L'implementazione sperimentale della tecnologia FLoC, lanciata in Chrome 89 e sviluppata da Google per sostituire i cookie di tracciamento, ha incontrato resistenza da parte della comunit\u00e0. Dopo l'introduzione di FLoC, Google prevede di interrompere completamente il supporto ai cookie di terze parti in Chrome\/Chromium, quelli impostati durante la navigazione su siti diversi da quello del dominio attuale. Attualmente, \u00e8 in corso un test selettivo di FLoC su una piccola percentuale di utenti di Chrome 90 e il supporto per FLoC \u00e8 gi\u00e0 incluso nella base di codice di Chromium. <\/p>\n
Secondo i critici dell'implementazione di FLoC, questa tecnologia, invece di eliminare completamente il tracciamento degli utenti, sostituisce semplicemente un tipo di targeting con un altro e, nel tentativo di risolvere alcuni problemi, ne crea altri. Ad esempio, FLoC crea condizioni per la discriminazione degli utenti in base alle loro preferenze e opinioni. <\/p>\n
La reazione di alcuni progetti all'integrazione di FLoC nella base di codice di Chromium: <\/p>\n
\u0415\u0441\u043b\u0438 \u043f\u0440\u0435\u0434\u043b\u043e\u0436\u0435\u043d\u0438\u0435 \u0431\u0443\u0434\u0435\u0442 \u043e\u0434\u043e\u0431\u0440\u0435\u043d\u043e, \u043d\u0430 \u0432\u0441\u0435\u0445 \u0441\u0430\u0439\u0442\u0430\u0445, \u0430\u0432\u0442\u043e\u043c\u0430\u0442\u0438\u0447\u0435\u0441\u043a\u0438 \u043f\u0440\u0438\u043c\u0435\u043d\u044f\u044e\u0449\u0438\u0445 \u043e\u0431\u043d\u043e\u0432\u043b\u0435\u043d\u0438\u044f WordPress, \u0431\u0443\u0434\u0435\u0442 \u043f\u043e \u0443\u043c\u043e\u043b\u0447\u0430\u043d\u0438\u044e \u043e\u0442\u043a\u043b\u044e\u0447\u0451\u043d FLoC. \u0414\u043b\u044f \u0442\u0435\u0445, \u043a\u0442\u043e \u0445\u043e\u0447\u0435\u0442 \u0438\u0441\u043f\u043e\u043b\u044c\u0437\u043e\u0432\u0430\u0442\u044c FLoC \u0431\u0443\u0434\u0435\u0442 \u043f\u0440\u0435\u0434\u043e\u0441\u0442\u0430\u0432\u043b\u0435\u043d\u0430 \u043e\u043f\u0446\u0438\u044f \u0434\u043b\u044f \u043e\u0442\u043a\u043b\u044e\u0447\u0435\u043d\u0438\u044f \u043f\u0435\u0440\u0435\u0434\u0430\u0447\u0438 \u0437\u0430\u0433\u043e\u043b\u043e\u0432\u043a\u0430 «Permissions-Policy: interest-cohort=()». \u0410\u043d\u0430\u043b\u043e\u0433\u0438\u0447\u043d\u044b\u0439 \u0437\u0430\u043f\u0440\u0435\u0442 FLoC \u043f\u043e \u0443\u043c\u043e\u043b\u0447\u0430\u043d\u0438\u044e \u0442\u0430\u043a\u0436\u0435 \u043f\u0440\u0435\u0434\u043b\u043e\u0436\u0435\u043d\u043e \u0434\u043e\u0431\u0430\u0432\u0438\u0442\u044c \u0432 \u0437\u043d\u0430\u0447\u0438\u0442\u0435\u043b\u044c\u043d\u044b\u0439 \u0440\u0435\u043b\u0438\u0437 WordPress 5.8, \u043d\u043e \u043e\u043d \u0437\u0430\u043f\u043b\u0430\u043d\u0438\u0440\u043e\u0432\u0430\u043d \u043d\u0430 \u0438\u044e\u043b\u044c \u0438 \u043c\u043e\u0436\u0435\u0442 \u043d\u0435 \u0443\u0441\u043f\u0435\u0442\u044c \u043a \u043c\u0430\u0441\u0441\u043e\u0432\u043e\u043c\u0443 \u0432\u043a\u043b\u044e\u0447\u0435\u043d\u0438\u044e FLoC, \u043f\u043e\u044d\u0442\u043e\u043c\u0443 \u0438 \u0440\u0430\u0441\u0441\u043c\u0430\u0442\u0440\u0438\u0432\u0430\u0435\u0442\u0441\u044f \u0432\u043e\u0437\u043c\u043e\u0436\u043d\u043e\u0441\u0442\u044c \u043e\u0442\u043a\u043b\u044e\u0447\u0435\u043d\u0438\u044f FLoC \u0447\u0435\u0440\u0435\u0437 \u043f\u0440\u043e\u043c\u0435\u0436\u0443\u0442\u043e\u0447\u043d\u043e\u0435 \u043e\u0431\u043d\u043e\u0432\u043b\u0435\u043d\u0438\u0435. <\/p>\n
Nei commenti, non tutti si sono mostrati d'accordo sull'opportunit\u00e0 di rilasciare un aggiornamento di questo tipo, motivando che non bisognerebbe mescolare i problemi di sicurezza con la preoccupazione per la privacy. Gli abusi delle modifiche proposte negli aggiornamenti automatici possono portare a una perdita di fiducia nei confronti di tali aggiornamenti. <\/p>\n
\u041d\u0430\u043f\u043e\u043c\u043d\u0438\u043c, \u0447\u0442\u043e API FLoC (Federated Learning of Cohorts) \u043f\u0440\u0435\u0434\u043d\u0430\u0437\u043d\u0430\u0447\u0435\u043d \u0434\u043b\u044f \u043e\u043f\u0440\u0435\u0434\u0435\u043b\u0435\u043d\u0438\u044f \u043a\u0430\u0442\u0435\u0433\u043e\u0440\u0438\u0438 \u0438\u043d\u0442\u0435\u0440\u0435\u0441\u043e\u0432 \u043f\u043e\u043b\u044c\u0437\u043e\u0432\u0430\u0442\u0435\u043b\u044f \u0431\u0435\u0437 \u043f\u0440\u043e\u0432\u0435\u0434\u0435\u043d\u0438\u044f \u0438\u043d\u0434\u0438\u0432\u0438\u0434\u0443\u0430\u043b\u044c\u043d\u043e\u0439 \u0438\u0434\u0435\u043d\u0442\u0438\u0444\u0438\u043a\u0430\u0446\u0438\u0438 \u0438 \u0431\u0435\u0437 \u043f\u0440\u0438\u0432\u044f\u0437\u043a\u0438 \u043a \u0438\u0441\u0442\u043e\u0440\u0438\u0438 \u043f\u043e\u0441\u0435\u0449\u0435\u043d\u0438\u044f \u043a\u043e\u043d\u043a\u0440\u0435\u0442\u043d\u044b\u0445 \u0441\u0430\u0439\u0442\u043e\u0432. FLoC \u043f\u043e\u0437\u0432\u043e\u043b\u044f\u0435\u0442 \u0432\u044b\u0434\u0435\u043b\u044f\u0442\u044c \u0433\u0440\u0443\u043f\u043f\u044b \u043f\u043e\u043b\u044c\u0437\u043e\u0432\u0430\u0442\u0435\u043b\u0435\u0439 \u0441\u043e \u0441\u0445\u043e\u0434\u043d\u044b\u043c\u0438 \u0438\u043d\u0442\u0435\u0440\u0435\u0441\u0430\u043c\u0438, \u043d\u0435 \u0438\u0434\u0435\u043d\u0442\u0438\u0444\u0438\u0446\u0438\u0440\u0443\u044f \u043e\u0442\u0434\u0435\u043b\u044c\u043d\u044b\u0445 \u043f\u043e\u043b\u044c\u0437\u043e\u0432\u0430\u0442\u0435\u043b\u0435\u0439. \u0418\u043d\u0442\u0435\u0440\u0435\u0441\u044b \u043f\u043e\u043b\u044c\u0437\u043e\u0432\u0430\u0442\u0435\u043b\u044f \u043e\u043f\u0440\u0435\u0434\u0435\u043b\u044f\u044e\u0442\u0441\u044f \u043f\u0440\u0438 \u043f\u043e\u043c\u043e\u0449\u0438 «\u043a\u043e\u0433\u043e\u0440\u0442», \u043a\u043e\u0440\u043e\u0442\u043a\u0438\u0445 \u043c\u0435\u0442\u043e\u043a, \u043e\u043f\u0438\u0441\u044b\u0432\u0430\u044e\u0449\u0438\u0445 \u0440\u0430\u0437\u043d\u044b\u0435 \u0433\u0440\u0443\u043f\u043f\u044b \u0438\u043d\u0442\u0435\u0440\u0435\u0441\u043e\u0432. \u041a\u043e\u0433\u043e\u0440\u0442\u044b \u0432\u044b\u0447\u0438\u0441\u043b\u044f\u044e\u0442\u0441\u044f \u043d\u0430 \u0441\u0442\u043e\u0440\u043e\u043d\u0435 \u0431\u0440\u0430\u0443\u0437\u0435\u0440\u0430 \u0447\u0435\u0440\u0435\u0437 \u043f\u0440\u0438\u043c\u0435\u043d\u0435\u043d\u0438\u0435 \u0430\u043b\u0433\u043e\u0440\u0438\u0442\u043c\u043e\u0432 \u043c\u0430\u0448\u0438\u043d\u043d\u043e\u0433\u043e \u043e\u0431\u0443\u0447\u0435\u043d\u0438\u044f \u043a \u0434\u0430\u043d\u043d\u044b\u043c \u0438\u0441\u0442\u043e\u0440\u0438\u0438 \u043f\u043e\u0441\u0435\u0449\u0435\u043d\u0438\u0439 \u0438 \u0441\u043e\u0434\u0435\u0440\u0436\u0438\u043c\u043e\u043c\u0443, \u043a\u043e\u0442\u043e\u0440\u043e\u0435 \u043e\u0442\u043a\u0440\u044b\u0432\u0430\u0435\u0442\u0441\u044f \u0432 \u0431\u0440\u0430\u0443\u0437\u0435\u0440\u0435. \u0414\u0435\u0442\u0430\u043b\u0438 \u043e\u0441\u0442\u0430\u044e\u0442\u0441\u044f \u043d\u0430 \u0441\u0442\u043e\u0440\u043e\u043d\u0435 \u043f\u043e\u043b\u044c\u0437\u043e\u0432\u0430\u0442\u0435\u043b\u044f, \u0430 \u0432\u043e \u0432\u043d\u0435 \u043f\u0435\u0440\u0435\u0434\u0430\u044e\u0442\u0441\u044f \u0442\u043e\u043b\u044c\u043a\u043e \u043e\u0431\u0449\u0438\u0435 \u0441\u0432\u0435\u0434\u0435\u043d\u0438\u044f \u043e \u043a\u043e\u0433\u043e\u0440\u0442\u0430\u0445, \u043e\u0442\u0440\u0430\u0436\u0430\u044e\u0449\u0438\u0445 \u0438\u043d\u0442\u0435\u0440\u0435\u0441\u044b \u0438 \u043f\u043e\u0437\u0432\u043e\u043b\u044f\u044e\u0449\u0438\u0445 \u0432\u044b\u0434\u0430\u0442\u044c \u0440\u0435\u043b\u0435\u0432\u0430\u043d\u0442\u043d\u0443\u044e \u0440\u0435\u043a\u043b\u0430\u043c\u0443 \u0431\u0435\u0437 \u043e\u0442\u0441\u043b\u0435\u0436\u0438\u0432\u0430\u043d\u0438\u044f \u043a\u043e\u043d\u043a\u0440\u0435\u0442\u043d\u043e\u0433\u043e \u043f\u043e\u043b\u044c\u0437\u043e\u0432\u0430\u0442\u0435\u043b\u044f. <\/p>\n
I principali rischi associati all'implementazione di FLoC: <\/p>\n
In aggiunta, si pu\u00f2 notare che parallelamente i rappresentanti dell'industria pubblicitaria stanno sviluppando altre metodologie alternative di identificazione, che potrebbero essere utilizzate per tracciare gli utenti in caso di blocco dei cookie di terze parti in Chrome. Ad esempio, la societ\u00e0 The Trade Desk ha proposto la tecnologia UID2 (Identificatore Unificato), realizzando un meccanismo di identificazione degli utenti che opera in cooperazione con i proprietari dei siti. L'identificatore UID2 viene generato sulla base delle informazioni fornite dall'utente durante la registrazione al sito, come email, numero di telefono o dati di un account sui social network. Sulla base della crittografia del contenuto di UID2, viene creato un token dal coordinatore dell'infrastruttura, che il proprietario del sito pu\u00f2 trasmettere alle reti pubblicitarie. Le reti pubblicitarie autorizzate possono ricevere le chiavi per decifrare il token e ottenere l'UID2 originale, che pu\u00f2 essere utilizzato per costruire un profilo utente complessivo, aggregando informazioni da diverse fonti. \u0417\u0430\u043f\u0443\u0449\u0435\u043d\u043d\u043e\u0435 \u0432 Chrome 89 \u044d\u043a\u0441\u043f\u0435\u0440\u0438\u043c\u0435\u043d\u0442\u0430\u043b\u044c\u043d\u043e\u0435 \u0432\u043d\u0435\u0434\u0440\u0435\u043d\u0438\u0435 \u0442\u0435\u0445\u043d\u043e\u043b\u043e\u0433\u0438\u0438 FLoC, \u0440\u0430\u0437\u0432\u0438\u0432\u0430\u0435\u043c\u043e\u0439 \u043a\u043e\u043c\u043f\u0430\u043d\u0438\u0435\u0439 Google \u0434\u043b\u044f \u0437\u0430\u043c\u0435\u043d\u044b \u043e\u0442\u0441\u043b\u0435\u0436\u0438\u0432\u0430\u044e\u0449\u0438\u0445 \u043f\u0435\u0440\u0435\u043c\u0435\u0449\u0435\u043d\u0438\u044f Cookie, \u0441\u0442\u043e\u043b\u043a\u043d\u0443\u043b\u043e\u0441\u044c \u0441 \u0441\u043e\u043f\u0440\u043e\u0442\u0438\u0432\u043b\u0435\u043d\u0438\u0435\u043c \u0441\u043e \u0441\u0442\u043e\u0440\u043e\u043d\u044b \u0441\u043e\u043e\u0431\u0449\u0435\u0441\u0442\u0432\u0430. \u041f\u043e\u0441\u043b\u0435 \u0432\u043d\u0435\u0434\u0440\u0435\u043d\u0438\u044f FLoC \u043a\u043e\u043c\u043f\u0430\u043d\u0438\u044f Google \u043f\u043b\u0430\u043d\u0438\u0440\u0443\u0435\u0442 \u0432 Chrome\/Chromium \u043f\u043e\u043b\u043d\u043e\u0441\u0442\u044c\u044e \u043f\u0440\u0435\u043a\u0440\u0430\u0442\u0438\u0442\u044c \u043f\u043e\u0434\u0434\u0435\u0440\u0436\u043a\u0443 \u0441\u0442\u043e\u0440\u043e\u043d\u043d\u0438\u0445 Cookie, \u0432\u044b\u0441\u0442\u0430\u0432\u043b\u044f\u0435\u043c\u044b\u0445 \u043f\u0440\u0438 \u043e\u0431\u0440\u0430\u0449\u0435\u043d\u0438\u0438 \u043a \u0441\u0430\u0439\u0442\u0430\u043c, \u043e\u0442\u043b\u0438\u0447\u043d\u044b\u043c \u043e\u0442 \u0434\u043e\u043c\u0435\u043d\u0430 \u0442\u0435\u043a\u0443\u0449\u0435\u0439 \u0441\u0442\u0440\u0430\u043d\u0438\u0446\u044b. \u0412 \u043d\u0430\u0441\u0442\u043e\u044f\u0449\u0435\u0435 \u0432\u0440\u0435\u043c\u044f \u0443\u0436\u0435 \u043f\u0440\u043e\u0432\u043e\u0434\u0438\u0442\u0441\u044f \u0432\u044b\u0431\u043e\u0440\u043e\u0447\u043d\u043e\u0435 \u0442\u0435\u0441\u0442\u0438\u0440\u043e\u0432\u0430\u043d\u0438\u0435 FLoC \u043d\u0430 \u043d\u0435\u0431\u043e\u043b\u044c\u0448\u043e\u043c […]<\/p>\n","protected":false,"gt_translate_keys":[{"key":"rendered","format":"html"}]},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[702],"tags":[],"class_list":["post-99974","post","type-post","status-publish","format-standard","hentry","category-news"],"aioseo_notices":[],"aioseo_head":"\n\t\t\n\t\n\t\n\t\n\t\n\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\n","aioseo_head_json":{"title":"\ud83e\udd47Resistenza all'implementazione dell'API FLoC, promossa da Google in sostituzione ai cookie di tracciamento | ProHoster","description":"L'implementazione sperimentale della tecnologia FLoC, sviluppata da Google per sostituire i cookie di tracciamento, lanciata in Chrome 89, ha incontrato la resistenza della 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