{"id":38255,"date":"2019-10-31T22:22:35","date_gmt":"2019-10-31T19:22:35","guid":{"rendered":"https:\/\/prohoster.info\/blog\/iot-omnichannel-evolution-ili-kak-internet-veshhej-mozhet-povliyat-na-omnikanalnost\/"},"modified":"2019-10-31T22:22:35","modified_gmt":"2019-10-31T19:22:35","slug":"iot-omnichannel-evolution-ili-kak-internet-veshhej-mozhet-povliyat-na-omnikanalnost","status":"publish","type":"post","link":"https:\/\/prohoster.info\/hr\/blog\/news\/iot-omnichannel-evolution-ili-kak-internet-veshhej-mozhet-povliyat-na-omnikanalnost","title":{"rendered":"\u201cIoT omnichannel evolution\u201d ili kako internet stvari mo\u017ee uticati na omnichannel","gt_translate_keys":[{"key":"rendered","format":"text"}]},"content":{"rendered":"

\"\u201cIoT
\n
\nSvijet eCommerce podijeljen je na dvije polovice: jedni su detaljno upoznATI s vi\u0161ekanalno\u0161\u0107u, dok se drugi jo\u0161 uvijek pitaju kako bi ova tehnologija mogla biti korisna za poslovanje. Prvi raspravljaju o tome kako internet stvari (IoT) mo\u017ee oblikovati novi pristup vi\u0161ekanalnosti. Preveli smo \u010dlanak pod naslovom \"The IoT Brings New Meaning to the Omnichannel Customer Experience\" i dijelimo glavne to\u010dke.<\/p>\n

Jedna od hipoteza tvrtke Ness Digital Engineering je da \u0107e korisni\u010dko iskustvo do 2020. godine postati presudni faktor pri odabiru proizvoda, nadma\u0161uju\u0107i cijenu i sam proizvod. To ukazuje na to da bi tvrtke trebale pa\u017eljivo prou\u010diti putovanja kupaca (customer journey) i odrediti klju\u010dne poruke brenda u svim kanalima komunikacije kako bi privukle klijente i pove\u0107ale lojalnost brendu. Tako se mo\u017ee oblikovati 'besprijekoran' (seamless) kontakt s kupcima.
\n<\/a><\/noindex><\/p>\n

Prepreke na putu IoT vi\u0161ekanalnoj evoluciji<\/h4>\n

\nAutor \u010dlanka naziva spajanje interneta stvari i vi\u0161ekanalnosti IoT vi\u0161ekanalnom evolucijom. O\u010digledno je da \u0107e internet stvari pridonijeti stvaranju pobolj\u0161anog korisni\u010dkog putovanja. Ipak, ostaje otvoreno pitanje obrade velike koli\u010dine podataka koji se generiraju uvo\u0111enjem IoT-a u poslovni model. Kako stvoriti doista korisne uvide analizira\u010duju\u0107i te podatke? Autor isti\u010de 3P.<\/p>\n

Proaktivno iskustvo<\/h4>\n

\nUglavnom, interakcija izme\u0111u tvrtke i kupca zapo\u010dinje inicijativom kupca (kupnja, kori\u0161tenje usluge). U slu\u010daju kori\u0161tenja IoT-a u tvrtki, situaciju je mogu\u0107e preokrenuti neprekidnim pra\u0107enjem pomo\u0107u IoT ure\u0111aja. Primjerice, time se mo\u017ee predvidjeti vijek trajanja i planirano odr\u017eavanje u proizvodnji. To mo\u017ee sprije\u010diti neplanirane skupe zastoje. Drugi primjer, senzori mogu obavijestiti kupce o kvaru odre\u0111enih dijelova u vozilu ili izra\u010dunati vrijeme planirane zamjene. <\/p>\n

Prediktivno iskustvo<\/h4>\n

\nIoT mo\u017ee predvi\u0111ati i unaprijediti radnje korisnika putem razmjene podataka u stvarnom vremenu s oblacima, u kojima su izgra\u0111eni modeli djelovanja uzimaju\u0107i u obzir pona\u0161anje svih korisnika. S vremenom, sli\u010dne IoT aplikacije koriste\u0107i podatke s nadzornih kamera, radara i senzora u automobilima omogu\u0107it \u0107e da autonomna vozila postanu sigurnija, dok \u0107e voza\u010dima smanjiti rizik od prometnih nesre\u0107a.<\/p>\n

Personalizirano iskustvo<\/h4>\n

\nPersonalizacija sadr\u017eaja temelji se na pona\u0161anju kupca.
\nPersonalizacija je mogu\u0107a zahvaljuju\u0107i kontinuiranom pra\u0107enju i analizi pona\u0161anja potro\u0161a\u010da. Na primjer, ako je kupac dan prije pretra\u017eivao odre\u0111eni proizvod na internetu, trgovina mo\u017ee ponuditi povezane proizvode i dodatke na temelju podataka iz prethodne pretrage koriste\u0107i pametni marketing u offline trgovini. Ove marketin\u0161ke ponude koriste podatke s bluetooth senzora koji analiziraju kretanje kupca u offline okru\u017eenju, kao i podatke prikupljene s IoT ure\u0111aja: pametnih satova i drugih tehni\u010dkih ure\u0111aja. <\/p>\n

U zaklju\u010dku, treba napomenuti da IoT nije srebrna metak za poslovanje. Postavlja se pitanje mogu\u0107nosti i brzine obrade velikih podataka, a dok se s ovom tehnologijom mogu nositi samo divovi poput Googlea, Amazona i Applea. Me\u0111utim, autor isti\u010de da za kori\u0161tenje IoT-a nije potrebno biti div; dovoljno je biti pametna tvrtka kada je u pitanju strategija i mapiranje korisni\u010dkog putovanja.
\n
Izvor: habr.com<\/a><\/p>","protected":false,"gt_translate_keys":[{"key":"rendered","format":"html"}]},"excerpt":{"rendered":"

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\u0438\u043d\u0442\u0435\u0440\u043d\u0435\u0442 \u0432\u0435\u0449\u0435\u0439 (IoT) \u043c\u043e\u0436\u0435\u0442 \u0441\u0444\u043e\u0440\u043c\u0438\u0440\u043e\u0432\u0430\u0442\u044c \u043d\u043e\u0432\u044b\u0439 \u043f\u043e\u0434\u0445\u043e\u0434 \u043a \u043e\u043c\u043d\u0438\u043a\u0430\u043d\u0430\u043b\u044c\u043d\u043e\u0441\u0442\u0438. \u041c\u044b \u043f\u0435\u0440\u0435\u0432\u0435\u043b\u0438 \u0441\u0442\u0430\u0442\u044c\u044e \u0441 \u043d\u0430\u0437\u0432\u0430\u043d\u0438\u0435\u043c The IoT Brings New Meaning to the Omnichannel Customer Experience \u0438 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