{"id":30248,"date":"2019-10-31T21:34:30","date_gmt":"2019-10-31T18:34:30","guid":{"rendered":"https:\/\/prohoster.info\/blog\/4k-evolyutsiya-ili-marketing\/"},"modified":"2019-10-31T21:34:30","modified_gmt":"2019-10-31T18:34:30","slug":"4k-evolyutsiya-ili-marketing","status":"publish","type":"post","link":"https:\/\/prohoster.info\/hr\/blog\/4k-evolyutsiya-ili-marketing","title":{"rendered":"4K: evolucija ili marketing?","gt_translate_keys":[{"key":"rendered","format":"text"}]},"content":{"rendered":"

\"4K:
\nHo\u0107e li 4K postati televizijski standard ili \u0107e ostati privilegija dostupna samo nekolicini? \u0160to o\u010dekuje davatelje usluga koji pokre\u0107u UHD uslugu? U izvje\u0161taju analiti\u010dara \u010dasopisa BROADVISION<\/a><\/noindex> mo\u017eete prona\u0107i odgovore na ova i druga pitanja.
\n<\/a><\/noindex>
\nNa prvi pogled mo\u017ee izgledati da kvaliteta televizijske slike izravno ovisi o koli\u010dini: \u0161to je vi\u0161e piksela po kvadratnom in\u010du, to je bolje. Za to ne treba daleko i\u0107i: sjetite se s kakvim su entuzijazmom gledatelji prihvatili HD i FullHD formate.
\nMe\u0111utim, u slu\u010daju 4K, mi\u0161ljenja se razlikuju: neki ga smatraju samo marketin\u0161kim trikom koji jedva pobolj\u0161ava korisni\u010dko iskustvo; drugi ga odva\u017eno nazivaju evolucijom medijske industrije. <\/p>\n

Poku\u0161aj proizvo\u0111a\u010da da uhvate korak s rastu\u0107om potra\u017enjom za televizorima ultra visoke razlu\u010divosti ve\u0107 je rezultirao ne samo ulaskom na tr\u017ei\u0161te ogromne ponude 4K ure\u0111aja i televizora, nego i pojavom novih standarda za kompresiju i prijenos podataka, kao i tehnologija proizvodnje i pohrane 4K sadr\u017eaja.<\/p>\n

Ho\u0107e li format 4K postati novi tehnolo\u0161ki proboj ili \u0107e zauvijek ostati u mislima korisnika kao poku\u0161aj da natjeraju gledatelje da kupe skuplji televizor? Pogledajmo \u0161to o tome ka\u017eu \u010dinjenice i brojevi.<\/p>\n

4K televizori: hit narednih godina
\n<\/b>
\n4K televizori, zasigurno, su najsvjetlija zvijezda na 4K nebu. Najvi\u0161e zanimaju korisnike i medije. Prema prognozama OVUM-a, popularnost UHD TV-a \u0107e samo rasti. Do 2020. godine broj televizora ultra visoke razlu\u010divosti \u0161irom svijeta prema\u0161it \u0107e 540 milijuna \u2014 to je gotovo deseterostruki rast u usporedbi s 2015. godinom.
\n \"4K:
\nIHS i Strategy Analytics predvi\u0111aju da \u0107e ve\u0107 ove godine velika ve\u0107ina proizvedenih ekrana velike dijagonale (50 in\u010da i vi\u0161e) podr\u017eavati 4K. Ne\u0161to kasnije format \u0107e se ustaliti i u manjim ure\u0111ajima.
\nTo \u0107e dovesti do toga da \u0107e do 2020. godine svaka \u010detvrta obitelj na svijetu posjedovati novi UHD televizor. Na prvom mjestu \u0107e biti tr\u017ei\u0161te Sjeverne Amerike, gdje \u0107e penetracija 4K prema\u0161iti 45%. Na drugom mjestu je zapadnoeuropska regija, dok \u0107e posljednja u ovoj utrci biti tr\u017ei\u0161ta Afrike i Bliskog Istoka.
\n \"4K:
\nKad govorimo o pojedinim zemljama, 4K TV najbr\u017ee osvajaju Japan. Prema podacima Mitsubishi Research Institute, do 2020. godine UHD televizori \u0107e biti u polovici japanskih doma\u0107instava. <\/p>\n

Pravi divovi na tr\u017ei\u0161tu proizvo\u0111a\u010da 4K televizora bit \u0107e Kina i Ju\u017ena Koreja. Na podru\u010dju ovih dr\u017eava nalaze se najve\u0107e tvornice za proizvodnju UHD ekrana. Glavni izvoznik u ovom duelu bit \u0107e Ju\u017ena Koreja, jer kineski proizvo\u0111a\u010di ve\u0107inu svojih proizvoda prodaju unutar zemlje.
\n \"4K:
\nTV prijemnici s podr\u0161kom za 4K: zna\u010dajan udio na tr\u017ei\u0161tu <\/b><\/p>\n

O\u010dekuje se \u010detverostruki rast tr\u017ei\u0161ta set-top box ure\u0111aja. Do 2020. oni \u0107e \u010diniti \u010detvrtinu svih prodanih 4K ure\u0111aja. <\/p>\n

Prodaja UHD prijemnika raste za 10 milijuna jedinica godi\u0161nje, a planirano je da \u0107e do 2020. godine biti prodano vi\u0161e od 50 milijuna ovih ure\u0111aja. <\/p>\n

Prema podacima OVUM-a, do 2020. godine 4K prijemnici bit \u0107e instalirani u vi\u0161e od 225 milijuna domova \u0161irom svijeta. UHD sadr\u017eaj putem prijemnika konzumirat \u0107e 80 milijuna gledatelja iz Sjeverne Amerike, te po 65 milijuna gledatelja iz Europe i Azije.<\/p>\n

\"4K:
\n
\nTr\u017ei\u0161te usluga: u ulozi zaostalih<\/b><\/p>\n

Prodaja 4K televizora i prijemnika neprestano raste. Me\u0111utim, njihovi vlasnici su se ve\u0107 suo\u010dili s zna\u010dajnim problemom: nemaju \u0161to gledati. Uzroci su razli\u010diti:
\n\u25cf Tehnolo\u0161ki: proizvodnja 4K sadr\u017eaja je slo\u017eena i skupa, uz to da je sadr\u017eaj u FullHD-u i dalje popularan i dobro se ispla\u0107uje.
\n\u25cf Logisti\u010dki: daleko od svih domova postoji brzi internet.
\n\u25cf Ekonomski: korisnici ne \u017eele kupiti pretplatu jer je prili\u010dno skupa, a izbor sadr\u017eaja je ograni\u010den.
\nUnato\u010d svim te\u0161ko\u0107ama, u bliskoj budu\u0107nosti \u0107e ovaj problem biti re\u0161en. Medijska industrija ve\u0107 se suo\u010dila sli\u010dnom situacijom prilikom pojave FullHD formata. Vlasnicima tih novih ure\u0111aja trebalo je nekoliko godina da dobiju dovoljno sadr\u017eaja za gledanje.<\/p>\n

Rastu\u0107i izbor video sadr\u017eaja u UHD-u, smanjenje cijena televizora, 4K set-top box ure\u0111aja i pretplata neizbje\u017eno \u0107e dovesti do eksplozivnog porasta broja korisnika. Ve\u0107ina \u0107e ih biti iz urbanih srednjih i vi\u0161ih klasa, koji \u017eive u sjevernoameri\u010dkom, pacifi\u010dkom i zapadnoeuropskom podru\u010dju. <\/p>\n

U 2021. godini ve\u0107i broj pretplatnika bit \u0107e na uslugama kabelskog, satelitskog i IPTV emitiranja. Eterijska televizija, uz male iznimke, ne\u0107e mo\u0107i ponuditi UHD rezoluciju.<\/p>\n

Internetska televizija u 4K<\/b><\/p>\n

4K-IPTV
\nIako IPTV usluge jo\u0161 uvijek imaju manje pretplatnika od svojih kablovskih i satelitskih konkurenata, IPTV provajderi \u0107e mo\u0107i vi\u0161e zara\u0111ivati od svakog pojedina\u010dnog gledatelja. Glavni razlog razlike u dobiti je taj \u0161to IPTV provajderi br\u017ee implementiraju nove popularne funkcije u svoje usluge, \u0161to privla\u010di najplativije korisnike.<\/p>\n

\"4K:
\n
\nPrema prognozama OVUM-a, do 2021. godine broj pretplatnika IPTV usluga s 4K \u0107e prema\u0161iti 10 milijuna. To je vi\u0161e od 20-strukog rasta u odnosu na 450 tisu\u0107a u 2017. godini. Najaktivniji pretplatnici bit \u0107e gledatelji iz zapadne Europe: do 2021. godine broj pretplatnika u ovoj regiji iznosit \u0107e vi\u0161e od 3 milijuna. Oni \u0107e operaterima donijeti 1,2 milijarde dolara prihoda, \u0161to je gotovo polovica svjetskih prihoda.
\n\"4K:
\n4K-OTT <\/b>
\nPrema podacima Juniper Research-a, u narednih 5 godina posebnu popularnost dobit \u0107e OTT usluge koje nude pristup 4K sadr\u017eaju. Prognoze sugeriraju da bi do 2021. godine broj jedinstvenih potro\u0161a\u010da 4K \u201eover the top\u201c sadr\u017eaja mogao dose\u0107i 190 milijuna, a prihodi usluga prema\u0161iti 5 milijardi dolara. <\/p>\n

Glavni ure\u0111aj za gledanje 4K-OTT sadr\u017eaja ostat \u0107e televizori, me\u0111utim sveprisutna implementacija multi-screen tehnologije u\u010dinit \u0107e UHD sadr\u017eaj dostupnim na pametnim telefonima, tabletima i desktop ra\u010dunalima. <\/p>\n

U zaklju\u010dku<\/b>
\n \"4K:
\nMo\u017ee se smatrati da 4K sadr\u017eaj ne\u0107e dugo \u010dekati, a njegova popularnost \u0107e rasti. No, hajde da pogledamo glavne faktore koji utje\u010du na brzinu implementacije tehnologije:
\nFaktori rasta
\n\u25cf Potra\u017enja za visoko kvalitetnom elektronikom.
\n\u25cf Pojava novih UHD kanala i usluga.
\n\u25cf Smanjenje cijena 4K opreme.
\n\u25cf Razvoj algoritama kompresije i tehnologija prijenosa podataka.
\nFaktori koji ko\u010de
\n\u25cf UHD oprema je jo\u0161 uvijek preskupa za ve\u0107inu populacije.
\n\u25cf S obzirom da se tr\u017ei\u0161te tek formira, nisu svi investitori spremni ulagati u njega.
\n\u25cf Stvaranje 4K sadr\u017eaja ko\u0161ta vi\u0161estruko vi\u0161e nego stvaranje FullHD sadr\u017eaja.
\n\u25cf Mre\u017ena infrastruktura potrebna za prijenos 4K videa nije dovoljno razvijena.
\n\u25cf Stanovnici udaljenih ili malih naselja nemaju pristup brzim internet vezama, tako da im 4K sadr\u017eaj jo\u0161 dugo vremena ne\u0107e biti dostupan.<\/p>\n

Ve\u0107 sada se pred operatorima nalazi te\u017eak izbor: stvoriti vlastitu 4K uslugu dok nema konkurencije, a potra\u017enja neprekidno raste; ili se fokusirati na FullHD dok mre\u017ee njihovih gledatelja ne budu spremne za 4K emitiranje.
\nKvalitetna slika nije dovoljna za osvajanje ljubavi korisnika. Sadr\u017eaj mora biti zanimljiv. To potvr\u0111uju emisije snimljene pametnim telefonom koje su uspjele osvojiti milijunske publike.
\n
Izvor: habr.com<\/a><\/p>","protected":false,"gt_translate_keys":[{"key":"rendered","format":"html"}]},"excerpt":{"rendered":"

\u0421\u0443\u0436\u0434\u0435\u043d\u043e \u043b\u0438 4K \u0441\u0442\u0430\u0442\u044c \u0442\u0435\u043b\u0435\u0432\u0438\u0437\u0438\u043e\u043d\u043d\u044b\u043c \u0441\u0442\u0430\u043d\u0434\u0430\u0440\u0442\u043e\u043c, \u0438\u043b\u0438 \u043e\u043d \u043e\u0441\u0442\u0430\u043d\u0435\u0442\u0441\u044f \u043f\u0440\u0438\u0432\u0438\u043b\u0435\u0433\u0438\u0435\u0439, \u0434\u043e\u0441\u0442\u0443\u043f\u043d\u043e\u0439 \u0435\u0434\u0438\u043d\u0438\u0446\u0430\u043c? \u0427\u0442\u043e \u0436\u0434\u0435\u0442 \u043f\u0440\u043e\u0432\u0430\u0439\u0434\u0435\u0440\u043e\u0432, \u043a\u043e\u0442\u043e\u0440\u044b\u0435 \u0437\u0430\u043f\u0443\u0441\u043a\u0430\u044e\u0442 UHD-\u0441\u0435\u0440\u0432\u0438\u0441? \u0412 \u043e\u0442\u0447\u0435\u0442\u0435 \u0430\u043d\u0430\u043b\u0438\u0442\u0438\u043a\u043e\u0432 \u0436\u0443\u0440\u043d\u0430\u043b\u0430 BROADVISION \u0432\u044b \u043d\u0430\u0439\u0434\u0435\u0442\u0435 \u043e\u0442\u0432\u0435\u0442 \u043d\u0430 \u044d\u0442\u0438 \u0438 \u0434\u0440\u0443\u0433\u0438\u0435 \u0432\u043e\u043f\u0440\u043e\u0441\u044b. \u041d\u0430 \u043f\u0435\u0440\u0432\u044b\u0439 \u0432\u0437\u0433\u043b\u044f\u0434 \u043c\u043e\u0436\u0435\u0442 \u043f\u043e\u043a\u0430\u0437\u0430\u0442\u044c\u0441\u044f, \u0447\u0442\u043e \u043a\u0430\u0447\u0435\u0441\u0442\u0432\u043e \u0442\u0435\u043b\u0435\u0432\u0438\u0437\u0438\u043e\u043d\u043d\u043e\u0439 \u043a\u0430\u0440\u0442\u0438\u043d\u043a\u0438 \u043d\u0430\u043f\u0440\u044f\u043c\u0443\u044e \u0437\u0430\u0432\u0438\u0441\u0438\u0442 \u043e\u0442 \u043a\u043e\u043b\u0438\u0447\u0435\u0441\u0442\u0432\u0430: \u0447\u0435\u043c \u0431\u043e\u043b\u044c\u0448\u0435 \u043f\u0438\u043a\u0441\u0435\u043b\u0435\u0439 \u043d\u0430 \u043a\u0432\u0430\u0434\u0440\u0430\u0442\u043d\u044b\u0439 \u0434\u044e\u0439\u043c, \u0442\u0435\u043c \u043b\u0443\u0447\u0448\u0435. \u0417\u0430 \u043f\u043e\u0434\u0442\u0432\u0435\u0440\u0436\u0434\u0435\u043d\u0438\u0435\u043c \u043d\u0435 […]<\/p>\n","protected":false,"gt_translate_keys":[{"key":"rendered","format":"html"}]},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[],"tags":[],"class_list":["post-30248","post","type-post","status-publish","format-standard","hentry"],"aioseo_notices":[],"aioseo_head":"\n\t\t\n\t\n\t\n\t\n\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\n","aioseo_head_json":{"title":"\ud83e\udd474K: evolucija ili marketing? 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