{"id":100598,"date":"2021-06-25T10:22:47","date_gmt":"2021-06-25T08:22:47","guid":{"rendered":"https:\/\/prohoster.info\/blog\/novosti-interneta\/prekrashhenie-podderzhki-storonnih-cookie-v-chrome-otlozheno-do-2023-goda"},"modified":"2021-06-25T10:22:47","modified_gmt":"2021-06-25T08:22:47","slug":"prekrashhenie-podderzhki-storonnih-cookie-v-chrome-otlozheno-do-2023-goda","status":"publish","type":"post","link":"https:\/\/prohoster.info\/hr\/blog\/news\/prekrashhenie-podderzhki-storonnih-cookie-v-chrome-otlozheno-do-2023-goda","title":{"rendered":"Prekid podr\u0161ke za tre\u0107e strane kola\u010di\u0107e u Chromeu odgo\u0111en do 2023. godine","gt_translate_keys":[{"key":"rendered","format":"text"}]},"content":{"rendered":"

Tvrtka Google najavila je promjenu planova u vezi s prekidom podr\u0161ke za tre\u0107e strane kola\u010di\u0107e u Chromeu, koji se postavljaju prilikom posjeta web stranicama razli\u010ditim od domene trenutne stranice. Ti se kola\u010di\u0107i koriste za pra\u0107enje kretanja korisnika izme\u0111u web stranica u oglasnim mre\u017eama, dru\u0161tvenim mre\u017eama i sustavima web analitike. <\/p>\n

Prvotno je planirano da se podr\u0161ka za tre\u0107e strane kola\u010di\u0107e u Chromeu prekine do 2022. godine, ali je sada taj rok pomaknut za najmanje godinu i pol, jer implementacija zamjene za tre\u0107e strane kola\u010di\u0107e zahtijeva vi\u0161e vremena nego \u0161to se o\u010dekivalo. Do kraja 2022. godine planira se zavr\u0161iti testiranje tehnologija koje idu u zamjenu za kola\u010di\u0107e za pra\u0107enje i aktivirati ih u Chromeu, nakon \u010dega \u0107e oglasne mre\u017ee i web stranice imati najmanje 9 mjeseci za migraciju svojih sustava, pra\u0107enje rada i objavljivanje komentara. Sredinom 2023. godine zapo\u010det \u0107e postupno isklju\u010divanje podr\u0161ke za tre\u0107e strane kola\u010di\u0107e u Chromeu, \u0161to \u0107e trajati tri mjeseca. <\/p>\n

Promjene se provode u okviru inicijative Privacy Sandbox, usmjerene na postizanje kompromisa izme\u0111u potrebe korisnika da zadr\u017ee privatnost i \u017eelje oglasnih mre\u017ea i web stranica da prate preferencije posjetitelja. Umjesto kola\u010di\u0107a za pra\u0107enje, za odre\u0111ivanje interesa korisnika bez naru\u0161avanja privatnosti predla\u017ee se kori\u0161tenje tehnologije FLoC (Federated Learning of Cohorts), koja omogu\u0107uje izdvajanje grupa korisnika s sli\u010dnim interesima, a da se pritom ne identificiraju pojedini korisnici. <\/p>\n

Testna implementacija FLoC-a u Chromeu nai\u0161la je na otpor u zajednici i kritike zbog toga \u0161to FLoC ne rje\u0161ava sve probleme i stvara nove rizike, poput stvaranja uvjeta za diskriminaciju korisnika i pojave dodatnog faktora za skrivenu identifikaciju i pra\u0107enje korisnikovih kretanja. Prema mi\u0161ljenju Mozille, tehnologija FLoC treba dodatne dorade, a njezina masovna implementacija u trenutnom obliku povezana je sa zna\u010dajnim rizicima.
\n
Izvor: opennet.ru<\/a> <\/p>","protected":false,"gt_translate_keys":[{"key":"rendered","format":"html"}]},"excerpt":{"rendered":"

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