{"id":38317,"date":"2019-10-31T22:22:56","date_gmt":"2019-10-31T19:22:56","guid":{"rendered":"https:\/\/prohoster.info\/blog\/ya-prosto-hotel-poshutit-no-nikto-ne-ponyal-ili-kak-ne-zakopat-sebya-na-prezentatsii-proekta\/"},"modified":"2019-10-31T22:22:56","modified_gmt":"2019-10-31T19:22:56","slug":"ya-prosto-hotel-poshutit-no-nikto-ne-ponyal-ili-kak-ne-zakopat-sebya-na-prezentatsii-proekta","status":"publish","type":"post","link":"https:\/\/prohoster.info\/hr\/blog\/news\/ya-prosto-hotel-poshutit-no-nikto-ne-ponyal-ili-kak-ne-zakopat-sebya-na-prezentatsii-proekta","title":{"rendered":"\"Samo sam htio na\u0161aliti, ali nitko nije shvatio\" ili kako se ne zakopati na prezentaciji projekta","gt_translate_keys":[{"key":"rendered","format":"text"}]},"content":{"rendered":"<p>Jednom na\u0161em timu na polufinalu u Novosibirsku bilo je potrebno da od nule nau\u010de principe mobilnog razvoja kako bi ispunili zadatak na hackathonu. Na na\u0161e pitanje \"Kako vam se \u010dini ovaj izazov?\", rekli su da im je najte\u017ee bilo sa\u017eeti u pet minuta prezentacije i nekoliko slajdova ono na \u010demu su radili 36 sati. <\/p>\n<p><\/p>\n<p>Javno braniti svoj projekt \u2014 to je te\u0161ko. Jo\u0161 te\u017ee \u2014 govoriti o njemu sa\u017eeto i konkretno. Vrhunska ve\u0161tina \u2014 zadr\u017eati se i ne ubaciti u prezentaciju sve \u0161to mislite o njemu. U ovom postu \u0107emo re\u0107i gde u prezentaciji mo\u017ee biti prikladno koristiti meme sa Ilonom Maskom i kako ne pretvoriti svoj pitch u neuspjeh godine (\u0161to je tako\u0111e korisno). <\/p>\n<p><\/p>\n<p><img decoding=\"async\" alt=\"&quot;Samo sam htio na\u0161aliti, ali nitko nije shvatio&quot; ili kako se ne zakopati na prezentaciji projekta\" src=\"\/wp-content\/uploads\/2019\/09\/ae241eb0f98dea4f72b64548ddbff20e.jpeg\" style=\"display:block;margin: 0 auto;\" \/><\/p>\n<p><noindex><a rel=\"nofollow\" name=\"habracut\"><\/a><\/noindex><\/p>\n<h2>Kako oblikovati slajdove<\/h2>\n<p><\/p>\n<p>Sjetite se kako je baka govorila: kako obla\u010di\u0161 tako te i do\u010dekuju (mo\u017eda je to govorila samo moja baka). Prezentacija \u2014 to je odje\u0107a, tj. ukupni vizual va\u0161eg projekta. Prakti\u010dno 80% u\u010desnika hackathona ostavlja pripremu za poslednji trenutak i onda to rade na brzinu, samo da stignu do poslednje ta\u010dke kontrole. Na kraju slajdovi postaju groblje mema, slika, tekstova koji ska\u010du i delova koda. Tako se ne treba pona\u0161ati. Uvek imajte na umu da je va\u0161a prezentacija plan va\u0161eg pitcha, stoga je treba pravilno i logi\u010dno strukturirati. <\/p>\n<p><\/p>\n<p>Pobednik moskovskog hackathona, \"Tim imenom Saharov\", preporu\u010duje da na prezentaciju i ve\u017ebu govora odvojite oko tri sata. <\/p>\n<p><\/p>\n<blockquote><p>Roman Weinberg, kapetan tima: \u201eSvaki hackathon je jedinstven na svoj na\u010din, a put do pobjede tako\u0111er. Jedan od klju\u010dnih faktora je odabir pravog traga, jer svaki tim ima svoj. Prije prezentacije trebate iskoristiti sve mogu\u0107nosti kako biste objasnili osnovu projekta i pokazali rezultat onima koji \u0107e vas ocjenjivati. Komunikacija obi\u010dno prolazi kroz tri faze: prvo iznosite ideje i zajedno s ekspertima raspravljate o njihovim prednostima i nedostacima \u2014 tada nastaje prva koncepcija; zatim nastavite raditi i bolje osmisliti benefite, monetizaciju i kod, te pokazujete ekspertima ve\u0107 ne\u0161to funkcionalno \u2014 to pokazuje da mo\u017eete napraviti ono o \u010demu govorite. Posljednja faza prije prezentacije je pokazati kona\u010dni rezultat va\u0161eg rada. To je va\u017eno, jer sada \u017eiri bolje poznaje va\u0161 projekt i vidi obavljen posao, \u0161to \u0107e im pomo\u0107i da vas ocijene. U prezentaciji je potrebno odr\u017eavati ravnote\u017eu izme\u0111u zadr\u017eavanja pa\u017enje publike (morate ih zapaliti) i izlaganja sr\u017ei projekta (bez izostavljanja va\u017enih detalja). Kako ka\u017eu pravi hackathoni\u010dka ekipa \u2014 svaki projekt se mo\u017ee objasniti u tri re\u010denice, stoga su 5 minuta strogi, ali neophodni okviri, prihva\u0107eni \u0161irom svijeta.\u201c<\/p><\/blockquote>\n<p>Super je ako u va\u0161em timu ima dizajner \u2014 on \u0107e kreirati dizajn, pomo\u0107i izjedna\u010diti sve elemente, vizualno strukturirati ideje tima i odr\u017eati ispravan omjer mema prema broju slajdova. <\/p>\n<p><\/p>\n<p>Osobno o memoima. Svi vole \u0161ale o Ilonu Musku, digitalnoj transformaciji i smije\u0161nim slikama. U redu ih je umetnuti negdje na po\u010detku va\u0161e prezentacije kako biste igrali na problem koji va\u0161 proizvod rje\u0161ava, ili predstavili tim. Ili na kraju, kada je potrebno malo opustiti publiku nakon te\u0161kih sadr\u017eaja prezentacije. <\/p>\n<p><\/p>\n<h3>Evo \u0161to \u017eiri o\u010dekuje vidjeti u va\u0161oj prezentaciji: <\/h3>\n<p><\/p>\n<ul>\n<li>informacije o timu \u2014 ime, sastav (imena i kvalifikacije), kontakt podaci;<\/li>\n<li>izazov i opis problema (odavde mo\u017ee proviriti Ilon Musk);<\/li>\n<li>opis proizvoda \u2014 kako rje\u0161ava problem, tko je ciljana publika;<\/li>\n<li>kontekst, tj. podaci o tr\u017ei\u0161tu (nekoliko \u010dinjenica koje potvr\u0111uju problem i relevantnost rje\u0161enja), ima li konkurencija za va\u0161e rje\u0161enje i po \u010demu ste bolji;<\/li>\n<li>poslovni model (meme o Dudi su jo\u0161 uvijek aktualni);<\/li>\n<li>tehnolo\u0161ki stack, linkovi na Github i demo verziju, ako postoji.<\/li>\n<\/ul>\n<p><\/p>\n<h2>Pitch pred \u017eirijem<\/h2>\n<p><\/p>\n<p>Postoji izreka da dobro obavljen posao zahtijeva dobro izra\u0111en izvje\u0161taj. Nitko ne\u0107e saznati za va\u0161u sjajnu ideju ako je ne znate predstaviti. Obi\u010dno na hackathonima se daje do deset minuta za prezentaciju projekta \u2014 bez pripreme, zaista je te\u0161ko obuhvatiti sve klju\u010dne to\u010dke u tom vremenu. <\/p>\n<p><\/p>\n<p><i>Obavezno vje\u017ebajte<\/i><\/p>\n<p><\/p>\n<p>\u010cesto hackathone osvajaju ekipe koje nemaju najbolje rje\u0161enje, ve\u0107 najbolju prezentaciju. Ako idete prvi put, mo\u017eete se vje\u017ebati na nekom ve\u0107 pokrenutom projektu \u2014 usput \u0107ete shvatiti tko je u va\u0161em timu najrje\u010ditiji i tko se zna nositi s neugodnim pitanjima (a njih \u0107e sigurno biti). <\/p>\n<p><\/p>\n<h3>\u0160to vas mogu pitati:<\/h3>\n<p><\/p>\n<ul>\n<li>koji je va\u0161 poslovni model?<\/li>\n<li>kako \u0107ete privla\u010diti klijente?<\/li>\n<li>\u010dime se razlikujete od kompanija X i Y?<\/li>\n<li>kako se va\u0161 projekt mo\u017ee skalirati?<\/li>\n<li>\u0161to \u0107e biti s va\u0161im rje\u0161enjem u te\u0161kim uvjetima ruske stvarnosti?<\/li>\n<\/ul>\n<p><\/p>\n<p>Preporu\u010dljivo je unaprijed izabrati 'govore\u0107u glavu' \u2014 tu osobu je najbolje malo opteretiti posljednjeg dana hackathona, kako bi imala vremena pripremiti se. Mo\u017eete nastupati u paru \u2014 na primjer, podijeliti poslovne i tehni\u010dke dijelove. Ne treba se cijela ekipa gu\u017evati na pozornici \u2014 dobit \u0107ete samo raspr\u0161eniju pa\u017enju i nelagodne trenutke pri odgovaranju na pitanja. No, mo\u017eete se pojaviti na dodjeli. <\/p>\n<p><\/p>\n<p>Obavezno vje\u017ebajte, najbolje nekoliko puta, razmislite o odgovorima na potencijalna pitanja i kritike. Razmislite o prednostima rje\u0161enja na kojima \u017eelite naglasiti i kako ih najbolje prikazati, dodajte ih u prezentaciju. Smislite nekoliko \u0161ala. <\/p>\n<p><\/p>\n<blockquote><p>\u2018Pro\u0161li smo s timom kroz dvadeset hackathona, u 15 od njih bili smo u TOP-3 ili u posebnoj nominaciji \u2014 pobjedili smo u Rusiji, Bjelorusiji, na glavnom hackathonu u Europi Jinction u Helsinkiju, u Njema\u010dkoj i \u0160vicarskoj. Mnoge smo stvari nau\u010dili iz njih \u2014 bolje smo razumjeli kako ocjenjivati i prou\u010davati tr\u017ei\u0161ta, br\u017ee usvajali nove tehnologije. Ako pri\u010damo o nastupu \u2014 uvijek se trudite vje\u017ebati, vi\u0161ekratno pro\u0107i tekst pred kolegama, razra\u0111ivati pitanja, pronalaziti slabosti i ja\u010dine proizvoda. Sve mo\u017ee i\u0107i druga\u010dije nego \u0161to je planirano i u tome je sav interes \u2014 prona\u0107i put i na\u010din, \u010dak i ako ne pobje\u0111ujete, odlazite s novim znanjem i poznanstvima.\u2019<\/p><\/blockquote>\n<p><i>Ali ostavite prostora za improvizaciju \u2014 ne bojte se oti\u0107i izvan teksta ili koristiti neorepetirane rije\u010di. <\/i><\/p>\n<p><\/p>\n<h2>Osmi\u0161ljavanje posebnosti<\/h2>\n<p><\/p>\n<blockquote><p>Sve na\u0161e prezentacije zapo\u010dinjemo s frazom: \u201ePozdrav, mi smo tim imenom Saharov, i napravili smo bombu<\/p><\/blockquote>\n<p>Hakathon je uvijek malo rock'n'roll. Dobro prolaze geste, pripovijedanje (na\u0161 potro\u0161a\u010d Petja \u017eeli optimizirati tro\u0161kove taksija), pozivi na akciju (tko od vas razmi\u0161lja poput Petje, podignite ruke). Potpisna fraza, geste, ime, maskota tima, dizajn majica \u2014 razmislite kao tim o tome po \u010demu se razlikujete od drugih sudionika. <\/p>\n<p><\/p>\n<h2>\u0160to \u017eiri \u017eeli \u010duti u va\u0161oj prezentaciji:<\/h2>\n<p><\/p>\n<ul>\n<li>razumijete kako proizvod funkcionira <\/li>\n<li>razumijete njegove konkurentske prednosti i \u0161to jo\u0161 treba doraditi<\/li>\n<li>razumijete scenarije primjene proizvoda i svoju ciljnu grupu<\/li>\n<li>mo\u017eete argumentirano objasniti za\u0161to ste odustali od nekog scenarija ili odlu\u010dili raditi ovu zna\u010dajku, a ne onu drugu<\/li>\n<li>ne koristite krikove poput \u201einovativan\u201c, \u201enajbolji\u201c, \u201eprobojan\u201c, \u201enemamo konkurenciju\u201c (gotovo uvijek ih ima)<\/li>\n<\/ul>\n<p><\/p>\n<h4>A kako vi spremate svoje obrane, improvizirate ili slijedite strogi plan? Podijelite svoje propuste u komentarima, poku\u0161at \u0107emo na\u0107i recept idealnog pitcha. <\/h4>\n<p>Izvor: <a content=\"nofollow\" rel=\"nofollow\" href=\"https:\/\/habr.com\/ru\/company\/leadersofdigital\/blog\/468211\/\">habr.com<\/a><\/p>","protected":false,"gt_translate_keys":[{"key":"rendered","format":"html"}]},"excerpt":{"rendered":"<p>\u041e\u0434\u043d\u043e\u0439 \u043d\u0430\u0448\u0435\u0439 \u043a\u043e\u043c\u0430\u043d\u0434\u0435 \u043d\u0430 \u043f\u043e\u043b\u0443\u0444\u0438\u043d\u0430\u043b\u0435 \u0432 \u041d\u043e\u0432\u043e\u0441\u0438\u0431\u0438\u0440\u0441\u043a\u0435 \u043f\u0440\u0438\u0448\u043b\u043e\u0441\u044c \u0441 \u043d\u0443\u043b\u044f \u0438\u0437\u0443\u0447\u0430\u0442\u044c \u043f\u0440\u0438\u043d\u0446\u0438\u043f\u044b \u043c\u043e\u0431\u0438\u043b\u044c\u043d\u043e\u0439 \u0440\u0430\u0437\u0440\u0430\u0431\u043e\u0442\u043a\u0438, \u0447\u0442\u043e\u0431\u044b \u0432\u044b\u043f\u043e\u043b\u043d\u0438\u0442\u044c \u0437\u0430\u0434\u0430\u043d\u0438\u0435 \u043d\u0430 \u0445\u0430\u043a\u0430\u0442\u043e\u043d\u0435. \u041d\u0430 \u043d\u0430\u0448 \u0432\u043e\u043f\u0440\u043e\u0441 \u00ab\u041a\u0430\u043a \u0432\u0430\u043c \u0442\u0430\u043a\u043e\u0439 \u0447\u0435\u043b\u043b\u0435\u043d\u0434\u0436?\u00bb, \u043e\u043d\u0438 \u0440\u0430\u0441\u0441\u043a\u0430\u0437\u0430\u043b\u0438, \u0447\u0442\u043e \u0441\u043b\u043e\u0436\u043d\u0435\u0435 \u0432\u0441\u0435\u0433\u043e \u0431\u044b\u043b\u043e \u0443\u043c\u0435\u0441\u0442\u0438\u0442\u044c \u0432 \u043f\u044f\u0442\u044c \u043c\u0438\u043d\u0443\u0442 \u0432\u044b\u0441\u0442\u0443\u043f\u043b\u0435\u043d\u0438\u044f \u0438 \u043d\u0435\u0441\u043a\u043e\u043b\u044c\u043a\u043e \u0441\u043b\u0430\u0439\u0434\u043e\u0432 \u0442\u043e, \u043d\u0430\u0434 \u0447\u0435\u043c \u0440\u0430\u0431\u043e\u0442\u0430\u043b 36 \u0447\u0430\u0441\u043e\u0432. \u041f\u0443\u0431\u043b\u0438\u0447\u043d\u043e \u0437\u0430\u0449\u0438\u0449\u0430\u0442\u044c \u0441\u0432\u043e\u0439 \u043f\u0440\u043e\u0435\u043a\u0442 \u2014 \u0441\u043b\u043e\u0436\u043d\u043e. \u0415\u0449\u0435 \u0441\u043b\u043e\u0436\u043d\u0435\u0435 \u2014 [&hellip;]<\/p>\n","protected":false,"gt_translate_keys":[{"key":"rendered","format":"html"}]},"author":1,"featured_media":28765,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[702],"tags":[],"class_list":["post-38317","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-news"],"aioseo_notices":[],"aioseo_head":"\n\t\t<!-- All in One SEO 5.0.4 - aioseo.com -->\n\t<meta name=\"description\" content=\"\u041e\u0434\u043d\u043e\u0439 \u043d\u0430\u0448\u0435\u0439 \u043a\u043e\u043c\u0430\u043d\u0434\u0435 \u043d\u0430 \u043f\u043e\u043b\u0443\u0444\u0438\u043d\u0430\u043b\u0435 \u0432 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