{"id":37412,"date":"2019-10-31T22:17:30","date_gmt":"2019-10-31T19:17:30","guid":{"rendered":"https:\/\/prohoster.info\/blog\/kompaniya-google-predstavila-initsiativu-privacy-sandbox\/"},"modified":"2019-10-31T22:17:30","modified_gmt":"2019-10-31T19:17:30","slug":"kompaniya-google-predstavila-initsiativu-privacy-sandbox","status":"publish","type":"post","link":"https:\/\/prohoster.info\/it\/blog\/novosti-interneta\/kompaniya-google-predstavila-initsiativu-privacy-sandbox","title":{"rendered":"Google ha presentato l'iniziativa Privacy Sandbox","gt_translate_keys":[{"key":"rendered","format":"text"}]},"content":{"rendered":"<p>Google <noindex><a rel=\"nofollow\" href=\"https:\/\/blog.chromium.org\/2019\/08\/potential-uses-for-privacy-sandbox.html\">ha preso<\/a><\/noindex> l'iniziativa <noindex><a rel=\"nofollow\" href=\"https:\/\/www.chromium.org\/Home\/chromium-privacy\/privacy-sandbox\">Privacy Sandbox<\/a><\/noindex>, nell'ambito della quale ha proposto l'implementazione di diversi API nei browser, permettendo di raggiungere un compromesso tra la necessit\u00e0 degli utenti di preservare la privacy e il desiderio delle reti pubblicitarie e dei siti di monitorare le preferenze dei visitatori. <\/p>\n<p>La pratica dimostra che la conflittualit\u00e0 non fa altro che aggravare la situazione. Per esempio, l'implementazione di blocchi sui Cookie utilizzati per il tracciamento ha portato a un uso pi\u00f9 intenso di tecniche alternative, come i metodi di identificazione indiretta (browser fingerprinting), che cercano di isolare l'utente dalla massa generale, basandosi sulle impostazioni specifiche applicate (font installati, tipi MIME, modalit\u00e0 di crittografia, ecc.) e sulle caratteristiche hardware (risoluzione dello schermo, artefatti specifici nel rendering, ecc.). <\/p>\n<p>Google propone di fornire il <noindex><a rel=\"nofollow\" href=\"https:\/\/github.com\/jkarlin\/floc\">Floc API<\/a><\/noindex>, che permetter\u00e0 alle reti pubblicitarie di determinare la categoria di interessi dell'utente, ma non consentir\u00e0 l'identificazione individuale. L'API operer\u00e0 su gruppi generali di interessi, coprendo ampie masse di utenti anonimizzati (ad esempio, \u00abamanti della musica classica\u00bb), ma non permetter\u00e0 di manipolare i dati a livello della cronologia delle visite a siti specifici. <\/p>\n<p>Per misurare l'efficacia della pubblicit\u00e0 e valutare la conversione dei clic si sta sviluppando <noindex><a rel=\"nofollow\" href=\"https:\/\/github.com\/csharrison\/conversion-measurement-api\">l'API di Misurazione delle Conversioni<\/a><\/noindex>, che consente di ottenere informazioni aggregate sull'attivit\u00e0 degli utenti sul sito, dopo il passaggio attraverso il clic su un annuncio.<\/p>\n<p>Per distinguere dall'afflusso generale di attivit\u00e0 fraudolente e spammer (ad esempio, inflazione dei clic o esecuzione di transazioni false per ingannare gli inserzionisti e i proprietari di siti) \u00e8 stata preparata <noindex><a rel=\"nofollow\" href=\"https:\/\/github.com\/dvorak42\/trust-token-api\">l'API dei Trust Token<\/a><\/noindex>, basata sull'utilizzo del protocollo Privacy Pass, gi\u00e0 applicato da CloudFlare per la classificazione degli utenti Tor. L'API consente di separare gli utenti fidati da quelli non fidati, senza utilizzare identificatori intersito.<\/p>\n<p>Per prevenire l'identificazione indiretta, viene proposta una tecnica <noindex><a rel=\"nofollow\" href=\"https:\/\/github.com\/bslassey\/privacy-budget\">Budget della Privacy<\/a><\/noindex>. Il metodo consiste nel fatto che il browser fornisce informazioni che possono potenzialmente essere utilizzate per l'identificazione solo in un determinato volume. Se il limite delle richieste all'API viene superato e la fornitura di ulteriori informazioni potrebbe compromettere l'anonimato, l'accesso a determinate API viene bloccato.<\/p>\n<p><noindex><a rel=\"nofollow\" name=\"link\"><\/a><\/noindex><\/p>\n<p>Fonte: <a \ncontent=\"nofollow\" rel=\"nofollow\" href=\"https:\/\/www.opennet.ru\/opennews\/art.shtml?num=51341\">opennet.ru<\/a><\/p>","protected":false,"gt_translate_keys":[{"key":"rendered","format":"html"}]},"excerpt":{"rendered":"<p>\u041a\u043e\u043c\u043f\u0430\u043d\u0438\u044f Google \u0432\u044b\u0441\u0442\u0443\u043f\u0438\u043b\u0430 \u0441 \u0438\u043d\u0438\u0446\u0438\u0430\u0442\u0438\u0432\u043e\u0439 Privacy Sandbox, \u0432 \u0440\u0430\u043c\u043a\u0430\u0445 \u043a\u043e\u0442\u043e\u0440\u043e\u0439 \u043f\u0440\u0435\u0434\u043b\u043e\u0436\u0438\u043b\u0430 \u0434\u043b\u044f \u0440\u0435\u0430\u043b\u0438\u0437\u0430\u0446\u0438\u0438 \u0432 \u0431\u0440\u0430\u0443\u0437\u0435\u0440\u0430\u0445 \u043d\u0435\u0441\u043a\u043e\u043b\u044c\u043a\u043e API, \u043f\u043e\u0437\u0432\u043e\u043b\u044f\u044e\u0449\u0438\u0445 \u0434\u043e\u0441\u0442\u0438\u0447\u044c \u043a\u043e\u043c\u043f\u0440\u043e\u043c\u0438\u0441\u0441\u0430 \u043c\u0435\u0436\u0434\u0443 \u043f\u043e\u0442\u0440\u0435\u0431\u043d\u043e\u0441\u0442\u044c\u044e \u043f\u043e\u043b\u044c\u0437\u043e\u0432\u0430\u0442\u0435\u043b\u0435\u0439 \u0441\u043e\u0445\u0440\u0430\u043d\u0438\u0442\u044c \u043a\u043e\u043d\u0444\u0438\u0434\u0435\u043d\u0446\u0438\u0430\u043b\u044c\u043d\u043e\u0441\u0442\u044c \u0438 \u0436\u0435\u043b\u0430\u043d\u0438\u0435\u043c \u0440\u0435\u043a\u043b\u0430\u043c\u043d\u044b\u0445 \u0441\u0435\u0442\u0435\u0439 \u0438 \u0441\u0430\u0439\u0442\u043e\u0432 \u043e\u0442\u0441\u043b\u0435\u0436\u0438\u0432\u0430\u0442\u044c \u043f\u0440\u0435\u0434\u043f\u043e\u0447\u0442\u0435\u043d\u0438\u044f \u043f\u043e\u0441\u0435\u0442\u0438\u0442\u0435\u043b\u0435\u0439. \u041f\u0440\u0430\u043a\u0442\u0438\u043a\u0430 \u043f\u043e\u043a\u0430\u0437\u044b\u0432\u0430\u0435\u0442, \u0447\u0442\u043e \u043a\u043e\u043d\u0444\u0440\u043e\u043d\u0442\u0430\u0446\u0438\u044f \u043b\u0438\u0448\u044c \u0443\u0441\u0443\u0433\u0443\u0431\u043b\u044f\u0435\u0442 \u0441\u0438\u0442\u0443\u0430\u0446\u0438\u044e. \u041d\u0430\u043f\u0440\u0438\u043c\u0435\u0440, \u0432\u043d\u0435\u0434\u0440\u0435\u043d\u0438\u0435 \u0431\u043b\u043e\u043a\u0438\u0440\u043e\u0432\u043a\u0438 \u0438\u0441\u043f\u043e\u043b\u044c\u0437\u0443\u0435\u043c\u044b\u0445 \u0434\u043b\u044f \u043e\u0442\u0441\u043b\u0435\u0436\u0438\u0432\u0430\u043d\u0438\u044f Cookie \u043f\u0440\u0438\u0432\u0435\u043b\u043e \u043a \u0431\u043e\u043b\u0435\u0435 \u0438\u043d\u0442\u0435\u043d\u0441\u0438\u0432\u043d\u043e\u043c\u0443 \u0438\u0441\u043f\u043e\u043b\u044c\u0437\u043e\u0432\u0430\u043d\u0438\u044e \u0430\u043b\u044c\u0442\u0435\u0440\u043d\u0430\u0442\u0438\u0432\u043d\u044b\u0445 \u0442\u0435\u0445\u043d\u0438\u043a, [&hellip;]<\/p>\n","protected":false,"gt_translate_keys":[{"key":"rendered","format":"html"}]},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[702],"tags":[],"class_list":["post-37412","post","type-post","status-publish","format-standard","hentry","category-novosti-interneta"],"aioseo_notices":[],"aioseo_head":"\n\t\t<!-- All in One SEO 5.0.0.1 - aioseo.com -->\n\t<meta name=\"description\" content=\"\u041a\u043e\u043c\u043f\u0430\u043d\u0438\u044f Google \u0432\u044b\u0441\u0442\u0443\u043f\u0438\u043b\u0430 \u0441 \u0438\u043d\u0438\u0446\u0438\u0430\u0442\u0438\u0432\u043e\u0439\" \/>\n\t<meta name=\"robots\" content=\"max-image-preview:large\" \/>\n\t<meta name=\"author\" content=\"Yuri Gagarin\"\/>\n\t<link rel=\"canonical\" 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