{"id":52945,"date":"2019-11-20T00:00:00","date_gmt":"2019-11-19T21:00:00","guid":{"rendered":"https:\/\/prohoster.info\/blog\/blog_prohoster\/crm-s-chelovecheskim-litsom"},"modified":"2020-02-18T14:00:46","modified_gmt":"2020-02-18T11:00:46","slug":"crm-s-chelovecheskim-litsom","status":"publish","type":"post","link":"https:\/\/prohoster.info\/hu\/blog\/administrirovanie\/crm-s-chelovecheskim-litsom","title":{"rendered":"Emberk\u00f6zpont\u00fa CRM","gt_translate_keys":[{"key":"rendered","format":"text"}]},"content":{"rendered":"<p>\u201eCRM bevezet\u00e9se? Kider\u00fclt, mostant\u00f3l csak ellen\u0151rz\u00e9s \u00e9s jelent\u00e9sek\u201c, \u2014 k\u00f6r\u00fclbel\u00fcl \u00edgy gondolkodik a c\u00e9gek t\u00f6bbs\u00e9g\u00e9nek munkav\u00e1llal\u00f3ja, amikor meghallja, hogy hamarosan a munka a CRM-be k\u00f6lt\u00f6zik. \u00dagy tartj\u00e1k, hogy a CRM egy vezet\u0151i program, kiz\u00e1r\u00f3lag az \u0151 \u00e9rdekeik\u00e9rt. Ez nem igaz. Gondoljon csak arra, milyen gyakran \u00f6n:<\/p>\n<ul>\n<li>elfelejtette elv\u00e9gezni egy feladatot vagy visszat\u00e9rni egy munk\u00e1hoz\n<\/li>\n<li>elfelejtette felh\u00edvni egy \u00fcgyfelet vagy \u00e1tadni az inform\u00e1ci\u00f3t egy koll\u00e9g\u00e1nak\n<\/li>\n<li>\u00fajra \u00f6sszegy\u0171jt\u00f6tte a munk\u00e1hoz sz\u00fcks\u00e9ges adatokat\n<\/li>\n<li>k\u00e9rte az adatokat a koll\u00e9g\u00e1kt\u00f3l, \u00e9s h\u00e1rom napig v\u00e1rakozott r\u00e1juk\n<\/li>\n<li>kereste a munk\u00e1j\u00e1ban k\u00e9sleked\u0151 felel\u0151s koll\u00e9g\u00e1t\n<\/li>\n<li>fordult koll\u00e9g\u00e1khoz vagy a f\u0151n\u00f6kh\u00f6z, de elutas\u00edt\u00e1st kapott a foglalts\u00e1guk miatt.<\/li>\n<\/ul>\n<p>\nHa ez el\u0151fordult, olvasson tov\u00e1bb, a munka megszervez\u00e9se nem csup\u00e1n k\u00f6nyvek olvas\u00e1s\u00e1b\u00f3l \u00e1ll a prokrastin\u00e1ci\u00f3r\u00f3l \u00e9s az id\u0151menedzsmentr\u0151l, hanem egy remek eszk\u00f6z is. \u00c9s ha nem fordult el\u0151 \u2014 istenem, kik is \u00f6n\u00f6k?!<\/p>\n<p><noindex><a rel=\"nofollow\" href=\"https:\/\/habr.com\/ru\/company\/regionsoft\/blog\/476310\/\"><img decoding=\"async\" alt=\"Emberk\u00f6zpont\u00fa CRM\" src=\"\/wp-content\/uploads\/2019\/11\/baa5fbcde8d23e770d0502fb2476ea36.jpg\" style=\"display:block;margin: 0 auto;\" \/><\/a><\/noindex><br \/>\n<noindex><a rel=\"nofollow\" name=\"habracut\"><\/a><\/noindex><br \/>\nAz Insight Managing Consulting adatai szerint a CRM bevezet\u00e9s\u00e9nek 64%-a a v\u00e1llalat alkalmazottainak t\u00e1mogat\u00e1s\u00e1t\u00f3l f\u00fcgg. A CRM-mel kapcsolatos probl\u00e9m\u00e1k 42%-a szint\u00e9n az alkalmazottak miatt mer\u00fcl fel. \u00c9s tudja, nem vagyunk meglep\u0151dve ezen a statisztik\u00e1n. Nem mintha 13 \u00e9v fejleszt\u00e9se \u00e9s bevezet\u00e9se alatt <noindex><a rel=\"nofollow\" href=\"https:\/\/www.regionsoft.ru\/\"><b>RegionSoft CRM<\/b><\/a><\/noindex> mindent l\u00e1ttunk volna, de tudjuk a h\u00e1rom f\u0151 okot, ami\u00e9rt a CRM-rendszer \u00e9s a c\u00e9g alkalmazottai szemben \u00e1llnak egym\u00e1ssal a \u201efronton\u201d.<\/p>\n<ol>\n<li>A CRM-et csup\u00e1n technol\u00f3giai megold\u00e1sk\u00e9nt kezelik. Sokan \u00fagy v\u00e9lik, hogy ez csup\u00e1n egy program, amelynek valamit tennie kellene, \u00e9s amely id\u0151t vesz el az adatok kit\u00f6lt\u00e9s\u00e9re. Val\u00f3j\u00e1ban a CRM-rendszer els\u0151sorban az azt haszn\u00e1l\u00f3 emberekr\u0151l sz\u00f3l, akik eszk\u00f6zk\u00e9nt alkalmazz\u00e1k. Ha az asztalra tesz egy f\u0171r\u00e9szt (m\u00e9g ha be is van kapcsolva), az semmit sem fog tenni, csak elfogyasztja az \u00e1ramot. Ha mesteri kezekbe ker\u00fcl, csod\u00e1s faragott term\u00e9ket kap. Hasonl\u00f3k\u00e9ppen egy szakszer\u0171 menedzser kihozza a maximumot a CRM-b\u0151l, m\u00edg egy munkaker\u00fcl\u0151 \u00e9rt\u00e9kes\u00edt\u0151 csak elrontja az adatb\u00e1zist helytelen adatokkal.\n<\/li>\n<li>A CRM egy \u00e9rt\u00e9kes\u00edt\u00e9si szoftver. Valaha \u00edgy volt, de ma m\u00e1r gyakorlatilag nincsenek ilyen megold\u00e1sok; a minim\u00e1lisak csak az \u00e9rt\u00e9kes\u00edt\u00e9si \u00e9s marketingfeladatokat l\u00e1tj\u00e1k el, a fejlettebb univerz\u00e1lis rendszerek pedig az \u00e9rt\u00e9kes\u00edt\u00e9ssel, marketinggel, gy\u00e1rt\u00e1ssal, rakt\u00e1rral \u00e9s egyebekkel foglalkoznak. A CRM ma v\u00e1llalati \u00f6kosziszt\u00e9ma, amely leegyszer\u0171s\u00edti szinte minden munkat\u00e1rs munk\u00e1j\u00e1t, cs\u00f6kkenti a k\u00f6zvetlen kommunik\u00e1ci\u00f3t, \u00e9s egyszer\u0171s\u00edti a folyamatok t\u00f6bbs\u00e9g\u00e9t. De ehhez el\u0151sz\u00f6r is gondolkodnia kell, er\u0151fesz\u00edt\u00e9seket kell tennie, \u00e1t kell alak\u00edtania a folyamatokat. K\u00f6nny\u0171 azt mondani, hogy \"semmi sem m\u0171k\u00f6dik, hi\u00e1ba telep\u00edtett\u00fck.\"\u00a0\n<\/li>\n<li>A CRM egy olyan program a f\u0151n\u00f6k sz\u00e1m\u00e1ra, amivel kontrollt gyakorol \u00e9s dr\u00e1k\u00f3i int\u00e9zked\u00e9seket terjeszt ki mindenki sz\u00e1m\u00e1ra. Ez hazugs\u00e1g: a legt\u00f6bb CRM nem rendelkezik fizikai \u00e9s inform\u00e1ci\u00f3s ellen\u0151rz\u00e9si funkci\u00f3kkal, mint p\u00e9ld\u00e1ul a bevitel ellen\u0151rz\u00e9se, a munkaid\u0151 percenk\u00e9nti nyomk\u00f6vet\u00e9se, a munkav\u00e1llal\u00f3 t\u00e9tlens\u00e9g\u00e9nek ellen\u0151rz\u00e9se vagy a weboldal l\u00e1togat\u00e1si el\u0151zm\u00e9nyeinek r\u00f6gz\u00edt\u00e9se. Az \u00f6sszes ellen\u0151rz\u00e9s ugyanazon a szinten t\u00f6rt\u00e9nik, mint CRM n\u00e9lk\u00fcl: jelent\u00e9sek, tev\u00e9kenys\u00e9gek napl\u00f3z\u00e1sa a rendszer keretein bel\u00fcl, KPI stb.\n<\/li>\n<\/ol>\n<p>\nEzek a h\u00e1rom t\u00e9vhit jelent\u0151sen \"leh\u0171ti\" az orosz v\u00e1llalkoz\u00f3k \u00e9rdekl\u0151d\u00e9s\u00e9t a CRM ir\u00e1nt, furcsa m\u00edtoszokat alak\u00edtanak ki a semmib\u0151l, \u00e9s gyakran a bevezet\u00e9st\u0151l val\u00f3 elutas\u00edt\u00e1shoz vezetnek.\u00a0<\/p>\n<p>Persze, ez nem \u00edgy van. A CRM-re els\u0151sorban a munkav\u00e1llal\u00f3knak van sz\u00fcks\u00e9g\u00fck. S\u0151t, val\u00f3j\u00e1ban nagym\u00e9rt\u00e9kben seg\u00edti \u0151ket.<\/p>\n<blockquote><p><b>\u00d6t sor rekl\u00e1m<\/b><\/p>\n<p>Mi ellen vagyunk az id\u0151k\u00f6vet\u00e9snek \u00e9s mindenf\u00e9le nyomk\u00f6vet\u0151nek a munk\u00e1nk sor\u00e1n \u2014 mi a k\u00e9nyelmes munkaszersz\u00e1mok mellett \u00e1llunk a munkav\u00e1llal\u00f3k sz\u00e1m\u00e1ra. A mi <b>\u00faj<\/b> <noindex><a rel=\"nofollow\" href=\"https:\/\/www.zedline.ru\/\"><b>felh\u0151alap\u00fa helpdesk\u00fcnket, a ZEDLine Supportot<\/b><\/a><\/noindex>\u00a0 \u2014 hasznos szoftver b\u00e1rmely \u00fcgyf\u00e9lszolg\u00e1lat, bels\u0151 \u00e9s k\u00fcls\u0151 sz\u00e1m\u00e1ra. A saj\u00e1t port\u00e1l l\u00e9trehoz\u00e1sa mind\u00f6ssze 5 percet vesz ig\u00e9nybe, m\u00edg az els\u0151 be\u00e1ll\u00edt\u00e1s 10-15 percet. Csatlakozzon! Akinek CRM-re van sz\u00fcks\u00e9ge, itt van \u2014 <noindex><a rel=\"nofollow\" href=\"https:\/\/www.regionsoft.ru\/\">RegionSoft CRM<\/a><\/noindex>.<\/p><\/blockquote>\n<h2>A CRM a munkav\u00e1llal\u00f3 bar\u00e1tja<\/h2>\n<p><\/p>\n<h4>\u00dcgyfelekkel \u2014 egyszer\u0171bb<\/h4>\n<p>\nA CRM legfontosabb r\u00e9sze az \u00fcgyfelekkel val\u00f3 munka, b\u00e1rmilyen szempontb\u00f3l is legyen az: technikai vagy kereskedelmi. Ez k\u00e9nyelmes, \u00e1tl\u00e1that\u00f3, informat\u00edv \u00e9s egyszer\u0171bb, mint b\u00e1rmilyen automatiz\u00e1l\u00e1s n\u00e9lk\u00fcl. Amikor a munkav\u00e1llal\u00f3nak van CRM-je, mint tud\u00e1s- \u00e9s \u00fcgyf\u00e9linform\u00e1ci\u00f3s k\u00f6zpont, sokkal k\u00f6nnyebb \u00fagy tenni, mint egy loj\u00e1lis v\u00e1llalat, amely \u00e9rt\u00e9keli, eml\u00e9kezik \u00e9s szeret minden egyes \u00fcgyfelet.<\/p>\n<p>Lehet p\u00e9ld\u00e1t hozni, amely a saj\u00e1t tapasztalatainkon alapul. Gyakran \u00e9rkeznek h\u00edv\u00e1sok az irod\u00e1nkba, amikor az emberek azt mondj\u00e1k: \u201e\u00d6n\u00f6kkel 5 vagy 7 \u00e9vvel ezel\u0151tt dolgoztunk egy\u00fctt, de val\u00f3sz\u00edn\u0171leg nem eml\u00e9keznek...\u201d. Erre a v\u00e1lasz: \u201eHogyne eml\u00e9kezn\u00e9nk, Dmitrij Szergyijevics, van CRM rendszer\u00fcnk, s\u0151t elmondhatom, mikor \u00e9s milyen term\u00e9kek ir\u00e1nt \u00e9rdekl\u0151d\u00f6tt, h\u00e1nyszor besz\u00e9lt\u00fcnk telefonon, \u00e9s milyen t\u00e9m\u00e1kat vitattunk meg... Igaz, a munkat\u00e1rs, aki akkoriban \u00d6nt koordin\u00e1lta, m\u00e1r 3 \u00e9ve nem dolgozik n\u00e1lunk... \ud83d\ude42 \u00c9s ez csak a CRM alapvet\u0151, kezd\u0151 lehet\u0151s\u00e9gei.<\/p>\n<p><img decoding=\"async\" alt=\"Emberk\u00f6zpont\u00fa CRM\" src=\"\/wp-content\/uploads\/2019\/11\/064c9c6eb0518c335eb33f7d33181b29.jpg\" style=\"display:block;margin: 0 auto;\" \/><br \/>\n<i>\u00dcgyf\u00e9lk\u00e1rtya a <noindex><a rel=\"nofollow\" href=\"https:\/\/www.regionsoft.ru\/\">RegionSoft CRM<\/a><\/noindex>. A fels\u0151 blokk \u2013 minden inform\u00e1ci\u00f3 az \u00fcgyf\u00e9lr\u0151l, amit elm\u00e9letileg r\u00f6gz\u00edthet \u00e9s felhalmozhat. Az als\u00f3 blokk \u2013 az operat\u00edv tev\u00e9kenys\u00e9g, a rutin \u00e9s az \u00fcgyf\u00e9llel val\u00f3 interakci\u00f3k. Ha mindent kit\u00f6lt, ez lesz a legmen\u0151bb \u00fczleti bizony\u00edt\u00e9k \ud83d\ude09<\/i><\/p>\n<h4>Hat\u00e1rid\u0151k \u00e9s hib\u00e1k n\u00e9lk\u00fcl<\/h4>\n<p>\nCs\u00f6kkennek a v\u00e1llalat h\u00edrnev\u00e9vel kapcsolatos kock\u00e1zatok, \u00e9s elt\u0171nik a munkat\u00e1rsak f\u00e9lelme, hogy \u0151k lesznek a h\u00edrn\u00e9vi probl\u00e9m\u00e1k okoz\u00f3i. Ha egy manager kihagy egy tal\u00e1lkoz\u00f3t vagy elfelejti a h\u00edv\u00e1st, az a v\u00e1llalat inkompetenci\u00e1j\u00e1nak t\u0171nik, mint \u00e9rdektelens\u00e9g az \u00fczlet ir\u00e1nt. Mi lehet enn\u00e9l rosszabb? A CRM biztos\u00edtja a hat\u00e1rid\u0151k betart\u00e1s\u00e1t, a munkat\u00e1rsak terhel\u00e9s\u00e9nek \u00e1tl\u00e1that\u00f3s\u00e1g\u00e1t, automatikusan k\u00fcld eml\u00e9keztet\u0151ket, \u00edgy egyszer\u0171en lehetetlen kihagyni egy esem\u00e9nyt.\u00a0<\/p>\n<p>R\u00e1ad\u00e1sul a v\u00e1llalati napt\u00e1rak \u00e9s tervez\u0151k lehet\u0151v\u00e9 teszik, hogy l\u00e1ssuk a sz\u00fcks\u00e9ges koll\u00e9ga leterhelts\u00e9g\u00e9t \u00e9s tiszteletben tartsuk az idej\u00e9t, vagy k\u00e9rj\u00fck a szabad id\u0151r\u00e9sz\u00e9t \u2013 ilyen kommunik\u00e1ci\u00f3 cs\u00f6kkenti a konfliktusokat, de nem formaliz\u00e1lja a kapcsolatokat, mert a napt\u00e1rakhoz \u00e9s b\u0151v\u00edtm\u00e9nyekhez mindannyian hozz\u00e1szoktunk, azok nem t\u00e1rsulnak kem\u00e9ny munkakapcsolatokkal.<\/p>\n<p><img decoding=\"async\" alt=\"Emberk\u00f6zpont\u00fa CRM\" src=\"\/wp-content\/uploads\/2019\/11\/1228214fdc2c5ef623a1441e85544877.jpg\" style=\"display:block;margin: 0 auto;\" \/><br \/>\n<i>A CRM asztali n\u00e9zet\u00e9ben a jelenlegi feladatok jelennek meg (ezeket folyamatosnak nevezz\u00fck, mivel nincsenek konkr\u00e9t d\u00e1tumokhoz k\u00f6tve), valamint a Asszisztens panelen a jelv\u00e9nyek \u2013 sz\u00e1mok, amelyek megmutatj\u00e1k, hov\u00e1 kell mennie a fel\u00fcleten \u00e9s mivel kell foglalkoznia. \u00c9s van m\u00e9g felugr\u00f3 eml\u00e9keztet\u0151k, SMS \u00e9s e-mail \u00e9rtes\u00edt\u00e9sek. Pr\u00f3b\u00e1lja meg elfelejteni!<\/i><\/p>\n<h4>M\u0171k\u00f6d\u00e9si sebess\u00e9g<\/h4>\n<p>\nJelent\u0151sen megn\u0151 a munkav\u00e9gz\u00e9s sebess\u00e9ge. Els\u0151 pillant\u00e1sra \u00fagy t\u0171nhet, hogy az adatok CRM rendszerbe val\u00f3 be\u00edr\u00e1sa megn\u00f6veli a k\u00f6zvetlen munkaid\u0151t. Ez egy logikai tr\u00fckk, amit a CRM ellenfelei a saj\u00e1t \u00f6nz\u0151 c\u00e9ljaik \u00e9rdek\u00e9ben haszn\u00e1lnak. Val\u00f3j\u00e1ban azonban minden m\u00e1sk\u00e9ppen m\u0171k\u00f6dik: egyszer kell r\u00f6gz\u00edteni az \u00f6sszes sz\u00fcks\u00e9ges \u00fcgyf\u00e9ladatot, ami k\u00e9s\u0151bb jelent\u0151s id\u0151megtakar\u00edt\u00e1st tesz lehet\u0151v\u00e9: az alapinform\u00e1ci\u00f3k el\u0151re elk\u00e9sz\u00edtett sablonok alapj\u00e1n n\u00e9h\u00e1ny m\u00e1sodperc alatt elk\u00e9sz\u00fclnek, a bej\u00f6v\u0151 \u00e9s kimen\u0151 h\u00edv\u00e1sok regisztr\u00e1lhat\u00f3k \u00e9s k\u00f6zvetlen\u00fcl az \u00fcgyf\u00e9l k\u00e1rty\u00e1j\u00e1b\u00f3l meghallgathat\u00f3k, a c\u00e9ges levelez\u00e9s pedig szervezett \u00e9s sz\u00e9tosztott a kapcsolattart\u00f3k \u00e9s \u00fcgyfelek k\u00f6z\u00f6tt (legal\u00e1bbis a RegionSoft CRM eset\u00e9ben pontosan \u00edgy van).\u00a0<\/p>\n<p>De a CRM munkav\u00e9gz\u00e9s\u00e9nek felgyors\u00edt\u00e1s\u00e1nak legfontosabb el\u0151nye nem is annyira a m\u0171k\u00f6d\u00e9si rutinban rejlik, hanem abban, hogy a CRM rendszer elsaj\u00e1t\u00edt\u00e1sa ut\u00e1n n\u0151 a termel\u00e9kenys\u00e9g \u00e9s cs\u00f6kken az \u00e9rt\u00e9kes\u00edt\u00e9si folyamat teljes \u00e9letciklusa, ami ez\u00e9rt bev\u00e9teln\u00f6veked\u00e9shez vezet. Ez k\u00f6zvetve befoly\u00e1solja a fizet\u00e9s n\u00f6veked\u00e9s\u00e9t vagy a b\u00f3nuszok kialakul\u00e1s\u00e1t.<\/p>\n<h4>KPI<\/h4>\n<p>\nHa megfelel\u0151 KPI k\u00e9szletet \u00e1ll\u00edt fel, amely m\u00e9rhet\u0151 \u00e9s t\u00e9nylegesen f\u00fcgg a munkav\u00e1llal\u00f3 er\u0151fesz\u00edt\u00e9seit\u0151l, a KPI sz\u00e1m\u00edt\u00e1si rendszerrel rendelkez\u0151 CRM kiv\u00e1l\u00f3 motiv\u00e1l\u00f3 eszk\u00f6zz\u00e9 v\u00e1lik a munkav\u00e1llal\u00f3 sz\u00e1m\u00e1ra, mivel \u00e1lland\u00f3an l\u00e1thatja a c\u00e9l teljes\u00edt\u00e9si mutat\u00f3k el\u0151rehalad\u00e1si s\u00e1vjait, \u00e9s k\u00e9pes lesz \u00e1tcsoportos\u00edtani er\u0151fesz\u00edt\u00e9seit, hogy a lehet\u0151 legmagasabb mutat\u00f3t \u00e9rje el \u00e9s megkapja a meg\u00e9rdemelt b\u00f3nuszt. \u00cdgy egy ellen\u0151rz\u00e9si mechanizmust kap, amely a k\u00f6zvetlen c\u00e9lok teljes\u00edt\u00e9se felett \u00e9s minden egyes r\u00e9szlegre\/munkav\u00e1llal\u00f3ra vonatkoz\u00f3an m\u0171k\u00f6dik, m\u00edg a munkav\u00e1llal\u00f3 automatiz\u00e1lhatja munk\u00e1j\u00e1t \u00e9s hat\u00e9konyabb\u00e1 v\u00e1lhat.<\/p>\n<p><img decoding=\"async\" alt=\"Emberk\u00f6zpont\u00fa CRM\" src=\"\/wp-content\/uploads\/2019\/11\/64edc48c09cbc9b4937b3db534527aca.jpg\" style=\"display:block;margin: 0 auto;\" \/><br \/>\n<i>Kedvenc KPI monitorunk a <noindex><a rel=\"nofollow\" href=\"https:\/\/www.regionsoft.ru\/\">RegionSoft CRM<\/a><\/noindex> \u2014 minden c\u00e9lmutat\u00f3 k\u00e9zn\u00e9l van. Maguk a mutat\u00f3k testreszabhat\u00f3k, sz\u00e1muk csak \u00e9sszer\u0171 hat\u00e1rok k\u00f6z\u00f6tt korl\u00e1tozott.<\/i><\/p>\n<h4>Csapatmunka f\u00e9lelem \u00e9s v\u00e1dak n\u00e9lk\u00fcl<\/h4>\n<p>\nA CRM system is a form of team collaboration. This capability is determined by the software architecture: a single database supplies information to the sales agent, support staff, marketer, warehouse manager, etc. Now marketers or managers do not need to inquire about which product has sold the least or which has been sitting in stock \u2014 they can access the necessary commercial information and draw conclusions, plan ahead. The whole team works to maintain up-to-date information.\u00a0<\/p>\n<p><img decoding=\"async\" alt=\"Emberk\u00f6zpont\u00fa CRM\" src=\"\/wp-content\/uploads\/2019\/11\/b02291268f6923abaec32c6558279725.jpg\" style=\"display:block;margin: 0 auto;\" \/><br \/>\n<i>Group planner \u2014 essentially a Gantt chart, showing responsibilities, degree of completion, deadlines, and more.\u00a0<\/p>\n<p><img decoding=\"async\" alt=\"Emberk\u00f6zpont\u00fa CRM\" src=\"\/wp-content\/uploads\/2019\/11\/7dab95648b901d4398f1ee71847b40cb.jpg\" style=\"display:block;margin: 0 auto;\" \/><br \/>\nA comprehensive three-week scheduler \u2014 provides an overview of the entire team's availability for three weeks ahead.<\/p>\n<p><img decoding=\"async\" alt=\"Emberk\u00f6zpont\u00fa CRM\" src=\"\/wp-content\/uploads\/2019\/11\/29415e8d2b5841397f2845ef2b19cb62.jpg\" style=\"display:block;margin: 0 auto;\" \/><br \/>\nVisual daily planner for individual employees, with direct access from the schedules.<\/i><\/p>\n<p>Employees share information, delegate tasks, and collaborate on projects within a unified CRM environment, making internal relationships productive. The team's efforts are consolidated within the CRM as a means of managing customer relationships, and this approach yields a synergistic effect that is unattainable through standard meetings, requests, and discussions.<\/p>\n<h4>Responsibilities are clear.<\/h4>\n<p>\nPerhaps the most unpleasant aspect of teamwork is the blame game when there is a delay or failure in any business process. Employees start pointing fingers at each other, trying to exonerate themselves and blame their colleagues, diluting accountability into collective responsibility. CRM addresses this issue: with business processes using a visual builder, complete tracing of movements through stages, adherence to standard deadlines, and interactive parameters, it tackles the problem of employee accountability and work transparency head-on. The process is documented, and one can always see who caused the delay or stoppage.\u00a0<\/p>\n<p>Therefore, do not fear business processes, even in small companies \u2014 they will be beneficial everywhere and significantly improve order within the company.\u00a0<\/p>\n<p><img decoding=\"async\" alt=\"Emberk\u00f6zpont\u00fa CRM\" src=\"\/wp-content\/uploads\/2019\/11\/a2b1b4e013ed550ece1ffcd777fe78e8.jpg\" style=\"display:block;margin: 0 auto;\" \/><br \/>\n<i>A business process in RegionSoft CRM is easy to construct and manage.<\/i><\/p>\n<h4>Company, let me take the lead.<\/h4>\n<p>\nA CRM allows every employee to feel like a steering figure in the business process: the more knowledge your employees have, the more authority and opportunities they possess. Current data accumulated and processed in a modern CRM helps solve customer problems effectively, such as referring to relationship history, revisiting problematic issues, and evaluating the client not only in the context of the current deal but also from the perspective of the interaction history. It looks very impressive from the outside and attracts attention. As a client, I can easily identify a company with a good CRM by how the managers communicate \ud83d\ude42 And of course, such an opportunity to 'steer' is very motivating.\u00a0<\/p>\n<h4>Effective work method<\/h4>\n<p>\nEvery competent manager working with a CRM becomes a bit of a scholar and experimenter. The software helps track the sales process, collect and analyze data on deals, which provides an opportunity to develop their innovative communication style with customers. Accordingly, one can identify the most productive behavior models and use them to increase results.<\/p>\n<h4>Replacement in the field<\/h4>\n<p>\nIn case of absence or dismissal of an employee, the handover of tasks to another colleague goes smoothly along with providing access to the CRM. This significantly reduces risks in the case of an 'unpleasant' dismissal, employee boycott, etc. Thanks to the fact that the super admin can easily transfer rights, negative processes within the team are mitigated and shifted to the interpersonal level, without affecting work.<\/p>\n<p>The implementation of a CRM is always accompanied by high expectations. Leaders, as well as employees, hope that the CRM system will increase productivity, boost sales, simplify operations, and save money. This is all correct; any change should be accompanied by expectations. However, the waiting should not be about the CRM itself but about the people who will work with it. Better yet, don't just wait; implement and act. Then the CRM system will be much cooler than a lucky horseshoe. Which, by the way, is best nailed to the hoof and plowed \u2014 that way you'll get both luck and money! \ud83d\ude42<br \/>\n<br \/>Forr\u00e1s: <a content=\"nofollow\" rel=\"nofollow\" href=\"https:\/\/habr.com\/ru\/company\/regionsoft\/blog\/476310\/\">habr.com<\/a><\/p>","protected":false,"gt_translate_keys":[{"key":"rendered","format":"html"}]},"excerpt":{"rendered":"<p>\u00ab\u0412\u043d\u0435\u0434\u0440\u044f\u0435\u043c CRM? \u041d\u0443 \u044f\u0441\u043d\u043e, \u043c\u044b \u043f\u043e\u0434 \u043a\u043e\u043b\u043f\u0430\u043a\u043e\u043c, \u0442\u0435\u043f\u0435\u0440\u044c \u0442\u043e\u043b\u044c\u043a\u043e \u043a\u043e\u043d\u0442\u0440\u043e\u043b\u044c \u0438 \u043e\u0442\u0447\u0451\u0442\u044b\u00bb, \u2014 \u043f\u0440\u0438\u043c\u0435\u0440\u043d\u043e \u0442\u0430\u043a \u0440\u0430\u0441\u0441\u0443\u0436\u0434\u0430\u0435\u0442 \u0431\u043e\u043b\u044c\u0448\u0438\u043d\u0441\u0442\u0432\u043e \u0441\u043e\u0442\u0440\u0443\u0434\u043d\u0438\u043a\u043e\u0432 \u043a\u043e\u043c\u043f\u0430\u043d\u0438\u0439, \u0443\u0441\u043b\u044b\u0448\u0430\u0432 \u043e \u0442\u043e\u043c, \u0447\u0442\u043e \u0441\u043a\u043e\u0440\u043e \u0440\u0430\u0431\u043e\u0442\u0430 \u043f\u0435\u0440\u0435\u043c\u0435\u0441\u0442\u0438\u0442\u0441\u044f \u0432 CRM. \u0421\u0447\u0438\u0442\u0430\u0435\u0442\u0441\u044f, \u0447\u0442\u043e CRM \u2014 \u044d\u0442\u043e \u043f\u0440\u043e\u0433\u0440\u0430\u043c\u043c\u0430 \u0434\u043b\u044f \u0440\u0443\u043a\u043e\u0432\u043e\u0434\u0438\u0442\u0435\u043b\u044f \u0438 \u0438\u0441\u043a\u043b\u044e\u0447\u0438\u0442\u0435\u043b\u044c\u043d\u043e \u0435\u0433\u043e \u0438\u043d\u0442\u0435\u0440\u0435\u0441\u043e\u0432. \u042d\u0442\u043e \u043d\u0435 \u0442\u0430\u043a. \u041f\u043e\u0434\u0443\u043c\u0430\u0439\u0442\u0435, \u043a\u0430\u043a \u0447\u0430\u0441\u0442\u043e \u0432\u044b: \u0437\u0430\u0431\u044b\u0432\u0430\u043b\u0438 \u0441\u0434\u0435\u043b\u0430\u0442\u044c \u0437\u0430\u0434\u0430\u0447\u0443 \u0438\u043b\u0438 \u0432\u0435\u0440\u043d\u0443\u0442\u044c\u0441\u044f \u043a \u043a\u0430\u043a\u043e\u0439-\u0442\u043e \u0440\u0430\u0431\u043e\u0442\u0435 [&hellip;]<\/p>\n","protected":false,"gt_translate_keys":[{"key":"rendered","format":"html"}]},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[688],"tags":[],"class_list":["post-52945","post","type-post","status-publish","format-standard","hentry","category-administrirovanie"],"aioseo_notices":[],"aioseo_head":"\n\t\t<!-- All in One SEO 5.0.3 - aioseo.com -->\n\t<meta name=\"description\" content=\"\u00ab\u0412\u043d\u0435\u0434\u0440\u044f\u0435\u043c CRM? 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