{"id":115311,"date":"2024-04-25T09:22:44","date_gmt":"2024-04-25T07:22:44","guid":{"rendered":"https:\/\/prohoster.info\/blog\/novosti-interneta\/google-otlozhil-prekrashhenie-podderzhki-storonnih-cookie-v-chrome"},"modified":"2024-04-25T09:22:44","modified_gmt":"2024-04-25T07:22:44","slug":"google-otlozhil-prekrashhenie-podderzhki-storonnih-cookie-v-chrome","status":"publish","type":"post","link":"https:\/\/prohoster.info\/hr\/blog\/news\/google-otlozhil-prekrashhenie-podderzhki-storonnih-cookie-v-chrome","title":{"rendered":"Google je odgodio ukidanje podr\u0161ke za tre\u0107e strane kola\u010di\u0107e u Chromeu","gt_translate_keys":[{"key":"rendered","format":"text"}]},"content":{"rendered":"<p>Tvrtka Google objavila je jo\u0161 jednu izmjenu planova za prekid podr\u0161ke tre\u0107im kola\u010di\u0107ima u pregledniku Chrome, koji se postavljaju kada se korisnici obra\u0107aju stranicama razli\u010ditim od domene trenutne stranice. Prvotno je bilo planirano ukidanje podr\u0161ke tre\u0107im kola\u010di\u0107ima do 2022. godine, ali je rok odgo\u0111en na sredinu 2023. godine, a zatim ponovno pomaknut na \u010detvrti kvartal 2024. godine. Zbog potrebe za dodatnim uskla\u0111ivanjem i nepripremljenosti ekosustava odlu\u010deno je da se podr\u0161ka tre\u0107im kola\u010di\u0107ima ne isklju\u010di ni 2024. godine. Nova planirana datum isklju\u010denja jo\u0161 nije objavljen.     <\/p>\n<p>Tre\u0107i kola\u010di\u0107i se koriste za pra\u0107enje kretanja korisnika izme\u0111u stranica putem koda reklamnih mre\u017ea, dru\u0161tvenih mre\u017ea i sustava web-analitike. Promjene povezane s kola\u010di\u0107ima napreduju u okviru inicijative Privacy Sandbox, koja ima za cilj posti\u0107i kompromis izme\u0111u potrebe korisnika da o\u010duvaju privatnost i \u017eelje reklamnih mre\u017ea i web stranica da prate preferencije posjetitelja. Prija\u0161nji poku\u0161aji uvo\u0111enja zamjena za kola\u010di\u0107e za pra\u0107enje u Chromeu nai\u0161li su na otpor u zajednici i kritiku povezanu s tim da metode koje zamjenjuju kola\u010di\u0107e za pra\u0107enje ne rje\u0161avaju sve probleme i stvaraju nove rizike, kao \u0161to su uvjeti za diskriminaciju korisnika i pru\u017eanje dodatnog \u010dimbenika za prikriveno identificiranje i pra\u0107enje kretanja korisnika.       <\/p>\n<p>Umjesto kola\u010di\u0107a za pra\u0107enje predla\u017eu se sljede\u0107i API-ji:    <\/p>\n<ul>\n<li class=\"l\"> FedCM (Federated Credential Management), omogu\u0107ava kreiranje zajedni\u010dkih servisa identifikacije koji osiguravaju o\u010duvanje privatnosti i funkcioniraju bez tre\u0107ih kola\u010di\u0107a.    <\/li>\n<li class=\"l\">  Private State Tokens, omogu\u0107ava razlikovanje razli\u010ditih korisnika bez kori\u0161tenja me\u0111usobnih identifikatora i prijenos informacija o autenti\u010dnosti korisnika izme\u0111u razli\u010ditih konteksta.    <\/li>\n<li class=\"l\"> Topics (zamijenio API FLoC) omogu\u0107ava odre\u0111ivanje kategorija interesa korisnika, koje se mogu koristiti za grupiranje korisnika sa sli\u010dnim interesima bez identifikacije pojedina\u010dnih korisnika putem kola\u010di\u0107a za pra\u0107enje. Interesi se izra\u010dunavaju na temelju aktivnosti korisnika u pregledniku i pohranjuju se na ure\u0111aju korisnika. Pomo\u0107u API Topics, oglasna mre\u017ea mo\u017ee dobiti op\u0107e informacije o pojedinim interesima bez informacija o specifi\u010dnoj aktivnosti korisnika.     <\/li>\n<li class=\"l\"> Protected Audience, rje\u0161enje za retargeting i ocjenu vlastite publike (rad s korisnicima koji su ve\u0107 posjetili stranicu).    <\/li>\n<li class=\"l\"> Attribution Reporting, omogu\u0107uje procjenu u\u010dinkovitosti oglasa kao \u0161to su klikovi i konverzije (kupovina na stranici nakon \u0161to je korisnik do\u0161ao putem oglasa).        <\/li>\n<li class=\"l\"> Storage Access API, mo\u017ee se koristiti za tra\u017eenje od korisnika dopu\u0161tenja za pristup pohrani kola\u010di\u0107a, ako su po defaultu kola\u010di\u0107i tre\u0107ih strana blokirani.     <\/li>\n<\/ul>\n<\/li>\n<p>Izvor: <a content=\"nofollow\" rel=\"nofollow\" href=\"https:\/\/www.opennet.ru\/opennews\/art.shtml?num=61066\">opennet.ru<\/a> <\/p>","protected":false,"gt_translate_keys":[{"key":"rendered","format":"html"}]},"excerpt":{"rendered":"<p>\u041a\u043e\u043c\u043f\u0430\u043d\u0438\u044f Google \u043e\u0431\u044a\u044f\u0432\u0438\u043b\u0430 \u043e\u0431 \u043e\u0447\u0435\u0440\u0435\u0434\u043d\u043e\u0439 \u043a\u043e\u0440\u0440\u0435\u043a\u0442\u0438\u0440\u043e\u0432\u043a\u0435 \u043f\u043b\u0430\u043d\u043e\u0432 \u043f\u043e \u043f\u0440\u0435\u043a\u0440\u0430\u0449\u0435\u043d\u0438\u044e \u0432 \u0431\u0440\u0430\u0443\u0437\u0435\u0440\u0435 Chrome \u043f\u043e\u0434\u0434\u0435\u0440\u0436\u043a\u0438 \u0441\u0442\u043e\u0440\u043e\u043d\u043d\u0438\u0445 Cookie, \u0432\u044b\u0441\u0442\u0430\u0432\u043b\u044f\u0435\u043c\u044b\u0445 \u043f\u0440\u0438 \u043e\u0431\u0440\u0430\u0449\u0435\u043d\u0438\u0438 \u043a \u0441\u0430\u0439\u0442\u0430\u043c, \u043e\u0442\u043b\u0438\u0447\u043d\u044b\u043c \u043e\u0442 \u0434\u043e\u043c\u0435\u043d\u0430 \u0442\u0435\u043a\u0443\u0449\u0435\u0439 \u0441\u0442\u0440\u0430\u043d\u0438\u0446\u044b. \u0418\u0437\u043d\u0430\u0447\u0430\u043b\u044c\u043d\u043e \u043f\u043e\u0434\u0434\u0435\u0440\u0436\u043a\u0443 \u0441\u0442\u043e\u0440\u043e\u043d\u043d\u0438\u0445 Cookie \u043f\u043b\u0430\u043d\u0438\u0440\u043e\u0432\u0430\u043b\u043e\u0441\u044c \u043f\u0440\u0435\u043a\u0440\u0430\u0442\u0438\u0442\u044c \u0434\u043e 2022 \u0433\u043e\u0434\u0430, \u043f\u043e\u0442\u043e\u043c \u0441\u0440\u043e\u043a \u043f\u0440\u0435\u043a\u0440\u0430\u0449\u0435\u043d\u0438\u044f \u043f\u043e\u0434\u0434\u0435\u0440\u0436\u043a\u0438 \u0431\u044b\u043b \u0441\u0434\u0432\u0438\u043d\u0443\u0442 \u0434\u043e \u0441\u0435\u0440\u0435\u0434\u0438\u043d\u044b 2023 \u0433\u043e\u0434\u0430, \u043f\u043e\u0441\u043b\u0435 \u0447\u0435\u0433\u043e \u0431\u044b\u043b \u0435\u0449\u0451 \u0440\u0430\u0437 \u043f\u0435\u0440\u0435\u043d\u0435\u0441\u0451\u043d \u043d\u0430 \u0447\u0451\u0442\u0432\u0451\u0440\u0442\u044b\u0439 \u043a\u0432\u0430\u0440\u0442\u0430\u043b 2024 \u0433\u043e\u0434\u0430. [&hellip;]<\/p>\n","protected":false,"gt_translate_keys":[{"key":"rendered","format":"html"}]},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[702],"tags":[],"class_list":["post-115311","post","type-post","status-publish","format-standard","hentry","category-news"],"aioseo_notices":[],"aioseo_head":"\n\t\t<!-- All in One SEO 5.0.4 - aioseo.com -->\n\t<meta name=\"description\" content=\"\u041a\u043e\u043c\u043f\u0430\u043d\u0438\u044f Google \u043e\u0431\u044a\u044f\u0432\u0438\u043b\u0430 \u043e\u0431 \u043e\u0447\u0435\u0440\u0435\u0434\u043d\u043e\u0439 \u043a\u043e\u0440\u0440\u0435\u043a\u0442\u0438\u0440\u043e\u0432\u043a\u0435 \u043f\u043b\u0430\u043d\u043e\u0432 \u043f\u043e \u043f\u0440\u0435\u043a\u0440\u0430\u0449\u0435\u043d\u0438\u044e \u0432 \u0431\u0440\u0430\u0443\u0437\u0435\u0440\u0435 Chrome \u043f\u043e\u0434\u0434\u0435\u0440\u0436\u043a\u0438 \u0441\u0442\u043e\u0440\u043e\u043d\u043d\u0438\u0445 Cookie, \u0432\u044b\u0441\u0442\u0430\u0432\u043b\u044f\u0435\u043c\u044b\u0445 \u043f\u0440\u0438 \u043e\u0431\u0440\u0430\u0449\u0435\u043d\u0438\u0438 \u043a \u0441\u0430\u0439\u0442\u0430\u043c, \u043e\u0442\u043b\u0438\u0447\u043d\u044b\u043c \u043e\u0442 \u0434\u043e\u043c\u0435\u043d\u0430 \u0442\u0435\u043a\u0443\u0449\u0435\u0439 \u0441\u0442\u0440\u0430\u043d\u0438\u0446\u044b.\" \/>\n\t<meta name=\"robots\" content=\"max-image-preview:large\" \/>\n\t<meta name=\"author\" content=\"Yuri Gagarin\"\/>\n\t<link rel=\"canonical\" href=\"https:\/\/prohoster.info\/hr\/blog\/news\/google-otlozhil-prekrashhenie-podderzhki-storonnih-cookie-v-chrome\" \/>\n\t\t<meta name=\"generator\" content=\"All in One SEO (AIOSEO) 5.0.4\" \/>\n\t\t<meta property=\"og:locale\" content=\"hr_HR\" \/>\n\t\t<meta property=\"og:site_name\" content=\"ProHoster | \u041a\u0443\u043f\u0438\u0442\u044c \u043d\u0430\u0434\u0435\u0436\u043d\u044b\u0439 \u0445\u043e\u0441\u0442\u0438\u043d\u0433 \u0434\u043b\u044f \u0441\u0430\u0439\u0442\u043e\u0432 \u0441 \u0437\u0430\u0449\u0438\u0442\u043e\u0439 \u043e\u0442 DDoS, VPS VDS \u0441\u0435\u0440\u0432\u0435\u0440\u044b\" \/>\n\t\t<meta property=\"og:type\" content=\"article\" \/>\n\t\t<meta property=\"og:title\" content=\"\ud83e\udd47Google \u043e\u0442\u043b\u043e\u0436\u0438\u043b \u043f\u0440\u0435\u043a\u0440\u0430\u0449\u0435\u043d\u0438\u0435 \u043f\u043e\u0434\u0434\u0435\u0440\u0436\u043a\u0438 \u0441\u0442\u043e\u0440\u043e\u043d\u043d\u0438\u0445 Cookie \u0432 Chrome | ProHoster\" \/>\n\t\t<meta property=\"og:description\" content=\"\u041a\u043e\u043c\u043f\u0430\u043d\u0438\u044f Google \u043e\u0431\u044a\u044f\u0432\u0438\u043b\u0430 \u043e\u0431 \u043e\u0447\u0435\u0440\u0435\u0434\u043d\u043e\u0439 \u043a\u043e\u0440\u0440\u0435\u043a\u0442\u0438\u0440\u043e\u0432\u043a\u0435 \u043f\u043b\u0430\u043d\u043e\u0432 \u043f\u043e \u043f\u0440\u0435\u043a\u0440\u0430\u0449\u0435\u043d\u0438\u044e \u0432 \u0431\u0440\u0430\u0443\u0437\u0435\u0440\u0435 Chrome \u043f\u043e\u0434\u0434\u0435\u0440\u0436\u043a\u0438 \u0441\u0442\u043e\u0440\u043e\u043d\u043d\u0438\u0445 Cookie, \u0432\u044b\u0441\u0442\u0430\u0432\u043b\u044f\u0435\u043c\u044b\u0445 \u043f\u0440\u0438 \u043e\u0431\u0440\u0430\u0449\u0435\u043d\u0438\u0438 \u043a \u0441\u0430\u0439\u0442\u0430\u043c, \u043e\u0442\u043b\u0438\u0447\u043d\u044b\u043c \u043e\u0442 \u0434\u043e\u043c\u0435\u043d\u0430 \u0442\u0435\u043a\u0443\u0449\u0435\u0439 \u0441\u0442\u0440\u0430\u043d\u0438\u0446\u044b.\" \/>\n\t\t<meta property=\"og:url\" content=\"https:\/\/prohoster.info\/hr\/blog\/news\/google-otlozhil-prekrashhenie-podderzhki-storonnih-cookie-v-chrome\" \/>\n\t\t<meta property=\"og:image\" content=\"https:\/\/prohoster.info\/wp-content\/uploads\/2021\/11\/logo-350.jpg\" \/>\n\t\t<meta property=\"og:image:secure_url\" content=\"https:\/\/prohoster.info\/wp-content\/uploads\/2021\/11\/logo-350.jpg\" \/>\n\t\t<meta property=\"og:image:width\" content=\"350\" \/>\n\t\t<meta property=\"og:image:height\" content=\"350\" \/>\n\t\t<meta property=\"article:published_time\" content=\"2024-04-25T07:22:44+00:00\" \/>\n\t\t<meta property=\"article:modified_time\" content=\"2024-04-25T07:22:44+00:00\" \/>\n\t\t<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/prohoster\" \/>\n\t\t<meta property=\"article:author\" content=\"https:\/\/www.facebook.com\/prohoster\" \/>\n\t\t<!-- All in One SEO -->\n\n","aioseo_head_json":{"title":"\ud83e\udd47Google je odgodio prekid podr\u0161ke za kola\u010di\u0107e tre\u0107ih strana u Chromeu | ProHoster","description":"Tvrtka Google objavila je jo\u0161 jednu promjenu u planovima o prekidu podr\u0161ke za kola\u010di\u0107e tre\u0107ih strana u pregledniku Chrome, kada je u pitanju pristup stranicama koje su razli\u010dite od domene trenutne stranice.","canonical_url":"https:\/\/prohoster.info\/hr\/blog\/news\/google-otlozhil-prekrashhenie-podderzhki-storonnih-cookie-v-chrome","robots":"max-image-preview:large","keywords":"","webmasterTools":{"miscellaneous":""},"schema":null,"og:locale":"hr_HR","og:site_name":"ProHoster | \u041a\u0443\u043f\u0438\u0442\u044c \u043d\u0430\u0434\u0435\u0436\u043d\u044b\u0439 \u0445\u043e\u0441\u0442\u0438\u043d\u0433 \u0434\u043b\u044f \u0441\u0430\u0439\u0442\u043e\u0432 \u0441 \u0437\u0430\u0449\u0438\u0442\u043e\u0439 \u043e\u0442 DDoS, VPS VDS \u0441\u0435\u0440\u0432\u0435\u0440\u044b","og:type":"article","og:title":"\ud83e\udd47Google \u043e\u0442\u043b\u043e\u0436\u0438\u043b \u043f\u0440\u0435\u043a\u0440\u0430\u0449\u0435\u043d\u0438\u0435 \u043f\u043e\u0434\u0434\u0435\u0440\u0436\u043a\u0438 \u0441\u0442\u043e\u0440\u043e\u043d\u043d\u0438\u0445 Cookie \u0432 Chrome | ProHoster","og:description":"\u041a\u043e\u043c\u043f\u0430\u043d\u0438\u044f Google \u043e\u0431\u044a\u044f\u0432\u0438\u043b\u0430 \u043e\u0431 \u043e\u0447\u0435\u0440\u0435\u0434\u043d\u043e\u0439 \u043a\u043e\u0440\u0440\u0435\u043a\u0442\u0438\u0440\u043e\u0432\u043a\u0435 \u043f\u043b\u0430\u043d\u043e\u0432 \u043f\u043e \u043f\u0440\u0435\u043a\u0440\u0430\u0449\u0435\u043d\u0438\u044e \u0432 \u0431\u0440\u0430\u0443\u0437\u0435\u0440\u0435 Chrome \u043f\u043e\u0434\u0434\u0435\u0440\u0436\u043a\u0438 \u0441\u0442\u043e\u0440\u043e\u043d\u043d\u0438\u0445 Cookie, \u0432\u044b\u0441\u0442\u0430\u0432\u043b\u044f\u0435\u043c\u044b\u0445 \u043f\u0440\u0438 \u043e\u0431\u0440\u0430\u0449\u0435\u043d\u0438\u0438 \u043a \u0441\u0430\u0439\u0442\u0430\u043c, \u043e\u0442\u043b\u0438\u0447\u043d\u044b\u043c \u043e\u0442 \u0434\u043e\u043c\u0435\u043d\u0430 \u0442\u0435\u043a\u0443\u0449\u0435\u0439 \u0441\u0442\u0440\u0430\u043d\u0438\u0446\u044b.","og:url":"https:\/\/prohoster.info\/hr\/blog\/news\/google-otlozhil-prekrashhenie-podderzhki-storonnih-cookie-v-chrome","og:image":"https:\/\/prohoster.info\/wp-content\/uploads\/2021\/11\/logo-350.jpg","og:image:secure_url":"https:\/\/prohoster.info\/wp-content\/uploads\/2021\/11\/logo-350.jpg","og:image:width":350,"og:image:height":350,"article:published_time":"2024-04-25T07:22:44+00:00","article:modified_time":"2024-04-25T07:22:44+00:00","article:publisher":"https:\/\/www.facebook.com\/prohoster","article:author":"https:\/\/www.facebook.com\/prohoster"},"aioseo_meta_data":{"post_id":"115311","title":null,"description":null,"keywords":null,"keyphrases":null,"primary_term":null,"canonical_url":null,"og_title":null,"og_description":null,"og_object_type":"default","og_image_type":"default","og_image_url":null,"og_image_width":null,"og_image_height":null,"og_image_custom_url":null,"og_image_custom_fields":null,"og_video":null,"og_custom_url":null,"og_article_section":null,"og_article_tags":null,"twitter_use_og":false,"twitter_card":"default","twitter_image_type":"default","twitter_image_url":null,"twitter_image_custom_url":null,"twitter_image_custom_fields":null,"twitter_title":null,"twitter_description":null,"schema":{"blockGraphs":[],"customGraphs":[],"default":{"data":{"Article":[],"Course":[],"Dataset":[],"FAQPage":[],"Movie":[],"Person":[],"Product":[],"ProductReview":[],"Car":[],"Recipe":[],"Service":[],"SoftwareApplication":[],"WebPage":[]},"graphName":"","isEnabled":true},"graphs":[]},"schema_type":"default","schema_type_options":null,"pillar_content":false,"robots_default":true,"robots_noindex":false,"robots_noarchive":false,"robots_nosnippet":false,"robots_nofollow":false,"robots_noimageindex":false,"robots_noodp":false,"robots_notranslate":false,"robots_max_snippet":null,"robots_max_videopreview":null,"robots_max_imagepreview":"large","priority":null,"frequency":null,"local_seo":null,"seo_analyzer_scan_date":"2026-01-22 23:06:19","breadcrumb_settings":null,"limit_modified_date":false,"reviewed_by":null,"ai":null,"created":"2026-01-22 23:06:19","updated":"2026-01-22 23:06:19","focus_keyword":null,"additional_keywords":null,"truseo_locale":null},"gt_translate_keys":[{"key":"link","format":"url"}],"_links":{"self":[{"href":"https:\/\/prohoster.info\/hr\/wp-json\/wp\/v2\/posts\/115311","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/prohoster.info\/hr\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/prohoster.info\/hr\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/prohoster.info\/hr\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/prohoster.info\/hr\/wp-json\/wp\/v2\/comments?post=115311"}],"version-history":[{"count":0,"href":"https:\/\/prohoster.info\/hr\/wp-json\/wp\/v2\/posts\/115311\/revisions"}],"wp:attachment":[{"href":"https:\/\/prohoster.info\/hr\/wp-json\/wp\/v2\/media?parent=115311"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/prohoster.info\/hr\/wp-json\/wp\/v2\/categories?post=115311"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/prohoster.info\/hr\/wp-json\/wp\/v2\/tags?post=115311"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}