ืžื‘ื—ืจ ืขื•ื‘ื“ื•ืช ืกื˜ื˜ื™ืกื˜ื™ื•ืช ืžืขื ื™ื™ื ื•ืช

ืžื‘ื—ืจ ื’ืจืคื™ื ื•ืชื•ืฆืื•ืช ืฉืœ ืžื—ืงืจื™ื ืฉื•ื ื™ื ืขื ื”ืขืจื•ืช ืงืฆืจื•ืช.

ืžื‘ื—ืจ ืขื•ื‘ื“ื•ืช ืกื˜ื˜ื™ืกื˜ื™ื•ืช ืžืขื ื™ื™ื ื•ืช

ื–ื™ื”ื™ืชื™ ื’ืจืฃ ืžืงืคืœื•ืŸ ื”ื’ืจืžื ื™ืช ื‘ืคื™ื™ืกื‘ื•ืง, ืฉื›ื•ืชืจืชื• "ืกื•ืคืจืžืจืงื˜ื™ื ืžืงื•ื•ื ื™ื - ื”ื›ืœ ืจืง ืžืชื—ื™ืœ". ืจื•ืกื™ื” ืœื ื‘ืจืฉื™ืžื”, ืื‘ืœ ืื ืชืฉื•ื• ืืช ื”ืžื—ื–ื•ืจ ืฉืœ Utkonos, Instamart ื•-iGooods ืขื X5 Retail Group ืื• Magnit ืื—ื“, ื™ื”ื™ื” ื‘ืจื•ืจ ืฉืื ื—ื ื• ืื™ืคืฉื”ื• ืงืจื•ื‘ื™ื ืœื‘ืจื–ื™ืœ ื•ื”ื•ื“ื•.

ืื‘ืœ ืชืจื‘ื•ืช ื”ืฆืจื™ื›ื” ืœื ื™ื›ื•ืœื” ืœื”ื™ืฉืืจ ืœืœื ืฉื™ื ื•ื™. ื•ื™ืื ื“ืงืก ืœื ืจืง ื”ืชื—ื™ืœื” ืœื”ืชื ืกื•ืช ืขื Lavka.

ืžื‘ื—ืจ ืขื•ื‘ื“ื•ืช ืกื˜ื˜ื™ืกื˜ื™ื•ืช ืžืขื ื™ื™ื ื•ืช

ืขืœ ื”ืžื•ื–ืจื•ื™ื•ืช ืฉืœ ืฉื•ืง ื”ืžื ื™ื•ืช. ืžื ื™ื•ืช ืฉืœ ื—ื‘ืจื•ืช ืขื ื˜ื™ืงืจื™ื ื—ื›ืžื™ื ืฆื•ืžื—ื•ืช ืžื”ืจ ื™ื•ืชืจ ืžื”ืฉื•ืง. ื—ืœืง ืžื”ืžืฉืงื™ืขื™ื ืขื•ืงื‘ื™ื ืื—ืจ ื—ื‘ืจื•ืช ืกืคืฆื™ืคื™ื•ืช, ืขื•ืจื›ื™ื ื ื™ืชื•ื— ืคื™ื ื ืกื™ ื‘ืกื™ืกื™ ื•ืžื‘ืฆืขื™ื ืชื—ื–ื™ื•ืช ืžื•ืจื›ื‘ื•ืช. ืื—ืจื™ื ืคืฉื•ื˜ ืžืฉืงื™ืขื™ื ื‘ืžื ื™ื•ืช ืขื ื˜ื™ืงืจื™ื ื‘ืœืชื™ ื ืฉื›ื—ื™ื ื•ื–ื•ื›ื™ื ืžืฉืžืขื•ืชื™ืช ื™ื•ืชืจ.

ืžื‘ื—ืจ ืขื•ื‘ื“ื•ืช ืกื˜ื˜ื™ืกื˜ื™ื•ืช ืžืขื ื™ื™ื ื•ืช

ื™ืฉื ืŸ ืฉืชื™ ื—ื‘ืจื•ืช ืžืงื•ืžื™ื•ืช ื‘ืขืฉืจืช ื”ื™ื™ืฉื•ืžื™ื ื”ืžื•ื‘ื™ืœื™ื ื‘ืขื•ืœื ืœื ื™ื™ื“ื•ืช ืื™ืฉื™ืช. ืื–ื›ื™ืจ ื ืชื•ื ื™ื ืกืคืฆื™ืคื™ื™ื ืž-SensorTower ืขื‘ื•ืจ ืกืš ื”ื•ืจื“ื•ืช ื›ื“ื™ ืฉืชื•ื›ืœ ืœื”ื‘ื™ืŸ ื˜ื•ื‘ ื™ื•ืชืจ ืืช ื”ื”ื‘ื“ืœ ื‘ืžื™ืงื•ืžื™ื. Uber - 11 ืžื™ืœื™ื•ืŸ, Grab - 4 ืžื™ืœื™ื•ืŸ, InDriver - 2,3 ืžื™ืœื™ื•ืŸ, Bolt ืขื Lyft - 1,7 ืžื™ืœื™ื•ืŸ, Yandex.Taxi - 1,5 ืžื™ืœื™ื•ืŸ.

ืขื ื–ืืช, Yandex ืžื—ื–ื™ืงื” ื’ื ื‘-Yango ืขื 150 ืืœืฃ ื”ื•ืจื“ื•ืช ื•ื›ืœ ื”ื”ื•ืจื“ื•ืช ืฉืœ Uber ื‘ืจื•ืกื™ื” ื•ื‘ื—ื‘ืจ ื”ืขืžื™ื. ื›ืœื•ืžืจ, ื™ืื ื“ืงืก ืžืงื“ื™ืžื” ืœืคื—ื•ืช ืืช ื‘ื•ืœื˜ ื•ืœื™ืคื˜ ื‘ื“ื™ืจื•ื’ ื”ื–ื”.

ืื ื™ ื’ื ืจื•ืฆื” ืœืฉืžื•ื— ืขืœ ื”ืฆืœื—ืช InDriver. ืืจืกืŸ ื˜ื•ืžืกืงื™ ื›ืชื‘ ืœืื—ืจื•ื ื” ืขืœ ื”ื•ืคืขืชื” ืฉืœ ื”ืขื™ืจ ื”ืฉืœื•ืฉ ืžืื•ืช ื‘ืจืฉืช InDriver. ื”ื—ื‘ืจื” ืžืกืชืขืจืช ืขืœ ืžืงืกื™ืงื•, ื”ื•ื“ื•, ื‘ืจื–ื™ืœ, ื•ืžื” ืฉื—ืฉื•ื‘ ืžืื•ื“, ื‘ื›ื•ื—ื•ืช ืขืฆืžื”, ื‘ืœื™ ืžื™ื–ื ืžื˜ื•ืจืฃ.

ืžื‘ื—ืจ ืขื•ื‘ื“ื•ืช ืกื˜ื˜ื™ืกื˜ื™ื•ืช ืžืขื ื™ื™ื ื•ืช

ะ’ะตัะฝะพะน ื›ืชื‘ืชื™ ืขืœ ื”ืฉื™ืขื•ืจ ื”ื’ื‘ื•ื” ืฉืœ ืฉื—ื™ืงืช ื”ื ื”ื’ื™ื ืž- Lyft ืœืื•ื‘ืจ ื•ื”ืขื•ื‘ื“ื” ืฉื”ืขืžืœื•ืช ืฉืœื”ื ืขื•ืœื•ืช ืžืฉืžืขื•ืชื™ืช ืขืœ ื”-25%. ื•ื›ืš ื‘ืืžืช ื”ื ื”ื“ื‘ืจื™ื, ืœืคื™ ื’'ืœื•ืคื ื™ืง - ืจื•ื‘ ื”ื ื”ื’ื™ื ืžืงื‘ืœื™ื ืคื—ื•ืช ืž-60% ืžืกื›ื•ื ื”ื”ื–ืžื ื”.

ื“ืžื•ื™ื•ืช

  • 51% ืžื”ื”ื•ืŸ ื”ื•ืฉืงืข ื‘ืงืจื ื•ืช ื”ื•ืŸ ืกื™ื›ื•ืŸ ืืžืจื™ืงืื™ื•ืช ื‘ืขืฉื•ืจ ื”ืื—ืจื•ืŸ ื”ื‘ื™ืื• ื”ืคืกื“ื™ื ื•ืจืง 4% ื”ื ื™ื‘ื• ืชืฉื•ืื” ืฉืœ ืคื™ ืขืฉืจื” ืื• ื™ื•ืชืจ. ืื ืกื•ืคืจื™ื ืœื ืœืคื™ ื”ื™ืงืฃ ื”ื“ื•ืœืจื™ื, ืืœื ืœืคื™ ืžืกืคืจ ื”ืขืกืงืื•ืช, ื”ื—ืœื•ืงื” ืชื”ื™ื” ื—ืจื™ืคื” ืขื•ื“ ื™ื•ืชืจ: ื›ืžืขื˜ ืฉื ื™ ืฉืœื™ืฉื™ื ืžื”ื”ืฉืงืขื•ืช ื”ืชื‘ืจืจื• ื›ืœื ืžืฉืชืœื ืœืžืฉืงื™ืขื™ื ืฉืœื”ื.
  • ืื ืฉื™ื ื”ืชื—ื™ืœื• ืœื”ืฉืชื ื•ืช ืื™ื™ืคื•ืŸ ื›ืœ ืฉืœื•ืฉ ืฉื ื™ื. ืื ืฉื™ื ืจื‘ื™ื ืžื™ื™ื—ืกื™ื ืืช ื”ื™ืจื™ื“ื” ื‘ืžื›ื™ืจื•ืช ื”ื˜ืœืคื•ื ื™ื ื”ืขื•ืœืžื™ื•ืช ื•ืืช ื”ื™ืจื™ื“ื” ื‘ื”ื›ื ืกื•ืช ืฉืœ ืืคืœ ืœืจื•ื•ื™ื” ื‘ืฉื•ืง, ืื‘ืœ ืกื™ื‘ื” ื ื•ืกืคืช ื™ื›ื•ืœื” ืœื”ื™ื•ืช ื’ื ืขืœื™ื™ื” ื‘ืžื—ื–ื•ืจ ื”ื”ื—ืœืคื•ืช. ืื—ืจื™ ื”ื›ืœ, ื˜ืœืคื•ื ื™ื ืžื”ื“ื•ืจื•ืช ื”ืงื•ื“ืžื™ื ื ืฉืืจื™ื ื—ื–ืงื™ื ืžืกืคื™ืง ืขื‘ื•ืจ ืจื•ื‘ ื”ืžืฉื™ืžื•ืช, ืžื” ืฉืžืจืชื™ืข ืืช ื”ืจืฆื•ืŸ ืœืงื‘ืœ ืืช ื”ื“ื’ื ื”ืื—ืจื•ืŸ.
  • 69% ืžืžืฉืงื™ ื”ื‘ื™ืช ื”ืืžืจื™ืงืื™ื™ื ืžื›ื™ืœ ืœืคื—ื•ืช ืžื›ืฉื™ืจ ื‘ื™ืช ื—ื›ื ืื—ื“. ื ื›ื•ืŸ, ื›ื“ื™ ืœื”ืชืื™ื ืœืžื•ื ื— "ื‘ื™ืช ื—ื›ื", ื—ื™ื™ื‘ื™ื ืœื”ื™ื•ืช ื”ืจื‘ื” ืžื›ืฉื™ืจื™ื ื›ืืœื” ื•ื”ื ื—ื™ื™ื‘ื™ื ืœืขื‘ื•ื“ ื›ืžื›ืœื•ืœ ืื—ื“. ื•ื™ืฉ ืจืง 18% ืžืžืฉืงื™ ื”ื‘ื™ืช ืขื ืฉื ื™ ื’ืื“ื’'ื˜ื™ื ืื• ื™ื•ืชืจ, ื•ืื ื—ื ื• ืœื ื™ื•ื“ืขื™ื ื›ืžื” "ื—ื›ืžื™ื" ื”ื‘ืชื™ื ื”ืืœื”.
    ื”ืคื•ืกื˜ ื”ื–ื” ื”ื•ื ืื•ืกืฃ ืฉืœ ืคื•ืกื˜ื™ื ืžื”ืขืจื•ืฅ ืฉืœื™ ืœืื•ืงื˜ื•ื‘ืจ ืชื—ืช ื”ืชื’ #analytics. ืื ื”ืคื•ืจืžื˜ ื”ื–ื” ืžื•ืฆื ื—ืŸ ื‘ืขื™ื ื™ ืงื”ืœ vc.ru, ื”ืื•ืกืคื™ื ื™ื”ืคื›ื• ืœื—ื•ื“ืฉื™ื™ื. ืชื•ื“ื” ืจื‘ื” ืœื›ื•ืœื›ื ืขืœ ืชืฉื•ืžืช ื”ืœื‘!

ื”ืคื•ืกื˜ ื”ื–ื” ื”ื•ื ืื•ืกืฃ ื”ืงืœื˜ื•ืช ืžืขืจื•ืฅ ื”ื˜ืœื’ืจื ืฉืœื™ ื’ืจื•ืงืก ืœืื•ืงื˜ื•ื‘ืจ ื‘ืืžืฆืขื•ืช ื”ืชื’ #analytics. ืื ื”ืคื•ืจืžื˜ ื”ื–ื” ื™ืžืฆื ื—ืŸ ื‘ืขื™ื ื™ ื”ืงื”ืœ ืฉืœ ื”ื‘ืจ, ื”ืื•ืกืคื™ื ื™ื”ืคื›ื• ืœื—ื•ื“ืฉื™ื™ื.

ืžืงื•ืจ: www.habr.com

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