{"id":37412,"date":"2019-10-31T22:17:30","date_gmt":"2019-10-31T19:17:30","guid":{"rendered":"https:\/\/prohoster.info\/blog\/kompaniya-google-predstavila-initsiativu-privacy-sandbox\/"},"modified":"2019-10-31T22:17:30","modified_gmt":"2019-10-31T19:17:30","slug":"kompaniya-google-predstavila-initsiativu-privacy-sandbox","status":"publish","type":"post","link":"https:\/\/prohoster.info\/hu\/blog\/news\/kompaniya-google-predstavila-initsiativu-privacy-sandbox","title":{"rendered":"A Google bemutatta a Privacy Sandbox kezdem\u00e9nyez\u00e9st","gt_translate_keys":[{"key":"rendered","format":"text"}]},"content":{"rendered":"

A Google v\u00e1llalat kritiz\u00e1lta<\/a><\/noindex> a kezdem\u00e9nyez\u00e9ssel Privacy Sandbox<\/a><\/noindex>, amely keret\u00e9ben javasoltak a b\u00f6ng\u00e9sz\u0151k sz\u00e1m\u00e1ra t\u00f6bb API-t, amelyek lehet\u0151v\u00e9 teszik a felhaszn\u00e1l\u00f3k adatv\u00e9delmi ig\u00e9nyei \u00e9s a rekl\u00e1mh\u00e1l\u00f3zatok, valamint a weboldalak l\u00e1togat\u00f3i preferenci\u00e1inak nyomon k\u00f6vet\u00e9se k\u00f6z\u00f6tti kompromisszum el\u00e9r\u00e9s\u00e9t. <\/p>\n

A gyakorlat azt mutatja, hogy a konfront\u00e1ci\u00f3 csak s\u00falyosb\u00edtja a helyzetet. P\u00e9ld\u00e1ul a nyomk\u00f6vet\u0151 s\u00fctik blokkol\u00e1s\u00e1nak bevezet\u00e9se intenz\u00edvebb alternat\u00edv technik\u00e1k, mint p\u00e9ld\u00e1ul a k\u00f6zvetett azonos\u00edt\u00e1si m\u00f3dszerek (b\u00f6ng\u00e9sz\u0151 ujjlenyomat), alkalmaz\u00e1s\u00e1t eredm\u00e9nyezte, amelyek megpr\u00f3b\u00e1lj\u00e1k kiemelni a felhaszn\u00e1l\u00f3t a t\u00f6megb\u0151l, a haszn\u00e1lt specifikus be\u00e1ll\u00edt\u00e1sokra (telep\u00edtett bet\u0171k, MIME-t\u00edpusok, titkos\u00edt\u00e1si m\u00f3dok stb.) \u00e9s a berendez\u00e9s jellemz\u0151ire (k\u00e9perny\u0151felbont\u00e1s, specifikus renderel\u00e9si artefaktumok stb.) t\u00e1maszkodva. <\/p>\n

A Google javasolja a be\u00e9p\u00edtett Floc API<\/a><\/noindex>, amely lehet\u0151v\u00e9 teszi a hirdet\u00e9si h\u00e1l\u00f3zatok sz\u00e1m\u00e1ra, hogy meghat\u00e1rozz\u00e1k a felhaszn\u00e1l\u00f3 \u00e9rdekl\u0151d\u00e9si k\u00f6r\u00e9nek kateg\u00f3ri\u00e1j\u00e1t, de nem teszi lehet\u0151v\u00e9 az egyedi azonos\u00edt\u00e1st. Az API \u00e1ltal\u00e1nos \u00e9rdekl\u0151d\u00e9si csoportokkal fog m\u0171k\u00f6dni, amelyek nagy, n\u00e9vtelen felhaszn\u00e1l\u00f3i t\u00f6megeket \u00f6lelnek fel (p\u00e9ld\u00e1ul \u201eklasszikus zene kedvel\u0151i\u201d), de nem teszi lehet\u0151v\u00e9 az adatok manipul\u00e1l\u00e1s\u00e1t a konkr\u00e9t webhelyek l\u00e1togat\u00e1si t\u00f6rt\u00e9net\u00e9nek szintj\u00e9n. <\/p>\n

A rekl\u00e1m hat\u00e9konys\u00e1g\u00e1nak m\u00e9r\u00e9s\u00e9re \u00e9s a kattint\u00e1skonverzi\u00f3k \u00e9rt\u00e9kel\u00e9s\u00e9re az al\u00e1bbi fejleszt\u00e9sek folynak: Conversion Measurement API<\/a><\/noindex>, amely lehet\u0151s\u00e9get biztos\u00edt az \u00e1ltal\u00e1nos adatok megszerz\u00e9s\u00e9re a felhaszn\u00e1l\u00f3k weboldalon v\u00e9gzett tev\u00e9kenys\u00e9geir\u0151l, miut\u00e1n a rekl\u00e1mra kattintottak.<\/p>\n

A csal\u00f3k \u00e9s spammerek aktivit\u00e1s\u00e1nak kiemel\u00e9s\u00e9re (p\u00e9ld\u00e1ul kattint\u00e1smanipul\u00e1ci\u00f3 vagy hamis tranzakci\u00f3k v\u00e9grehajt\u00e1sa a hirdet\u0151k \u00e9s weboldaltulajdonosok megt\u00e9veszt\u00e9se \u00e9rdek\u00e9ben) k\u00e9sz\u00fclt Trust Token API<\/a><\/noindex>, amely a Privacy Pass protokollon alapul, amit a CloudFlare m\u00e1r alkalmaz a Tor felhaszn\u00e1l\u00f3k oszt\u00e1lyoz\u00e1s\u00e1ra. Az API lehet\u0151v\u00e9 teszi a felhaszn\u00e1l\u00f3k megb\u00edzhat\u00f3 \u00e9s nem megb\u00edzhat\u00f3 csoportokra bont\u00e1s\u00e1t, an\u00e9lk\u00fcl, hogy weboldalak k\u00f6z\u00f6tti azonos\u00edt\u00f3kat haszn\u00e1ln\u00e1nk.<\/p>\n

A k\u00f6zvetett azonos\u00edt\u00e1s megakad\u00e1lyoz\u00e1s\u00e1ra javasolt egy technika, Privacy Budget<\/a><\/noindex>A m\u00f3dszer l\u00e9nyege, hogy a b\u00f6ng\u00e9sz\u0151 csak meghat\u00e1rozott mennyis\u00e9g\u0171 inform\u00e1ci\u00f3t ad \u00e1t, amely potenci\u00e1lisan felhaszn\u00e1lhat\u00f3 az azonos\u00edt\u00e1sra. Ha a k\u00e9relmek sz\u00e1m\u00e1nak korl\u00e1tja t\u00fall\u00e9p\u00e9sre ker\u00fcl, \u00e9s a tov\u00e1bbi inform\u00e1ci\u00f3k megad\u00e1sa vesz\u00e9lyezteti a n\u00e9vtelens\u00e9get, akkor a hozz\u00e1f\u00e9r\u00e9s bizonyos API-khoz le lesz tiltva.<\/p>\n

<\/a><\/noindex><\/p>\n

Forr\u00e1s: opennet.ru<\/a><\/p>","protected":false,"gt_translate_keys":[{"key":"rendered","format":"html"}]},"excerpt":{"rendered":"

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