum xub thawj. Cia peb xav tias koj yuav ua lag luam tawm ntawm koj lub tswv yim, ces txav mus.
Cov xwm txheej tsim nyog rau kev pib ua lag luam
Rau kev vam meej ntawm koj txoj kev lag luam, koj yuav tsum xav tsim thiab tsim cov khoom lag luam, muaj cov txuj ci tsim nyog rau qhov no lossis npaj kom tau txais lawv (ob leeg kawm koj tus kheej thiab nyiam cov neeg koom tes thiab ntiav cov neeg ua haujlwm). Tab sis, tej zaum, qhov tseem ceeb tshaj plaws yog tias koj yuav tsum nrhiav kev lag luam txaus thiab hnyav rau koj cov khoom, thiab tsim cov nqi ntawm koj cov khoom kom lub lag luam ua kom tau nyiaj thiab tsis poob. Thiab tseem tau txais kev nkag siab meej txog yuav ua li cas thiab vim li cas cov neeg siv khoom yuav xaiv thiab yuav koj cov khoom. Cov lag luam feem ntau tuag tsis yog vim lawv muaj cov khoom tsis zoo, tab sis vim tsis muaj leej twg xav tau cov khoom no ntawm tus nqi uas yuav ua rau kev lag luam ua haujlwm yam tsis muaj kev poob.
Cia peb xav tias koj xav ua haujlwm ntawm cov khoom lag luam, koj muaj qhov tsim nyog kev paub thiab kev txawj ntse, koj muaj sijhawm, thiab koj tseem txaus siab los nqis peev qee yam ntawm koj cov nyiaj khaws cia rau hauv qhov project, uas yuav tsum txaus rau thawj zaug. Koj yuav tsum ua dab tsi ntxiv, koj qhov phiaj xwm nqis tes ua yog dab tsi?
Kev npaj ua
Qhov no feem ntau tshwm sim - ib lub tswv yim tau hloov mus rau hauv ntau dua los yog tsawg dua cov ncauj lus qhia ntxaws ntxaws thiab pab pawg ua haujlwm (suav nrog cov kws sau lub tswv yim thiab cov neeg koom siab) pib siv qhov project. Raws li lawv ua haujlwm, lawv xav txog cov ntsiab lus thiab tom qab ob peb lub hlis ib qho alpha lossis beta version tshwm uas tuaj yeem pom rau cov neeg siv tau. Tsis yog txhua tus muaj sia nyob mus txog qhov no, kuv txawm hais tias ib feem me me thiab qhov no yog qhov qub. Thaum ntxov 2000s, txhua tus tau ua qhov no hauv kev txhim kho software, thiab kuv tau ua li ntawd. Nyob rau hauv cov hnub ntawd, cov pej xeem tau txais tos ib qho tshiab software lossis kev pabcuam feem ntau nyiam thiab kev muag khoom tuaj yeem ua tau sai. Qee qhov tom qab xyoo 2007, ib yam dab tsi mus tsis ncaj ncees lawm (kev ua lag luam tau saturated) thiab cov tswv yim no tau tso tseg. Tom qab ntawd nws tau dhau los ua fashionable ua freemium - tus neeg siv khoom pib siv nws dawb, thiab tom qab ntawd peb sim muag nws ntxiv functionality. Cov khoom lag luam yuav muaj qee tus neeg siv, tab sis nws tsis paub meej tias yuav ua li cas thiab ntau npaum li cas nws yuav tau txais los ntawm nws.
Nyob rau tib lub sijhawm, Eric Ries phau ntawv "Kev Lag Luam los ntawm Scratch" tau luam tawm hauv Tebchaws Meskas. Lean Startup method. Lean txhais tau tias "thrifty, economical." Lub tswv yim tseem ceeb ntawm phau ntawv no yog tias kev tswj hwm thiab kev npaj cov txheej txheem tau txais los ntawm cov lag luam loj thiab ntev ntev tsis haum rau cov lag luam tshiab. Ib lub lag luam tshiab tsis muaj cov ntaub ntawv txhim khu kev qha ntawm kev ua lag luam thiab kev muag khoom, uas tsis tso cai rau kev txiav txim siab txog kev tswj xyuas zoo. Yog li ntawd, nws yog ib qho tsim nyog los tsim thiab sai sai, nrog rau cov peev nyiaj me me, sim ntau qhov kev xav ntawm cov neeg siv khoom xav tau thiab cov khoom ua haujlwm.
Lean Startup yog deb ntawm tib txoj kev los ua haujlwm ntawm cov khoom tshiab.
Rov qab rau xyoo 1969, Herbert Simon tau luam tawm phau ntawv "Sciences of the Artificial", uas nws tau piav qhia txog lub ntsiab lus hu ua "kev xav tsim" - ib qho tshiab (thaum lub sijhawm ntawd) txoj hauv kev los nrhiav cov kev daws teeb meem tshiab rau cov teeb meem muaj tswv yim thiab kev tshawb fawb. Ua ke lub tswv yim no nrog Lean Startup methodology thiab ob peb lwm txoj kev, pab neeg ntawm Lavxias teb sab peev peev thiab IIDF accelerator tsim ib tug startup txoj kev loj hlob tswvyim - "traction map."
Nyob rau hauv lub accelerator ntawm Southern IT Park (Rostov-on-Don), peb siv cov txheej txheem IIDF rau 7 accelerator sets (3,5 xyoo), thiab ces refined nws coj mus rau hauv tus account qhov kev tau txais. Southern IT Park accelerator methodology txawv ntawm cov ntsiab lus thiab cov ntsiab lus ntawm thawj, theem ntxov tshaj plaws ntawm kev ua haujlwm ntawm kev lag luam project. Qhov xav tau los tsim peb tus kheej txoj kev yog piav qhia los ntawm qhov tseeb tias IIDF ua haujlwm nrog cov haujlwm uas twb muaj MVP thiab thawj qhov muag, vim qhov no feem ntau yog cov peev nyiaj. Southern IT Park accelerator ua haujlwm nrog cov haujlwm ntawm txhua theem thiab cov haujlwm loj tshaj plaws tuaj yeem ua kom nrawm nrog lub tswv yim thiab lub siab xav tsim nws. Cov txheej txheem IIDF yog tsim tsis zoo rau cov theem pib ntawm kev txhim kho qhov project.
Tom qab sau kuv tus kheej kev paub dhau los ua tus ua lag luam, nrog rau kev pib taug qab thiab tus kws pab tswv yim ua lag luam, kuv tsim kuv tus kheej txoj kev, uas kuj txawv ntawm thawj theem los ntawm cov txheej txheem ntawm IIDF thiab Southern IT Park. Tom ntej no, kuv yuav tham txog cov theem pib ntawm kev ua haujlwm ntawm kev lag luam, raws li cov txheej txheem no.
Lub hom phiaj tseem ceeb ntawm tag nrho cov txheej txheem no yog kom nthuav tawm koj lub tswv yim rau cov neeg siv khoom kom sai li sai tau thiab paub meej tias nws muaj txiaj ntsig zoo, lossis txhim kho thiab hloov koj lub tswv yim ntawm kev xav tau kev lag luam kom sai li sai tau. Yog hais tias tib lub sij hawm koj pom tias tsis muaj leej twg xav tau koj cov khoom ntawm tag nrho los yog tias nws muaj ntau tus neeg sib tw pheej yig heev, ces qhov no kuj yog qhov txiaj ntsig zoo. Vim tias koj yuav pom sai li sai tau, yam tsis tau nkim ob peb lub hlis ntawm koj lub neej ntawm lub tswv yim ua lag luam uas tsis muaj txiaj ntsig. Qee lub sij hawm nws tshwm sim thaum kev tshawb fawb kev lag luam rau ib yam khoom, pab pawg pib pom cov kev xav tau tam sim no ntawm cov neeg siv khoom thiab pib ua cov khoom sib txawv kiag li. Yog tias koj tau pom "tus neeg mob qhov mob", koj tuaj yeem muab kev daws teeb meem rau nws thiab koj txaus siab ua nws - koj tuaj yeem muaj kev lag luam zoo.
Tej zaum nws yuav zoo li kuv tawm tsam kev ua haujlwm ntawm cov haujlwm uas tsis tau nyiaj. Qhov no tsis yog lawm. Koj tuaj yeem koom nrog txhua qhov haujlwm, suav nrog cov tsis muaj txiaj ntsig, thiab kuv tsis liam koj. Kuv tsuas yog ceeb toom koj tawm tsam kev tsis txaus ntseeg txaus ntshai. Koj yuav tsum tsis txhob dag koj tus kheej thiab koj cov phooj ywg los ntawm kev qhia txhua tus txog kev ua lag luam yav tom ntej yog tias koj tsis tau ua tiav cov kev tshawb fawb thiab kev suav, uas yuav tau tham ntxiv. Yog tias koj tsis suav nrog kev lag luam ua tiav ntawm koj qhov project thiab ua nws vim tias koj txaus siab rau nws lossis koj xav ua kom lub ntiaj teb zoo dua, qhov zoo, ces nthuav qhia koj qhov project. Los ntawm txoj kev, nws muaj peev xwm hais tias dhau sij hawm koj yuav pom ib txoj hauv kev ua lag luam ntawm qhov project.
IIDF traction map
Raws li lub tswv yim no, txhawm rau txhim kho cov khoom tshiab nws yog ib qho tsim nyog yuav tsum tau mus dhau ntawm ntau theem. Qhov no yog lub ntsiab lus ntawm txhua txoj hauv kev xav - peb ua txhua kauj ruam ntawm kauj ruam, koj tsis tuaj yeem hla cov kauj ruam tom ntej, tab sis koj yuav tsum rov qab mus.
Thawj qhov uas koj yuav tsum tau ua tom qab koj muaj lub tswv yim rau koj cov khoom yog los nrog ntau ntu ntawm cov neeg siv khoom - pab pawg ntawm cov neeg siv khoom uas yuav xav tau koj cov khoom. Cov no yog hypotheses, koj tuaj nrog lawv raws li koj lub neej kev. Ces koj yuav xyuas lawv. Tsis txhob ntshai los nrog ntau qhov kev xav los yog sim ua tam sim ntawd los nrog cov kev xav uas yuav ua rau muaj tseeb. Txog thaum koj pib kuaj xyuas lawv, koj yuav tsis tuaj yeem txiav txim siab qhov twg yog qhov tseeb.
Cov neeg siv khoom lag luam yuav tsum tau qhia tam sim ntawd - ntsuas lawv lub peev xwm hauv koj cheeb tsam, lub teb chaws, ntiaj teb, qhia txog cov yam ntxwv tshwj xeeb ntawm ntu no (yuav ua li cas cov neeg siv khoom hauv ntu no txawv ntawm lwm tus neeg siv khoom). Nws yog ib lub tswv yim zoo kom tam sim ntawd xav txog kev daws teeb meem ntawm ntu. Koj yuav tsum tsis txhob txhawj ntau txog qhov tseeb ntawm ntu kev ntsuam xyuas; ntawm no nws yog ib qho tseem ceeb kom ua raws li kev xav thiab nkag siab tias, piv txwv li, muaj ntau tus neeg tsav tsheb ntawm cov neeg caij tsheb hauv tebchaws Russia dua li cov neeg tsav tsheb hnyav txhua 100. Yog tias koj ua yuam kev. , qhov kev faib ua feem yuav txawv - 50 lossis 200 - ces nyob rau theem no nws tsis tseem ceeb. Nws yog ib qho tseem ceeb uas qhov no yog kwv yees li 2 qhov kev txiav txim ntawm qhov loj.
Tom qab cov neeg siv khoom tau piav qhia thiab ntsuas, koj yuav tsum xaiv ib ntu thiab txav mus rau theem tom ntej ntawm daim ntawv qhia kev taug qab - qhov no yog qhov tsim thiab ntsuas kev xav txog cov teeb meem ntawm cov neeg siv khoom. Yav dhau los, koj tau txiav txim siab tias koj cov khoom xav tau los ntawm ib pawg ntawm cov neeg siv khoom, thiab tam sim no koj yuav tsum tuaj nrog kev xav - yog vim li cas cov neeg no xav tau koj cov khoom, cov teeb meem thiab cov dej num lawv yuav daws nrog kev pab ntawm koj cov khoom, qhov tseem ceeb thiab muaj txiaj ntsig. puas yog rau lawv daws cov teeb meem no.
Txhawm rau tuaj nrog thiab ntsuas cov kev xav rau cov neeg siv khoom, nrog rau cov lus pom zoo rau cov neeg siv khoom, koj xav tau ob peb teev ntawm kev xav. Twb tau nyob rau theem no, koj txoj kev ntseeg hauv koj cov khoom yuav raug rhuav tshem, thiab koj yuav nyob mus ntxiv, faus koj lub tswv yim yam tsis muaj kev khuv xim.
Thaum cov kev xav txog cov teeb meem ntawm cov neeg siv khoom tau tsim, lawv yuav tsum tau sim. Muaj ib qho cuab yeej zoo rau qhov no - kev xam phaj teeb meem. Hauv nws tsab xov xwm Kuv tau piav qhia luv luv txog cov cai yooj yim rau kev xam phaj teeb meem. Nco ntsoov nyeem phau ntawv "Nug Niam" los ntawm Rob Fitzpatrick - qhov no yog cov lus qhia nthuav dav, luv thiab muaj txiaj ntsig zoo ntawm kev nug cov lus nug kom paub qhov tseeb thiab lim tawm cov kev txiav txim siab thiab kev xav.
Nws raug pom zoo kom ua haujlwm nrog tsuas yog ib ntu ntawm ib lub sijhawm los tsom koj qhov kev siv zog thiab ua kom muaj kev ntseeg siab ntau dua ntawm cov txiaj ntsig. Yog tias koj tham nrog ntau tus neeg siv khoom txhua hnub, koj yuav tsis meej pem txog leej twg qhia koj li cas.
Lwm lub npe rau thawj theem ntawm kev tsim thiab ntsuas kev xav yog Cov Neeg Siv Khoom Discovery.
Yog tias koj ua siab ncaj rau koj tus kheej, nug cov lus nug uas yog thiab sau cov lus teb ntawm koj cov neeg sib tham (zoo tshaj plaws ntawm lub suab kaw), ces koj yuav muaj cov ntaub ntawv tseeb raws li qhov koj yuav lees paub lossis tsis lees paub koj qhov kev xav, nrhiav (lossis tsis pom. ) cov teeb meem ntawm cov neeg siv khoom tam sim no los daws koj tuaj yeem muab cov khoom lag luam. Koj kuj yuav tsum paub txog tus nqi ntawm kev daws cov teeb meem no - vim li cas kev daws cov teeb meem no yog qhov tseem ceeb, qhov txiaj ntsig zoo li cas daws cov teeb meem no muab rau cov neeg siv khoom, lossis qhov kev mob thiab kev poob nws cawm tau dab tsi. Tus nqi ntawm kev daws teeb meem yog khi rau yav tom ntej tus nqi ntawm cov khoom. Yog tias tus neeg siv khoom nkag siab txog cov txiaj ntsig lossis kev txuag nyiaj los ntawm kev daws teeb meem, ces nws yog qhov ua tau los khi tus nqi ntawm koj cov kev daws rau qhov txiaj ntsig no.
Thaum koj paub txog cov teeb meem ntawm cov neeg siv khoom tam sim no thiab tus nqi ntawm kev daws cov teeb meem no rau cov neeg siv khoom, koj tuaj yeem tsim MVP. Txawm li cas los xij yog hu ua qhov luv luv no. Tam sim no kuv yuav sim piav qhia lub ntsiab lus ntawm MVP raws li kuv nkag siab. Ib qho MVP yog ib yam uas tso cai rau koj los ua pov thawj qhia koj txoj kev daws teeb meem uas koj tau pom rau cov neeg siv khoom thiab sim seb qhov kev daws teeb meem puas tsim nyog thiab muaj txiaj ntsig rau cov neeg siv khoom. Cov neeg siv khoom teb rau MVP muab sijhawm rau koj los lees paub lossis tsis lees paub koj qhov kev xav txog cov teeb meem ntawm cov neeg siv khoom thiab tus nqi rau cov neeg siv khoom daws cov teeb meem.
Raws li lub tswv yim ntawm MVP no, kuv sib cav tias ntau zaus, MVP tuaj yeem yog qhov kev nthuav qhia (ib nplooj ntawv tus kheej lossis tsaws ntawm lub vev xaib - nplooj ntawv tsaws), uas hais txog qhov teeb meem thiab koj cov kev daws teeb meem thiab cuam tshuam cov neeg siv khoom ua haujlwm. phiaj xwm nqis tes ua - hu xov tooj, lus, xaj, xaus lus cog lus, them nyiaj ua ntej, thiab lwm yam. Qee zaum, kev daws teeb meem tuaj yeem ua tiav manually rau ntau tus neeg siv khoom. Thiab tsuas yog nyob rau hauv ib feem me me ntawm cov teeb meem ua ib yam dab tsi tiag tiag yuav tsum tau tsim los xyuas qhov teeb meem thiab muaj nuj nqis hypotheses. Nyob rau hauv cov ntaub ntawv no, koj yuav tsum tau siv lub feem ntau yooj yim functions uas daws ib qho teeb meem ntawm cov neeg siv khoom. Kev daws yuav tsum yog qhov tseeb, yooj yim thiab txaus nyiam. Yog tias koj muaj kev xaiv ntawm kev ua haujlwm ntawm kev tsim cov khoom tsim nrog ib qho kev ua haujlwm lossis siv ntau lub zog, xaiv los tsim cov qauv tsim kom zoo nkauj.
Yog tias lub zeem muag txaus siab muab rau koj ua ntej thiab tab tom nrhiav rau pem hauv ntej rau koj cov khoom, ces qhov no yog qhov kev pom zoo tshaj plaws ntawm koj qhov kev xav txog lawv qhov teeb meem, koj qhov kev daws teeb meem thiab tus nqi ntawm koj cov kev daws teeb meem. Feem ntau, tsis muaj leej twg yuav muab rau koj ua ntej tam sim ntawd, tab sis muaj MVP tso cai rau koj los tham nrog koj cov neeg siv khoom cov kev daws teeb meem uas koj muab rau lawv cov teeb meem thiab tus nqi ntawm koj cov kev daws teeb meem. Feem ntau, thaum koj qhia lwm tus txog koj cov khoom, koj ntsib nrog kev pom zoo thiab kev koom tes. Txawm li cas los xij, thaum koj muab kev yuav khoom, koj kawm tau ntau yam tseem ceeb. Piv txwv li, hais tias qhov teeb meem tsis yog ib qho teeb meem thiab tsis tas yuav tsum tau daws. Los yog tias koj qhov kev txiav txim siab tsis zoo rau ntau yam laj thawj. Los yog tias tus nqi siab heev vim tias muaj cov neeg sib tw pheej yig dua, thiab lwm yam.
Thawj qhov muag lossis cov ntawv cog lus xaus yog suav tias yog kev lees paub ntawm kev xav txog qhov teeb meem, koj qhov kev daws teeb meem thiab tus nqi. Tom qab no, koj tuaj yeem pib ua tus thawj version ntawm cov khoom, coj mus rau hauv tus account tag nrho cov ntaub ntawv tau txais thiab tsim kev muag khoom. Kuv yuav tso tseg ntawm no hauv kev piav qhia ntawm IIDF txheej txheem thiab qhia tias lwm txoj kev sib txawv li cas.
Methodology ntawm Southern IT Park Accelerator
Peb tau ua los ntawm cov kev xav hauv qab no: ntxiv rau cov txheej txheem pom zoo, nws yuav zoo los muab cov cuab yeej ua haujlwm pom zoo thiab cov lus piav qhia txog kev xav tau. Yog tias qhov txiaj ntsig tsis tau, ces koj yuav tsum tau ua haujlwm txuas ntxiv ntawm theem no lossis rov qab mus rau yav dhau los. Yog li, cov txheej txheem siv cov yam ntxwv ntawm lub moj khaum, vim nws muaj cov lus qhia nruj nruj - dab tsi thiab yuav ua li cas, cov cuab yeej siv dab tsi, cov txiaj ntsig yuav tsum tau txais.
Thaum koj muaj lub tswv yim rau cov khoom tshiab, thawj qhov uas koj yuav tsum tau ua yog nrhiav seb qhov twg tiag tiag, cov teeb meem ntawm cov neeg siv khoom tam sim no tuaj yeem daws tau nrog kev pab los ntawm koj lub tswv yim. Yog li ntawd, peb tshem tawm cov theem ntawm cov neeg siv khoom segment hypotheses thiab mus ncaj nraim rau qhov teeb meem hypotheses. Yuav pib nrog, nws yog ib qho tseem ceeb kom nrhiav tau ib pab pawg neeg uas yuav tau txais txiaj ntsig los ntawm koj cov khoom, thiab tom qab ntawd koj tuaj yeem nkag siab tias lawv muaj dab tsi thiab faib lawv.
Yog li, thawj theem ntawm kev txhim kho qhov project yog muab tso ua ke ntawm ntau qhov kev xav ntawm cov teeb meem. Txhawm rau kos cov kev xav, nws raug nquahu kom xav txog cov teeb meem ntawm cov neeg muaj peev xwm, nrog rau kev nkag siab tob rau hauv cov teeb meem no. Rau txhua qhov teeb meem xav tau, koj yuav tsum sau cov kauj ruam (cov haujlwm) uas yuav tsum tau ua kom tiav los daws qhov teeb meem no. Thiab tom qab ntawd rau txhua kauj ruam, qhia cov cuab yeej los daws cov teeb meem. Koj yuav tsum tsis txhob sim dhau los ua cov cuab yeej, tab sis yog tias lawv pom tseeb rau koj, ces koj yuav tsum kho tam sim ntawd. Cia kuv piav nrog ib qho piv txwv.
Koj tau tuaj nrog qhov kev pabcuam uas pab koj xaiv thiab yuav lub tsheb siv. Qhov teeb meem yog xaiv thiab yuav ib lub tsheb siv uas tsis muaj qhov tsis zoo ntawm tus nqi lag luam txaus hauv lub sijhawm luv tshaj plaws.
Cov kauj ruam (ua haujlwm) ntawm tus neeg muaj peev xwm:
Txiav txim siab tus qauv thiab kev hloov kho, xyoo ntawm kev tsim khoom
Nrhiav variants (xws li)
Ntsuas, ntsuas, sib piv cov ntawv luam
Xaiv ib qho piv txwv tshwj xeeb
Ua ib qho kev kuaj mob
Sib tham txog cov ntsiab lus ntawm kev sib pauv thiab ua kev yuav khoom
Sau npe koj lub tsheb
Txhua yam ntawm cov teeb meem no tuaj yeem daws tau los ntawm ntau txoj hauv kev, thiab tej zaum muaj cov cuab yeej siv los daws tag nrho cov teeb meem no kom tiav. Piv txwv li, kev muag tsheb nrog cov tsheb siv. Lawv yuav kim dua me ntsis, tab sis lawv muab qhov lav.Cia peb tseem sim xaiv cov cuab yeej rau txhua txoj haujlwm. Cov phooj ywg uas muaj kev paub ntau dua, saib kev tshuaj xyuas online, lossis mus ntsib cov chaw muag tsheb yuav pab koj txiav txim siab txog tus qauv. Txhua qhov kev daws teeb meem no muaj qhov tsis zoo, nws yog ib qho tsim nyog los sau qhov pom tseeb tshaj plaws ntawm lawv.
Thov nco ntsoov tias nyob rau theem no peb tsis xav txog peb tus neeg siv khoom yog leej twg thiab nws cov khoom yog dab tsi - nws tsim nyog li cas hauv kev xaiv lub tsheb ntawm nws tus kheej thiab nws cov peev nyiaj yog dab tsi. Peb rhuav tshem qhov teeb meem ua ntu.
Qhov no ua haujlwm ntawm kev rhuav tshem cov teeb meem uas muaj peev xwm ntawm cov neeg siv khoom ntawm koj cov khoom tuaj yeem ua tau yooj yim los ntawm kev siv daim duab qhia kev puas siab puas ntsws (mob maps). Qhov tseem ceeb, cov no yog cov ntoo uas koj niaj hnub qhia txog kev daws teeb meem. Kuv muaj ntaub ntawv hais txog qhov no , qhov twg cov txheej txheem ntawm kev ua hauj lwm nrog hypotheses siv daim ntawv qhia kev puas siab puas ntsws tau tham txog ntau yam ntxiv.
Yog li, koj tau siv sijhawm ob peb teev los xav txog cov teeb meem, kev sib tw, cov cuab yeej (kev daws teeb meem) thiab lawv qhov tsis txaus. Qhov no muab dab tsi rau koj?
Ua ntej, koj tau tshuaj xyuas thiab teeb tsa thaj chaw sib ntaus sib tua-xav txog ntau yam uas koj yuav tsum tau nrog yog tias koj ua tiav nrog qhov project.
Qhov thib ob, koj muaj cov phiaj xwm ntxaws rau kev xam phaj cov teeb meem. Txhua yam koj yuav tsum tau ua yog tuaj nrog cov lus nug kom paub seb koj qhov kev xav zoo li cas rau lub ntiaj teb tiag tiag ntawm koj cov neeg siv khoom.
Thib peb, cov kev xav uas koj tuaj yeem muaj feem cuam tshuam rau koj cov khoom lag luam yav tom ntej hauv txoj kev hauv qab no: cov kev daws teeb meem uas twb muaj lawm (cov cuab yeej) rau cov neeg siv khoom muaj teeb meem yog koj cov neeg sib tw, kev sib tw tsis zoo tuaj yeem dhau los ua koj qhov zoo yog tias koj nrhiav txoj hauv kev los kov yeej lawv, thiab cov neeg siv khoom teeb meem txiav txim siab. cov haujlwm tseem ceeb nta) ntawm koj cov khoom.
Armed nrog hypotheses, koj tuaj yeem txav mus rau theem tom ntej - lees paub qhov kev xav uas siv cov teeb meem kev xam phaj. Cov theem no zoo ib yam li IIDF traction map theem, tab sis dua muaj qhov sib txawv me ntsis ntawm cov cuab yeej thiab cov ntaub ntawv teev cov txiaj ntsig. Hauv cov txheej txheem ntawm Southern IT Park accelerator, peb hais kom txiav txim siab thiab sau cov theem ntawm kev paub txog cov teeb meem, kev ua haujlwm, thiab cov teeb meem ntawm cov neeg tau txais kev xam phaj raws li qib ntawm Ben Hunt tus ntaiv. Nws yog ib qho tseem ceeb kom nkag siab ntau npaum li cas tus neeg siv khoom txhawj xeeb txog qhov teeb meem no lossis qhov teeb meem, kev ua haujlwm, lossis tsis muaj kev daws teeb meem uas twb muaj lawm, txawm tias nws npaj siab los muab nws lossis twb tau ua dab tsi los kho qhov xwm txheej. Qhov no tseem ceeb heev vim tias yog tus neeg xam phaj tau lees paub rau koj tias nws muaj teeb meem, qhov no tsis tau txhais hais tias nws npaj yuav los daws qhov teeb meem no. Yog tias nws qhia koj txog nws txoj kev sim daws qhov teeb meem, cov txheej txheem thiab cov cuab yeej uas nws tau sim, ces tej zaum nws yuav npaj yuav kev daws teeb meem. Txawm li cas los xij, cov lus nug ntawm tus nqi tseem qhib thiab yog li nws yog ib qho tseem ceeb thaum lub sij hawm sib tham kom paub txog cov peev nyiaj uas tau siv yav dhau los rau kev sim daws teeb meem, kev ua haujlwm, thiab teeb meem. Cov peev nyiaj hauv qhov no tsis yog nyiaj xwb, tab sis kuj yog lub sijhawm uas cov neeg siv khoom siv.
Kev txheeb xyuas cov txiaj ntsig ntawm kev xam phaj, peb txheeb xyuas cov pab pawg ntawm cov neeg teb uas tau lees paub tib qhov kev xav. Qhov tseem ceeb, peb tab tom nrhiav rau cov qauv ntawm cov neeg siv khoom tus cwj pwm - tib yam kev xav tau uas tsis xav tau. Nyob rau theem no, peb sim segment cov neeg siv khoom nyob ib puag ncig lawv cov qauv kev coj tus cwj pwm. Segmentation ntawm cov neeg siv khoom tom qab kev xam phaj raws li qhov tau txais qhov tseeb zoo li peb muaj kev ntseeg siab ntau dua li segmentation ntawm theem ntawm kev xav.
Yog tias cov txiaj ntsig ntawm qhov kev xam phaj tau txaus siab rau koj - koj pom cov qauv ntawm cov neeg siv khoom tus cwj pwm, cov teeb meem tshwm sim thiab muaj peev xwm ua tiav ntu cov neeg siv khoom, pom tias lawv muaj peev nyiaj los daws cov teeb meem, ces koj tuaj yeem txav mus rau theem tom ntej - khoom qauv thiab MVP . Ua ntej yuav siv txhua yam, peb xav kom tsim thiab ua qauv rau nws. Thaum lub sij hawm tsim qauv khoom, peb xav kom piav qhia txog cov neeg siv khoom lag luam txheej txheem uas koj npaj yuav hloov nrog koj cov khoom. Nws tsim nyog nkag siab zoo li cas koj cov neeg siv khoom lub neej thiab daws nws cov teeb meem tam sim no. Thiab tom qab ntawd muab cov txheej txheem kev lag luam ntawm koj cov khoom lag luam rau hauv cov txheej txheem kev lag luam ntawm cov neeg siv khoom. Tom qab ua tiav txoj haujlwm no, koj yuav muaj kev nkag siab zoo txog yam koj yuav ua thiab yuav tuaj yeem piav qhia lub ntsiab lus thiab qhov chaw ntawm koj cov khoom hauv cov neeg siv khoom cov txheej txheem rau txhua tus neeg nyiam - tus khub muaj peev xwm, tus neeg ua lag luam, tus tsim tawm thiab lub peev xwm. neeg nws tus kheej.
Lub xub ntiag ntawm cov ntaub ntawv zoo li no tso cai rau koj los kwv yees cov nqi ntawm cov khoom tsim khoom thiab qhia txog cov haujlwm tseem ceeb tshaj plaws uas peb tuaj yeem siv tau sai thiab pheej yig hauv MVP. Koj tseem tuaj yeem txiav txim siab txog qhov tseem ceeb ntawm MVP - nws puas yog qhov kev nthuav qhia lossis "kev tuav MVP" lossis koj puas tseem yuav tau tsim ib yam dab tsi los qhia txog tus nqi rau tus neeg siv khoom.
Ib qho tseem ceeb ntawm cov khoom tsim qauv theem yog ntsuas kev lag luam ntawm qhov project. Cia peb xav tias pab pawg ua haujlwm muaj cov kws tshaj lij uas tuaj yeem txhim kho MVP ntawm lawv tus kheej thiab yuav tsis xav tau nyiaj txiag los txhim kho. Nws yog ib qho tseem ceeb kom nkag siab tias qhov no tsis txaus. Txhawm rau muag koj cov khoom, koj yuav tsum nyiam cov neeg siv khoom - siv cov kev tshaj tawm uas tsis pub dawb. Rau koj thawj qhov kev muag khoom, koj tuaj yeem siv cov channel uas tsis tas yuav muaj kev nqis peev loj - ua kom txias hu rau koj tus kheej lossis faib cov ntawv tshaj tawm hauv qhov chaw nres tsheb, tab sis lub peev xwm ntawm cov channel no me me, koj lub sijhawm kuj raug nqi nyiaj, thiab tsis ntev los no koj yuav delegate. qhov no ua haujlwm rau ntiav cov neeg ua haujlwm. Yog li ntawd, nws yog ib qho tseem ceeb heev uas yuav tau xaiv ntau tus neeg yuav khoom raws thiab kwv yees tus nqi ntawm cov neeg yuav khoom hauv cov channel no. Ua li no, koj tuaj yeem siv cov ntaub ntawv los ntawm ntau qhov chaw, nug cov kws tshaj lij rau cov ntsuas, lossis ua koj tus kheej cov kev sim.
Tus nqi ntawm kev nyiam cov neeg siv khoom them nyiaj yog ib qho tseem ceeb tshaj plaws uas txiav txim siab tus nqi ntawm koj cov khoom rau cov neeg siv khoom. Koj cov khoom tsis tuaj yeem raug nqi tsawg dua li qhov nyiaj no - txij li qhov no koj yuav twv yuav raug hu ua qhov poob txij thaum pib. Koj cov peev nyiaj rau kev tsim khoom thiab kev txhawb nqa, nrog rau koj cov nyiaj tau los raws li tus tsim lag luam, muaj nyob rau hauv qhov sib txawv ntawm tus nqi ntawm koj cov khoom thiab tus nqi ntawm kev tau txais cov neeg siv khoom.
Nyob rau theem no, ntau txoj haujlwm raug ntxias los hais - peb yuav nyiam cov neeg siv khoom los ntawm kev tshawb nrhiav cov organic thiab virality - qhov no yog xyaum dawb. Lawv yog cov hais txog kev pheej yig ntawm kev nyiam, tab sis lawv tsis nco qab tias cov channel no qeeb, siv sijhawm ntev los txhawb thiab muaj peev xwm me me. Nws tseem yog ib qho tseem ceeb uas yuav tsum nco ntsoov qhov xwm txheej no - cov tub ua lag luam tshaj lij ua lag luam nyob rau hauv cov haujlwm uas muaj qhov tseeb thiab muaj txiaj ntsig zoo, scalable, capacious them channel rau kev nyiam cov neeg siv khoom. Kev nqis peev tsis yog tsim rau kev khiav tsheb organic ib leeg.
Yog tias nyob rau theem no koj tsis muaj teeb meem - koj cov khoom tau ua qauv, txoj kev tsim thiab kev ua haujlwm ntawm MVP tau raug txiav txim siab, cov kev nyiam rau cov neeg siv khoom tau txiav txim siab thiab kev lag luam ntawm qhov project zoo li muaj txiaj ntsig, ces koj tuaj yeem txav mus. mus rau theem tom ntej - tsim ib qho MVP. Cov theem no yog qhov yooj yim thiab xyaum tsis txawv ntawm theem uas tau tham dhau los ntawm IIDF daim ntawv qhia kev sib tw. Tom qab MVP tsim, koj yuav tsum tau txais thawj qhov muag thiab kev siv. Cov txheej txheem ntawm kev txiav txim siab, kev muag khoom, kev sim kev siv koj MVP tuaj yeem siv sijhawm ntev thiab yuav ua rau muaj kev tawm tswv yim los ntawm cov neeg siv khoom - koj yuav pom tias vim li cas koj qhov kev daws teeb meem tsis zoo, vim li cas nws tsis tuaj yeem siv tau, qhov tsis txaus koj muaj thiab lwm yam. cov neeg sib tw koj muaj uas koj tsis paub txog ua ntej. Yog tias tag nrho cov no tsis tua koj cov khoom thiab koj txoj kev ntseeg hauv nws, ces koj yuav tuaj yeem ua tiav MVP thiab mus txog theem tom ntej - kev muag khoom muaj txiaj ntsig hauv cov channel. Kuv yuav tsum tso tseg ntawm no thiab xav ntxiv txog qhov feem ntau pitfalls uas tos koj ntawm txoj kev ntawm kev tsim ib txoj haujlwm lag luam thaum siv cov txheej txheem tau piav qhia saum toj no.
Traps uas tej yaam num raws li txoj kev tau piav saum toj no poob rau hauv
Cia kuv ceeb toom rau koj tias vim li cas cov txheej txheem rau kev ua haujlwm ntawm kev pib ua haujlwm tau tsim. Lub luag haujlwm tseem ceeb yog kawm yuav ua li cas ntsuas cov tswv yim sai, txheeb xyuas thiab "faus" cov uas tsis siv tau, kom tsis txhob nkim peev nyiaj (koj lub sijhawm thiab nyiaj txiag). Kev siv cov tswv yim no tsis hloov cov txheeb cais raws li 90-95% ntawm cov lag luam tshiab tuag hauv thawj xyoo ntawm kev muaj sia nyob. Startup txoj kev loj hlob cov tswv yim ua rau kom tuag ntawm cov tswv yim kev lag luam uas tsis tuaj yeem thiab txo qhov poob.
Ib lub tswv yim uas tau sim thiab "faus" sai sai yog qhov txiaj ntsig zoo. Ib lub tswv yim uas ib yam khoom tau tsim thiab tso tawm mus rau lub khw, tab sis qhov ntawd tsis muag, yog qhov tshwm sim tsis zoo. Ib yam khoom tsim raws li kev xav tau, uas tau sau ua ntej xaj, cov nyiaj tau los ntawm kev muag khoom uas suav nrog cov nqi ntawm kev tshaj tawm, kev tsim khoom thiab kev tsim kho, thiab tseem tso cai rau kev rov qab los ntawm kev nqis peev hauv lub sijhawm tsim nyog - qhov no yog tau zoo heev. Ib yam khoom uas muaj peev xwm rov tsim dua tshiab thiab "tso tawm" nyob rau theem ntawm kev muag khoom thawj zaug, ua kom nws ua tau raws li cov kev xav tau ntawm cov neeg siv khoom thiab cov nqi tsim nyog suav nrog tus nqi ntawm kev nyiam cov neeg siv khoom kuj yog qhov txiaj ntsig zoo.
Qhov teeb meem feem ntau yog teeb meem kev xam phaj tsis ua kom raug. Nws muaj ntau yam:
- Kev xam phaj tsis muaj txiaj ntsig - thaum cov lus teb rau cov lus nug nug tsis qhia meej dab tsi, uas yog, kev xam phaj tau ua, cov lus nug tau nug, tab sis cov lus teb tsis coj qhov tseeb ntawm qhov kev txiav txim siab tuaj yeem kos tau. Qhov no tshwm sim thaum cov kev xav phem raug xaiv - pom tseeb lossis tsis cuam tshuam nrog lub tswv yim ntawm cov khoom, lossis thaum nug cov lus nug uas tsis cuam tshuam nrog cov kev xav.
- Qhov kev xav zoo tshaj plaws ntawm cov lus teb yog thaum, qhov tseeb, feem ntau ntawm cov neeg teb tsis tau lees paub qhov kev xav, tab sis 1-2 cov neeg teb tau lees paub qee qhov kev xav. Hauv qhov xwm txheej no, koj tuaj yeem sim nkag siab tias cov neeg no yog leej twg thiab sim nrhiav lwm tus neeg muaj peev xwm zoo ib yam li lawv.
- Kev xam phaj nrog cov neeg tsis ncaj ncees lawm - thaum lub peev xwm ntawm cov neeg teb rau kev txiav txim siab yuav tsis quav ntsej. Piv txwv li, koj tham nrog cov menyuam yaus, lawv lees paub qhov teeb meem, tab sis kev txiav txim siab yuav tsis yog los ntawm lawv, tab sis los ntawm lawv niam lawv txiv, uas muaj kev sib txawv kiag li thiab yuav tsis yuav ib qho khoom ua si txias tab sis txaus ntshai. Nws zoo ib yam hauv B2B - koj tuaj yeem xam phaj cov neeg siv, tab sis cov peev nyiaj yog tswj hwm los ntawm cov thawj coj uas muaj lwm yam kev xav thiab tus nqi ntawm koj cov khoom uas koj tab tom tshawb fawb tsis cuam tshuam rau lawv. Kuv ntseeg tias cov txheej txheem ntawm Southern IT Park Accelerator thawb rau hauv qhov ntxiab no, vim nws tsis muaj theem ntawm kev xav txog cov neeg siv khoom.
- Muag thaum sib tham - thaum lub sij hawm sib tham lawv tseem tham txog lub tswv yim ntawm ib yam khoom thiab cov interlocutor nrog lub hom phiaj zoo tshaj plaws, sim txhawb koj, lees paub koj cov kev xav txog cov teeb meem thiab teeb meem.
- Kev dag ntxias tus kheej - thaum cov neeg teb tsis tau lees paub qhov tseeb, tab sis koj txhais lawv cov lus hauv koj tus kheej thiab ntseeg tias qhov kev xav tau lees paub
- Qee qhov kev xam phaj me me yog thaum koj ua ntau qhov kev xam phaj (3-5) thiab nws zoo li koj tias txhua tus neeg sib tham tau lees paub koj qhov kev xav thiab tsis tas yuav muaj kev xam phaj ntxiv. Qhov teeb meem no feem ntau mus koom tes nrog teeb meem #4, muag thaum sib tham.
Qhov tshwm sim ntawm kev xam phaj tsis raug yog feem ntau yog kev txiav txim siab yuam kev txog qhov xav tau rau kev txhim kho ntxiv ntawm qhov project (objectively - unviable thiab tsis tsim nyog). Qhov no ua rau nkim sijhawm (feem ntau ob peb lub hlis) ntawm kev tsim MVP, thiab tom qab ntawd nyob rau theem ntawm kev muag khoom thawj zaug nws hloov tawm tias tsis muaj leej twg xav yuav cov khoom. Kuj tseem muaj daim ntawv hnyav dua - thaum lub sijhawm muag thawj zaug tus nqi ntawm kev nyiam cov neeg siv khoom tsis suav nrog thiab cov khoom zoo li siv tau, tab sis nyob rau theem ntawm kev muag khoom muaj txiaj ntsig nws hloov tawm tias cov qauv kev lag luam thiab cov khoom lag luam tsis muaj txiaj ntsig. . Ntawd yog, nrog kev xam phaj ua haujlwm kom raug thiab kev ntsuam xyuas ncaj ncees ntawm kev lag luam ntawm qhov project, koj tuaj yeem txuag koj tus kheej ob peb lub hlis ntawm lub neej thiab cov nyiaj tau txais txiaj ntsig zoo.
Qhov teeb meem tshwm sim tom ntej yog kev faib cov peev txheej tsis raug ntawm MVP kev txhim kho thiab kev muag khoom. Feem ntau, cov haujlwm uas ua rau MVPs siv sijhawm ntau thiab nyiaj txiag rau nws, thiab thaum lub sijhawm los rau thawj qhov muag, lawv tsis muaj peev nyiaj rau kev sim cov kev muag khoom. Peb tau rov tuaj hla cov haujlwm uas tau poob ntau pua txhiab thiab lab rubles rau hauv kev txhim kho, ua tsis yog MVP nkaus xwb, tab sis cov khoom tiav, thiab tom qab ntawd tsis tuaj yeem (lossis tsis xav) siv tsawg kawg 50-100 txhiab rubles rau kev sim. channels thiab sim sai sai nyiam cov neeg siv khoom them nyiaj.
Lwm qhov teeb meem tshwm sim yog tias thaum sib tham pawg pab pawg paub tias lawv lub tswv yim qub tsis tuaj yeem siv tau, tab sis lawv txheeb xyuas ntau yam teeb meem uas lawv tuaj yeem tsim ua lag luam. Txawm li cas los xij, pab pawg tsis kam pivot thiab tsim cov tswv yim tshiab raws li cov kev xav tau, hais txog qhov tseeb tias "lawv tsis nyiam lwm yam." Nyob rau tib lub sijhawm, lawv tuaj yeem txuas ntxiv mus khawb rau hauv "lub ntsiab lus tuag" lossis tso tseg sim ua qhov pib ua ke.
Muaj 2 qhov teeb meem uas kuv tus kheej xav tias tsis daws tau zoo hauv cov txheej txheem tau piav qhia saum toj no.
1. Kev kwv yees tus nqi ntawm kev nyiam cov neeg siv khoom lig dhau lawm. Cov txheej txheem saum toj no tsis xav kom koj kwv yees tus nqi ntawm cov neeg yuav khoom kom txog rau thaum koj muaj pov thawj thov rau koj qhov kev daws teeb meem. Txawm li cas los xij, kev xam phaj teeb meem thiab ua tiav lawv cov txiaj ntsig yog ib txoj haujlwm hnyav heev. Qhov no feem ntau yuav siv li ntawm ib mus rau ob peb lub lis piam. Txhawm rau kom ntseeg tau qhov kev xav, koj yuav tsum ua tsawg kawg 10 kev sib tham. Ntawm qhov tod tes, koj tuaj yeem kwv yees tus nqi ntawm kev nyiam cov neeg siv khoom them nyiaj hauv 1-2 teev los ntawm kev tshawb hauv Is Taws Nem rau cov ntaub ntawv thiab qhov nruab nrab. Cia kuv muab piv txwv rau koj.
Piv txwv li peb tab tom tham txog qee qhov chaw sib tw uas cov neeg siv khoom tso npe rau cov khoom lossis kev pabcuam, thiab cov neeg muag khoom muab lawv tus kheej thiab lawv cov nqi. Lub platform npaj kom khwv tau nyiaj los ntawm kev tshaj tawm los ntawm kev ua lag luam lossis tus nqi tso npe los ntawm cov neeg siv. Twb tau nyob rau theem lub tswv yim, koj tuaj yeem xav txog ntau txoj hauv kev los ntawm cov neeg siv yuav nyiam. Cia peb xav tias peb yuav nyiam cov neeg siv khoom nrog kev hu xov tooj txias thiab tshaj tawm hauv kev tshawb fawb xyaw, thiab cov neeg muag khoom nrog kev tshaj tawm hauv kev tshawb fawb xyaw thiab kev sib tham. Twb tau nyob rau theem no koj tuaj yeem nkag siab tias tus nqi ntawm kev nyiam tus neeg muag khoom nquag yuav yog li 1000 rubles. Cia peb xav tias kev nyiam cov neeg muag khoom yuav raug nqi 200 rubles, tom qab ua tiav thawj qhov kev sib pauv yuav xav tau kwv yees li 2000 rubles. Tom ntej no, peb tuaj yeem xaus tias peb xav tau tsawg kawg yog 1000 rubles los ntawm txhua qhov kev sib pauv. Yog li ntawd, peb yuav tsum sib txuas nrog qhov tsawg kawg nkaus uas tau txais commission nrog peb lub tswv yim. Yog tias peb tab tom tham txog qhov chaw sib tw uas cov kev pabcuam raug txiav txim siab txog 1000 rubles, ces peb yuav tsis tuaj yeem tau txais cov nyiaj tau los ntawm 1000 rubles. los ntawm txhua qhov kev hloov pauv. Yog tias peb tab tom tham txog qhov chaw uas cov kev pabcuam raug txiav txim rau 100 rubles, tom qab ntawd cov qauv kev lag luam no tuaj yeem muaj txiaj ntsig. Qhov no yog li cas, txawm tias ua ntej tsim cov kev xav thiab kev xam phaj teeb meem, nws muaj peev xwm txheeb xyuas qhov tsis muaj peev xwm ntawm lub tswv yim.
2. Tsis muaj kev sim ntsuas kev daws teeb meem los ntawm kev muag khoom ua ntej MVP txoj kev loj hlob theem. Cov txheej txheem tsis tas yuav tsum tau kuaj xyuas qhov kev xav ntawm qhov kev lees paub ntawm koj qhov kev daws teeb meem rau tus neeg siv khoom ua ntej tsim MVP. Kuv ntseeg tias tom qab kev txheeb xyuas qhov teeb meem kev xam phaj, nws tsim nyog los xav txog los ntawm lub tswv yim los daws cov teeb meem uas tau txheeb xyuas. Hauv Southern IT Park methodology, qhov no tau cuam tshuam raws li kev daws teeb meem qauv. Txawm li cas los xij, kuv xav tias nws tsim nyog mus ntxiv ib kauj ruam ntxiv thiab ua qhov kev nthuav qhia kev daws teeb meem kom tau txais cov neeg siv khoom tawm tswv yim ntawm koj lub zeem muag los daws lawv cov teeb meem. Hauv cov ntaub ntawv, qhov no qee zaum hu ua "kev xam phaj txiav txim." Koj tau nthuav tawm tus qauv ntawm koj cov khoom rau cov neeg siv khoom muaj peev xwm thiab tau txais lawv cov kev xav txog cov khoom lag luam yav tom ntej thiab, tejzaum nws, kev txiav txim ua ntej thiab muag thawj zaug. Qhov no tso cai rau koj los ntsuas qhov kev xav txog tus nqi ntawm koj cov kev daws teeb meem ntawm tus nqi qis heev, thiab tib lub sijhawm kho koj qhov kwv yees ntawm tus nqi ntawm cov neeg tau txais, txawm tias ua ntej pib tsim MVP.
Kev sib piv ntawm txoj kev thiab kev piav qhia ntawm kuv txoj kev β Teeb meem-kev daws teeb meem haum lub moj khaum
Sab saum toj ntawm daim duab qhia txog cov txheej txheem ntawm IIDF thiab Southern IT Park. Kev nce qib los ntawm cov theem tshwm sim los ntawm sab laug mus rau sab xis. Cov xub qhia cov theem hloov pauv, thiab cov theem tshiab uas tsis nyob hauv IIDF txheej txheem tau piav qhia ua siab tawv.
Tom qab txheeb xyuas kuv qhov kev paub dhau los thiab feem ntau ua rau tuag ntawm kev pib ua haujlwm, kuv tawm tswv yim tshiab, qhia hauv daim duab - Teeb meem-kev daws teeb meem haum.
Kuv xav pib nrog rau theem "Kev xav ntawm cov neeg siv khoom lag luam thiab xaiv ib ntu rau kev txhim kho", vim tias txhawm rau tsim thiab sim cov kev xav ntawm cov teeb meem, koj tseem yuav tsum nkag siab tias koj tab tom cuam tshuam nrog leej twg thiab coj mus rau hauv tus account lub peev xwm thiab kev daws teeb meem. ntu.
Cov theem tom ntej yog tshiab, nws tsis tau pom ua ntej. Thaum peb tau xaiv ib ntu los ua haujlwm, peb yuav tsum xav txog seb peb tuaj yeem tiv tauj cov neeg siv khoom li cas thiab nws yuav raug nqi npaum li cas los sim muag lawv ib yam dab tsi. Kev muaj cov neeg sawv cev ntawm ntu rau kev sib tham yog qhov tseem ceeb, yog tias tsuas yog vim yav tom ntej koj yuav tau ntsib nrog cov neeg zoo sib xws los ua kev xam phaj teeb meem. Yog tias nrhiav kev sib cuag ntawm cov neeg no, nrog rau kev hu xov tooj thiab teeb tsa lub rooj sib tham dhau los ua teeb meem rau koj, yog vim li cas thiaj sau cov lus qhia ntxaws txog lawv cov kev xav tau? Twb tau nyob rau theem no tej zaum yuav rov qab mus rau qhov kev xaiv ntawm lwm ntu.
Tom ntej no - ob theem, raws li nyob rau hauv txoj kev ntawm Southern IT Park - tsim ib daim ntawv qhia ntxaws ntxaws ntawm cov kev xav ntawm cov teeb meem, kev ua haujlwm, cov cuab yeej thiab cov teeb meem ntawm cov neeg siv khoom, thiab tom qab ntawd - teeb meem kev xam phaj nrog cov neeg siv khoom los sim cov kev xav. Qhov sib txawv ntawm kuv cov txheej txheem thiab cov uas tau tham yav dhau los yog tias thaum muaj teeb meem kev xam phaj nws yuav tsum tau them nyiaj ntau rau kev nkag siab txog cov txheej txheem kev lag luam teeb meem ntawm cov neeg siv khoom uas tau lees paub tias muaj teeb meem. Koj yuav tsum nkag siab tias lawv tab tom ua dab tsi, yuav ua li cas, thaum twg thiab qhov teeb meem tshwm sim ntau npaum li cas, lawv tau sim daws nws li cas, cov kev daws teeb meem twg tau txais thiab tsis lees txais rau lawv. Los ntawm kev ua qauv rau cov neeg siv khoom lag luam, peb mam li tsim peb cov kev daws teeb meem rau lawv. Tib lub sijhawm, peb nkag siab zoo txog cov xwm txheej uas peb yuav tau ua haujlwm thiab cov kev txwv uas twb muaj lawm.
Tsis tas li ntawd, nkag siab txog cov ntsiab lus ntawm peb cov khoom lag luam yav tom ntej thiab ib puag ncig ntawm cov neeg muaj peev xwm uas nws yuav pom nws tus kheej, peb tuaj yeem ntsuas kev lag luam ntawm qhov project - xam cov peev txheej, cov nqi khoom lag luam, xav los ntawm monetization qauv thiab cov nqi khoom, thiab ua kev soj ntsuam ntawm cov neeg sib tw. Tom qab ntawd, koj tuaj yeem txiav txim siab tsim nyog thiab paub txog kev ua haujlwm txuas ntxiv ntawm qhov project.
Tom qab ntawd, koj yuav muaj tag nrho cov ntaub ntawv koj xav tau los nthuav qhia koj cov khoom rau cov neeg siv khoom muaj peev xwm - koj paub tias cov neeg siv khoom muaj teeb meem dab tsi koj tuaj yeem daws tau, koj tau los nrog txoj hauv kev los daws cov teeb meem no (cov khoom), koj nkag siab tias koj cov kev daws teeb meem yuav ua li cas. txiaj ntsig, thiab koj tau txiav txim siab ntawm tus nqi ntawm koj cov khoom. Cov ntaub ntawv khaws tseg yog txaus los tsim cov khoom nthuav qhia thiab sim muag koj cov khoom mus rau feem ntau ntawm cov neeg siv khoom ntu - cov neeg siv khoom thaum ntxov. Qhia qhov kev nthuav qhia rau cov neeg muaj peev xwm thiab tau txais lawv cov lus tawm tswv yim. Kev txiav txim ua ntej nrog kev them nyiaj ua ntej yog qhov txiaj ntsig zoo. Yog tias koj tau them nyiaj ua ntej, ces koj cov khoom zoo meej rau cov neeg siv khoom, thiab nws tau npaj yuav nws txhua lub sijhawm. Crowdfunding platforms (piv txwv li, Kickstarter) siv txoj cai no hauv Is Taws Nem. Tsis muaj ib yam dab tsi txwv tsis pub koj ua ib yam ntawm koj tus kheej. Yog tias cov neeg siv khoom tsis npaj txhij los xaus qhov kev pom zoo, ces koj muaj sijhawm los nug txog cov laj thawj thiab cov xwm txheej - dab tsi yuav tsum tau ua rau lawv mus yuav koj cov khoom. Cov ntawv cog lus xaus thiab kev nce qib tau txais kev txhawb nqa zoo tshaj plaws rau koj qhov kev xav txog koj txoj kev daws teeb meem rau cov neeg siv khoom (khoom).
Tom qab qhov no, koj tuaj yeem pib tsim cov thawj version ntawm cov khoom, uas phim cov lus piav qhia uas koj tau txais kev txiav txim ua ntej. Thaum cov khoom npaj txhij, koj xa mus rau koj thawj cov neeg siv khoom. Tom qab qee lub sij hawm ntawm kev sim siv, koj sau cov kev xav ntawm koj thawj cov neeg siv khoom txog cov khoom, txiav txim siab cov lus qhia rau kev txhim kho cov khoom, thiab tom qab ntawd tsim kom muaj txiaj ntsig, serial muag.
xaus
Zaj lus tau muab ua ntev heev. Ua tsaug rau koj nyeem kom tag. Yog tias koj mus dhau tag nrho cov kauj ruam siv ib qho ntawm cov kev piav qhia, qhov no txhais tau tias koj muaj cov khoom lag luam uas ib tus neeg xav tau. Yog tias koj tsis tau siv ib qho ntawm txoj kev thiab koj cov khoom muaj muag, ces ib tug neeg xav tau koj cov khoom.
Kev lag luam ua haujlwm thaum koj nkag siab tias leej twg thiab vim li cas thiaj yuav koj cov khoom thiab koj tuaj yeem them nyiaj npaum li cas los nyiam cov neeg siv khoom. Tom qab ntawd koj tuaj yeem nrhiav tus nqi txhawb nqa raws thiab teev kev muag khoom, ces koj yuav muaj kev lag luam. Yog tias koj tsis paub leej twg yuav koj cov khoom thiab yog vim li cas, ces koj yuav tsum paub los ntawm kev tham nrog cov neeg siv. Koj yuav tsis tuaj yeem tsim kom muaj kev muag khoom yog tias koj tsis paub yuav muag rau leej twg thiab qhov txiaj ntsig tseem ceeb ntawm cov khoom coj los rau cov neeg siv khoom.
Tau qhov twg los: www.hab.com