{"id":37412,"date":"2019-10-31T22:17:30","date_gmt":"2019-10-31T19:17:30","guid":{"rendered":"https:\/\/prohoster.info\/blog\/kompaniya-google-predstavila-initsiativu-privacy-sandbox\/"},"modified":"2019-10-31T22:17:30","modified_gmt":"2019-10-31T19:17:30","slug":"kompaniya-google-predstavila-initsiativu-privacy-sandbox","status":"publish","type":"post","link":"https:\/\/prohoster.info\/it\/blog\/news\/kompaniya-google-predstavila-initsiativu-privacy-sandbox","title":{"rendered":"Google ha presentato l'iniziativa Privacy Sandbox","gt_translate_keys":[{"key":"rendered","format":"text"}]},"content":{"rendered":"<p>Azienda Google <noindex><a rel=\"nofollow\" href=\"https:\/\/blog.chromium.org\/2019\/08\/potential-uses-for-privacy-sandbox.html\">ha preso la parola<\/a><\/noindex> con l'iniziativa <noindex><a rel=\"nofollow\" href=\"https:\/\/www.chromium.org\/Home\/chromium-privacy\/privacy-sandbox\">Privacy Sandbox<\/a><\/noindex>, nell'ambito della quale ha proposto di implementare nei browser diverse API, permettendo di raggiungere un compromesso tra la necessit\u00e0 degli utenti di preservare la privacy e il desiderio delle reti pubblicitarie e dei siti di monitorare le preferenze dei visitatori. <\/p>\n<p>La pratica dimostra che la conflittualit\u00e0 aggrava soltanto la situazione. Ad esempio, l'introduzione del blocco dei cookie utilizzati per il tracciamento ha portato a un utilizzo pi\u00f9 intenso di tecniche alternative, come i metodi di identificazione indiretta (browser fingerprinting), che cercano di distinguere l'utente dalla massa, facendo affidamento su specifiche impostazioni utilizzate (font installati, MIME types, modalit\u00e0 di crittografia, ecc.) e caratteristiche hardware (risoluzione dello schermo, artefatti specifici durante il rendering, ecc.). <\/p>\n<p>Google propone di fornire un <noindex><a rel=\"nofollow\" href=\"https:\/\/github.com\/jkarlin\/floc\">Floc API<\/a><\/noindex>, che consentir\u00e0 alle reti pubblicitarie di identificare la categoria di interessi dell'utente, ma non di effettuare identificazione individuale. L'API operer\u00e0 con gruppi generali di interessi che coprono grandi masse di utenti anonimizzati (ad esempio, \u00abamanti della musica classica\u00bb), ma non consentir\u00e0 di manipolare i dati a livello della cronologia di navigazione di siti specifici. <\/p>\n<p>Per misurare l'efficacia della pubblicit\u00e0 e valutare la conversione dei clic, si sta sviluppando <noindex><a rel=\"nofollow\" href=\"https:\/\/github.com\/csharrison\/conversion-measurement-api\">Conversion Measurement API<\/a><\/noindex>, che consente di ottenere informazioni aggregate sull'attivit\u00e0 degli utenti sul sito, dopo aver cliccato su un annuncio.<\/p>\n<p>Per isolare l'attivit\u00e0 dei truffatori e degli spammer (ad esempio, l'inflazione dei clic o la realizzazione di transazioni false per ingannare inserzionisti e proprietari di siti) \u00e8 stato preparato <noindex><a rel=\"nofollow\" href=\"https:\/\/github.com\/dvorak42\/trust-token-api\">Trust Token API<\/a><\/noindex>, basato sull'uso del protocollo Privacy Pass, gi\u00e0 utilizzato da CloudFlare per la classificazione degli utenti Tor. L'API consente di distinguere gli utenti in affidabili e non affidabili, senza utilizzare identificatori intersito.<\/p>\n<p>Per prevenire l'identificazione indiretta, viene proposta una tecnica <noindex><a rel=\"nofollow\" href=\"https:\/\/github.com\/bslassey\/privacy-budget\">Privacy Budget<\/a><\/noindex>La sostanza del metodo \u00e8 che il browser fornisce informazioni che possono potenzialmente essere utilizzate per l'identificazione solo in un certo volume. Se il limite sul numero di richieste all'API viene superato e la divulgazione di ulteriori informazioni potrebbe compromettere l'anonimato, l'accesso a determinate API viene bloccato.<\/p>\n<p><noindex><a rel=\"nofollow\" name=\"link\"><\/a><\/noindex><\/p>\n<p>Fonte: <a \ncontent=\"nofollow\" rel=\"nofollow\" href=\"https:\/\/www.opennet.ru\/opennews\/art.shtml?num=51341\">opennet.ru<\/a><\/p>","protected":false,"gt_translate_keys":[{"key":"rendered","format":"html"}]},"excerpt":{"rendered":"<p>\u041a\u043e\u043c\u043f\u0430\u043d\u0438\u044f Google \u0432\u044b\u0441\u0442\u0443\u043f\u0438\u043b\u0430 \u0441 \u0438\u043d\u0438\u0446\u0438\u0430\u0442\u0438\u0432\u043e\u0439 Privacy Sandbox, \u0432 \u0440\u0430\u043c\u043a\u0430\u0445 \u043a\u043e\u0442\u043e\u0440\u043e\u0439 \u043f\u0440\u0435\u0434\u043b\u043e\u0436\u0438\u043b\u0430 \u0434\u043b\u044f \u0440\u0435\u0430\u043b\u0438\u0437\u0430\u0446\u0438\u0438 \u0432 \u0431\u0440\u0430\u0443\u0437\u0435\u0440\u0430\u0445 \u043d\u0435\u0441\u043a\u043e\u043b\u044c\u043a\u043e API, \u043f\u043e\u0437\u0432\u043e\u043b\u044f\u044e\u0449\u0438\u0445 \u0434\u043e\u0441\u0442\u0438\u0447\u044c \u043a\u043e\u043c\u043f\u0440\u043e\u043c\u0438\u0441\u0441\u0430 \u043c\u0435\u0436\u0434\u0443 \u043f\u043e\u0442\u0440\u0435\u0431\u043d\u043e\u0441\u0442\u044c\u044e \u043f\u043e\u043b\u044c\u0437\u043e\u0432\u0430\u0442\u0435\u043b\u0435\u0439 \u0441\u043e\u0445\u0440\u0430\u043d\u0438\u0442\u044c \u043a\u043e\u043d\u0444\u0438\u0434\u0435\u043d\u0446\u0438\u0430\u043b\u044c\u043d\u043e\u0441\u0442\u044c \u0438 \u0436\u0435\u043b\u0430\u043d\u0438\u0435\u043c \u0440\u0435\u043a\u043b\u0430\u043c\u043d\u044b\u0445 \u0441\u0435\u0442\u0435\u0439 \u0438 \u0441\u0430\u0439\u0442\u043e\u0432 \u043e\u0442\u0441\u043b\u0435\u0436\u0438\u0432\u0430\u0442\u044c \u043f\u0440\u0435\u0434\u043f\u043e\u0447\u0442\u0435\u043d\u0438\u044f \u043f\u043e\u0441\u0435\u0442\u0438\u0442\u0435\u043b\u0435\u0439. \u041f\u0440\u0430\u043a\u0442\u0438\u043a\u0430 \u043f\u043e\u043a\u0430\u0437\u044b\u0432\u0430\u0435\u0442, \u0447\u0442\u043e \u043a\u043e\u043d\u0444\u0440\u043e\u043d\u0442\u0430\u0446\u0438\u044f \u043b\u0438\u0448\u044c \u0443\u0441\u0443\u0433\u0443\u0431\u043b\u044f\u0435\u0442 \u0441\u0438\u0442\u0443\u0430\u0446\u0438\u044e. \u041d\u0430\u043f\u0440\u0438\u043c\u0435\u0440, \u0432\u043d\u0435\u0434\u0440\u0435\u043d\u0438\u0435 \u0431\u043b\u043e\u043a\u0438\u0440\u043e\u0432\u043a\u0438 \u0438\u0441\u043f\u043e\u043b\u044c\u0437\u0443\u0435\u043c\u044b\u0445 \u0434\u043b\u044f \u043e\u0442\u0441\u043b\u0435\u0436\u0438\u0432\u0430\u043d\u0438\u044f Cookie \u043f\u0440\u0438\u0432\u0435\u043b\u043e \u043a \u0431\u043e\u043b\u0435\u0435 \u0438\u043d\u0442\u0435\u043d\u0441\u0438\u0432\u043d\u043e\u043c\u0443 \u0438\u0441\u043f\u043e\u043b\u044c\u0437\u043e\u0432\u0430\u043d\u0438\u044e \u0430\u043b\u044c\u0442\u0435\u0440\u043d\u0430\u0442\u0438\u0432\u043d\u044b\u0445 \u0442\u0435\u0445\u043d\u0438\u043a, [&hellip;]<\/p>\n","protected":false,"gt_translate_keys":[{"key":"rendered","format":"html"}]},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[702],"tags":[],"class_list":["post-37412","post","type-post","status-publish","format-standard","hentry","category-news"],"aioseo_notices":[],"aioseo_head":"\n\t\t<!-- All in One SEO 5.0.1.1 - aioseo.com -->\n\t<meta name=\"description\" content=\"\u041a\u043e\u043c\u043f\u0430\u043d\u0438\u044f Google \u0432\u044b\u0441\u0442\u0443\u043f\u0438\u043b\u0430 \u0441 \u0438\u043d\u0438\u0446\u0438\u0430\u0442\u0438\u0432\u043e\u0439\" \/>\n\t<meta name=\"robots\" content=\"max-image-preview:large\" \/>\n\t<meta name=\"author\" content=\"Yuri Gagarin\"\/>\n\t<link rel=\"canonical\" href=\"https:\/\/prohoster.info\/it\/blog\/news\/kompaniya-google-predstavila-initsiativu-privacy-sandbox\" \/>\n\t<meta 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