{"id":38255,"date":"2019-10-31T22:22:35","date_gmt":"2019-10-31T19:22:35","guid":{"rendered":"https:\/\/prohoster.info\/blog\/iot-omnichannel-evolution-ili-kak-internet-veshhej-mozhet-povliyat-na-omnikanalnost\/"},"modified":"2019-10-31T22:22:35","modified_gmt":"2019-10-31T19:22:35","slug":"iot-omnichannel-evolution-ili-kak-internet-veshhej-mozhet-povliyat-na-omnikanalnost","status":"publish","type":"post","link":"https:\/\/prohoster.info\/hu\/blog\/news\/iot-omnichannel-evolution-ili-kak-internet-veshhej-mozhet-povliyat-na-omnikanalnost","title":{"rendered":"\u201eIoT omnichannel evol\u00faci\u00f3\u201d vagy hogyan befoly\u00e1solhatja az internet dolgai az omnichannel megk\u00f6zel\u00edt\u00e9st","gt_translate_keys":[{"key":"rendered","format":"text"}]},"content":{"rendered":"

\"\u201eIoT
\n
\nAz e-kereskedelem vil\u00e1ga k\u00e9t r\u00e9szre oszlik: az egyik oldalon vannak, akik mindent tudnak az omnichannel megk\u00f6zel\u00edt\u00e9sr\u0151l; a m\u00e1sik oldalon pedig azok, akik m\u00e9g mindig k\u00e9rdezik, hogy ez a technol\u00f3gia hogyan lehet hasznos a v\u00e1llalkoz\u00e1sok sz\u00e1m\u00e1ra. Az els\u0151 csoport azzal foglalkozik, hogy az internetes dolgok (IoT) hogyan alak\u00edthatja \u00e1t az omnichannel tapasztalatokat. Leford\u00edtottuk a \u201eThe IoT Brings New Meaning to the Omnichannel Customer Experience\u201d c\u00edm\u0171 cikket, \u00e9s megosztjuk a legfontosabb pontokat.<\/p>\n

A Ness Digital Engineering egyik hipot\u00e9zise szerint 2020-ra a felhaszn\u00e1l\u00f3i \u00e9lm\u00e9ny d\u00f6nt\u0151 t\u00e9nyez\u0151v\u00e9 v\u00e1lik a term\u00e9kek kiv\u00e1laszt\u00e1s\u00e1ban, ahelyett, hogy a \u00e1r vagy a term\u00e9k mag\u00e1nak a forr\u00e1s\u00e1nak a jellemz\u0151i lenn\u00e9nek a meghat\u00e1roz\u00f3ak. Ebb\u0151l k\u00f6vetkezik, hogy a v\u00e1s\u00e1rl\u00f3k vonz\u00e1sa \u00e9s a m\u00e1rk\u00e1hoz val\u00f3 lojalit\u00e1s n\u00f6vel\u00e9se \u00e9rdek\u00e9ben a c\u00e9geknek alaposan meg kell vizsg\u00e1lniuk a customer journey-t (a v\u00e1s\u00e1rl\u00f3 \u00e9s a term\u00e9k k\u00f6z\u00f6tti interakci\u00f3s t\u00e9rk\u00e9pet), \u00e9s meg kell hat\u00e1rozniuk a m\u00e1rka f\u0151 \u00fczeneteit minden kommunik\u00e1ci\u00f3s csatorn\u00e1n. Csak \u00edgy lehet \u201ez\u00f6kken\u0151mentes\u201d kapcsolatot kialak\u00edtani az \u00fcgyfelekkel.
\n<\/a><\/noindex><\/p>\n

A IoT Omnichannel Evol\u00faci\u00f3 el\u00e9 g\u00f6rd\u00fcl\u0151 akad\u00e1lyok<\/h4>\n

\nA cikk szerz\u0151je az internetes dolgok \u00e9s az omnichannel kapcsolat\u00e1t IoT omnichannel evol\u00faci\u00f3nak nevezi. Nyilv\u00e1nval\u00f3, hogy az internetes dolgok hozz\u00e1j\u00e1rulnak a customer journey jav\u00edt\u00e1s\u00e1hoz. Ugyanakkor nyitott k\u00e9rd\u00e9s, hogy mik\u00e9nt kezelj\u00fck a nagy mennyis\u00e9g\u0171 adatokat, amelyek az IoT \u00fczleti modellbe val\u00f3 bevezet\u00e9s\u00e9vel keletkeznek. Hogyan lehet val\u00f3ban \u00e9rt\u00e9kes betekint\u00e9st nyerni az adatelemz\u00e9s alapj\u00e1n? A szerz\u0151 3P-t emel ki ennek \u00e9rdek\u00e9ben.<\/p>\n

Proakt\u00edv \u00e9lm\u00e9ny<\/h4>\n

\n\u00c1ltal\u00e1ban a v\u00e1llalat \u00e9s a v\u00e1s\u00e1rl\u00f3 k\u00f6z\u00f6tti interakci\u00f3 a v\u00e1s\u00e1rl\u00f3 kezdem\u00e9nyez\u00e9s\u00e9vel kezd\u0151dik (v\u00e1s\u00e1rl\u00e1s, szolg\u00e1ltat\u00e1s haszn\u00e1lata). Az IoT haszn\u00e1lat\u00e1val a v\u00e1llalatok \u00e1tford\u00edthatj\u00e1k ezt a helyzetet az IoT eszk\u00f6z\u00f6k folyamatos figyel\u00e9s\u00e9vel. P\u00e9ld\u00e1ul a gy\u00e1rt\u00e1sban meg lehet j\u00f3solni a m\u0171k\u00f6d\u00e9s id\u0151tartam\u00e1t \u00e9s a tervezett karbantart\u00e1st. Ez seg\u00edt elker\u00fclni a k\u00f6lts\u00e9ges v\u00e1ratlan le\u00e1ll\u00e1sokat. Egy m\u00e1sik p\u00e9lda, hogy szenzorok figyelmeztethetik az \u00fcgyfeleket bizonyos alkatr\u00e9szek meghib\u00e1sod\u00e1s\u00e1ra az aut\u00f3ban, vagy kisz\u00e1m\u00edthatj\u00e1k a tervezett csere id\u0151pontj\u00e1t. <\/p>\n

Predikt\u00edv \u00e9lm\u00e9ny<\/h4>\n

\nAz IoT el\u0151re tudja jelezni \u00e9s megel\u0151zni a felhaszn\u00e1l\u00f3i cselekv\u00e9seket az\u00e1ltal, hogy val\u00f3s idej\u0171 adatcser\u00e9t folytat felh\u0151szolg\u00e1ltat\u00e1sokkal, ahol a felhaszn\u00e1l\u00f3k viselked\u00e9se alapj\u00e1n \u00e9p\u00edtett cselekv\u00e9si modellek tal\u00e1lhat\u00f3k. A j\u00f6v\u0151ben az ilyen IoT alkalmaz\u00e1sok a megfigyel\u0151 kamer\u00e1k, radarok \u00e9s aut\u00f3k \u00e9rz\u00e9kel\u0151i \u00e1ltal gy\u0171jt\u00f6tt adatok r\u00e9v\u00e9n biztons\u00e1gosabb\u00e1 tehetik az auton\u00f3m j\u00e1rm\u0171veket, m\u00edg a vezet\u0151k sz\u00e1m\u00e1ra cs\u00f6kkentik a k\u00f6zleked\u00e9si balesetek kock\u00e1zat\u00e1t.<\/p>\n

Szem\u00e9lyre szabott \u00e9lm\u00e9ny<\/h4>\n

\nA tartalom szem\u00e9lyre szab\u00e1sa, amely a v\u00e1s\u00e1rl\u00f3i viselked\u00e9si forgat\u00f3k\u00f6nyveken alapul.
\nA szem\u00e9lyre szab\u00e1s folyamatos figyel\u00e9s \u00e9s fogyaszt\u00f3i viselked\u00e9s elemz\u00e9se r\u00e9v\u00e9n lehets\u00e9ges. P\u00e9ld\u00e1ul, ha egy v\u00e1s\u00e1rl\u00f3 el\u0151z\u0151 nap keresett egy adott term\u00e9ket az interneten, a bolt az el\u0151z\u0151 keres\u00e9s adatok alapj\u00e1n aj\u00e1nlhat kapcsol\u00f3d\u00f3 term\u00e9keket \u00e9s kieg\u00e9sz\u00edt\u0151ket a smart proximity marketing seg\u00edts\u00e9g\u00e9vel offline boltban. Ezek olyan marketing aj\u00e1nlatok, amelyek a bluetooth \u00e9rz\u00e9kel\u0151k \u00e1ltal r\u00f6gz\u00edtett offline v\u00e1s\u00e1rl\u00f3i mozg\u00e1s adatait \u00e9s az IoT eszk\u00f6z\u00f6kt\u0151l, p\u00e9ld\u00e1ul okos \u00f3r\u00e1kt\u00f3l \u00e9s egy\u00e9b technikai eszk\u00f6z\u00f6kt\u0151l sz\u00e1rmaz\u00f3 adatokat haszn\u00e1lj\u00e1k fel. <\/p>\n

\u00d6sszefoglalva meg kell jegyezni, hogy az IoT nem ez\u00fcst l\u00f6ved\u00e9k a v\u00e1llalkoz\u00e1sok sz\u00e1m\u00e1ra. Nyitott k\u00e9rd\u00e9s, hogy a nagy adatok feldolgoz\u00e1sa milyen m\u00e9rt\u00e9kben \u00e9s sebess\u00e9ggel lehets\u00e9ges, \u00e9s jelenleg ezzel a technol\u00f3gi\u00e1val csak olyan \u00f3ri\u00e1sok b\u00edrnak, mint a Google, az Amazon vagy az Apple. Azonban a szerz\u0151 hangs\u00falyozza, hogy az IoT haszn\u00e1lat\u00e1hoz nem sz\u00fcks\u00e9ges \u00f3ri\u00e1snak lenni, el\u00e9g, ha egy okos v\u00e1llalat vagyunk, amikor a strat\u00e9gi\u00e1r\u00f3l \u00e9s a v\u00e1s\u00e1rl\u00f3i \u00e9lm\u00e9ny t\u00e9rk\u00e9pez\u00e9s\u00e9r\u0151l van sz\u00f3.
\n
Forr\u00e1s: habr.com<\/a><\/p>","protected":false,"gt_translate_keys":[{"key":"rendered","format":"html"}]},"excerpt":{"rendered":"

\u041c\u0438\u0440 ecom \u0440\u0430\u0437\u0434\u0435\u043b\u0435\u043d \u043d\u0430 \u0434\u0432\u0435 \u043f\u043e\u043b\u043e\u0432\u0438\u043d\u044b: \u043e\u0434\u043d\u0438 \u0437\u043d\u0430\u044e\u0442 \u043f\u0440\u043e \u043e\u043c\u043d\u0438\u043a\u0430\u043d\u0430\u043b\u044c\u043d\u043e\u0441\u0442\u044c \u0432\u0441\u0435 \u0432\u0434\u043e\u043b\u044c \u0438 \u043f\u043e\u043f\u0435\u0440\u0435\u043a; \u0434\u0440\u0443\u0433\u0438\u0435 \u0435\u0449\u0435 \u0437\u0430\u0434\u0430\u044e\u0442\u0441\u044f \u0432\u043e\u043f\u0440\u043e\u0441\u0430\u043c\u0438, \u0447\u0435\u043c \u044d\u0442\u0430 \u0442\u0435\u0445\u043d\u043e\u043b\u043e\u0433\u0438\u044f \u043c\u043e\u0436\u0435\u0442 \u0431\u044b\u0442\u044c \u043f\u043e\u043b\u0435\u0437\u043d\u0430 \u0431\u0438\u0437\u043d\u0435\u0441\u0443. \u041f\u0435\u0440\u0432\u044b\u0435 \u0440\u0430\u0441\u0441\u0443\u0436\u0434\u0430\u044e\u0442 \u043e \u0442\u043e\u043c, \u043a\u0430\u043a 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[…]<\/p>\n","protected":false,"gt_translate_keys":[{"key":"rendered","format":"html"}]},"author":1,"featured_media":28715,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[702],"tags":[],"class_list":["post-38255","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-news"],"aioseo_notices":[],"aioseo_head":"\n\t\t\n\t\n\t\n\t\n\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\n","aioseo_head_json":{"title":"\ud83e\udd47\u201cIoT omnichannel evolution\u201d vagy hogyan befoly\u00e1solhatja az internet dolgai az omnichannel megk\u00f6zel\u00edt\u00e9st | 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