{"id":55216,"date":"2020-01-15T00:00:00","date_gmt":"2020-01-14T21:00:00","guid":{"rendered":"https:\/\/prohoster.info\/blog\/blog_prohoster\/google-nameren-do-2022-goda-prekratit-podderzhku-storonnih-cookie-v-chrome"},"modified":"2020-02-18T14:03:19","modified_gmt":"2020-02-18T11:03:19","slug":"google-nameren-do-2022-goda-prekratit-podderzhku-storonnih-cookie-v-chrome","status":"publish","type":"post","link":"https:\/\/prohoster.info\/hu\/blog\/news\/google-nameren-do-2022-goda-prekratit-podderzhku-storonnih-cookie-v-chrome","title":{"rendered":"A Google 2022 v\u00e9g\u00e9ig meg k\u00edv\u00e1nja sz\u00fcntetni a k\u00fcls\u0151 Cookie-k t\u00e1mogat\u00e1s\u00e1t a Chrome-ban.","gt_translate_keys":[{"key":"rendered","format":"text"}]},"content":{"rendered":"

A Google v\u00e1llalat bejelentette<\/a><\/noindex> a k\u00f6zel k\u00e9t \u00e9ven bel\u00fcl teljesen megsz\u00fcntetni k\u00edv\u00e1nja a Chrome-ban a harmadik f\u00e9lt\u0151l sz\u00e1rmaz\u00f3 cookie-k t\u00e1mogat\u00e1s\u00e1t, amelyeket olyan webhelyek l\u00e1togat\u00e1sakor haszn\u00e1lnak, amelyek elt\u00e9rnek az aktu\u00e1lis oldal domain nev\u00e9t\u0151l. Az ilyen cookie-kat a felhaszn\u00e1l\u00f3k mozg\u00e1s\u00e1nak nyomon k\u00f6vet\u00e9s\u00e9re haszn\u00e1lj\u00e1k m\u00e1s webhelyek k\u00f6z\u00f6tt a hirdet\u00e9si h\u00e1l\u00f3zatok k\u00f3dj\u00e1ban, k\u00f6z\u00f6ss\u00e9gi m\u00e9dia widgetekben \u00e9s webanalitikai rendszerekben.<\/p>\n

, a v\u00e1ltoz\u00f3 kijelentett<\/a><\/noindex> tegnap bejelentett\u00e9k a User-Agent fejl\u00e9c egys\u00e9ges\u00edt\u00e9s\u00e9t, a harmadik f\u00e9lt\u0151l sz\u00e1rmaz\u00f3 cookie-k megsz\u00fcntet\u00e9se az iniciat\u00edva keret\u00e9ben halad. Privacy Sandbox<\/a><\/noindex>, amelynek c\u00e9lja a felhaszn\u00e1l\u00f3k adatv\u00e9delm\u00e9nek meg\u0151rz\u00e9se \u00e9s a hirdet\u00e9si h\u00e1l\u00f3zatok, valamint weboldalak l\u00e1togat\u00f3i preferenci\u00e1inak nyomon k\u00f6vet\u00e9si v\u00e1gya k\u00f6z\u00f6tti kompromisszum el\u00e9r\u00e9se. Az \u00e9v v\u00e9g\u00e9ig a origin trial<\/a><\/noindex> tartom\u00e1nyban v\u00e1rhat\u00f3an bevezet\u00e9sre ker\u00fcl a b\u00f6ng\u00e9sz\u0151ben. tov\u00e1bbi API-k<\/a><\/noindex> bevezet\u00e9s\u00e9re a konverzi\u00f3k m\u00e9r\u00e9s\u00e9re \u00e9s a hirdet\u00e9sek szem\u00e9lyre szab\u00e1s\u00e1ra, harmadik f\u00e9lt\u0151l sz\u00e1rmaz\u00f3 cookie-k alkalmaz\u00e1sa n\u00e9lk\u00fcl. <\/p>\n

A felhaszn\u00e1l\u00f3 \u00e9rdekl\u0151d\u00e9si kateg\u00f3ri\u00e1j\u00e1nak meghat\u00e1roz\u00e1s\u00e1hoz, szem\u00e9lyes azonos\u00edt\u00e1s n\u00e9lk\u00fcl, \u00e9s an\u00e9lk\u00fcl, hogy k\u00f6t\u0151dni kellene a konkr\u00e9t webhelyek l\u00e1togat\u00e1si el\u0151zm\u00e9nyeihez, a hirdet\u00e9si h\u00e1l\u00f3zatoknak javasolt API Floc<\/a><\/noindex>, a felhaszn\u00e1l\u00f3i aktivit\u00e1s \u00e9rt\u00e9kel\u00e9s\u00e9re a hirdet\u00e9sekre val\u00f3 kattint\u00e1s ut\u00e1n \u2014 API Conversion Measurement<\/a><\/noindex>, a felhaszn\u00e1l\u00f3k azonos\u00edt\u00e1sa harmadik f\u00e9l azonos\u00edt\u00f3k haszn\u00e1lata n\u00e9lk\u00fcl \u2014 API Trust Token<\/a><\/noindex>. A c\u00e9lzott hirdet\u00e9sek megjelen\u00edt\u00e9s\u00e9vel kapcsolatos specifik\u00e1ci\u00f3k fejleszt\u00e9se
\naz adatv\u00e9delem megs\u00e9rt\u00e9se n\u00e9lk\u00fcl folyik k\u00fcl\u00f6n munkacsoportban.<\/a><\/noindex>, amelyet a W3C szervezett.<\/p>\n

Jelenleg a cookie-k \u00e1tvitel\u00e9nek megakad\u00e1lyoz\u00e1sa \u00e9rdek\u00e9ben a CSRF-t\u00e1mad\u00e1sok<\/a><\/noindex> az adott Set-Cookie fejl\u00e9cben megadott SameSite attrib\u00fatumot alkalmazza, amely a Chrome 76-t\u00f3l kezdve alap\u00e9rtelmezetten 'SameSite=Lax' \u00e9rt\u00e9k\u0171, korl\u00e1tozva a Cookie-k harmadik f\u00e9lt\u0151l sz\u00e1rmaz\u00f3 webhelyekre val\u00f3 k\u00fcld\u00e9s\u00e9t, de a webhelyek ezt az alkalmaz\u00e1s be\u00e1ll\u00edt\u00e1sakor a SameSite=None \u00e9rt\u00e9kre val\u00f3 kifejezett be\u00e1ll\u00edt\u00e1ssal feloldhatj\u00e1k. A SameSite attrib\u00fatum elfogadhatja a 'strict' vagy 'lax' \u00e9rt\u00e9keket. A 'strict' m\u00f3dban a Cookie-ket megakad\u00e1lyozz\u00e1k b\u00e1rmilyen interszisztenci\u00e1s k\u00e9r\u00e9s k\u00fcld\u00e9s\u00e9ben. A 'lax' m\u00f3dban l\u00e1gyabb korl\u00e1toz\u00e1sok \u00e9rv\u00e9nyesek, \u00e9s a Cookie-k \u00e1tad\u00e1sa csak az interszisztenci\u00e1s altal\u00e1latok, p\u00e9ld\u00e1ul a k\u00e9pk\u00e9r\u00e9s vagy az iframe-en kereszt\u00fcli tartalom bet\u00f6lt\u00e9se sor\u00e1n van blokkolva. <\/p>\n

A Chrome 80-as verzi\u00f3j\u00e1ban, amely febru\u00e1r 4-\u00e9n \u00e9rkezik, szigor\u00fabb korl\u00e1toz\u00e1sok l\u00e9pnek \u00e9letbe, megakad\u00e1lyozva a harmadik f\u00e9lt\u0151l sz\u00e1rmaz\u00f3 Cookie-k feldolgoz\u00e1s\u00e1t a nem HTTPS k\u00e9r\u00e9sek eset\u00e9n (SameSite=None attrib\u00fatummal rendelkez\u0151 Cookie-k csak Secure m\u00f3dban \u00e1ll\u00edthat\u00f3k be). Ezenk\u00edv\u00fcl folytat\u00f3dik a munk\u00e1latok lebonyol\u00edt\u00e1sa a nyomk\u00f6vet\u00e9si m\u00f3dszerek megker\u00fcl\u00e9s\u00e9nek \u00e9s a rejtett azonos\u00edt\u00e1s v\u00e9delm\u00e9re szolg\u00e1l\u00f3 eszk\u00f6z\u00f6k kidolgoz\u00e1sa ('browser fingerprinting').<\/p>\n

Lembramos que no Firefox, a partir da vers\u00e3o 69<\/a><\/noindex>, \u00e9 garantido por padr\u00e3o o bloqueio de cookies de todos os sistemas de rastreamento de atividades. O Google considera essa bloqueio justificado, mas que requer uma prepara\u00e7\u00e3o pr\u00e9via do ecossistema Web e a oferta de APIs alternativas para resolver tarefas que anteriormente utilizavam cookies de terceiros, sem violar a privacidade e sem prejudicar os modelos de monetiza\u00e7\u00e3o de sites financiados pela exibi\u00e7\u00e3o de an\u00fancios. Em resposta ao bloqueio de cookies sem uma alternativa, as redes de an\u00fancios n\u00e3o interromperam o rastreamento, mas passaram a utilizar m\u00e9todos mais sofisticados baseados na identifica\u00e7\u00e3o oculta de usu\u00e1rios (fingerprinting) ou atrav\u00e9s de a kriptokont\u00e9ner l\u00e9trehoz\u00e1sa a Mac OS alapvet\u0151 eszk\u00f6zeivel.<\/a><\/noindex> para rastreadores de subdom\u00ednios do pr\u00f3prio dom\u00ednio do site onde os an\u00fancios s\u00e3o exibidos. <\/p>\n

<\/a><\/noindex><\/p>\n

Forr\u00e1s: opennet.ru<\/a><\/p>","protected":false,"gt_translate_keys":[{"key":"rendered","format":"html"}]},"excerpt":{"rendered":"

\u041a\u043e\u043c\u043f\u0430\u043d\u0438\u044f Google \u043e\u0431\u044a\u044f\u0432\u0438\u043b\u0430 \u043e \u043d\u0430\u043c\u0435\u0440\u0435\u043d\u0438\u0438 \u0432 \u0442\u0435\u0447\u0435\u043d\u0438\u0435 \u0431\u043b\u0438\u0436\u0430\u0439\u0448\u0438\u0445 \u0434\u0432\u0443\u0445 \u043b\u0435\u0442 \u043f\u043e\u043b\u043d\u043e\u0441\u0442\u044c\u044e \u043f\u0440\u0435\u043a\u0440\u0430\u0442\u0438\u0442\u044c \u0432 Chrome \u043f\u043e\u0434\u0434\u0435\u0440\u0436\u043a\u0443 \u0441\u0442\u043e\u0440\u043e\u043d\u043d\u0438\u0445 Cookie, \u0432\u044b\u0441\u0442\u0430\u0432\u043b\u044f\u0435\u043c\u044b\u0445 \u043f\u0440\u0438 \u043e\u0431\u0440\u0430\u0449\u0435\u043d\u0438\u0438 \u043a \u0441\u0430\u0439\u0442\u0430\u043c, \u043e\u0442\u043b\u0438\u0447\u043d\u044b\u043c \u043e\u0442 \u0434\u043e\u043c\u0435\u043d\u0430 \u0442\u0435\u043a\u0443\u0449\u0435\u0439 \u0441\u0442\u0440\u0430\u043d\u0438\u0446\u044b. \u041f\u043e\u0434\u043e\u0431\u043d\u044b\u0435 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