{"id":32484,"date":"2019-10-31T21:47:19","date_gmt":"2019-10-31T18:47:19","guid":{"rendered":"https:\/\/prohoster.info\/blog\/na-podderzhku-muzy-kak-ustroeny-pozhertvovaniya-dlya-strimerov\/"},"modified":"2019-10-31T21:47:19","modified_gmt":"2019-10-31T18:47:19","slug":"na-podderzhku-muzy-kak-ustroeny-pozhertvovaniya-dlya-strimerov","status":"publish","type":"post","link":"https:\/\/prohoster.info\/hr\/blog\/news\/na-podderzhku-muzy-kak-ustroeny-pozhertvovaniya-dlya-strimerov","title":{"rendered":"O podr\u0161ci muzici: kako funkcioni\u0161u donacije za streamere","gt_translate_keys":[{"key":"rendered","format":"text"}]},"content":{"rendered":"<p><img decoding=\"async\" alt=\"O podr\u0161ci muzici: kako funkcioni\u0161u donacije za streamere\" src=\"\/wp-content\/uploads\/2019\/04\/afc46d146a90868ce8b73378ed875186.png\" style=\"display:block;margin: 0 auto;\" \/><br \/>\n<br \/>\nDanas mo\u017eete prona\u0107i streamove za svaki ukus, od lekcija programiranja do \u0161minkanja, kuhanja i vi\u0161esatnih razgovora blogera \"o \u017eivotu\". Streaming je postao prava industrija s milijunskom publikom u koju ogla\u0161iva\u010di ula\u017eu zna\u010dajne iznose. I dok su reklamne ponude uglavnom dostupne strimerima s velikom publikom, \u010dak i po\u010detni streameri mogu zara\u0111ivati od donacija. U ovom \u010dlanku \u0107u razgovarati o tome kako se streaming iz jednostavne zabave pretvorio u milijunsku industriju, a vrhunski streameri postali milijuna\u0161i.<br \/>\n<noindex><a rel=\"nofollow\" name=\"habracut\"><\/a><\/noindex><\/p>\n<h1>Je li streaming postojao u SSSR-u?<\/h1>\n<p>\nPovijest streama mo\u017ee se ra\u010dunati od po\u010detka 90-ih godina, kada je u Rusiji \u010dak i obi\u010dan ra\u010dunal bio prava rijetkost. Ne, ne \u0161alim se. Pogledajte sami: na primjer, vi ste prvi sretni vlasnik konzole poput Sega ili Dendy u razredu. Svi prijatelji i kolege s razreda \u017eele do\u0107i k vama ku\u0107i nakon nastave kako bi u\u017eivali u uzbudljivom prizoru borbe Liu Kanga i Sub-Zera ili promatrali kako lovite pikselirane patke. Tako ste vi ovdje jedan od prvih streamera, a prijatelji i kolege s razreda su gledatelji. <\/p>\n<p>S razvojem tehnologije i pojavom op\u0107eg pristupa brzim internetom do\u0161lo je vrijeme spektakularnih igara, gdje je kvaliteta grafike i spektakl postajao sve sli\u010dniji holivudskim akcijskim filmovima. Videozapisi igra\u0107ih sesija sve vi\u0161e su po\u010deli li\u010diti na scene iz filmova i preplavili su YouTube. Tako se rodio pokret \"let's play\", iz kojeg su proiza\u0161li moderni streameri. \"Otac\" ruskog let's playa \u2014 <noindex><a rel=\"nofollow\" href=\"https:\/\/vk.com\/maddy_zone\">Ilya Maddison<\/a><\/noindex>.<\/p>\n<p>U 2012. godini pojavila se mogu\u0107nost prijenosa video streama u stvarnom vremenu. Streamovi su postali onakvi kakve ih danas poznajemo. Danas mo\u017eete streamati \u0161to god \u017eelite, ali tradicionalno naj\u0161iru publiku okupljaju gaming prijenosi.<\/p>\n<p><img decoding=\"async\" alt=\"O podr\u0161ci muzici: kako funkcioni\u0161u donacije za streamere\" src=\"\/wp-content\/uploads\/2019\/04\/6f29b1b473e2be175b310001477a9bcf.png\" style=\"display:block;margin: 0 auto;\" \/><br \/>\n<\/p>\n<h1>Kako zaraditi na streamovima<\/h1>\n<p>\nSvaki streamer ima svoje ciljeve, bilo da je to komunikacija s gledateljima ili \u017eelja da poka\u017ee svoje vje\u0161tine igre, no zajedni\u010dka im je jedna stvar \u2014 \u017eelja za zara\u0111ivanjem. I to se mo\u017ee posti\u0107i na nekoliko na\u010dina. Uzmimo za primjer najpopularniju platformu \u2014 Twitch.<\/p>\n<ul>\n<li><b>Ugra\u0111ena reklama<\/b>. Na streamovima s velikim brojem gledatelja Twitch \"postavlja\" reklamu. Ovdje je jednostavno: \u0161to vi\u0161e va\u0161ih gledatelja to vidi, to vi\u0161e zara\u0111ujete.\n<\/li>\n<li><b>Pla\u0107eni pristup streamu<\/b>. Pretplatnici ne\u0107e vidjeti reklame i dobit \u0107e emotikone u chatu, ali \u0107e zna\u010dajan dio publike biti izgubljen. \n<\/li>\n<li><b>Direktno ogla\u0161avanje na streamu<\/b>. Kada se postigne odre\u0111eni broj gledatelja, streamer postaje zanimljiv ogla\u0161iva\u010dima. O proizvodu se mo\u017ee govoriti tokom samog streama ili postaviti poveznicu ispod prijenosa.\n<\/li>\n<li><b>Partnerski programi<\/b>. Ovaj pristup se razlikuje od prethodnog po tome \u0161to ne postoji direktna dogovorena suradnja. Registrirate se sami i dobijate mogu\u0107nost privla\u010denja ljudi putem referralskih poveznica.\n<\/li>\n<li><b>Donacije<\/b>. Donacija gledatelja streameru. Danas je to naj\u010de\u0161\u0107i na\u010din monetizacije streama. I ovdje nema ograni\u010denja: koliko se gledatelju dopadne \u2014 toliko \u0107e donirati.\n<\/li>\n<\/ul>\n<p>\n<img decoding=\"async\" alt=\"O podr\u0161ci muzici: kako funkcioni\u0161u donacije za streamere\" src=\"\/wp-content\/uploads\/2019\/04\/816c21772fe51d97d479e2b5bc42067a.png\" style=\"display:block;margin: 0 auto;\" \/><br \/>\n<br \/>\nGaming streamovi donose najvi\u0161e donacija. Publika LoL, Dota2, Hearthstone, Overwatch, Counter-Strike broji milijune korisnika. Naravno, ne samo da vole igrati, ve\u0107 i pratiti igre drugih. Za njih, stream njihove omiljene igre je prilika ne samo da vide nove trikove, ve\u0107 i da komuniciraju s istomi\u0161ljenicima.<\/p>\n<p><center><div class=\"youtube-placeholder\" data-id=\"cHMOrESEB_I\" onclick=\"loadVideo(this)\">\r\n        <img decoding=\"async\" src=\"https:\/\/img.youtube.com\/vi\/cHMOrESEB_I\/hqdefault.jpg\" alt=\"Pogledajte video\" loading=\"lazy\" width=\"480\" height=\"360\" style=\"width:100%;height:auto;\">\r\n        <div class=\"play-button\"><\/div>\r\n    <\/div><\/center><\/p>\n<p><center><div class=\"youtube-placeholder\" data-id=\"3Z3Uh3pqP-g\" onclick=\"loadVideo(this)\">\r\n        <img decoding=\"async\" src=\"https:\/\/img.youtube.com\/vi\/3Z3Uh3pqP-g\/hqdefault.jpg\" alt=\"Pogledajte video\" loading=\"lazy\" width=\"480\" height=\"360\" style=\"width:100%;height:auto;\">\r\n        <div class=\"play-button\"><\/div>\r\n    <\/div><\/center><\/p>\n<p><center><div class=\"youtube-placeholder\" data-id=\"sBLNJUcRypg\" onclick=\"loadVideo(this)\">\r\n        <img decoding=\"async\" src=\"https:\/\/img.youtube.com\/vi\/sBLNJUcRypg\/hqdefault.jpg\" alt=\"Pogledajte video\" loading=\"lazy\" width=\"480\" height=\"360\" style=\"width:100%;height:auto;\">\r\n        <div class=\"play-button\"><\/div>\r\n    <\/div><\/center><br \/>\nGaming streameri zara\u0111uju najve\u0107e naknade. Evo nekoliko dostupnih statisti\u010dkih podataka:<\/p>\n<ul>\n<li>Ninja \u2014 $5,100,000 godi\u0161nje. Veliki dio ($4,000,000) dolazi od pla\u0107enih pretplata.\n<\/li>\n<li>Shroud \u2014 $3,100,000 godi\u0161nje.\n<\/li>\n<li>TimTheTatman \u2014 $2,700,000 godi\u0161nje.\n<\/li>\n<\/ul>\n<p>\nU Rusiji, najve\u0107i iznos jednog donacija trenutno iznosi 200,000 rubalja. Takve 'debele' donacije primili su nekoliko streamera: <noindex><a rel=\"nofollow\" href=\"https:\/\/www.youtube.com\/channel\/UCnQBjLBbZ6TXMwM_D_iaXjQ\">Juri Hovanjski<\/a><\/noindex>, <noindex><a rel=\"nofollow\" href=\"https:\/\/www.twitch.tv\/official_viking\">official_viking<\/a><\/noindex>, <noindex><a rel=\"nofollow\" href=\"https:\/\/www.twitch.tv\/aktep\">AkTep<\/a><\/noindex>, <noindex><a rel=\"nofollow\" href=\"https:\/\/www.twitch.tv\/mjutix\">MJUTIX<\/a><\/noindex> i <noindex><a rel=\"nofollow\" href=\"https:\/\/www.twitch.tv\/bullkin_tv\">Bullkin_TV<\/a><\/noindex>. A najgenerozniji bio je gledatelj koji je za jedan dan poslao streamerima 315,000 rubalja. Uz to, zara\u0111ivati na streamovima mo\u017ee svatko, bez obzira na zanimanje ili pro\u0161lost. Na primjer, jedan od najpoznatijih streamera koji prikuplja donacije - <noindex><a rel=\"nofollow\" href=\"https:\/\/www.youtube.com\/channel\/UCErYNylQlYYX3piVQocJlWQ\">Mops djed Pjes<\/a><\/noindex>, biv\u0161i zatvorenik kolonije. Glavno je prona\u0107i svog gledatelja.<\/p>\n<p>\u0160to je zanimljivo, na streamovima nije samo video sadr\u017eaj tra\u017een, ve\u0107 i audio sadr\u017eaj. Na primjer, mnogi ne mogu zamisliti svoje ve\u010deri bez ASMR-a. <\/p>\n<p><center><div class=\"youtube-placeholder\" data-id=\"CKL0nh9U9ik\" onclick=\"loadVideo(this)\">\r\n        <img decoding=\"async\" src=\"https:\/\/img.youtube.com\/vi\/CKL0nh9U9ik\/hqdefault.jpg\" alt=\"Pogledajte video\" loading=\"lazy\" width=\"480\" height=\"360\" style=\"width:100%;height:auto;\">\r\n        <div class=\"play-button\"><\/div>\r\n    <\/div><\/center><br \/>\nPrije pojave posebnih usluga za prikupljanje donacija, streameri su prikupljali donacije izravno na karticu ili elektroni\u010dki nov\u010danik. Treba li re\u0107i da je to bilo nezgodno iz vi\u0161e razloga? Prvo, to odvla\u010di pa\u017enju i streameru i gledatelju. Drugo, nije bilo nikakve interakcije sa streamerom: on je jednostavno jednom u satu provjeravao prijave u internet banci i zahvaljivao svima. Naravno, to nije moglo trajati dugo i po\u010deli su se pojavljivati alati koji su nastojali olak\u0161ati \u017eivot streameru. Sada na Zapadu imamo Streamlabs\/Twitchalerts, Streamelements i Tipeeestream.<\/p>\n<p>Pojava takve usluge u Rusiji tako\u0111er nije dugo \u010dekala. Prije nekoliko godina, samouki programer iz Omska po imenu Sergey Trifonov gledao je strana streamova i svidjelo mu se kako je sve jednostavno i prakti\u010dno: nekoliko klikova \u2014 i novac ide streameru. U stranim servisima nije bilo lokalizacije niti podr\u0161ke za na\u0161e platne sustave. Tada je Sergey odlu\u010dio stvoriti vlastitu uslugu, prilago\u0111enu za Rusiju, i to je postao. <noindex><a rel=\"nofollow\" href=\"https:\/\/www.donationalerts.com\/\">Donation Alerts<\/a><\/noindex> \u2014 danas najpopularniji alat na ruskom internetu. <\/p>\n<p><img decoding=\"async\" alt=\"O podr\u0161ci muzici: kako funkcioni\u0161u donacije za streamere\" src=\"\/wp-content\/uploads\/2019\/04\/4e3e12c10a936a848212278aa5f7c5a0.png\" style=\"display:block;margin: 0 auto;\" \/><br \/>\n<br \/>\nUsluga je oslobo\u0111ena svih nedostataka 'ru\u010dne' prikupljanja donacija i dodaje nekoliko zgodnih i korisnih zna\u010dajki, kombiniraju\u0107i pritom prijateljsko, jednostavno su\u010delje i lako kori\u0161tenje:<\/p>\n<ul>\n<li><b>U\u0161teda vremena i pogodnost<\/b>. Streamer samo treba postaviti link za donaciju ispod videa, a gledatelju \u2014 kliknuti. Nema potrebe svaki put prolaziti slo\u017eeni sustav autorizacije. Usluga podr\u017eava sve dostupne platne sustave.\n<\/li>\n<li><b>Trenuta\u010dno knji\u017eenje sredstava i jednostavnost njihova povla\u010denja<\/b>. Sva primanja od korisnika sakupljaju se na jednom mjestu i automatski se ispla\u0107uju jednom dnevno.\n<\/li>\n<li><b>Vizualizacija <\/b>\u2014 najva\u017eniji element interakcije na streamu. Sve donacije se prikazuju na streamu, izazivaju\u0107i burne reakcije voditelja. Tako\u0111er, na stream se mo\u017ee dodati glasovanje, pregled medija i prikaz pla\u0107enih pretplatnika.\n<\/li>\n<\/ul>\n<p>\nZa registraciju na Donation Alerts dovoljno je prijaviti se svojim ra\u010dunom na dru\u0161tvenim mre\u017eama. Usluga nije elektroni\u010dki nov\u010danik i ne \u010duva novac du\u017ee od jedan dan, stoga se svake no\u0107i sva sredstva automatski ispla\u0107uju i \u0161alju korisniku preko odabranog platnog sustava.<\/p>\n<p>Tijekom prijenosa mogu\u0107e je prikupljati donacije za odre\u0111enu svrhu i bilje\u017eiti kona\u010dni iznos (na primjer, kupnja novog alata ili ure\u0111aja, nadogradnja ra\u010dunala \u2014 \u0161to god du\u0161a po\u017eeli). Indikator napretka potrebnog iznosa bit \u0107e vidljiv svim sudionicima. Mogu\u0107e je postaviti vi\u0161e ciljeva odjednom, tako da gledatelj sam odlu\u010di na \u0161to \u0107e donirati. U kontrolnoj plo\u010di statistike mo\u017ee se analizirati aktivnosti publike u odre\u0111enom trenutku prijenosa i prilagoditi rad widgeta. To \u0107e pomo\u0107i da va\u0161i prijenosi budu jo\u0161 u\u010dinkovitiji, kao i da ocijenite i otklonite nedostatke.<\/p>\n<h1>Umjesto zaklju\u010dka<\/h1>\n<p>\nIz godine u godinu segment streaming usluga raste, a s njim raste i interes publike. Iako su prije nekoliko godina ve\u0107ina streamera bili igra\u010di, danas ve\u0107ina njih kombinira putem streamova igranje s razgovorima ili IRL sadr\u017eajem. To daje gledateljima priliku da dublje urone u \u017eivot omiljenog voditelja i osjete odre\u0111enu povezanost. Osim toga, svjetska praksa pokazuje da streaming ide prema maksimalnoj interaktivnosti, pa stoga potreba za stvaranjem sve ve\u0107eg broja alata za streamere ostaje nepromijenjena.<br \/>\n<br \/>Izvor: <a content=\"nofollow\" rel=\"nofollow\" href=\"https:\/\/habr.com\/ru\/company\/mailru\/blog\/449670\/\">habr.com<\/a><\/p>","protected":false,"gt_translate_keys":[{"key":"rendered","format":"html"}]},"excerpt":{"rendered":"<p>\u0421\u0435\u0433\u043e\u0434\u043d\u044f \u043c\u043e\u0436\u043d\u043e \u043d\u0430\u0439\u0442\u0438 \u0441\u0442\u0440\u0438\u043c\u044b \u043d\u0430 \u043b\u044e\u0431\u043e\u0439 \u0432\u043a\u0443\u0441 \u043e\u0442 \u0443\u0440\u043e\u043a\u043e\u0432 \u043f\u0440\u043e\u0433\u0440\u0430\u043c\u043c\u0438\u0440\u043e\u0432\u0430\u043d\u0438\u044f, \u0434\u043e \u043c\u0435\u0439\u043a\u0430\u043f\u0430, \u0433\u043e\u0442\u043e\u0432\u043a\u0438 \u0438 \u043c\u043d\u043e\u0433\u043e\u0447\u0430\u0441\u043e\u0432\u044b\u0445 \u0440\u0430\u0437\u0433\u043e\u0432\u043e\u0440\u043e\u0432 \u0431\u043b\u043e\u0433\u0433\u0435\u0440\u043e\u0432 \u00ab\u0437\u0430 \u0436\u0438\u0437\u043d\u044c\u00bb. \u0421\u0442\u0440\u0438\u043c\u0438\u043d\u0433 \u2014 \u044d\u0442\u043e \u043f\u043e\u043b\u043d\u043e\u0446\u0435\u043d\u043d\u0430\u044f \u0438\u043d\u0434\u0443\u0441\u0442\u0440\u0438\u044f \u0441 \u043c\u043d\u043e\u0433\u043e\u043c\u0438\u043b\u043b\u0438\u043e\u043d\u043d\u043e\u0439 \u0430\u0443\u0434\u0438\u0442\u043e\u0440\u0438\u0435\u0439, \u0432 \u043a\u043e\u0442\u043e\u0440\u0443\u044e \u0440\u0435\u043a\u043b\u0430\u043c\u043e\u0434\u0430\u0442\u0435\u043b\u0438 \u0432\u043a\u043b\u0430\u0434\u044b\u0432\u0430\u044e\u0442 \u043d\u0435\u043c\u0430\u043b\u044b\u0435 \u0434\u0435\u043d\u044c\u0433\u0438. \u0418 \u0435\u0441\u043b\u0438 \u0440\u0435\u043a\u043b\u0430\u043c\u043d\u044b\u0435 \u043f\u0440\u0435\u0434\u043b\u043e\u0436\u0435\u043d\u0438\u044f \u0434\u043e\u0441\u0442\u0443\u043f\u043d\u044b \u0432 \u043e\u0441\u043d\u043e\u0432\u043d\u043e\u043c \u0441\u0442\u0440\u0438\u043c\u0435\u0440\u0430\u043c \u0441 \u0431\u043e\u043b\u044c\u0448\u043e\u0439 \u0430\u0443\u0434\u0438\u0442\u043e\u0440\u0438\u0435\u0439, \u0442\u043e \u0437\u0430\u0440\u0430\u0431\u043e\u0442\u0430\u0442\u044c \u043d\u0430 \u0434\u043e\u043d\u0430\u0442\u0430\u0445 \u043c\u043e\u0436\u0435\u0442 \u0434\u0430\u0436\u0435 \u043d\u0430\u0447\u0438\u043d\u0430\u044e\u0449\u0438\u0445 \u0441\u0442\u0440\u0438\u043c\u0435\u0440. \u0412 \u044d\u0442\u043e\u0439 \u0441\u0442\u0430\u0442\u044c\u0435 [&hellip;]<\/p>\n","protected":false,"gt_translate_keys":[{"key":"rendered","format":"html"}]},"author":1,"featured_media":24288,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[702],"tags":[],"class_list":["post-32484","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-news"],"aioseo_notices":[],"aioseo_head":"\n\t\t<!-- All in One SEO 5.0.4 - aioseo.com -->\n\t<meta name=\"description\" content=\"\u0421\u0435\u0433\u043e\u0434\u043d\u044f \u043c\u043e\u0436\u043d\u043e \u043d\u0430\u0439\u0442\u0438 \u0441\u0442\u0440\u0438\u043c\u044b \u043d\u0430.\" \/>\n\t<meta name=\"robots\" content=\"max-image-preview:large\" \/>\n\t<meta name=\"author\" content=\"Yuri Gagarin\"\/>\n\t<link rel=\"canonical\" href=\"https:\/\/prohoster.info\/hr\/blog\/news\/na-podderzhku-muzy-kak-ustroeny-pozhertvovaniya-dlya-strimerov\" \/>\n\t\t<meta name=\"generator\" content=\"All in 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