{"id":85951,"date":"2020-06-20T13:42:24","date_gmt":"2020-06-20T11:42:24","guid":{"rendered":"https:\/\/prohoster.info\/blog\/administrirovanie\/avito-analytics-meetup"},"modified":"2020-06-20T13:42:24","modified_gmt":"2020-06-20T11:42:24","slug":"avito-analytics-meetup","status":"publish","type":"post","link":"https:\/\/prohoster.info\/hu\/blog\/administrirovanie\/avito-analytics-meetup","title":{"rendered":"Avito Analytics meetup","gt_translate_keys":[{"key":"rendered","format":"text"}]},"content":{"rendered":"<p>Hell\u00f3, Habr! J\u00fanius 30-\u00e1n 18:00-kor Moszkva szerint online meet-upot tartunk elemz\u0151k sz\u00e1m\u00e1ra. A felsz\u00f3lal\u00f3k a region\u00e1lis A\/B-tesztekr\u0151l, a term\u00e9kek online boltban val\u00f3 kezel\u00e9s\u00e9r\u0151l, az \u00faj funkci\u00f3k profitj\u00e1nak el\u0151rejelz\u00e9s\u00e9r\u0151l \u00e9s a data science-r\u00f3l a term\u00e9kek sz\u00e1ll\u00edt\u00e1s\u00e1ban fognak besz\u00e9lni. <\/p>\n<p><\/p>\n<p>A v\u00e1g\u00e1s alatt, mint mindig, a besz\u00e9dek t\u00e9zisei \u00e9s az \u00f6sszes sz\u00fcks\u00e9ges link. <\/p>\n<p><\/p>\n<p><img decoding=\"async\" alt=\"Avito Analytics meetup\" src=\"\/wp-content\/uploads\/2020\/06\/430fb103ec48c5e6f87ab0b5cfe56ffb.png\" style=\"display:block;margin: 0 auto;\" \/><\/p>\n<p><noindex><a rel=\"nofollow\" name=\"habracut\"><\/a><\/noindex><\/p>\n<h2 id=\"doklady\">El\u0151ad\u00e1sok<\/h2>\n<p><\/p>\n<h3 id=\"regionalnye-ab-testy-zachem-nuzhny-i-kak-ustroenynbsp-igor-krasovskiy-avito\">Region\u00e1lis A\/B-tesztek. Mi\u00e9rt van sz\u00fcks\u00e9g r\u00e1juk \u00e9s hogyan m\u0171k\u00f6dnek \u2014 Igor Kraszovszkij, Avito<\/h3>\n<p><\/p>\n<p><img decoding=\"async\" alt=\"Avito Analytics meetup\" src=\"\/wp-content\/uploads\/2020\/06\/da340fd416c1b896bbcc1fe6da8f1a6e.png\" style=\"display:block;margin: 0 auto;\" \/> <\/p>\n<p><\/p>\n<blockquote><p>Mi a teend\u0151, ha az A\/B-teszt sor\u00e1n a tesztcsoport pontosan ismeretlen, \u00e9s a felhaszn\u00e1l\u00f3ra gyakorolt hat\u00e1s offline t\u00f6rt\u00e9nik, p\u00e9ld\u00e1ul region\u00e1lis TV-rekl\u00e1mokban? Hogyan lehet egy kontrollcsoportot l\u00e9trehozni a torz\u00edtott tesztcsoport sz\u00e1m\u00e1ra? Hogyan m\u00e9rj\u00fck az effekteket, \u00e9s hogyan k\u00fcl\u00f6nb\u00f6ztetj\u00fck meg azokat a v\u00e9letlen hib\u00e1t\u00f3l? Elmondom, hogyan v\u00e1laszoltunk ezekre a k\u00e9rd\u00e9sekre az Avito-n\u00e1l, \u00e9s milyen probl\u00e9m\u00e1kkal szembes\u00fclt\u00fcnk.<\/p>\n<p>A felsz\u00f3lal\u00f3r\u00f3l: Az Avito-n\u00e1l kicsivel t\u00f6bb mint 2 \u00e9ve dolgozom, kor\u00e1bban eCommerce \u00e9s IT-tan\u00e1csad\u00f3k\u00e9nt tev\u00e9kenykedtem. Jelenleg a Core Analytics csapatban dolgozom, amely a Data Management, Strategic Analytics, Core Analytics Platform \u00e9s Key Account Analytics ter\u00fcletek\u00e9rt felel\u0151s.<\/p><\/blockquote>\n<p><br clear=\"left\">\n <\/p>\n<p><\/p>\n<h3 id=\"luchshie-data-produkty-rozhdayutsya-vnbsppolyahnbsp-marina-kalabina-lerua-merlen\">A legjobb data-term\u00e9kek a terepen sz\u00fcletnek \u2014 Marina Kalabina, Leroy Merlin<\/h3>\n<p><\/p>\n<p><img decoding=\"async\" alt=\"Avito Analytics meetup\" src=\"\/wp-content\/uploads\/2020\/06\/63409b99367c75e18573b192c73034ea.png\" style=\"display:block;margin: 0 auto;\" \/> <\/p>\n<p><\/p>\n<blockquote><p>Internet megrendel\u00e9seink t\u00f6bbs\u00e9ge a boltok kereskedelmi termeib\u0151l, nem pedig a rakt\u00e1rakb\u00f3l ker\u00fcl \u00f6sszegy\u0171jt\u00e9sre. Ez hib\u00e1khoz vezet abban, ami a weboldalon megjelenik \u00e9s ami val\u00f3j\u00e1ban \u00f6sszegy\u0171jthet\u0151. <\/p>\n<p>A term\u00e9kek magas forgalma \u00e9s a k\u00e9szletkezel\u0151 rendszerek neh\u00e9zs\u00e9gei miatt hib\u00e1k l\u00e9pnek fel, amelyeket automatikusan lehet azonos\u00edtani. A rendszerek tud\u00e1s\u00e1ra \u00e9s a szoci\u00e1lis m\u00e9rn\u00f6ks\u00e9gre t\u00e1maszkodva egy olyan megold\u00e1st javasoltunk, amely automatikusan megtal\u00e1lta a probl\u00e9m\u00e1s term\u00e9keket \u00e9s korrekci\u00f3kat v\u00e9gzett a k\u00e9szleteken a weboldalon val\u00f3 k\u00f6zz\u00e9t\u00e9tel el\u0151tt.<\/p>\n<p>A felsz\u00f3lal\u00f3r\u00f3l: 9 \u00e9ve dolgozom a Leroy Merlin-n\u00e1l. El\u0151sz\u00f6r boltokat nyitottam, azt\u00e1n ott dolgoztam, most pedig rendet teszek a k\u00e9szletekben. Csoportot alak\u00edtottam \u00e9s 6 h\u00e9t alatt elind\u00edtottam egy data-term\u00e9ket.<\/p><\/blockquote>\n<p><br clear=\"left\">\n <\/p>\n<p><\/p>\n<h3 id=\"model-rostanbsp-predskazyvaem-profit-ot-fich-dlya-prioritizaciinbsp-pavel-mihaylov-ostrovokru\">N\u00f6veked\u00e9si modell \u2014 a funkci\u00f3k profitj\u00e1nak el\u0151rejelz\u00e9se a priorit\u00e1sok meghat\u00e1roz\u00e1s\u00e1hoz \u2014 Pavel Mihajlov, Ostrovok.ru<\/h3>\n<p><\/p>\n<p><img decoding=\"async\" alt=\"Avito Analytics meetup\" src=\"\/wp-content\/uploads\/2020\/06\/6925132c2640779cfec02df7b5f45205.png\" style=\"display:block;margin: 0 auto;\" \/> <\/p>\n<p><\/p>\n<blockquote>\n<ul>\n<li>N\u00f6veked\u00e9si modellt \u00e9p\u00edt\u00fcnk \u2014 egy keretrendszert, amely cohort\u00e1kra \u00e9s kulcsfontoss\u00e1g\u00fa mutat\u00f3kra alapozva k\u00f6z\u00e9p t\u00e1von modellezi a bev\u00e9telt.<\/li>\n<li>A term\u00e9k- \u00e9s \u00fczleti mutat\u00f3kat p\u00e9nzre ford\u00edtjuk a modell seg\u00edts\u00e9g\u00e9vel.<\/li>\n<li>A funkci\u00f3k potenci\u00e1lis profitj\u00e1t p\u00e9ld\u00e1kon kereszt\u00fcl \u00e9rt\u00e9kelj\u00fck.<\/li>\n<\/ul>\n<p>A szak\u00e9rt\u0151r\u0151l: A n\u00f6veked\u00e9s vezet\u0151je az Emerging Travel Group-n\u00e1l (Ostrovok.ru), analitikai h\u00e1tt\u00e9rrel. Gener\u00e1lom, kidolgozom \u00e9s tesztelem a n\u00f6veked\u00e9si hipot\u00e9ziseket.<\/p><\/blockquote>\n<p><br clear=\"left\">\n <\/p>\n<p><\/p>\n<h3 id=\"kak-data-science-avito-dostavke-pomogalnbsp-dima-sergeev-avito\">Hogyan seg\u00edtette a data science az Avito Deliveryn\u00e9l \u2014 Dima Sergeev, Avito<\/h3>\n<p><\/p>\n<p><img decoding=\"async\" alt=\"Avito Analytics meetup\" src=\"\/wp-content\/uploads\/2020\/06\/90c948986ce52a12839123721d1ee0c4.png\" style=\"display:block;margin: 0 auto;\" \/> <\/p>\n<p><\/p>\n<blockquote><p>\u2026 Vagy egy t\u00f6rt\u00e9net arr\u00f3l, hogyan \u00e1lljunk le azzal, hogy a felhaszn\u00e1l\u00f3knak a 'Kamaz kabin' megv\u00e1s\u00e1rl\u00e1s\u00e1t aj\u00e1nljuk. Az Avito-n m\u00e1r t\u00f6bb mint 60 milli\u00f3 term\u00e9k tal\u00e1lhat\u00f3. Nem mindegyik eset\u00e9ben k\u00f6nny\u0171 meghat\u00e1rozni, hogy a sz\u00e1ll\u00edt\u00f3 be tudja-e tenni egy 120\u00d780\u00d750-es dobozba, \u00e9s el tudja-e k\u00fcldeni egy m\u00e1sik v\u00e1rosba.<\/p>\n<p>Id\u0151r\u0151l id\u0151re ilyen hib\u00e1kat k\u00f6vet\u00fcnk el: aj\u00e1nlunk sz\u00e1ll\u00edt\u00e1st ott, ahol az nyilv\u00e1nval\u00f3an nem lenne szabad, \u00e9s ford\u00edtva. Mes\u00e9lek egy kicsit arr\u00f3l, hogyan birk\u00f3zunk meg ezzel a probl\u00e9m\u00e1val \u00e9s milyen eredm\u00e9nyeket \u00e9rt\u00fcnk el.<\/p>\n<p>A szak\u00e9rt\u0151r\u0151l: Az utols\u00f3 \u00e9vben az Avito Deliveryn\u00e9l foglalkozom analitik\u00e1val. El\u0151tte h\u00e1rom \u00e9vig az OZON-n\u00e1l v\u00e9geztem analitikai munk\u00e1t.<\/p><\/blockquote>\n<p><br clear=\"left\">\n <\/p>\n<p><\/p>\n<p>K\u00e9rd\u00e9seket tehet fel a k\u00f6zvet\u00edt\u00e9s chatj\u00e9ben \u2014 a leg\u00e9rdekesebbekre \u00e9l\u0151ben v\u00e1laszolunk. Minden el\u0151ad\u00e1s ut\u00e1n k\u00fcl\u00f6n is besz\u00e9lhet a szak\u00e9rt\u0151vel.<\/p>\n<p><\/p>\n<h2 id=\"paroli-i-yavki\">Jelszavak \u00e9s el\u00e9rhet\u0151s\u00e9gek<\/h2>\n<p><\/p>\n<p>Transzl\u00e1ci\u00f3 <noindex><a rel=\"nofollow\" href=\"https:\/\/bit.ly\/2Y9vadw\">a YouTube csatorn\u00e1nkon<\/a><\/noindex> kezd\u0151dik kedden, j\u00fanius 30-\u00e1n 18:00-kor. Tervezett befejez\u00e9s 20:40 k\u00f6r\u00fcl. A k\u00f6zvet\u00edt\u00e9s alatt azonnal megnyomhatja a 'eml\u00e9keztet\u0151' gombot, hogy semmir\u0151l se maradjon le. <\/p>\n<p><\/p>\n<p>Ha szeretne egy eml\u00e9keztet\u0151t kapni a linkkel az \u00e9l\u0151 ad\u00e1sr\u00f3l e-mailben, akkor <noindex><a rel=\"nofollow\" href=\"https:\/\/avitotech.timepad.ru\/event\/1338890\/?utm_refcode=acb15c7ca59bda87df99188b277eb8797cd23089#register\">regisztr\u00e1lhat a timepadon<\/a><\/noindex>.<\/p>\n<p><\/p>\n<p>Tal\u00e1lkozunk online!<\/p>\n<p>Forr\u00e1s: <a content=\"nofollow\" rel=\"nofollow\" href=\"https:\/\/habr.com\/ru\/company\/avito\/blog\/507202\/\">habr.com<\/a> <\/p>","protected":false,"gt_translate_keys":[{"key":"rendered","format":"html"}]},"excerpt":{"rendered":"<p>\u041f\u0440\u0438\u0432\u0435\u0442, \u0425\u0430\u0431\u0440! 30 \u0438\u044e\u043d\u044f \u0432&nbsp;18:00 \u043f\u043e&nbsp;\u041c\u043e\u0441\u043a\u0432\u0435 \u043c\u044b \u043f\u0440\u043e\u0432\u0435\u0434\u0451\u043c \u043e\u043d\u043b\u0430\u0439\u043d-\u043c\u0438\u0442\u0430\u043f \u0434\u043b\u044f&nbsp;\u0430\u043d\u0430\u043b\u0438\u0442\u0438\u043a\u043e\u0432. \u0421\u043f\u0438\u043a\u0435\u0440\u044b \u0440\u0430\u0441\u0441\u043a\u0430\u0436\u0443\u0442 \u043f\u0440\u043e&nbsp;\u0440\u0435\u0433\u0438\u043e\u043d\u0430\u043b\u044c\u043d\u044b\u0435 A\/B-\u0442\u0435\u0441\u0442\u044b, \u0443\u043f\u0440\u0430\u0432\u043b\u0435\u043d\u0438\u0435 \u0432\u044b\u0434\u0430\u0447\u0435\u0439 \u0442\u043e\u0432\u0430\u0440\u043e\u0432 \u0432&nbsp;\u0438\u043d\u0442\u0435\u0440\u043d\u0435\u0442-\u043c\u0430\u0433\u0430\u0437\u0438\u043d\u0435, \u043f\u0440\u0435\u0434\u0441\u043a\u0430\u0437\u0430\u043d\u0438\u0435 \u043f\u0440\u043e\u0444\u0438\u0442\u0430 \u043e\u0442&nbsp;\u043d\u043e\u0432\u044b\u0445 \u0444\u0438\u0447\u0435\u0439 \u0438 data science \u0432&nbsp;\u0434\u043e\u0441\u0442\u0430\u0432\u043a\u0435 \u0442\u043e\u0432\u0430\u0440\u043e\u0432. \u041f\u043e\u0434&nbsp;\u043a\u0430\u0442\u043e\u043c, \u043a\u0430\u043a \u0438 \u0432\u0441\u0435\u0433\u0434\u0430, \u0442\u0435\u0437\u0438\u0441\u044b \u0434\u043e\u043a\u043b\u0430\u0434\u043e\u0432 \u0438 \u0432\u0441\u0435 \u043d\u0443\u0436\u043d\u044b\u0435 \u0441\u0441\u044b\u043b\u043a\u0438. \u0414\u043e\u043a\u043b\u0430\u0434\u044b \u0420\u0435\u0433\u0438\u043e\u043d\u0430\u043b\u044c\u043d\u044b\u0435 A\/B-\u0442\u0435\u0441\u0442\u044b. \u0417\u0430\u0447\u0435\u043c \u043d\u0443\u0436\u043d\u044b \u0438 \u043a\u0430\u043a \u0443\u0441\u0442\u0440\u043e\u0435\u043d\u044b&nbsp;\u2014 \u0418\u0433\u043e\u0440\u044c \u041a\u0440\u0430\u0441\u043e\u0432\u0441\u043a\u0438\u0439, \u0410\u0432\u0438\u0442\u043e \u0427\u0442\u043e \u0434\u0435\u043b\u0430\u0442\u044c, \u0435\u0441\u043b\u0438 \u0442\u0435\u0441\u0442\u043e\u0432\u0430\u044f \u0433\u0440\u0443\u043f\u043f\u0430 \u0432&nbsp;A\/B-\u0442\u0435\u0441\u0442\u0435 \u0442\u043e\u0447\u043d\u043e [&hellip;]<\/p>\n","protected":false,"gt_translate_keys":[{"key":"rendered","format":"html"}]},"author":1,"featured_media":85952,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[688],"tags":[],"class_list":["post-85951","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-administrirovanie"],"aioseo_notices":[],"aioseo_head":"\n\t\t<!-- All in One SEO 5.0.3 - aioseo.com -->\n\t<meta name=\"description\" content=\"\u041f\u0440\u0438\u0432\u0435\u0442, \u0425\u0430\u0431\u0440! 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