{"id":39204,"date":"2019-10-31T22:28:25","date_gmt":"2019-10-31T19:28:25","guid":{"rendered":"https:\/\/prohoster.info\/blog\/kak-my-poshli-na-marketplejs-i-nichego-osobennogo-ne-dobilis\/"},"modified":"2019-10-31T22:28:25","modified_gmt":"2019-10-31T19:28:25","slug":"kak-my-poshli-na-marketplejs-i-nichego-osobennogo-ne-dobilis","status":"publish","type":"post","link":"https:\/\/prohoster.info\/hu\/blog\/administrirovanie\/kak-my-poshli-na-marketplejs-i-nichego-osobennogo-ne-dobilis","title":{"rendered":"Hogyan l\u00e9pt\u00fcnk a piact\u00e9rre (\u00e9s nem \u00e9rt\u00fcnk el semmi k\u00fcl\u00f6n\u00f6set)","gt_translate_keys":[{"key":"rendered","format":"text"}]},"content":{"rendered":"

\"Hogyan
\n
\nA Variti c\u00e9g\u00fcnk specializ\u00e1l\u00f3dott a forgalom sz\u0171r\u00e9s\u00e9re, ami azt jelenti, hogy v\u00e9delmet fejleszt\u00fcnk a botok \u00e9s DDoS-t\u00e1mad\u00e1sok ellen online boltok, bankok, m\u00e9di\u00e1k \u00e9s egy\u00e9b sz\u00e1m\u00e1ra. N\u00e9h\u00e1ny id\u0151vel ezel\u0151tt azon gondolkodtunk, hogy korl\u00e1tozott funkcionalit\u00e1s\u00fa szolg\u00e1ltat\u00e1st k\u00edn\u00e1lunk a k\u00fcl\u00f6nb\u00f6z\u0151 piacterek felhaszn\u00e1l\u00f3inak. Ez a d\u00f6nt\u00e9s \u00e9rdekelheti a kisebb v\u00e1llalatokat, amelyek m\u0171k\u00f6d\u00e9se nem annyira f\u00fcgg az online t\u00e9rt\u0151l, \u00e9s amelyek nem tudj\u00e1k vagy nem akarj\u00e1k fizetni az \u00f6sszes fajta bot t\u00e1mad\u00e1s elleni v\u00e9delmet.<\/p>\n

Piacterek kiv\u00e1laszt\u00e1sa<\/h4>\n

\nKezdetben a v\u00e1laszt\u00e1sunk a Plesk<\/a><\/noindex>-ra esett, ahov\u00e1 felt\u00f6lt\u00f6tt\u00fck a DDoS-t\u00e1mad\u00e1sokkal foglalkoz\u00f3 alkalmaz\u00e1st. A legismertebb Plesk alkalmaz\u00e1sok k\u00f6z\u00f6tt megtal\u00e1lhat\u00f3 a WordPress, a Joomla \u00e9s a Kaspersky v\u00edrusirt\u00f3. A mi b\u0151v\u00edtm\u00e9ny\u00fcnk, a forgalom sz\u0171r\u00e9se mellett, statisztik\u00e1t mutat a weboldalak l\u00e1togatotts\u00e1g\u00e1r\u00f3l, lehet\u0151v\u00e9 t\u00e9ve a l\u00e1togat\u00e1si cs\u00facsok \u00e9s ennek megfelel\u0151 t\u00e1mad\u00e1sok nyomon k\u00f6vet\u00e9s\u00e9t.
\nN\u00e9h\u00e1ny id\u0151 m\u00falva egy kicsit egyszer\u0171bb alkalmaz\u00e1st \u00edrtunk, ez\u00fattal a CDN<\/a><\/noindex>-ra. Az alkalmaz\u00e1s elemzi a forgalmat, \u00e9s megmutatja a botok ar\u00e1ny\u00e1t a weboldalon, valamint a k\u00fcl\u00f6nb\u00f6z\u0151 oper\u00e1ci\u00f3s rendszerekkel rendelkez\u0151 felhaszn\u00e1l\u00f3k ar\u00e1ny\u00e1t. Az \u00f6tlet az volt, hogy a piact\u00e9r felhaszn\u00e1l\u00f3i l\u00e1thatj\u00e1k a weboldalon a nem legit\u00edm forgalom ar\u00e1ny\u00e1t, \u00e9s el tudj\u00e1k d\u00f6nteni, sz\u00fcks\u00e9g\u00fck van-e a t\u00e1mad\u00e1sok elleni teljes v\u00e9delmi verzi\u00f3ra.<\/p>\n

Kegyetlen val\u00f3s\u00e1g<\/h4>\n

<\/a><\/noindex>
\nKezdetben azt hitt\u00fck, hogy a felhaszn\u00e1l\u00f3inknak \u00e9rdekl\u0151d\u00e9st kell mutatniuk az alkalmaz\u00e1sok ir\u00e1nt, hiszen a botok ar\u00e1nya a glob\u00e1lis forgalomban m\u00e1r meghaladta az 50%-ot, \u00e9s a nem legit\u00edm felhaszn\u00e1l\u00f3k probl\u00e9m\u00e1j\u00e1t gyakran megvitatj\u00e1k. Ezt hitt\u00e9k a befektet\u0151ink is, akik azt mondt\u00e1k, hogy el kell indulni a felh\u0151szolg\u00e1ltat\u00e1sok ir\u00e1ny\u00e1ba, \u00e9s \u00faj felhaszn\u00e1l\u00f3kat kell keresni a piactereken. De m\u00edg a Plesk legal\u00e1bb n\u00e9mi, de \u00e1lland\u00f3 j\u00f6vedelmet hoz (t\u00f6bb sz\u00e1z doll\u00e1rt havonta), a CloudFlare, ahol az alkalmaz\u00e1st ingyeness\u00e9 tett\u00fck, csal\u00f3d\u00e1st okozott. Most, n\u00e9h\u00e1ny h\u00f3nappal a kiad\u00e1s ut\u00e1n, az alkalmaz\u00e1st mind\u00f6ssze k\u00f6r\u00fclbel\u00fcl t\u00edz ember telep\u00edtette. <\/p>\n

A probl\u00e9ma els\u0151sorban az alacsony megtekint\u00e9sek sz\u00e1m\u00e1ban rejlik. \u00c9rdekes, hogy ar\u00e1ny\u00e1ban minden rendben van: az oldalra l\u00e1togat\u00f3 emberek k\u00e9tharmada telep\u00edtette az alkalmaz\u00e1st \u00e9s elkezdte elemezni a forgalmat. Ugyanakkor nem vil\u00e1gos, hogy m\u00e1s szolg\u00e1ltat\u00e1sok hogyan teljes\u00edtenek a piact\u00e9ren, mivel a CloudFlare \u00e9s a Plesk sem ad nyilv\u00e1nos sz\u00e1ml\u00e1l\u00f3kat, \u00edgy lehetetlens\u00e9g l\u00e1tni a let\u00f6lt\u00e9si sz\u00e1mokat, \u00e9s k\u00fcl\u00f6n\u00f6sen a t\u00f6bbi b\u0151v\u00edtm\u00e9ny oldal\u00e1n a l\u00e1togat\u00e1sokat. <\/p>\n

Felt\u00e9telezhetj\u00fck, hogy a piactereken eleve kev\u00e9s felhaszn\u00e1l\u00f3 van. Egy vagy k\u00e9t \u00e9vvel ezel\u0151tt besz\u00e9lt\u00fcnk egy befektet\u0151vel, aki befektetett a Plesk\u00e9be, \u00e9s elmondta, hogy eladta a v\u00e1llalatban l\u00e9v\u0151 r\u00e9szesed\u00e9s\u00e9t, mivel az elv\u00e1r\u00e1sai nem teljes\u00fcltek. A befektet\u0151 \u00fagy v\u00e9lte, hogy az ilyen piacterek\u00e9 a j\u00f6v\u0151, \u00e9s a szolg\u00e1ltat\u00e1s felfut, de ez nem t\u00f6rt\u00e9nt meg. K\u00eds\u00e9rleteink is al\u00e1t\u00e1masztott\u00e1k az ilyen rem\u00e9nyek t\u00e9vess\u00e9g\u00e9t. <\/p>\n

Term\u00e9szetesen van es\u00e9ly arra, hogy ha elkezd\u00fcnk dolgozni az alkalmaz\u00e1sok forgalm\u00e1val \u00e9s \u00faj \u00fcgyfeleket vonzunk a marketing seg\u00edts\u00e9g\u00e9vel, akkor a b\u0151v\u00edtm\u00e9nyek ir\u00e1nti \u00e9rdekl\u0151d\u00e9s n\u0151, \u00e9s a bev\u00e9telek jelent\u0151sebb\u00e9 v\u00e1lnak, de nyilv\u00e1nval\u00f3, hogy jelent\u0151s er\u0151fesz\u00edt\u00e9sek n\u00e9lk\u00fcl nem fog bek\u00f6vetkezni a csoda, \u00e9s ezek a szolg\u00e1ltat\u00e1sok teljes m\u00e9rt\u00e9kben nem fognak m\u0171k\u00f6dni. B\u00e1r amikor valakinek mes\u00e9l\u00fcnk az alkalmaz\u00e1sokr\u00f3l, mindenki egyet\u00e9rt, hogy az \u00f6tlet \u00e9rdekes \u00e9s hasznos. <\/p>\n

Lehets\u00e9ges, hogy a szolg\u00e1ltat\u00e1sunk saj\u00e1tos jellemz\u0151i miatt: konkurenci\u00e1t jelent\u00fcnk a CloudFlare-rel, \u00e9s nem kiz\u00e1rt, hogy a v\u00e1llalat nem engedi hasonl\u00f3 szolg\u00e1ltat\u00e1sok n\u00f6veked\u00e9s\u00e9t a tal\u00e1lati list\u00e1kon. Tal\u00e1n a magas konkurencia is k\u00f6zrej\u00e1tszik: most mindenki azt mondja, hogy a piacterek fel\u00e9 kell fordulni, \u00e9s a m\u00e1s b\u0151v\u00edtm\u00e9nyek nagy k\u00edn\u00e1lata miatt a felhaszn\u00e1l\u00f3k nem tal\u00e1lj\u00e1k meg pontosan minket.<\/p>\n

Mi k\u00f6vetkezik<\/h4>\n

\nJelenleg azon gondolkodunk, hogy friss\u00edtj\u00fck az alkalmaz\u00e1s funkcionalit\u00e1s\u00e1t, \u00e9s hozz\u00e1f\u00e9r\u00e9st adunk a CloudFlare \u00fcgyfelek sz\u00e1m\u00e1ra nemcsak az elemz\u00e9shez, hanem a botok elleni v\u00e9delemhez is, de a jelenlegi helyzet alapj\u00e1n ennek nem sok \u00e9rtelme van. Egyel\u0151re meg\u00e1llap\u00edtottuk, hogy a piact\u00e9r hat\u00e9konys\u00e1ga a hipotezis tesztel\u00e9se volt, hogy a b\u0151v\u00edtm\u00e9ny vajon m\u0171k\u00f6dik-e extra prom\u00f3ci\u00f3 n\u00e9lk\u00fcl a r\u00e9sz\u00fcnkr\u0151l \u2014 \u00e9s kider\u00fclt, hogy nem. Most az a k\u00e9rd\u00e9s, hogyan vonzzunk felhaszn\u00e1l\u00f3kat, \u00e9s lesz-e haszna a plusz forgalomnak, vagy ink\u00e1bb lemondjunk az ilyen platformokr\u00f3l.
\n
Forr\u00e1s: habr.com<\/a><\/p>","protected":false,"gt_translate_keys":[{"key":"rendered","format":"html"}]},"excerpt":{"rendered":"

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\u043f\u0440\u0435\u0434\u043e\u0441\u0442\u0430\u0432\u043b\u044f\u0442\u044c \u043e\u0433\u0440\u0430\u043d\u0438\u0447\u0435\u043d\u043d\u044b\u0439 \u0444\u0443\u043d\u043a\u0446\u0438\u043e\u043d\u0430\u043b \u0441\u0435\u0440\u0432\u0438\u0441\u0430 \u043f\u043e\u043b\u044c\u0437\u043e\u0432\u0430\u0442\u0435\u043b\u044f\u043c \u0440\u0430\u0437\u043b\u0438\u0447\u043d\u044b\u0445 \u043c\u0430\u0440\u043a\u0435\u0442\u043f\u043b\u0435\u0439\u0441\u043e\u0432. \u0422\u0430\u043a\u043e\u0435 \u0440\u0435\u0448\u0435\u043d\u0438\u0435 \u0434\u043e\u043b\u0436\u043d\u043e \u0431\u044b\u043b\u043e \u0437\u0430\u0438\u043d\u0442\u0435\u0440\u0435\u0441\u043e\u0432\u0430\u0442\u044c \u043d\u0435\u0431\u043e\u043b\u044c\u0448\u0438\u0435 \u043a\u043e\u043c\u043f\u0430\u043d\u0438\u0438, \u0440\u0430\u0431\u043e\u0442\u0430 \u043a\u043e\u0442\u043e\u0440\u044b\u0445 \u043d\u0435 \u0441\u0442\u043e\u043b\u044c \u0441\u0438\u043b\u044c\u043d\u043e \u0437\u0430\u0432\u0438\u0441\u0438\u0442 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